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Products in the “long tail” of martech have a wide range of different strategies and aspirations

chiefmartech

At last count, there are over 11,000 products on the martech landscape. And while it’s been a tough couple of years for many SaaS companies, forcing industry consolidation through acquisitions or shutdowns, the number of new martech startups that keep entering the field remains remarkably robust. Are these people nuts?

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A guide for finding product-market fit

Lenny's Newsletter

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. From a working product to feeling PMF typically took 9-18 months.

CPO 145
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The 50 Best Startup Tools For 2021

Marketing Insider Group

To build or grow a startup in 2021, you need to invest in tools that can help you optimize, automate, and improve every working part of your business – from sales and marketing to employees and customers. In this post, we’re listing the 50 best startup tools and resources you should consider using in 2021. Kissmetrics .

Startups 363
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5 Content Marketing Lessons from the Fastest Growing SaaS Companies

Marketing Insider Group

So how can SaaS brands make their technical content exciting and build audience loyalty that ultimately translates to new business? Videos are a great way to make highly technical topics engaging while building a human connection with your audience. The videos provide high value with simple, low-cost, no-frills production.

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Is Your Product Marketing Problem a Product Problem?

Heinz Marketing

As of this writing, there are over 211,000 jobs on Indeed in the category of “product marketing.” How can it be that the need for marketing a product can be so much higher than pipeline creation and lead gen? . The Cornerstone of Your Company is Not Building Products, It’s Solving Problems. Launch the product.

Product 133
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The Ultimate Guide to Brand Building for Startups

Marketing Insider Group

Making the decision to create your own startup is both exciting and daunting. More importantly, you get to share that passion with customers by providing them with exceptional products or services that they will love. Why Is Brand Building Important for Startups? 5 Brand Building Steps for Startups: The Ultimate Guide.

Startups 357
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Does Your Growth Strategy Need an Intervention?

Vision Edge Marketing

Whether you are a startup or a well-established corporation, planning and implementing a growth strategy is essential. A customer-centric approach, marked by a commitment to fulfilling promises and exceeding expectations, helps businesses build trust and credibility. Profitable growth is a fundamental goal for every company.