The 50 Best Startup Tools For 2021

Marketing Insider Group

To build or grow a startup in 2021, you need to invest in tools that can help you optimize, automate, and improve every working part of your business – from sales and marketing to employees and customers. Marketing Tools for Startups. Startup Tools for Sales.

The B2B Startup Guide to SaaS Marketing

Marketing Insider Group

SaaS startups face several challenges when marketing their services to prospects. Secondly, there’s the humongous mountain of roadblocks that any startup faces. Learn how your tech startup can swim with the SaaS sharks and emerge victorious with this guide.


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The Startup’s 4-step Guide to Building Strong Sales Pipeline

DiscoverOrg Sales

If you’re at a small company or startup, you were probably impressed and inspired by the highly sophisticated and advanced techniques that your peers at large companies with big teams are using to build lead pipeline. But I’m doing the job of demand generation, AND customer marketing, AND product marketing, AND the sales development team … with a bare minimum of tools to make that all happen!”. As a small startup, the trick is knowing how to use it.

Gender Diversity in the Startup World: 10 Startups making an impact

Marketing Envy

Although we're nowhere near equal numbers, startups are seeing not just the ethical but also the business argument for diversity. In honor of International Women's Day, we chose 10 leading B2B startups that are either founded by women , or make a significant effort to embrace diversity.

4 Steps for Building the Sales Pipeline of Startups and Small Businesses


If you’re at a small company or startup, you probably are impressed by the highly sophisticated and advanced techniques that your peers at large companies use for building sales lead pipeline. From there, you have the information you need to start building your pipeline strategy.

How to Market a Startup, Part 1: Branding, Customer, and Messaging


Most startup founders aren’t marketing professionals. In the technology sector, they are most often software developers or engineers. They don’t start out thinking about the intricacies of marketing: how to shoot, edit, and promote a video; how design, test, and optimize landing pages; or how to develop conditional email sequences. WorkOutLoud (software for building customer communities). For B2B startups, that means building a customer persona.

MarTech Takes You from Business Development to Brand Development


Building Marketing Stack with Data-Centered Approach. The first step involves building out the customer data architecture for your company. This AARRR model was developed for e-commerce and startup growth. Due to how important segmentation and ad persona development have become, knowing your customers better and following every behavior is integral to marketing plans. The Gartner survey above shows how MarTech investment jumped 29% in 2018.

How Smart Startups Are Outsourcing Marketing | 4 Key Areas


Startup founders know marketing matters. SEO is an interdisciplinary, step-by-step process that progresses through website crawl accessibility, user experience optimization, content development, and more. By definition, long-term relationships take time to build.

The 50 Best Startup Tools For 2016

Marketing Insider Group

In order to build or grow a startup in 2016, you need to invest in tools that can help you optimize, automate, and improve every working part of your business—from sales and marketing, to employees and customers. In this post, we’re listing the 50 best startup tools and resources that you should consider using in 2016. Take a look at our list of the 50 best startup tools and resources that will help you grow your startup in 2016: Marketing Tools.

The Affordable Guide to Content Marketing for Startups (KPIs Included)

Marketing Insider Group

Building a successful startup is more than just creating a viable business plan. Content marketing for startups could mean the difference between failure and success. The major aim of content marketing for businesses in the startup phase is to get the word out.

How to Market a Startup, Part 2: Planning, Staffing, and Measuring


Effective marketing for a startup company is all about focus. Part one of this two-part series dealt with laying the groundwork for startup marketing: branding, messaging, and honing in on your target customer persona or ideal customer profile (ICP). Google startup marketing plan template and you’ll get dozens of ideas. The point isn’t to copy what anyone else has done, but rather to capitalize on proven models that have already been developed.

The 6-Step Unicorn Startup Blueprint: How Tech Superstars Break the Mold


Once upon a time, startups with a billion-dollar valuation were so unique that they were deemed unicorns. However, the unicorn startup landscape has shifted dramatically since the term was coined by VC Aileen Lee in 2013. . Many of today’s unicorn companies are younger, more diverse, and experiencing faster growth than the startups of yesterday. Is there some sort of “unicorn blueprint” startups can follow to become the next industry giant?

Benefits Of SMS Marketing For Startups

Altitude Branding

There is no doubt that startups need all the help they can get when it comes to building their customer bases. Unfortunately, too many owners of startups do not try to expand into other audiences. SMS marketing offers quick results, which is exactly what startups need.

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No code app creators, startups, and the future of enterprise marketing


Bubble is one the leading no code platforms for building web apps. The stat I found most interesting was the pie chart at the top of this post: 30% of “no coders” in the census worked at startups. Build without engineers (66%).

Going Small: A Marketers Journey from Large Companies to the Startup World


At AutoTrader, I had the opportunity to build the B2B marketing function from the ground up. I Like to Build Things. Through those experiences, I learned something important about myself – I really like to “build” things. When I’m building, I’m at my best and happiest in my job. That’s when a unique opportunity came my way – a local startup called QASymphony. Testing is the less sexy part of the software development process, but incredibly important.

The Building Blocks of Audience Development


The Building Blocks of Audience Development. How do you define Audience Development? A lot of the discussion about what audience development is and where it fits within a modern publisher can be traced to a seminal article on Digiday from half a decade ago. It examined The New York Times’ (then) newly established audience development strategy. Driving traffic to your content is the means, while building the audience is the end.

Lead Liaison Launches Program to Help Startups

Lead Liaison

Dallas, TX – Lead Liaison, a software provider that helps companies build scalable sales and marketing processes, announced today the launch of their Lead Liaison for Startups Program. The new program provides premium sales and marketing solutions at a deep discount for qualifying startups. It also offers VCs, incubators, and university startup programs an opportunity to provide more value to their portfolio of companies. “We

How Your Startup Can Overcome Content Marketing Challenges

KoMarketing Associates

Mistakes Are Amplified For Startups. Startups and young companies face particularly challenging early years as owners and vested staff strive like crazy to gain precious traction (read: survive). If you own a startup and decide to put content marketing on the back burner until your product is perfect (or you have more time, or a larger staff, have an uber tight plan in place, or…), you may miss the benefits of early investment. Startups, The Odds Are Against You.

10 Most Promising B2B Startups in the UK for 2018

Marketing Envy

When it comes to innovation, the UK tech sector is still dominating Europe, with startups popping up across the country. London, the major startup hub, unsurprisingly is being ranked number 1 in the. 2016, was a major year for startups in the UK, and the campaign group Startup Britain has counted over half a million. These insights can help build more accurate and effective marketing strategies and reach wider and more receptive audiences.

9 Promising FinTech Startups You Should be Watching

Marketing Envy

And many startups are here to lead us to the new frontiers. A recent MoneyLive Banking Report concluded that a majority of executives in traditional UK financial institutions now see FinTech startups as a “significant threat” to their business model. Here are some of the most promising startups we’ll have our eye on in 2019; which would you add to the list? The London-based startup has raised $4.3 As a publicly-traded company, CREALOGIX isn’t really a startup.

Are you developing your product or your customers?


They are a bit concerned about how much money it is costing to build the product. Product development is misnamed. We focus so much time and attention on developing products that we forget why we are developing them–to make money. So, why do we think that we have to build the entire spectrum of our product vision on faith? Shouldn’t there be a way of developing products that only requires us to ante before we see our cards?

5 Startup Marketing Ideas That Actually Work


Are you new to the startup game, and even newer to the content marketing game? With all the work that goes into starting a business, there's little time to think about marketing strategies that prove successful and are feasible for a startup's teams to execute. Startup Marketing Ideas.

When Should a Startup Implement Marketing Automation Software?

Lead Liaison

When should a startup implement marketing automation? It’s a great question and we decided to answer it with 10 reasons every startup should implement marketing automation. If you’re a startup you’ve got a lot of things on your mind. We totally understand, we were a startup once. Fortunately we’re a bunch of sales and marketing-minded people that have an affinity for building cool software. Startups typically have limited resources.

Five Brand Building Tips for B2B Businesses


Building a great brand is the holy grail of marketing. Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook. Brand building for B2B businesses is a little different from that for B2C companies. Here are five brand building tips that you can use to grow your B2B business. One of the most effective ways to build your B2B brand is to humanize it. Build your own online platform. Guest post by Sreeram Sreenivasan.

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Software Development Cost

Whale Pages

Software Development Cost: Launching Your SaaS. “In this blog post we’ll explore the costs associated with software development for startup founders who are interested in building and launching a SaaS project.” DEVELOPMENT COST BREAKDOWN.

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Startup B2B Marketing in Action: From seed to exit in 24 months (A Portshift & CISCO story)

Marketing Envy

"Obviously it's an amazing feeling, having a huge corporation such as Cisco acquiring a small startup from Tel Aviv." They were a small startup that was relatively unknown.

B2B Executive On Fortune 50 + Startup Partnership Development

Today we interview Doug Gould , an experienced partnership development executive who has worked in B2B roles with incredible companies like Microsoft , Xamarin , and Cloudability. Building Your Partnership Programs. DG: Throughout my career, I’ve mainly been selling to developers and technologists at enterprise level companies. From my experience, I see partnership programs as a great way to scale a startup. This is what I love about doing partnership development.

A School for Startups: An Interview with’s Sarah Hodges


Second, whether you’re working as the lone marketer inside a startup, or as a member of a fast-paced team in a larger company, it’s easy to hit a professional development wall. Balter’s OGSM Strategy Framework class and Christopher O’Donnell’s Developing Successful Products class are head to head for the title. is focused on one core mission — promoting community building in Boston through the transfer of skills.

A Strategic Approach to Digital Marketing for Startups


The success of a startup firm depends critically on its digital marketing capabilities and associated actions. Start building relationships with industry influencers and editors. Host events to build media relationships. Building third-party revenue streams. Introduction.

What Is The Brand Development Process?

Stevens & Tate

That is why you need to understand the brand development process and how to do it successfully. Brand development is a multi-stage process with the ultimate goal of building brand equity in a consumer’s mind. The Brand Development Process.

AI Website Building | Using AI to Streamline Website Building Process


In 2016, Jerry Yang, an early investor in the pioneering AI web design startup Grid, properly summed up what AI web development and design is meant to achieve. How AI Website Building Work. At the heart of the AI website building process is the artificial intelligence algorithm.

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What Startups Get Wrong About Their Marketing

Marketing 261

This is a common story in the startup world. The Marketing 261 client who shared his story came from a development and product background. It gives your company the discipline and framework with which to build a successful brand from scratch. Many startups see marketing as something they can “just figure out.” There is hiring to do, capital to raise, a platform to build and products to develop. Startup Marketing

4 Top Marketing Automation Tools for Startups

A Better Jones

If you’re a startup, this means choosing the right marketing automation tool to help scale your business beyond the size of your team. You can also build different pipelines for different lead segments, which makes the overall process more efficient and easier to handle. It’s definitely not cheap but the value it can bring to a startup makes it worth considering, especially with a free trial option.

8 Link Building Lies: Common Link Building Myths

If you want some good fodder for conversation in marketing circles, just bring up link building. Those who understand link building and have spent time working on link building campaigns firsthand understand the power that properly placed backlinks can have on search results.

The Ultimate Guide to Startup Accelerators


Startup life can be lonely. One of these programs is the startup accelerator. Startup accelerators aren’t right for everyone, and they can be competitive, exhaustive programs. Read through this guide to better understand what startup accelerators entail and if they are right for your business. It’s common for startups to enter accelerators in hopes of walking away with funding from investors. This has allowed even more startups to learn, improve, and grow.

How the Right Content Curation Strategy Can Help Your Startup Grow

Startups are always seeking any advantage they can find. The Benefits of Content Curation for Startups. Content curation is valuable for any business in any industry, but it’s an especially powerful weapon when wielded by startups. For startups, the ROI is unlimited.

How to Explode Your Startup PR with Growth Hacking

B2B PR Sense

Startup PR can feel like a monumental task. How do you get your startup to stand out in this news rush? Here is a basic definition of growth hacking: Growth hacking is a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business. Growth hackers are marketers, engineers, and product managers that specifically focus on building and engaging the user base of a business.