Video for differentiation, stick to one differentiator


According to Gartner analyst Hank Barnes , most technology marketers know they need to emphasize differentiators—so they make a list of them. Spotlight your differentiator by comparing it to something the prospect knows. Why not use video for differentiation? A new way to develop your video content strategy. Of course, there’s no “differentiator video” in the vocabulary of most marketers or the portfolios of video producers.

4 Areas Of Actionable Buyer Insights Can Help You Deliver A Differentiating Digital Buying Experience

Tony Zambito

This new reality will put added pressure on CMOs and CSOs to coordinate strategies impacting the development of digital buying experiences. It is the type of development B2B organizations will have to attain deep buyer insights about if they hope to accelerate their revenue growth.

Buy 213

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Brand persona: differentiate your business with this strategy


Though we strive to build brand conversations that talk the language of our consumers, there’s a part of a brand that always shows off: the brand persona. How to build a brand persona? The quick video below is a masterclass in building brand personas.

Why Content Differentiation Dictates Success (and How to Find Yours)

Marketing Insider Group

They expand to a new social media platform – you develop a strategy for that platform to make sure you have a presence. Here’s a secret: When you figure out your differentiation factor and develop content around it , you can all but forget about what your competition is up to online.

Differentiated Marketing for Professional Services

Hinge Marketing

This strategy is called differentiated marketing. Differentiated Marketing Defined. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each. Here they use a differentiated marketing strategy. That is the essence of a differentiated marketing strategy. Differentiated Marketing in Professional Services. And it requires discipline to plan and execute a differentiated strategy.

Your experience and qualifications are not differentiators!


I recently started a discussion within different LinkedIn groups where I asked consultants , sales, and marketing leaders how they were differentiating themselves from others in their industry. One consultant mentioned that her differentiation was defined by her extensive experience and her successful professional achievements, which contributed to the development of a variety of sectors. But experience (no matter how extensive it may be) is not a differentiator.

MarTech Takes You from Business Development to Brand Development


Building Marketing Stack with Data-Centered Approach. The first step involves building out the customer data architecture for your company. Talent Is Scarce but also a Critical Differentiator. This AARRR model was developed for e-commerce and startup growth. Due to how important segmentation and ad persona development have become, knowing your customers better and following every behavior is integral to marketing plans.

Business Development Team Structure

Hinge Marketing

They simply don’t have the business development team structure to support steady, consistent growth. Billable professionals, slammed with work, “have no time” to find and develop new prospects. Watch the On-Demand Webinar: Business Development Plays to Close Deals in Turbulent Times .

Putting Differentiated Value in B2B Value Calculators


When it comes down to it, not many B2B organizations build value calculators that achieve the results they are supposed to achieve. As we started to develop this client’s calculator, we tested and assessed their competition’s current offerings. Emphasize Differentiated Value.

5 Ways to Align Sales and Marketing around Audience-Centric Content: The New Art of Differentiation

Content Standard

To meet these expectations and build lasting relationships with customers, businesses are under greater pressure to align sales and marketing strategy with messaging that centers customer—rather than products—in conversations geared toward converting new clients.

B2B marketing trends for 2021: 5 important developments to get ahead of

Tomorrow People

Companies will start to build online events into their permanent activity programme, honing their approach to maximise effectiveness as lessons are learned. The rise of product marketing came as companies develop more sophisticated offerings and ramp up their product development.

How Articulate Content Can Differentiate Your Brand From the Pack

Shouldn’t value be the focus of differentiation? Content as a Differentiator. Yet in order to build a successful business, scale up, and increase sales and revenue, you have to make consumers believe you’re different from the rest of the brands who sell similar products. You should differentiate. The power of differentiation in a crowded Internet marketplace mustn’t be understated. It’s the key to unlocking growth and developing loyal fans of your brand.

Competitive Differentiation: A Playbook for Winning in a Congested Marketplace

Hinge Marketing

I talk with professional services clients every day, and I hear a lot of confusion and anxiety around the concept of differentiation. Top executives at firms small and large have heard that differentiating their business is important, but many don’t believe they have any competitive levers to pull that will make them stand out. Others have tried out some so-called differentiators in the past but saw no results. What Is Competitive Differentiation?

See innovation differently: How social media holds the key to true differentiation

Sprout Social

We were building the brand’s first year-round social content strategy and wanted to better understand what our surfer audience thought about and did during the offseason.

Five Brand Building Tips for B2B Businesses


Building a great brand is the holy grail of marketing. Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook. Brand building for B2B businesses is a little different from that for B2C companies. Here are five brand building tips that you can use to grow your B2B business. In order to grab attention, it’s essential to position your brand uniquely, and differentiate yourself from the competition.

Build 215

Differentiation Strategy: Standing Out Among The Competition

Hinge Marketing

A well thought out differentiation strategy will help your firm and brand identify, express, and reinforce you’re the unique characteristics that set you apart in the market. What is differentiator? Differentiators are things about your firm that makes you meaningfully different from other firms in the same industry. Other firms may do similar work, but as long as the majority of competitors for IT services do not, this is a differentiator.

What the HubSpot CMS Hub Means For Developers: 5 Things HubSpot Developers Need To Know Now

SmartBug Media

What does this mean for developers already familiar with and building projects on the HubSpot CMS platform ? Let's dive into the five things HubSpot developers need to learn in order to adapt to the new CMS Hub: 1. Local Development Practices.

5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results

KoMarketing Associates

Her post details how keyword research and content marketing development can be combined to aid in the buyer discovery process, specifically through improved SEO performance. These tactics help differentiate an organization in Google search results and build trust and authenticity with potential buyers and prospects. Google provides the following guidelines for building and executing AMP page experiences.

Building Brand Into Every Step of the Content Development Process

To bring your brand into your content, you need to consider brand at every stage in the content development process—from content strategy, to content ideation, to content structure, to content creation, to content distribution. Branding the Content Development Process.

New York Life Investments’ Ian Forrest on How to Meet Audience Needs with a Differentiated Point of View

Content Standard

New York Life is a 175 year-old company, but their market differentiation remains incredibly sharp. Q: So advisors, there’s lots of choices they have, and I assume it’s challenging to differentiate. And how do you differentiate with the advisor community?

Why Brand Differentiation Drives Tech Firm Growth

Hinge Marketing

Strong brand differentiation drives growth. “We’re a full service tech firm, won’t we be limiting ourselves—and potentially turning away business--if we differentiate too specifically?” The more laser-focused your differentiators and positioning are, the easier it will be to gain visibility and credibility in your crowded marketplace. The first thing you will want to do is identify what your firm’s key differentiators are.

Four Key Areas of Marketing Strategy Development

Launch Marketing

To ensure you cover all elements of marketing strategy development, we examine some important steps that get overlooked and how you can address them. Build an effective digital marketing strategy with the insights in this Digital Marketing Guide.

The Entrepreneur Interview Series #22: Dustin Bruzenak, Modern Logic


Differentiating a product is (usually) easy. Differentiating professional services is hard. That’s the kind of company Dustin set out to build. Are you building what you think the market wants or what your buyers actually want?

What kind of video do you need in sales communication?


Differentiation becomes difficult because “there is less time and space to inspire with creativity.”. Just one differentiator. I’m a fan of the one-thing-to-remember-you-by approach when differentiation is difficult, as it is late in the sales process. So look for the visual that makes your point with clout — and build a powerful piece of video for sales communication around it. “Are Salespeople Relevant to the Modern Buyer?”

Video 149

5 Key Factors to Pinpoint Your Technology Differentiator

Hinge Marketing

Strong brands hinge on strong differentiators. Differentiators are the foundational components of communicating your brand clearly and consistently. In our own research , we've found that high growth firms are 3X more likely to have a strong, easy-to-understand differentiators. And within the realm of professional services, technology services firms struggle to articulate the right technology differentiator. Your differentiator is not your logo or tagline.

How Kele Developed a Personalized Email Strategy


It’s no new news that to get your ideal buyer’s attention, you need to differentiate your brand and value proposition. It’s time to develop an email strategy that will resonate with each customer. A leading supplier of building automation products, Kele knew their customer interactions weren’t unique enough. How Kele Developed a Personalized Email Strategy is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

Developing a Marketing Budget Plan for Professional Services

Hinge Marketing

In this post, we will show you how to develop a thoughtful and effective plan for your professional services firm. In many partnerships, the owner group will “brainstorm” marketing ideas and build a budget and plan based on the accumulated suggestions. What are your differentiators?

Budget 113

Why Brand Differentiation is Essential for Professional Services Firms to Succeed

Hinge Marketing

Everyone has heard that you have to differentiate your firm. What exactly is brand differentiation, anyway? Brand Differentiation Defined Throughout the life of your firm, you will experience significant changes in what you do. This is important to remember as we think about the meaning of brand differentiation. Why is Differentiation So Important, Anyway? Put simply, your professional services brand’s differentiators are among your most important assets.

What is Brand Development and How Does It Work?

Stevens & Tate

To do that, you need to develop a strong brand. Brand development is the ongoing process of creating and maintaining that brand identity. With that in mind, the following are steps you should take to develop your brand: 1. Differentiate Your Brand From Your Competitors.

Is your referral strategy tied to your differentiators?

Hinge Marketing

Differentiation is one of the most poorly understood pillars of professional services marketing. Many execs still believe differentiation isn’t a necessary component of overall growth. As easy as that initial undifferentiated climb can be, executing a sustained referral strategy when you aren’t differentiated can be near impossible. Differentiators make it easier for decision makers to understand why they should choose you. What is a differentiator?

Why Building An Audience-First Communications Strategy is Key


I’ve crafted a slew of emails from two different CEOs on numerous topics as well as helped develop the voice for the new joint brand. After that, start thinking about what those segments need to know most, and develop your content with that in mind.

How to Develop a Niche Marketing Strategy that Drives Growth


The program includes a 30-minute audio lesson every day, with each conversation building off the previous ones. Developing a Niche Marketing Strategy. Developing a niche marketing strategy is impossible without scoping out your competition.

10 Ways to Differentiate Your Brand Through a Better Customer Experience


Companies across the world are starting to shift their marketing focus towards building a better, more intuitive experience for their users. In addition, a recent Walker study suggests that by 2020, CX will overtake price and product as crucial brand differentiators. It can affect customer satisfaction and build both positive and negative feelings towards a brand. The post 10 Ways to Differentiate Your Brand Through a Better Customer Experience appeared first on PureB2B.

Deepening B2B customer relationships with “the funnel beyond the funnel”


You’ve been developing a fresh idea for B2B marketers that you call “the funnel beyond the. Plus, as product development cycles get shorter and shorter, companies are learning that the only way to create differentiation between themselves and their competition is to concentrate on the holistic customer experience.

Funnel 163

How to Differentiate Your Agency by Applying a Planning Approach


These are the markers DigitasLBi Chief Strategy Officer, Fern Miller, puts down as her starting points for differentiating her agency brand. In a talk for The Art of New Business on the topic of differentiating your agency through a planning approach, here were some of her other key takeout’s: It's Terrifyingly Rewarding to Take Care of Your own Brand. Clients are looking for people to build their brands with them. Develop Your Positioning. “Be useful. Be different.

How Kele Developed a Personalized Email Strategy


It’s no new news that to get your ideal buyer’s attention, you need to differentiate your brand and value proposition. It’s time to develop an email strategy that will resonate with each customer. A leading supplier of building automation products, Kele knew their customer interactions weren’t unique enough. How Kele Developed a Personalized Email Strategy is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

Building a Brand Through Differentiation: How to Stand Out from Your Competition

Hinge Marketing

In an attempt to be accessible to potential clients, many firms attach meaningless labels to themselves like "IT provider" or "custom app developer.” On the other hand, high growth firms are 3X more likely to have a strong, easy-to-understand differentiator (see below). A Strong Differentiator. What’s Your Differentiator? A differentiator is what sets you apart. About now you’re asking yourself if you’ve got a true differentiator.