How to Build a Productive Company Culture

Hubspot

Or, it can be purposefully molded, shaped using specific values and practices to achieve a particular goal , like productivity. It's about creating a culture that's productive by design. Fostering a Productive Company Culture. Empowerment, then, breeds productivity.

From Scratch: Four (Free) List Building Strategies

Act-On

Even if you know going in, and have pitched the notion of building a prospect list … the pressure to perform is intense from the minute you start. All seven list-building strategies require the same foundational elements: A clear understanding of your client’s buyer personas.

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Trending Sources

The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)

ScribbleLive

As product marketers (or marketers in general), we have to try new things every single day, whether because we want to, or have to, depending on the needs of the business. Let’s move on to why we’re here: the biggest mistakes to avoid when making a product video.

5 Key Differences Between Email Marketing and Marketing Automation

Act-On

There are hundreds of different marketing software tools out there, most offering some variety of automation, email, and analytical functionality. To break it down further, here are five key differences between email marketing and marketing automation for your consideration: 1.

How to Build a B2B Marketing Team

Webbiquity

With a bit of tweaking, his model can apply to any B2B product company, whether software or manufacturing. Jascha Kaykas-Wolff takes a different approach in his Modern Marketing Organizational Structure presentation on SlideShare.

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Content marketing is NOT link building

Biznology

It seems that many people are confusing content marketing with link building or portraying content marketing as “the new link building”. However, this belief is misguided, as link building and content marketing are fundamentally different. Link Building.

28 of the Best Chrome Extensions for SEO, Productivity & More

Hubspot

No matter where you click online, it’s easy to be pulled into a black hole of distraction and low productivity. The Google Chrome web store offers a variety of different tools that help you be more productive with just one click. Productivity. Productivity Daily TOFU

How (and Why) Customer Success is Different from Customer Support

Act-On

We chatted about what client success truly means, how that is materialized in the sales cycle and beyond, and what it means for the different departments within an organization. Do you remember the switch five or so years ago?

Build a Product Funnel on Your Blog:Make Your Content Marketing Profitable

Writing on the Web

Are you building a product funnel on your blog? In my recent blog posts, I’ve been talking about ways to earn money blogging using two different methods: Sell products directly through your blog (or website).

The Difference Between Content And Content Marketing Is The Destination

Marketing Insider Group

What is the difference between content and content marketing? The difference between the two is the destination you will use to attract and build an audience. There’s product content, sales content, customer service content, event content, employee-generated content, marketing and campaign content. The post The Difference Between Content And Content Marketing Is The Destination appeared first on Marketing Insider Group.

How long should your online business video production be?

Biznology

But what is the optimal length of an online business video production ? A sound video content marketing strategy should be looking at how to produce many videos for different parts of the buying process. The post How long should your online business video production be?

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12 Bad Habits That Are Making You Less Productive

Hubspot

There's a whole host of things many of us are guilty of doing every single day that research shows ends up really hurting our productivity. And the more aware you are of how these things are affecting your productivity, the more proactive you can be at taking responsibility for your choices.

New Gartner Report: Build Your Digital Marketing Hub

Modern Marketing

While the marketing technology industry has many different market assessments, this research very much reflects the emergence of “marketing clouds” as a category of software. Oracle Marketing Cloud Product News

How to Build a Perfect B2B Product Page

Hubspot

There are a number of good resources out there on how to build effective ecommerce product pages. These product pages tend to be short, highly visual, and optimized for quick purchases -- a style that matches the typical behavior of a B2C consumer.

The 7 Building Blocks of a Solid Content Marketing Plan

ScribbleLive

However, producing more content is only productive when you have a solid plan in place. Once they understood the purpose of the content and realigned their objectives they experienced a 300% increase in content production and a 60% increase in content promotion.

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Building a Marketing Technology Stack for Your Demand Generation Efforts

NuSpark

Demand generation is about more than just delivering sales-ready leads for products or services. ” Building the Right Marketing Technology Stack. How to Build a Stack.

5 of my favorite productivity apps

Biznology

While I aspire to build Gerr.is So, while I am building my empire, here are some of the tools I am looking at and using. Each client and each project can be billed a different rates. The post 5 of my favorite productivity apps appeared first on Biznology.

Marketing Videos Too Costly? Build Your Own (Affordable!) Video Studio

Act-On

You can easily create videos for each stage of your customer’s buying journey, whether brand building and informational for the top of the funnel, product demonstrations for the middle of the funnel, or testimonials and case studies for the bottom of the funnel.

Video 101

How B2B and B2C Marketing Are Different

Paul Gillin

There are plenty of opportunities to apply social media tactics, but the context is different. As Eric and I began to dig into this topic, we put some thought into how B2B and B2C markets differ. Business executives buy companies as much as they do products.

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Your Marketing Hiring Strategy Should Bring Different Disciplines Together

Content Standard

Instead, managers should build a strategy to broaden the skill sets and experiences of creative teams. Better hiring strategies may have a place, but you’ll also need to examine the way you build teams, prioritize skills development, and cultivate new leaders.

14 Video Production Tips to Enhance Quality and Drive Views

Hubspot

Your video is being judged on its content, presentation, production quality, style, and the valuable information it provides. Below are our tips to instantly improve the production quality of your video marketing content to give it a nice little boost. Video Pre-Production Tips.

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10 Easy Ways to Make Your Commute More Productive

Hubspot

But there''s good news for those of you who wish you could spend that time more productively. Check out this roundup of 10 free mobile apps that''ll make your commute more productive. Looking for other productivity tips? Read up on the science of productivity here.).

How To: Build loyalty through customer engagement

Kaon

Connecting with customers is no longer about the product, nor is it sufficient to rely on a sales relationship or the company’s marketing communications and messaging. This emotion builds a visceral connection to the experience.

How to Have the Most Productive Q1 Ever: 11 Helpful Tips

Hubspot

Productivity is one of those things that's too general to master quickly. All of those goals fall under the "productivity" umbrella. Depending on where you are in your career, and what your goals are for the first quarter, you might have different productivity goals.

Presenting a Webinar? Build an Emotional Connection with Your Audience

Act-On

The perfect presenter will give your webinar credibility and build an intellectual connection with your audience, making your company look good by association. If so, here are some must-dos to build trust and authority, and ultimately guide leads into your sales pipeline.

Why brands need a different kind of content.

Biznology

My exploration of this sub topic started with a Pew Research study on the use and retention of various content forms suited to different platforms vs. their simple share-ability. It becomes memorable when its message becomes part of your personal experience as much as the product.

How Link Building Management Will Change in 2013 & Beyond

KoMarketing Associates

As search engines become more aggressive in dealing with links meant only to manipulate search engine rankings, SEO’s reliant on short-sighted link building strategies are suffering mightily. We need to think about link reporting and link management much differently.

3 Insights to Help Build Your Unified Customer Database

Customer Experience Matrix

We asked several different questions whose answers depended in part on whether the respondent had a unified customer database. One lesson is that the exact question really matters, which makes comparing answers across different surveys quite unreliable.

Four Key Ways To Build Your B2B Brand Online

Webbiquity

Brand-building in the business-to-business (B2B) sphere is a little different from the consumer world. Let’s take a look at how B2B firms can build their brands in this competitive space. LinkedIn is a fertile ground for B2B brand-building and lead generation.

How to Sell to 4 Different Personality Types

Hubspot

The leading brand of mustard, French’s, holds half the market share in mustard that Heinz commands in ketchup -- around 35.5% -- but has a product line almost three times as large. Don’t waste their time repeating facts or building up to your point.

Advocates and Influencers: Differences, Uses, and Red Flags

Marketing Action

“Advocates” are customers who are strongly motivated to say positive things about your brand, as well as your products or services. It’s a trust-building, marketing-amplifying process that you must design and manage. So What’s the Difference Between an Influencer and an Advocate? .

How giving useful ideas and secrets builds trust

B2B Lead Generation Blog

When you give people what they value or find useful without expecting anything in return, you build a connection and eventually trust. It’s the driver and the crew that make the difference. You can leverage some of your ideas to help people and build trust.

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How CEOs And CMOs Can Tell The Difference Between Information And Insights

Marketing Insider Group

Realizing one essential priority is building a customer-centered organization able to compete in a fast-moving and dynamic digital economy. Some of these activities certainly can include decision-making respective to a product or service solution.

Working Late? Here Are 21 Tips to Make Your Nights More Productive

Hubspot

Research has shown sleep might be the most important factor influencing our productivity. But this situation raises an important question: If you’re going to stay up late working, how do you stay productive? 21 Tips to Stay Productive When You're Working at Night.

The Difference between Content Marketing and Marketing Content

Kapost

There are a lot of ways to use content to market a product or service that barely scratch the surface of marketing content , but if you want to learn content marketing , training is just the beginning, grasshopper.

How To Build Landing Pages That Convert

ScribbleLive

Approximately 96% of the people who arrive at your website are not ready to buy just yet – so a targeted landing page is essential to building a positive experience and helping prospective customers find what they need. Build trust.

How to Build a Successful Content Marketing Campaign

bizible

A unique product? Hone in on how you’re different, and use that information as a selling point. Although it doesn’t have to specifically be about your product or service, content you create should attract your target audience and stay relevant to the general realm of what you do.

18 (of the) Best SEO Link Building Guides of 2011

Webbiquity

So—how do you build those high-quality links? What are the best link-building strategies in a post-Panda world? How can you leverage business relationships and giveaways to quickly build quality backlinks? ” Ten SEO Link Building Strategies by AboutCrawler.com.

Building Content Marketing Strategy – 10 Steps

Marketing Insider Group

The way customers buy today is very different from how they made purchase decisions 15 years ago, of course. The most important difference is that today customers do most of their buying research on their own, with many sources of information, often in real time. By Gerardo Dada.

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Why B2B Marketers Must Pull Up From Boring Product Marketing

B2B Marketing Traction

For too long, B2B marketers have put products and services first, believing that all they had to do was “build it and they will come.” ” Buyers want more than a boring product or service. Relationships make a difference.