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How to build a killer content team

Biznology

Building a killer content team isn’t a “nice to have” skill set. Many SMEs can’t dedicate the time needed for constant production. Here’s the deal: instead of focusing on 100 different content directions, figure out your company’s ONE content “thing.”.

Should you create different social media posts for international clients?

grow - Practical Marketing Solutions

The CEO said he was proud of the global success of their in-house productions like House of Cards and Orange is the New Black. He went on to say that local productions (e.g. French or Scandinavian productions) garnered only 20% of the market share, but that even this 20% was important.

Trending Sources

20 blog posts that made a difference — and why

grow - Practical Marketing Solutions

Social Media and the Forgotten Business Opportunity — A post about returning to our roots and considering how our online approach to connection is different than how we would act in real life.

Can content written for print position well in Google?

Biznology

Print content can easily be optimized for Google –it just needs to be built into the process. Yes, you still see evidence of key phrase-stuffing, despite Google’s best efforts to make it go away. Plus, Google specifically goes after keyword-stuffing.

28 of the Best Chrome Extensions for SEO, Productivity & More

Hubspot

No matter where you click online, it’s easy to be pulled into a black hole of distraction and low productivity. Enter Google Chrome browser extensions. The Google Chrome web store offers a variety of different tools that help you be more productive with just one click.

Is there a “content pattern” that builds a brand?

grow - Practical Marketing Solutions

Instead, you need something more robust, more consistent, to build a real business around your content and YouTube revealed a plan that just might be the answer. Let’s look at the 3 H content pattern and how it relates to audience-building. This is how I build my business.

Build 100

Content marketing is NOT link building

Biznology

It seems that many people are confusing content marketing with link building or portraying content marketing as “the new link building”. However, this belief is misguided, as link building and content marketing are fundamentally different. Link Building.

12 Bad Habits That Are Making You Less Productive

Hubspot

There's a whole host of things many of us are guilty of doing every single day that research shows ends up really hurting our productivity. And the more aware you are of how these things are affecting your productivity, the more proactive you can be at taking responsibility for your choices.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

Google+ (or Google Plus) is many different things, depending on who you ask. It’s the tool Google will use to beat Facebook. It’s Google’s latest attempt at social media, and they finally got it right. Google Plus Tips, Tactics and How-To Guides.

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What You Missed Last Month in Google

Hubspot

And, according to MozCast , indications of a big change in Google’s algorithm can be described as “hot and stormy.”. The tricky part, it seems, is keeping up with all things Google: the algorithm, the new features, and what people are searching for the most. June News About Google.

How to Build a Perfect B2B Product Page

Hubspot

There are a number of good resources out there on how to build effective ecommerce product pages. These product pages tend to be short, highly visual, and optimized for quick purchases -- a style that matches the typical behavior of a B2C consumer.

The 7 Building Blocks of a Solid Content Marketing Plan

ScribbleLive

However, producing more content is only productive when you have a solid plan in place. Once they understood the purpose of the content and realigned their objectives they experienced a 300% increase in content production and a 60% increase in content promotion.

Plan 109

How to Have the Most Productive Q1 Ever: 11 Helpful Tips

Hubspot

Productivity is one of those things that's too general to master quickly. All of those goals fall under the "productivity" umbrella. Depending on where you are in your career, and what your goals are for the first quarter, you might have different productivity goals.

How to Ignore Annoying Strangers and Build an Online Community Your Way

grow - Practical Marketing Solutions

Spend this time building stronger relationships and making your product or service worth talking about. Your success metrics will look drastically different from anyone else’s, because your customers, their needs, and your business plan will look drastically different.

The 14 Best Personal Productivity Tools

Webbiquity

Of course, there’s always been pressure to do more with less—the definition of productivity improvement—but the mantra seems to have taken on almost religious status as the anemic, drawn-out recovery from the 2008 financial crisis drags on. The personal productivity apps here can help.

10 Easy Ways to Make Your Commute More Productive

Hubspot

But there''s good news for those of you who wish you could spend that time more productively. Check out this roundup of 10 free mobile apps that''ll make your commute more productive. Looking for other productivity tips? Read up on the science of productivity here.).

26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

In addition to healthy dose of Matt Cutts (Head of Google’s Webspam Team), these videos cover common questions, link building tactics, and the impact of link building schemes and questionable behavior. Common B2B Link Building Questions.

58 Best Marketing Tools to Build Your Strategy in 2017

Hubspot

Luckily, I have the privilege of working on a team of 150+ other marketers who specialize in different functions than I do. I broke up my list of recommended tools into different sections so you can get a better sense of what tools are available for different functions of the job.

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How to Build a Successful Content Marketing Campaign

bizible

A unique product? Hone in on how you’re different, and use that information as a selling point. Although it doesn’t have to specifically be about your product or service, content you create should attract your target audience and stay relevant to the general realm of what you do.

Two more Google Webmaster Tools tips and tricks

Biznology

Last week I shared a couple Google Webmaster Tools tips and tricks with you. Google wants you to be successful! And no, it has less to do with backlinks and google juice from PR6-9 sites circa 2015 than it has in the recent past. Google Only Speaks Structured Data (Sitemap.xml).

How Link Building Management Will Change in 2013 & Beyond

KoMarketing Associates

As search engines become more aggressive in dealing with links meant only to manipulate search engine rankings, SEO’s reliant on short-sighted link building strategies are suffering mightily. We need to think about link reporting and link management much differently.

Why B2B Marketers Must Pull Up From Boring Product Marketing

B2B Marketing Traction

For too long, B2B marketers have put products and services first, believing that all they had to do was “build it and they will come.” ” Buyers want more than a boring product or service. Relationships make a difference.

359 Million Reasons to Join Google+

Crimson Marketing

Google+ is absolutely one of the best social media networks available to you. A lot of you plan your marketing strategies around Twitter, LinkedIn, and Facebook, but its a detriment to you if you don’t include Google+ in your marketing mix. You most likely search it on Google!

9 Different Types of Lead Magnets You Can Create Using Blogs You Already Have

Hubspot

In this article, I want to show you nine different lead magnets that you can create today by recycling content that you already have.Every blog post in your archive has the potential to generate new leads for your business so let’s make sure that your blog is a lead generating machine.

How to Build Strong Brand Storytelling From the Inside Out

Type A Communications

In 1960, Harvard Business School professor Theodore Levitt coined the phrase “marketing myopia” to describe the short-sightedness that happens when companies focus on products and services instead of seeing the big picture of what customers really want. January 20, 2014.

Can Google find you in your online store?

Biznology

With a little technical skill, it’s cheap and easy to build a self-running, autonomous, online store. And then, it’s cheap and easy to build a hundred more. All that money being spent on building the perfect store needs to be shifted some.

How Will Google’s Latest AdWords Changes Affect You?

Fathom

Google is making a big change to exact match keyword targeting in AdWords. On Friday, Google announced an additional change in the way exact match keyword targeting will work for search ads. This isn’t the first time Google has changed the scope of exact match, though.

How To Plan And Build A Successful Content Marketing Strategy

B2B Marketing Insider

Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. I answered the main questions of how to build a solid content marketing strategy. ” The mix ends up being different for every brand.

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How to Build Your Influencers in Social Media

Biznology

A little later this morning I will be presenting a webinar entitled How to Build Your Influencers in Social Media. It’ll probably be a lot different than you’d expect. Your goal is building your influencers in social media not becoming a top influencer.

18 (of the) Best SEO Link Building Guides of 2011

Webbiquity

So—how do you build those high-quality links? What are the best link-building strategies in a post-Panda world? How can you leverage business relationships and giveaways to quickly build quality backlinks? ” Ten SEO Link Building Strategies by AboutCrawler.com.

How Do You Start Over After Building a Successful Blog?

grow - Practical Marketing Solutions

In October of 2010 it spent a couple of weeks ranked number 1 on the Ad Age rating of top marketing blogs – a feat that, though just the product of a favorable algorithm, still baffles me. The sad reality of launching a blog today is far different from when I started SME.

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Looking in Google’s funhouse mirror

Biznology

Google’s the worst boyfriend in the world! However, Google’s reflection isn’t a personal slight, it’s simply an emergent fractal representing how people actually search — for you — and not how you want them to. Use it all, build it all in there.

How To Build Landing Pages That Convert

ScribbleLive

Approximately 96% of the people who arrive at your website are not ready to buy just yet – so a targeted landing page is essential to building a positive experience and helping prospective customers find what they need. Build trust.

9 Link Building Email Outreach Templates That Actually Work

Hubspot

I'm ambidextrous (I can write with both hands), I'm the adoptive mother of three cats (one of whom is named Kitty), and before coming to HubSpot, I spent a lot of time writing and sending link building outreach emails. >" src="[link]. What Is Link Building? Link Building Outreach Rules.

7 Ways to Build Credibility When You're a New Leader

Hubspot

We asked a few people -- ranging from record executives to business school professors -- who have learned a thing or two about leadership, and came up with a list of ways that new leaders can build credibility. ( 7 Ways to Build Credibility When You're a New Leader.

Build 55

Should You Optimize Content for Google AMP?

Act-On

Adopting the Google AMP protocols to your website will be the next big thing you tackle this year and beyond. What is Google AMP? It’s the product of a coalition of equals, technology companies and publishers, driven by Google. The goal is to build a more common technical core between pages that speeds up load times. Ebay — AMP’d up 15 million product category pages. Google — Launched AMP in Search web results. Google AMP … A User Perspective.

10 Free Apps Worth Checking Out on the Google App Marketplace

Hubspot

Just take a scroll through Google's Apps Marketplace. The Top 10 Free Apps on the Google App Marketplace. Find it on the Google App Marketplace]. A mind mapping and concept building tool. Find it on the Google App Marketplace]. 6) Save Emails (Google Sheets Add-on).

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12 Critical Building Blocks to a Successful Digital Marketing Campaign

Hubspot

The fact of the matter is that running a successful digital marketing campaign takes a lot of time and energy, not only during its implementation but also during the build up to go-live. This will help you build out a better understanding of major objections your sales team faces.

The Best Promotional Product Videos Ever (And Why They Make You Buy)

Hubspot

One of the wisest things I've ever read about product marketing came from the writer of a children's book. "If The goal in crafting a perfect product video is not far off. If you want your video to resonate, it should be about more than just the product.

14 Essential Elements of a Flawless Product Launch

Hubspot

Getting ready to launch a new product? So here are 14 lessons I’ve learned over the years launching products at HubSpot and speaking with product marketers at companies I admire like Apple, Google, and Salesforce. 14 Product Launch Lessons for New Product Marketers.