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The 6 Fundamentals of an SEO Link Building Strategy

Top Rank Marketing

One of the big reasons why Google revolutionized search engines when it launched in 1998 was its PageRank algorithm , which rewarded pages based on how many other websites were linking to them. It’s little wonder that link building has been a crucial element of SEO ever since. Why is link building valuable for SEO?

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Always Be Linking: 9 Places B2B Marketers Might Miss Link Building Opportunities

KoMarketing Associates

Link building is not something B2B marketers think about regularly. While most marketers realize the importance of links for search engine optimization, experience has shown that link building does not often stay top of mind with everything else that commands attention in a B2B marketing program.

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Defining Link Metrics that Impact SEO Link Building Development

KoMarketing Associates

Coding used in coordination with the link (IE, making sure rel=nofollow or JavaScript will not be used, impacting a search engines’ ability to crawl and understand the link). These scores help evaluate future link opportunities and prioritize strategies. SEO-Specific Metrics. Site Popularity-Specific Metrics.

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26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

In addition to healthy dose of Matt Cutts (Head of Google’s Webspam Team), these videos cover common questions, link building tactics, and the impact of link building schemes and questionable behavior. You can use the links below and also after each video to navigate through the videos and sections.

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Four Predictions About the State of SEO in 2017

Webbiquity

Previously, SEOs had focused more on the authority of sites to improve the amount of pagerank that would help to rank the site for its desired keyword. Now we are seeing improvements in site’s rankings if they receive links from more relevant sites, even if the authority of their site isn’t as high.

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Off-Page SEO: What It Is & Why You Need It [+a Helpful Checklist]

Hubspot

Link building, for instance – an effective off-page SEO strategy – is one of the top ranking factors. That's because Google is built on PageRank, an algorithm that looks at a page's backlinks for quantity and quality. Link Building. Links from other sites on the web server as votes of confidence in your domain.

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Guest Blogging is NOT Dead (And Matt Cutts Didn’t Say It Is)

Webbiquity

just want to highlight that a bunch of low-quality or spam sites have latched on to ‘guest blogging’ as their link-building strategy, and we see a lot more spammy attempts to do guest blogging. or worse, to something sketchy like an online pharmacy site); and 2) the author’s approach to the links. Far from it.

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