Remove Build Remove Develop Remove Help Remove Startup

The 50 Best Startup Tools For 2021

Marketing Insider Group

To build or grow a startup in 2021, you need to invest in tools that can help you optimize, automate, and improve every working part of your business – from sales and marketing to employees and customers. Marketing Tools for Startups. Startup Tools for Sales.

The B2B Startup Guide to SaaS Marketing

Marketing Insider Group

SaaS startups face several challenges when marketing their services to prospects. Secondly, there’s the humongous mountain of roadblocks that any startup faces. Learn how your tech startup can swim with the SaaS sharks and emerge victorious with this guide.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The Startup’s 4-step Guide to Building Strong Sales Pipeline

DiscoverOrg Sales

If you’re at a small company or startup, you were probably impressed and inspired by the highly sophisticated and advanced techniques that your peers at large companies with big teams are using to build lead pipeline. But I’m doing the job of demand generation, AND customer marketing, AND product marketing, AND the sales development team … with a bare minimum of tools to make that all happen!”. As a small startup, the trick is knowing how to use it.

4 Steps for Building the Sales Pipeline of Startups and Small Businesses


If you’re at a small company or startup, you probably are impressed by the highly sophisticated and advanced techniques that your peers at large companies use for building sales lead pipeline. From there, you have the information you need to start building your pipeline strategy.

Gender Diversity in the Startup World: 10 Startups making an impact

Marketing Envy

Although we're nowhere near equal numbers, startups are seeing not just the ethical but also the business argument for diversity. In honor of International Women's Day, we chose 10 leading B2B startups that are either founded by women , or make a significant effort to embrace diversity.

How Startups Should Plan Their First Major Content Marketing Program

Marketing Insider Group

If you’re in the initial stages of building a new business, you may feel overwhelmed and underprepared to manage your ever-growing marketing to-do list. We’re here today to help simplify what can be a complex process: building a successful content marketing program.

Business Development vs. Sales: Getting the Best of Both Worlds


You can add “business development vs. sales” to that long list. Business development can concern anything your company does to expand its market reach. You’ll even see sales rep positions advertised online under the title of “business development representative.”

MarTech Takes You from Business Development to Brand Development


Building Marketing Stack with Data-Centered Approach. The first step involves building out the customer data architecture for your company. A/B testing can help you optimize the offer and to maximize the bottom line. This AARRR model was developed for e-commerce and startup growth. Due to how important segmentation and ad persona development have become, knowing your customers better and following every behavior is integral to marketing plans.

The 50 Best Startup Tools For 2016

Marketing Insider Group

In order to build or grow a startup in 2016, you need to invest in tools that can help you optimize, automate, and improve every working part of your business—from sales and marketing, to employees and customers. How do you know which ones are a waste of time and which ones can actually help you grow your business and reach your goals? In this post, we’re listing the 50 best startup tools and resources that you should consider using in 2016.

The Affordable Guide to Content Marketing for Startups (KPIs Included)

Marketing Insider Group

Building a successful startup is more than just creating a viable business plan. Content marketing for startups could mean the difference between failure and success. The major aim of content marketing for businesses in the startup phase is to get the word out.

100 Helpful Data Sources for Content Creation

Marketing Insider Group

To help, we’ve compiled a comprehensive list of 100 data sources for content covering a wide range of topics for you to save and reference whenever you need it. Their blogs are also filled with stats and data, and developers will find their API docs useful. Facebook for Developers.

Help 161

The 6-Step Unicorn Startup Blueprint: How Tech Superstars Break the Mold


Once upon a time, startups with a billion-dollar valuation were so unique that they were deemed unicorns. However, the unicorn startup landscape has shifted dramatically since the term was coined by VC Aileen Lee in 2013. . Many of today’s unicorn companies are younger, more diverse, and experiencing faster growth than the startups of yesterday. Is there some sort of “unicorn blueprint” startups can follow to become the next industry giant?

How to Market a Startup, Part 2: Planning, Staffing, and Measuring


Effective marketing for a startup company is all about focus. Part one of this two-part series dealt with laying the groundwork for startup marketing: branding, messaging, and honing in on your target customer persona or ideal customer profile (ICP). Google startup marketing plan template and you’ll get dozens of ideas. The point isn’t to copy what anyone else has done, but rather to capitalize on proven models that have already been developed.

5 Lead Generation Ideas for Effective Startup Marketing


Effective lead generation and startup marketing require smart goals and a clear vision of where you want to be, and how you will get there. This is particularly important, given that just 10% of startups actually succeed. Lead Generation Ideas for Startups. Free startup listing.

Benefits Of SMS Marketing For Startups

Altitude Branding

There is no doubt that startups need all the help they can get when it comes to building their customer bases. Unfortunately, too many owners of startups do not try to expand into other audiences. Fortunately, SMS marketing is there to help you throughout the process.

SMS 80

Going Small: A Marketers Journey from Large Companies to the Startup World


At AutoTrader, I had the opportunity to build the B2B marketing function from the ground up. I Like to Build Things. Through those experiences, I learned something important about myself – I really like to “build” things. When I’m building, I’m at my best and happiest in my job. That’s when a unique opportunity came my way – a local startup called QASymphony. Testing is the less sexy part of the software development process, but incredibly important.

How the Right Content Curation Strategy Can Help Your Startup Grow

Startups are always seeking any advantage they can find. On the marketing front, many find that a content curation strategy is helpful in scaling up without requiring a ton of additional resources. Could it help your business, too? The Benefits of Content Curation for Startups.

What Is The Brand Development Process?

Stevens & Tate

That is why you need to understand the brand development process and how to do it successfully. Brand development is a multi-stage process with the ultimate goal of building brand equity in a consumer’s mind. The Brand Development Process.

The Building Blocks of Audience Development


The Building Blocks of Audience Development. How do you define Audience Development? A lot of the discussion about what audience development is and where it fits within a modern publisher can be traced to a seminal article on Digiday from half a decade ago. It examined The New York Times’ (then) newly established audience development strategy. Driving traffic to your content is the means, while building the audience is the end.

10 Most Promising B2B Startups in the UK for 2018

Marketing Envy

When it comes to innovation, the UK tech sector is still dominating Europe, with startups popping up across the country. London, the major startup hub, unsurprisingly is being ranked number 1 in the. 2016, was a major year for startups in the UK, and the campaign group Startup Britain has counted over half a million. Ravelin is working to provide real-time fraud analysis and help make the fraud analyst’s job easier. Startup Marketing B2B Marketing

5 Startup Marketing Ideas That Actually Work


Are you new to the startup game, and even newer to the content marketing game? With all the work that goes into starting a business, there's little time to think about marketing strategies that prove successful and are feasible for a startup's teams to execute. Startup Marketing Ideas.

When Should a Startup Implement Marketing Automation Software?

Lead Liaison

When should a startup implement marketing automation? It’s a great question and we decided to answer it with 10 reasons every startup should implement marketing automation. If you’re a startup you’ve got a lot of things on your mind. We totally understand, we were a startup once. Fortunately we’re a bunch of sales and marketing-minded people that have an affinity for building cool software. Startups typically have limited resources.

30 SaaS product ideas and examples for startup companies

accelerate agency

This means starting up a startup in SaaS could be a lucrative venture—and even an overnight success, so long as you do your homework and establish that there’s a gap in the market for your solution. . A quick guide to find an SaaS startup idea. SaaS CRM startups.

9 Promising FinTech Startups You Should be Watching

Marketing Envy

And many startups are here to lead us to the new frontiers. A recent MoneyLive Banking Report concluded that a majority of executives in traditional UK financial institutions now see FinTech startups as a “significant threat” to their business model. Here are some of the most promising startups we’ll have our eye on in 2019; which would you add to the list? The London-based startup has raised $4.3 As a publicly-traded company, CREALOGIX isn’t really a startup.

6 mistakes to avoid in the early stages of a startup

Altitude Branding

Most startups fail in the first year. This is simply because this is the most crucial time in a startup’s journey: Moving from the idea stage to the market. To help your startup succeed, here are the six mistakes to avoid in the early stages of a startup. .

B2B Executive On Fortune 50 + Startup Partnership Development

Today we interview Doug Gould , an experienced partnership development executive who has worked in B2B roles with incredible companies like Microsoft , Xamarin , and Cloudability. Building Your Partnership Programs. DG: Throughout my career, I’ve mainly been selling to developers and technologists at enterprise level companies. From my experience, I see partnership programs as a great way to scale a startup. This is what I love about doing partnership development.

Software Development Cost

Whale Pages

Software Development Cost: Launching Your SaaS. “In this blog post we’ll explore the costs associated with software development for startup founders who are interested in building and launching a SaaS project.” DEVELOPMENT COST BREAKDOWN.

Cost 56

No code app creators, startups, and the future of enterprise marketing


Bubble is one the leading no code platforms for building web apps. The stat I found most interesting was the pie chart at the top of this post: 30% of “no coders” in the census worked at startups. Build without engineers (66%).

A School for Startups: An Interview with’s Sarah Hodges


connects these folks to help them learn and grow. Second, whether you’re working as the lone marketer inside a startup, or as a member of a fast-paced team in a larger company, it’s easy to hit a professional development wall. Balter’s OGSM Strategy Framework class and Christopher O’Donnell’s Developing Successful Products class are head to head for the title. A School for Startups: An Interview with’s

A Strategic Approach to Digital Marketing for Startups


The success of a startup firm depends critically on its digital marketing capabilities and associated actions. In an era of omnichannel marketing and big data, digital marketing helps not only in acquiring customers but also in customer retention. Building third-party revenue streams.

How Your Startup Can Overcome Content Marketing Challenges

KoMarketing Associates

Mistakes Are Amplified For Startups. Startups and young companies face particularly challenging early years as owners and vested staff strive like crazy to gain precious traction (read: survive). If you own a startup and decide to put content marketing on the back burner until your product is perfect (or you have more time, or a larger staff, have an uber tight plan in place, or…), you may miss the benefits of early investment. Startups, The Odds Are Against You.

4 Top Marketing Automation Tools for Startups

A Better Jones

If you’re a startup, this means choosing the right marketing automation tool to help scale your business beyond the size of your team. It helps business owners better understand their customer journey and provide a more personalized experience to those customers. Just like your other, good ol’ CRM tools, Drip helps you create event-triggered messages. It’ll also help you create an effective marketing strategy that’s based on facts, instead of assumptions.

Five Brand Building Tips for B2B Businesses


Building a great brand is the holy grail of marketing. Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook. Brand building for B2B businesses is a little different from that for B2C companies. Here are five brand building tips that you can use to grow your B2B business. One of the most effective ways to build your B2B brand is to humanize it. Build your own online platform. Guest post by Sreeram Sreenivasan.

Build 177

Startup B2B Marketing in Action: From seed to exit in 24 months (A Portshift & CISCO story)

Marketing Envy

"Obviously it's an amazing feeling, having a huge corporation such as Cisco acquiring a small startup from Tel Aviv." They were a small startup that was relatively unknown. Want Marketing Envy to help you get to your next funding round or acquisition?

The Ultimate Guide to Startup Accelerators


Startup life can be lonely. One of these programs is the startup accelerator. Startup accelerators aren’t right for everyone, and they can be competitive, exhaustive programs. Read through this guide to better understand what startup accelerators entail and if they are right for your business. It’s common for startups to enter accelerators in hopes of walking away with funding from investors. This has allowed even more startups to learn, improve, and grow.

How to Explode Your Startup PR with Growth Hacking

B2B PR Sense

Startup PR can feel like a monumental task. How do you get your startup to stand out in this news rush? Here is a basic definition of growth hacking: Growth hacking is a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business. Growth hackers are marketers, engineers, and product managers that specifically focus on building and engaging the user base of a business.

AI Website Building | Using AI to Streamline Website Building Process


But it has since helped forward-thinking marketers make sense of big data, engage customers in the form of chatbots, and all to achieve better customer targeting and personalization. . How AI Website Building Work. How AI Is Making the Website Building Process Better in 2020.

Build 91