Marketing Insider Group

APRIL 15, 2024

They’re not just creating content; they’re crafting experiences, sharing knowledge, and building communities that businesses want to be a part of. By combining industry expertise with a knack for storytelling , B2B creators are setting new standards for how businesses communicate and connect.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Hinge Marketing

OCTOBER 31, 2019

At Hinge, we write and talk a lot about differentiation. Instead, most firms look to others in their industry for inspiration and adopt words and ideas and images that feel comfortable. Meet the not-so-differentiated firms. Download The Differentiation Guide for Professional Services – Second Edition. Best People.

Differentiation 91

Differentiation Work Management Marketing Management Service 91

Sprout Social

JUNE 23, 2021

I romanticized that lightning-strike moment of brand-altering inspiration that changed the way people thought about a product or industry. We were building the brand’s first year-round social content strategy and wanted to better understand what our surfer audience thought about and did during the offseason.

Differentiation 94

Differentiation Social Media Media Aggregators 94

Webbiquity

NOVEMBER 8, 2022

Influencer Marketing : Influencers can be thought of as celebrities within specific niches or industries. Expert Endorsement: Industry experts are authoritative sources of social proof. Builds Trust with Your Audience. Differentiates Your Offering. They often have a highly engaged fan base.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Martech

APRIL 10, 2024

These industry giants, these supposed titans of martech, were peddling overpriced snake oil — bloated solutions masking a fundamental lack of innovation. The market is saturated with me-too products, copies of copies with little to differentiate them. I’ve been there, in the trenches of corporate procurement.

Work Management 100

Work Management Marketing Management Product Differentiation 100

Content Standard

APRIL 5, 2021

To meet these expectations and build lasting relationships with customers, businesses are under greater pressure to align sales and marketing strategy with messaging that centers customer—rather than products—in conversations geared toward converting new clients. . Featured image attribution: Yifei Chen on Unsplash.

Top of Funnel 105

Top of Funnel Differentiation Paid Search Agency Thought Leadership 105

Vision Edge Marketing

OCTOBER 23, 2023

Clarity : A strong positioning framework should provide a clear and concise statement that defines the unique value and differentiation of a product, service, or brand. Sustainability : A positioning framework should be relevant over time and adaptable to changes in the market and industry trends.

Positioning 216

Positioning Best Practices Differentiation Touchpoints 216

Go Beyond SEO

FEBRUARY 28, 2024

This is especially true for accountants , who often operate in a crowded industry. By investing in your firm’s branding , you can elevate your reputation, attract new clients, and differentiate yourself from competitors. Building a powerful brand goes beyond just a logo and a catchy tagline. Let’s get started!

Brand Identity 78

Brand Identity Branding Differentiation FAQ 78

Hubspot

MAY 2, 2019

Because they've mastered the art of product differentiation. The product is differentiated from typical direct-to-consumer body care brands by focusing on women first, combatting the pink tax , providing premium products, and making the future brighter for all women. So, how can a differentiation strategy work for your business?

Differentiation 63

Differentiation Product Brand Identity Branding 63

Tiecas

APRIL 5, 2024

A documented industrial marketing strategy is critical for success. Source ) Unfortunately, only 32% of manufacturing marketers have a documented content marketing strategy, even though one in four manufacturing marketers reported that their organization spends 25% to 49% of their total marketing budget on industrial content marketing.

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

Scoop.it

AUGUST 20, 2019

If you operate in a crowded industry, you may find it difficult to compete on price. Shouldn’t value be the focus of differentiation? Content as a Differentiator. You should differentiate. The power of differentiation in a crowded Internet marketplace mustn’t be understated. Five Ways to Differentiate via Content.

Differentiation 58

Differentiation Brand Identity Branding Content 58

Tiecas

MARCH 11, 2024

In my experience with industrial website redesigns , I’ve seen too many manufacturers and industrial companies put a misguided focus on just the look of a website. Your industrial website must confidently convey your expertise, setting you apart from the competitors in meaningful ways.

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

Go Beyond SEO

MARCH 26, 2024

In today’s competitive market, a strong brand image is essential for attracting and retaining clients in the plastic surgery industry. A well-crafted brand image creates a positive perception, instills trust, and positions you as a top-tier provider in the industry.

Practices 60

Practices Brand Identity Branding Differentiation 60

Marketing Insider Group

DECEMBER 18, 2023

The strategies help build awareness, boost engagement, provide comprehensive customer experiences, and increase brand loyalty. Start With the Customer If you want to build a good promotional strategy to sell a complex product, start with the customer. Traditional marketing starts with the product. That last bit is important.

Marketing Strategy 231

Marketing Strategy Marketing & Strategy Work Management Product 231

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. You may face other challenges but these seem most common in my conversations with manufacturers and industrial companies.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Thinkers360

MARCH 31, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today !

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Webbiquity

MARCH 3, 2020

Differentiating a product is (usually) easy. Differentiating professional services is hard. That’s the kind of company Dustin set out to build. Are you building what you think the market wants or what your buyers actually want? Take an IT services business for example. Here’s the story behind Modern Logic.

Enterprise Management 256

Enterprise Management Work Management Marketing Management Marketing Proposals 256

Thinkers360

APRIL 20, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today !

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Marketing Insider Group

JANUARY 16, 2023

The key to accurately measuring effectiveness of marketing efforts is differentiating between data that highlights potential vs. actual results. The marketing industry is influenced by many factors, such as developments in technology, economic trends and societal changes. Find Your Niche. Excel in Customer Service.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Thinkers360

MARCH 22, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. Maintaining brand consistency across local touchpoints reinforces brand identity and builds a strong, recognizable brand across markets. New competitors.

Advertisements 100

Advertisements Advertising Allocation Planning 100

Sprout Social

MARCH 7, 2024

In this guide, we’ll explore how competitive analysis reports benefit your business, how you can build effective reports, the areas to focus on and competitive reporting tools. A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends.

Analysis 93

Analysis Marketing AI Examples SWOT 93

Tiecas

APRIL 23, 2024

However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. Low search volumes: Relevant industry keywords may have less search traffic compared to broader consumer markets. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!”

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

The Lead Agency

NOVEMBER 14, 2023

Industry reports, trade publications, and social media listening tools are instrumental in gauging market sentiment and understanding consumer preferences, enabling a more comprehensive assessment of your competitive landscape.

Ad Building 118

Ad Building Business Work Management SWOT 118

Vision Edge Marketing

JANUARY 31, 2023

It also helps individuals and teams stay current and up-to-date on the latest industry developments and best practices, which can lead to improved efficiency and productivity. Build a culture of learning and continuous improvement. Improved performance and competitiveness. Here are four effective and affordable ways to do so.

SME 209

SME Work Management Marketing Management Bandwidth 209

Vision Edge Marketing

APRIL 11, 2023

Building a brand is like building a house. When you have an authentic brand, you have the foundation for building trust and loyalty with your customers, employees, and partners. HubSpot’s commitment to helping its customers succeed has helped the company build a loyal following among B2B marketers and sales professionals.

Loyalty 198

Loyalty Brand Identity Branding Ad Building 198

Vision Edge Marketing

JANUARY 30, 2024

A customer-centric approach, marked by a commitment to fulfilling promises and exceeding expectations, helps businesses build trust and credibility. The ability to adapt , differentiate , and stay ahead of the competition is often rooted in the feedback and suggestions of the customers.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Hinge Marketing

FEBRUARY 5, 2016

A well thought out differentiation strategy will help your firm and brand identify, express, and reinforce you’re the unique characteristics that set you apart in the market. What is differentiator? Differentiators are things about your firm that makes you meaningfully different from other firms in the same industry.

Differentiation 48

Differentiation Webinar Metrics Marketing & Strategy Training 48

Hinge Marketing

MARCH 1, 2023

With the arrival of AI tools like ChatGPT and its competitors, generic content will be increasingly less impressionable—and professional services marketers are going to be challenged more than ever to differentiate their firm’s brand as a service provider and employer. What does this mean for professional services marketers?

Service 115

Service Thought Leadership Differentiation High Quality Lead 115

Sprout Social

FEBRUARY 1, 2024

It also captures real-time, unfiltered perspectives on your brand, the wider industry and competitors. Dutch Coffee Bros may notice a growing interest in unique flavor profiles and can use this data to innovate their product line and build a strong connection with existing and potential new market segments. What is customer advocacy?

Social Media 109

Social Media Ideal Customer Profiles Media Customer Satisfaction 109

Hinge Marketing

JULY 27, 2016

Differentiation is one of the most poorly understood pillars of professional services marketing. Many execs still believe differentiation isn’t a necessary component of overall growth. As easy as that initial undifferentiated climb can be, executing a sustained referral strategy when you aren’t differentiated can be near impossible.

Differentiation 48

Differentiation Marketing & Strategy Validation Thought Leadership 48

Hinge Marketing

AUGUST 27, 2015

And unless an individual’s reputation and industry presence is so strong that they impact the entire firm’s marketplace position, “people” only get you so far. Strong brands hinge on strong differentiators. Differentiators are the foundational components of communicating your brand clearly and consistently.

Differentiation 48

Differentiation Ideal Customer Profiles Verticals Trust Marketing 48

Hubspot

MAY 22, 2017

These are the markers DigitasLBi Chief Strategy Officer, Fern Miller, puts down as her starting points for differentiating her agency brand. Clients are looking for people to build their brands with them. This is an industry with a high churn rate. Start With Culture. And that churn is expensive. And all impede new business.

Differentiation 69

Differentiation Advertising Agencies Paid Search Agency Ad Agencies 69

Thinkers360

MARCH 8, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today !

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Thinkers360

MARCH 8, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today !

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Tiecas

FEBRUARY 21, 2024

In the industrial sector, the focus often falls heavily on driving lead generation, with branding seen as a secondary concern. Many competing manufacturers offer similar products, so there is parity in value propositions , making it difficult for decision-makers to differentiate. What pain points do you address?

Sales Qualified Leads 97

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 97

Go Beyond SEO

APRIL 16, 2024

We will dive into industry-specific features and elements that can elevate your website’s effectiveness and help you stand out from the competition. A visually appealing website builds trust and credibility among your audience. Industry-specific features and elements can enhance your website’s effectiveness.

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78