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Best Low-Code Development Platforms Pricing For Small Business

TrustRadius Marketing

Low-code environments offer the chance to build your ideal application with little to no coding experience. You don’t need to be the genius developer from the MIT stereotype from every 90s movie. Click here to read “What is low-code development?” You can also ask for help on sites like StackOverflow or Reddit.

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Planning Your Cyber Week Pricing Strategy? Let AI Lead the Way

Salesforce Marketing Cloud

A retailer reduced online prices by 1% every time a shopper purchased a particular item. The marketing team thought this retail pricing promotion was genius. Shoppers kept refreshing their screens, expecting others to buy and the prices to drop. But the (heavily inflated) prices didn’t budge, as shoppers continued to wait.

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Choosing Your Ally in Growth: The Consultant vs. Agency Dilemma

Convince & Convert

A consultant is an experienced professional with a broad range of knowledge, but has in-depth expertise in and/or specializes in one or a couple of different subject matters. What is the range of your current budget? From there, you can start to build a case for one over the other aka a consultant vs. an agency.

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Value-Based Pricing for Professional Services

Hinge Marketing

Increased competition and commoditization of services put downward price pressure on services even as talent shortages drive up costs. It should come as no surprise, then, that many voices have suggested the adoption of alternative pricing models to reflect new approaches to building and capturing value. undifferentiated).

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The Ultimate Guide to Pricing Strategies

Hubspot

Setting prices for your products can be tough. Set prices too high, and you miss out on valuable sales. Thankfully, pricing doesn’t have to be a sacrifice or a shot in the dark. There are dozens of pricing models and strategies that can help you better understand how to set the right prices for your audience and revenue goals.

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The Key Elements of the B2B Marketing Mix: The 7Ps

The Lead Agency

The term “Marketing Mix” is synonymous with “the four Ps”: Product Price Promotion Place However, what many people don’t realise is that the business-to-consumer (B2C) marketing mix and the business-to-business (B2B) marketing mix are not one and the same. Ask yourself: How can we develop products or services to add more value to customers?

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11 Customer Journey Mapping Tools for B2B Marketers

Marketing Insider Group

Customer journey mapping tools can range anywhere from cloud-based platforms to collaborative design tools, but they all have the potential to help you better understand your customers, improve your marketing efforts, and drive more sales. In fact, more than 50% of marketers adapt their strategies according to customer data.