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Why You Should Use Long-Tail Keywords in Your SEO Campaign

Single Grain

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic. What Are Long-Tail Keywords? Some examples of long-tail keywords are: White Adidas shoes with green stripes.

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Long Tail Keywords in SEO: How to Grow Traffic From Niche Searches

seo.co

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for.

Long Tail 122
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The Easy Guide to Broken Link Building for SEO

Single Grain

These days, finding good-quality links for SEO purposes is as challenging as it’s ever been. Not only should your links appear within the editorial content of a page, they should be naturally acquired and placed on pages that are relevant to your own website’s content. If you’ve exhausted your email link building and guest posting efforts, another option to consider is broken link building. What Is a Broken Link? Recommended links”.

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Determining project scope, size, and expectations (from Link Building: From Beginning to Launch)

Biznology

My contribution to Biznology this month is an excerpt from Page One Power’s eBook Link Building: From Beginning to Launch. The book aims to provide link builders, both experienced and new, with all the tools and information necessary to execute a link building campaign – from beginning to launch. The next step in launching a link building campaign is setting project size, scope, and expectations. Diversity in link building is extremely important.

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12 Reasons Your SEO Strategy Is Failing

Single Grain

Long-Tail Keywords Only. If you are creating lots of little pages to rank for one specific long-tail keyword, you are going to get crushed. This has been outdated for a long time now. Building Poor Links. You can't just buy links. Number 7 below discusses what a good link looks like – as well as a bad one! Dive Deeper: The Skyscraper Technique: How to Build High-Quality Backlinks to Your Content. Yes, you’re building links.

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Is Link Building Dead? Yes & No. Here’s Why.

seo.co

But it’s a long-winded road to search result domination, and SEO involves a lot more than just writing good content. Understanding these intricacies of SEO is the secret to ensuring that your digital marketing efforts are worthwhile and will pay off in the long-term.

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Internal Links – the Secret Sauce for DiY SEO

Industrial Marketing Today

It is no secret that link building is critical to SEO success. However, some people often ignore internal links because they are just not aware of their SEO benefits. To most to do-it-yourselfers (DiY), link building for SEO means external or inbound or backlinks. These are links that originate from another site and point to a page on your domain. Don’t underestimate the SEO power of internal linking. What are internal links?

Link 256
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Beginner’s Guide to Discovering the Competition’s SEO Strategy

Single Grain

Find new link opportunities, which in turn increases the chances of ranking high in the search results. Why You Should Use Long-Tail Keywords in Your SEO Campaign. To find the best performing pages of your competitor, you can use the Top Pages report in Moz's Link Explorer. The Skyscraper Technique: How to Build High-Quality Backlinks to Your Content. Step 4: Conduct a Link Audit of Your Competitor’s Backlinks and Monitor Their Brand Mentions.

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Expert Answers to 10 Tough SEO Questions

Webbiquity

The group answered questions about how to build high-quality backlinks, how to identify high-authority websites, mobile/local/voice SEO, common SEO mistakes to avoid, and more. ? THE SINGLE BIGGEST THING: Create authoritative, high-quality content that people will want to link to.

Question 204
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Internal Links: How to Build Internal, On-Site Backlinks for SEO

seo.co

Internal links represent some of the lowest hanging fruit in your SEO arsenal. Links are a big part of search engine optimization (SEO). Google determines the credibility of a website in part based on the quality and quantity of links pointing to it. How Internal Links Work.

Sites 89
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Sturdy Site Architectures: Optimizing Your Internal Linking Strategy

Directive Agency

Each linked page is working towards boosting their individual rankings, thus pulling up the domain’s authority as a whole. For B2B marketers and businesses, such a strong internal linking strategy is a must. With this in mind, it makes perfect sense that a strongly linked site is best for making new conversions and serving existing B2B customers. You know that a strong internal linking strategy is important for B2B, but how do site pages become so sturdily constructed?

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Now that You’ve Hired an SEO Company, What Should You Expect from Them?

Single Grain

If you come to your first SEO agency meeting with these questions, you'll be positioned to better understand exactly what they can and can't do for you: How long have you been in service? What specifically can you help my company with (link profile, web analytics, etc.)? How many of the suggested keywords are long-tail ? Why You Should Use Long-Tail Keywords in Your SEO Campaign. Navigation and internal linking should be optimized. 5) Link Audit.

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11 SEO Myths That Will Damage Your Rankings in 2022

Brightedge

Have you ever typed a simple question into a search engine—something like “How long does it take to bake a potato?”—only Sometimes, publishing long-form content is the best way of catering to searcher intent. Long-tail Keywords Are Phrases of More Than Three Words.

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‘SEO Is Not a Unicorn’: Crucial SEO Tips for Content Marketers

Contently

The Importance of Long Tail Keywords As you create your keyword strategy, keep long tail keywords in mind — which are typically more specific, more targeted, and longer than other keywords. This is called a link-building strategy.

SEO 127
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5 SEO Strategies Every B2B Company Should Be Using

Marketing Insider Group

Common ways to optimize your webpages include: Incorporate long-tail keywords. 2: Smart Link Building. Link building is a strategy that increases the number of legitimate hyperlinks on the web that send people to your website. 5: Domain Authority.

Companies 274
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The importance of accurate keyword difficulty scores

ClickZ

KD scores are useful in building SEO strategies, filtering out ineffective keywords. Long-term improvements are achievable but will take time and require multiple SEO measures to be implemented. The three median values are: The number of referring domains pointing to the ranking URLs.

Keyword 141
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The Ultimate SEO Glossary: 25+ Terms to Get You Started

SmartBug Media

Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. Anchor text is the hyperlinked text that allows you to internally link to content within a website. These paths could result in a couple different URLs: [link]. link].

Media 83
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Keyword Research: 7 Steps for Finding the Best Target SEO Keywords

seo.co

Link building services. When it comes to your initial focus, especially if you are a startup doing digital marketing , you will want to focus on the long-tail. Long-tail keywords are extended phrase search queries, such as “what is the best roofing company in Wyoming?”

Keyword 82
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Why Startup SEO & Digital Marketing is More Difficult Than Ever

seo.co

Not only do enterprise websites have much larger budgets for reaching massive scale on their outreach link building campaigns , they, in many cases, already have decades of links and content that have stood the test of hundreds of search engine updates and user scrutiny.

Startup 98
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12 SEO Report Templates to Help You Prepare Your Next SEO Report

Single Grain

Template #3 – Monthly Link Building Report from Agency Analytics. Template #7 – The Keyword Ranking Summary Report from Link Assistant. Template #11 – Link-Building Progress Report from Linkody. Free report link: Monthly SEO Report Template from Backlinko.

Report 145
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The Most Effective Guide to Keyword Research

Marketing Insider Group

Once you’ve got your complete competitor list, use a content gap or competitor analysis tool to enter their domain and find their ranking keywords. Next, you want to build out a list of 20-30 content themes and topics from your broad and related keyword list.

Keyword 309
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10 SEO Tips for Family Law Attorneys

seo.co

In addition to keyword relevance, search engines also pay attention to something known as “domain authority.” Every website has a certain domain authority, which is a measurement of the site’s trustworthiness and authority. Builds authority.

SEO 97
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Link Insertions: How to Guide + Best Practices for Link Insertions

seo.co

Understanding how to properly insert links into content, the validity of said links, and how links impact your ranking is critically important. There are generally two types of links that are inserted into content: internal links and external links.

Insert 75
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International SEO: How to Rank for Foreign Location & Language Specific Searches

seo.co

Google (and even competing sites) run different algorithms with less complexity in foreign jurisdictions, so ranking factors aren’t as extensive and site vesting is often not as long. Research shows that the CTA for long-tail keywords is 3% to 5% higher than other searches.

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5 Critical SEO Considerations for SEO in 2022

Brightedge

Authority - Generally speaking, authority refers to the quality and quantity of citations to content, typically in the form of links and social media shares. Brand authority, past adherence to quality standards, and references from high-tier domains all likely come into play.

SEO 115
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SEO Strategy for Startups: How to Win in 2021

Single Grain

In this guide, I am going to break down exactly how your startup can build a foundation for long-term SEO success. 7) Find Long-tail Keywords to Rank For. 9) Build Backlinks and Get Influencer Amplification. Broken links. Internal Links.

Startup 114
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How to Rank a Blog in Google’s Top 10 Search Results

ClearVoice

Here are some tips to improve your Google blog ranking: Choose long-tail keywords. Instead, focus on long-tail, longer and more specific than the average keyword. As a result, long-tail keywords are less competitive, making them easier to rank.

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Search Engine Indexing vs. Search Engine Ranking: What’s the Difference?

seo.co

In addition to indexing and ranking web pages, search engines also administer penalties to individual pages and entire domain names under a select set of circumstances. Although, content marketing, when used for link building, is actually part of ranking high in the SERPs.

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How to Start a Blog – An SEO Guide for Starting & Growing a Blog

seo.co

If you’re looking for proven tips and tactics that will work over the long-term – not just trendy ways to game the system – this blog is for you. To Build Your Network. Select a Domain. The third step in the process is to choose a domain name for your website.

SEO 98
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The Future of SEO: How AI and Machine Learning Will Impact Content

Single Grain

While its basic tools remain the same — keyword-consistent content, link-building and optimization of meta tags — SEO also includes in its strategy factors like mobile search, user experience and social media marketing. Dwell Time : How long a user spends on your site.

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SaaS SEO: The #1 Guide to Growing Your SaaS Business in 2023

accelerate agency

Link profile – The makeup of the links to and from your content. Which sites and domains link to you? Where do your external links lead? How are internal links organized? Domain authority – How relevant is the content to your specific industry?

Agency 87
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Fathom SEO Pulse #41: Brand New Hacked Site Algorithm, 2015’s Local Ranking Factors & More

Fathom

link]. How Long Tail Keywords Can Drive Traffic In Organic Search”. However, if you’re only optimizing for short-tail, broad terms, you could be driving too much un-qualified traffic to your site. link]. How the Use of Sub-Domains Can Harm Your Search Rankings”. Using sub-domains can really harm your organic rankings. link]. link]. link] , [link]. link]. link]. Link Building Outreach Platforms Compared”.

Sites 94
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Why Startup Digital Marketing is More Difficult Than Ever

seo.co

Not only do enterprise websites have much larger budgets for reaching massive scale on their outreach link building campaigns , they, in many cases, already have decades of links and content that has stood the test of hundreds of search engine updates and user scrutiny.

Startup 69
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How to Create an SEO Strategy for 2018 [Template Included]

Hubspot

By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. You are associating these topics with popular short-tail keywords, as you can tell, but you're not dedicating individual blog posts to these keywords. These short-tail keywords are simply too competitive to rank highly for on Google if you're just starting to optimize your website for search. Step 2: Make a List of Long-Tail Keywords Based on These Topics.

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Click-Through-Rate: How to Improve CTR

seo.co

It doesn’t matter how much or how little you invest in a marketing campaign as long as it is profitable; low-budget campaigns can be a boon for a business, and high-budget campaigns can be a disaster. Increasing Click-Throughs for Syndicated Links.

CTR 89
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Why is Local SEO important?

Valasys

Concentrate on building local links. Link signals like linking domain authority and quantity are among the most important factors that affect your ranking in snack pack results and local searches. Therefore, in order to increase your link profile, local SEO necessitates link building just like regular SEO. However, the linking domains ought to be more relevant to the location you want to target.

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8 Ways to Use External Links to Improve Your SEO

Single Grain

External links are the bane of every honest webmaster who's trying to make a living online. Undeservedly hated and commonly despised, external links have long lived in the shadow of their internal brethren. What Are Outbound Links? 1) Link Out to Small-Time Bloggers.

Link 140
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What Is Organic Traffic and How Does It Work?

seo.co

Referral traffic, generated by people clicking links on offsite sources that lead them to your site. Will you use a combination of head keywords and long-tail phrases? Link building and offsite content. Table of Contents. Organic Traffic 101. +

Traffic 80
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What is local SEO and how to improve your local ranking

Sprout Social

Enhance your credibility and build trust. Focus on local link building. According to Moz, link signals such as linking domain authority and quantity are among the top factors that influence your ranking in local searches and snack pack results. So just like with regular SEO, local SEO also requires link building to boost your link profile. However, the linking domains should be more relevant to your target location.

Domain 111
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The Ultimate SEO Audit: Find and Fix the Issues That Are Tanking Your Traffic

Optinmonster

As you add new products and services or reposition yourself in the market, you may need to rank for different search terms or long-tail keywords. There’s a full toolkit of on-page SEO optimization tools, schema markup, search appearance settings, link assistant, and more. link].

Traffic 102