Video for differentiation, stick to one differentiator


According to Gartner analyst Hank Barnes , most technology marketers know they need to emphasize differentiators—so they make a list of them. Spotlight your differentiator by comparing it to something the prospect knows. Why not use video for differentiation?

How to differentiate your content marketing strategy in highly regulated verticals

Tomorrow People

Content marketing is fantastic for pharmaceuticals, healthcare, and financial services, as long as you play the game of differentiation. 41% of marketers don’t get the buy-in to be brave and differentiate their content marketing. Build a compliance list of dos and don’ts.

Your experience and qualifications are not differentiators!


I recently started a discussion within different LinkedIn groups where I asked consultants , sales, and marketing leaders how they were differentiating themselves from others in their industry. But experience (no matter how extensive it may be) is not a differentiator.

Expertise as a Differentiation Strategy

Hinge Marketing

If you want to stop competing on price alone, it may be time to develop a stronger differentiation strategy. Differentiation Strategy Defined. This is what is known as a differentiation strategy. Three Tests for a Successful Differentiator.

Five Brand Building Tips for B2B Businesses


Building a great brand is the holy grail of marketing. Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook. Brand building for B2B businesses is a little different from that for B2C companies. Build your own online platform.

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5 Key Factors to Pinpoint Your Technology Differentiator

Hinge Marketing

Strong brands hinge on strong differentiators. Differentiators are the foundational components of communicating your brand clearly and consistently. In our own research , we've found that high growth firms are 3X more likely to have a strong, easy-to-understand differentiators.

How to Differentiate Your Agency by Applying a Planning Approach


These are the markers DigitasLBi Chief Strategy Officer, Fern Miller, puts down as her starting points for differentiating her agency brand. Clients are looking for people to build their brands with them. “Be useful. Be different. Be consistent.”.

10 Brands That Brilliantly Differentiated Themselves From the Competition


Understanding and differentiating from your competition. Below I’ve curated some brilliant companies that are great at differentiating themselves from their competition. This post originally appeared on the Insiders section of Inbound Hub.

Find Your Differentiator: 21 Ways to Gain a Competitive Advantage for Your Firm

Hinge Marketing

Finding a differentiator for your professional services firm is not an easy task. Many firms struggle mightily only to come up with a differentiator that doesn’t really differentiate them at all. But take heart; there are many successful differentiators.

11 Underdog Brands That Differentiated Themselves From the Competition


In fact, if a brand that succeeds in reaching its audience with content provided on social media, email, ads, and other media, this alone can differentiate them from other larger brands in their industry that miss the mark.

The 7 Building Blocks of a Solid Content Marketing Plan


Putting together a voice and tone guide will differentiate your brand, create a standard that you can measure quality content against, and help you create content that resonates with your audience. Now that you have the tools to build a solid foundation, it’s time to start planning !

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Is your referral strategy tied to your differentiators?

Hinge Marketing

Differentiation is one of the most poorly understood pillars of professional services marketing. Many execs still believe differentiation isn’t a necessary component of overall growth. Differentiators make it easier for decision makers to understand why they should choose you.

Why Brand Differentiation Drives Tech Firm Growth

Hinge Marketing

Strong brand differentiation drives growth. “We’re a full service tech firm, won’t we be limiting ourselves—and potentially turning away business--if we differentiate too specifically?” Differentiators are not created equal.

Differentiation Strategy Not Working? Here’s How To Make It Better

Hinge Marketing

Developing a winning differentiation strategy is a huge struggle for many professional services firms. It just got a little easier with the release of Hinge’s new Differentiation Guide For Professional Services Firms. Why Differentiation? Passing the Differentiation Test.

How To: Build loyalty through customer engagement


The most effective strategy for building loyalty in your customer base is to develop a relationship that’s based on engagement, and optimizes each customer interaction. This emotion builds a visceral connection to the experience.

Differentiation Strategy: Standing Out Among The Competition

Hinge Marketing

A well thought out differentiation strategy will help your firm and brand identify, express, and reinforce you’re the unique characteristics that set you apart in the market. What is differentiator? Differentiation helps make your brand stand out in the reputation aspect.

5 Tips for Building a High-Performance Marketing Plan


As a modern marketer, you have a lot on your to-do list: build the brand, get leads into the funnel, and help keep those customers when it’s time to renew. As you build out your plan, be sure to identify your measurable goals for each stage of the buyer’s journey.

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Content marketing en MaaS: 8 reasons why your content marketing agency is your new competitive advantage

Tomorrow People

How to build meaningful competitive advantage with your content marketing agency to differentiate your offering and stand out from the crowd. Work with a content marketing agency to build competitive advantage and differentiate in your industry.

Differentiation Case Story: How Pariveda Solutions’ Employees Make the Difference

Hinge Marketing

Just as importantly, they set out to build a business that deserved to endure for a century and beyond, one predicated on integrity, servant leadership, and excellence. In the process of living out these ideals, that difference became the engine that drove their powerful brand differentiation.

How To Build Landing Pages That Convert


Approximately 96% of the people who arrive at your website are not ready to buy just yet – so a targeted landing page is essential to building a positive experience and helping prospective customers find what they need. Build trust.

The VP of Marketing Corner – Building a Differentiated Message


90% of small companies start out without much thought about message. They either identify an audience that needs something (good probability of success but probably not a quick homerun) or they have a great product idea that is so good that it blows away the market with a whole new

War and peace — managing the agency-client content marketing relationship

Tomorrow People

An agency they can build an enduring relationship with. Your content marketing agency should be equipped to differentiate your business and act as your competitive advantage. If you dare to be different read: Dare to be different: The state of B2B content marketing differentiation in 2017. Content Marketing DifferentiationStop flirting with your content marketing agency — have a loving relationship with them and get the most out of your marketing investment.

The power of a ‘real-time’ content marketing strategy

Tomorrow People

The simplest argument in favour of building real-time content into your strategy is that customer engagement skyrockets. Language is an important part of rapport and relationship-building. Build trust with your audience and with Google by making sure your content is good quality, spam-free and well optimised. Content Marketing DifferentiationB2B brands need to own the moment and harness real-time content marketing to be different.

5 Ways to Build Lasting Client Relationships

Hinge Marketing

Client relationships, like any relationship, take time to build. One of the greatest ways a company can differentiate themselves from their competitors is by the level of service they provide. Building relationships takes time. Keeping your commitment helps builds trust.

How to Build a Social Media Army


Here are a few ways that social media marketers can embrace their inner superhero and build their own social media army. Are you keen to build a social army and take your social media management to superhero heights, download our Ultimate Guide to Social Media.

Does Design Matter? The Value of Design in Brand Differentiation

Hinge Marketing

Do they build on brand or marketplace research? For more tips on brand differentiation, check out our Brand Building Guide for Professional Services. When it comes to questions of design in brand development, many professional services fall into the same trap.

3 blockers of outside-in marketing


They have spent years building skills that are becoming less and less important in outside-in marketing. It takes a lot of skill to build compelling marketing experiences guided by data. In the last three years, I have spoken with hundreds of digital marketers about their challenges.

Top 5 Brand Building Strategies for Professional Services Firms

Hinge Marketing

What are the best brand building strategies for your firm? Let’s start by defining what a brand building strategy is, then we'll describe how it works. Brand Building Strategy Defined. Top Brand Building Strategies. The Best Brand Building Strategy.

How purposeful branding is driving millennials and social entrepreneurship


The world has changed dramatically in the past 10 years or since the 2008 recession. Economic and job growth is coming less from traditional industries or big corporations, but more from entrepreneurial startups.

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12 Critical Building Blocks to a Successful Digital Marketing Campaign


The fact of the matter is that running a successful digital marketing campaign takes a lot of time and energy, not only during its implementation but also during the build up to go-live. This will help you build out a better understanding of major objections your sales team faces.

How a fearless content marketing strategy paid off Under Armour, IBM, and GE

Tomorrow People

Under Armour: Expert Community-Building. Community building is a crucial part of its content marketing strategy. Invest time and resources into building your own communities, and nurture them with useful content to reap the rewards of engagement and conversion.

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5 Brand Building Facts Every Marketing Director Should Know

Hinge Marketing

There are a number of ways you can do this, but one of the most effective yet often overlooked is through brand building. To build a strong brand, here are five important facts every marketing director should know: 1. Have more brand building suggestions?

How to Build the Ultimate Online Newsroom


These include the company logo and other important images such as the company headquarters building, product photos, software screenshots, photos of executives at industry events, etc. by TomPick and guest blogger Maria Verven.

17 Questions On How To Build A Content Marketing Strategy [Q&A]

Marketing Insider Group

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. Commit to differentiating yourself by how helpful your content is going to be , not what your voice is.

4 Things a CMO Should Do to Build Their Marketing Dream Team (Part One)


I pitched him the question, “What makes a dream marketing team and how should a CMO build one?” I’ve seen some CMOs come in and not take a job unless the executive team and, in some cases, the board signs off at least verbally that they will invest in building the engine the right way.”

Get Off the Commodity Bus!

What Works - What Doesn't

Do you feel like you’re stuck trying to differentiate yourself in a crowded, “me-too” market like, for example, local IT service providers? What’s worked for you in differentiating yourself or your clients?

Building Your Brand Strategy


Building Your Brand Strategy A company’s brand can be considered its face it shows to the world, and as a modern-day marketer you have to ask yourself…are you putting your clients’ best face forward? The post Building Your Brand Strategy appeared first on ActiveDEMAND.

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Is There A Connection Between SEO Link Building and PR-Based Brand Mentions?

KoMarketing Associates

Last year Google updated their webmaster guidelines to specifically call out questionable link building practices used in press releases. We wouldn’t build links with the sole objective of benefiting search engine performance and not keeping users and business objectives in mind.

Build a Killer Sales Development Machine with Data


It’s why Bertuzzi, Kael Kelly of Avalara , and Christine Maxey of LeanData recently took part in a webinar called “Build a Killer Sales Development Machine with Data.” Revenue has grown eight-fold over the past five years through acquiring other businesses, expanding the product line and building a loyal customer base. Data can be a differentiator because it’s the engine of a strong Sales Development process, she added.

Emotional branding vs. quantitative measurement. Or how fear, happiness, sadness, anger, anticipation and surprise beat “Buy Now” every time


While laying down the basic building blocks of our strategy, something became increasingly clear: he and many other leading digital marketers seem to be wholly centered on the delivery of offers. Emotional connections on the other hand, are drivers in building customer brand equity.