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How to Build a Productive Company Culture

Hubspot

And like a personality , a company’s culture can develop organically over time. Or, it can be purposefully molded, shaped using specific values and practices to achieve a particular goal , like productivity. It's about creating a culture that's productive by design.

Influencer Marketing Vs Influencer Relations- What’s the Difference?

Onalytica B2B

Influencer marketing this; influencer relations that- we’re hearing both terms being thrown around an awful lot across social media, sometimes interchangeably, sometimes with entirely different meanings. Ultimately, the difference between the two revolves around the how , the why and the what.

How to build a killer content team

Biznology

Building a killer content team isn’t a “nice to have” skill set. Many SMEs can’t dedicate the time needed for constant production. Here’s the deal: instead of focusing on 100 different content directions, figure out your company’s ONE content “thing.”.

The art and science of developing an enterprise content strategy

grow - Practical Marketing Solutions

But how does a company develop a comprehensive content strategy that serves millions of customers and thousands of enterprise-level partners? I don’t believe that we should be paying to build somebody else’s audience. Don’t just give them a product to review.

B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. A great example is Moz’s Web Developer’s SEO.

How to Have the Most Productive Q1 Ever: 11 Helpful Tips

Hubspot

Productivity is one of those things that's too general to master quickly. All of those goals fall under the "productivity" umbrella. Depending on where you are in your career, and what your goals are for the first quarter, you might have different productivity goals.

From Scratch: Four (Free) List Building Strategies

Act-On

Even if you know going in, and have pitched the notion of building a prospect list … the pressure to perform is intense from the minute you start. All seven list-building strategies require the same foundational elements: A clear understanding of your client’s buyer personas.

11 Top Tips For Developing YouTube Influencers

Act-On

According to studies by the influencer marketing company Octoly , videos made by the YouTube community about your products can often get 9X as many views that the videos your own company will make – and that includes paid views. 8) Production Quality: Who Cares?

5 easy steps to building ongoing thought-leadership content

Sales Engine

The development of ongoing, thought-leadership content has become the necessary element for a marketing program that increases visibility and produces leads , but it’s not enough simply to publish a blog or white paper anymore. What pieces of content have you already developed?

Build 88

B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. A great example is Moz’s Web Developer’s SEO.

How long should your online business video production be?

Biznology

But what is the optimal length of an online business video production ? A sound video content marketing strategy should be looking at how to produce many videos for different parts of the buying process. The post How long should your online business video production be?

Video 91

A different way to think about social media ROI

grow - Practical Marketing Solutions

I have a different view of the ideal role of social media in the marketing mix that might be helpful to you, whether you are just starting out, or whether you have an established program.

Content marketing is NOT link building

Biznology

It seems that many people are confusing content marketing with link building or portraying content marketing as “the new link building”. However, this belief is misguided, as link building and content marketing are fundamentally different. Link Building.

How to Sell to 4 Different Personality Types

Hubspot

The leading brand of mustard, French’s, holds half the market share in mustard that Heinz commands in ketchup -- around 35.5% -- but has a product line almost three times as large. Don’t waste their time repeating facts or building up to your point.

B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. A great example is Moz’s Web Developer’s SEO.

About SEO Shortcuts, SEO Tools, and Productive SEO Campaign Development

KoMarketing Associates

For example, what about becoming a good writer or adept at graphics tools, in order to develop effective communication strategies for social and link building outreach? The difference between SEO tools and SEO shortcuts is their place in the overall search engine optimization campaign.

SEO 56

How Kele Developed a Personalized Email Strategy

Modern Marketing

It’s time to develop an email strategy that will resonate with each customer. A leading supplier of building automation products, Kele knew their customer interactions weren’t unique enough. A/B test a product pitch against a discount offer in a nurture program.

The Difference between Content Marketing and Marketing Content

Kapost

There are a lot of ways to use content to market a product or service that barely scratch the surface of marketing content , but if you want to learn content marketing , training is just the beginning, grasshopper. Know Where to Start and How to Simplify Content Development.

3 Tips for Marketers Developing Training Materials

ANNUITAS

Whether it is the launch of a program, campaign, product, or instructional how-to’s, as marketers we’ve most likely developed training materials and conducted training sessions for members of our organizations. Blog Developing taining materials

The 7 Building Blocks of a Solid Content Marketing Plan

ScribbleLive

However, producing more content is only productive when you have a solid plan in place. Once they understood the purpose of the content and realigned their objectives they experienced a 300% increase in content production and a 60% increase in content promotion.

Plan 110

How to Build a Perfect B2B Product Page

Hubspot

There are a number of good resources out there on how to build effective ecommerce product pages. These product pages tend to be short, highly visual, and optimized for quick purchases -- a style that matches the typical behavior of a B2C consumer.

5 of my favorite productivity apps

Biznology

While I aspire to build Gerr.is So, while I am building my empire, here are some of the tools I am looking at and using. Business Development and relationship management and things like writing Gerris’ capabilities deck or pimping my SquareSpace gerr.is

How to Ignore Annoying Strangers and Build an Online Community Your Way

grow - Practical Marketing Solutions

Spend this time building stronger relationships and making your product or service worth talking about. Your success metrics will look drastically different from anyone else’s, because your customers, their needs, and your business plan will look drastically different.

What are the building blocks of a lead generation strategy?

Sales Engine

It’s like they’re trying to build a house by digging a hole and immediately buying the windows and the wall treatments before meeting with an architect. And even worse, they choose an architect that specializes in bridge building.

How B2B and B2C Marketing Are Different

Paul Gillin

There are plenty of opportunities to apply social media tactics, but the context is different. As Eric and I began to dig into this topic, we put some thought into how B2B and B2C markets differ. Business executives buy companies as much as they do products.

B2C 76

How to Build a Successful Content Marketing Campaign

bizible

Checking out your competition is a good place to start when trying to develop a content marketing plan. A unique product? Hone in on how you’re different, and use that information as a selling point.

7 Ways to Build Credibility When You're a New Leader

Hubspot

We asked a few people -- ranging from record executives to business school professors -- who have learned a thing or two about leadership, and came up with a list of ways that new leaders can build credibility. ( 7 Ways to Build Credibility When You're a New Leader.

Build 55

How giving useful ideas and secrets builds trust

B2B Lead Generation Blog

When you give people what they value or find useful without expecting anything in return, you build a connection and eventually trust. It’s the driver and the crew that make the difference. You can leverage some of your ideas to help people and build trust.

Trust 111

New Developments in B2B Loyalty Marketing

Biznology

Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . It is this basic approach that has stood the test of time in account development.

An introduction to ecommerce APIs for non-developers

chiefmartech

Market leaders like Adobe, Marketo, Twitter, and Apple either opened or revamped their API and developers’ platforms. In other words: APIs allow your developers to build tailored software you need faster. Thanks to them, you can increase your software development savings.

API 27

7 of the Most Interesting Podcast Episodes About Productivity We've Ever Heard

Hubspot

For most of us, the struggle to be productive when we want to be and when we are expected to be can seem endless. There's no one-size-fits-all approach to being productive, and there certainly isn't a finish that guarantees we'll get it right every time.

Marketing Videos Too Costly? Build Your Own (Affordable!) Video Studio

Act-On

You can easily create videos for each stage of your customer’s buying journey, whether brand building and informational for the top of the funnel, product demonstrations for the middle of the funnel, or testimonials and case studies for the bottom of the funnel.

Video 99

The Top 5 Mistakes Companies Make Building Demand Generation

Sales Engine

So they task marketing leadership with building a demand generation engine and run into myriad problems. have changed the way that B2B companies market their products and services. It’s no wonder that this process falls apart at many different levels.

How CEOs And CMOs Can Tell The Difference Between Information And Insights

B2B Marketing Insider

Realizing one essential priority is building a customer-centered organization able to compete in a fast-moving and dynamic digital economy. Some of these activities certainly can include decision-making respective to a product or service solution.

How to Work With a Developer: 6 Tips for Improving Your Relationship

Hubspot

You just hired your first developer. But before you start putting work on their plate, you should know that developers are a special breed of people. (I They speak a different language than marketers, making effective communication a bit of a challenge. You did it.

How To: Build loyalty through customer engagement

Kaon

Connecting with customers is no longer about the product, nor is it sufficient to rely on a sales relationship or the company’s marketing communications and messaging. This emotion builds a visceral connection to the experience.

Klout Founder says Lithium deal will propel new development

grow - Practical Marketing Solutions

Klout Founder Joe Fernandez spoke to me shortly after the public announcement and discussed his emotional journey in founding a company, fighting for funding and legitimacy, building an enterprise, and finally positioning his life’s work for a new era of growth.

Building Content Marketing Strategy – 10 Steps

B2B Marketing Insider

The way customers buy today is very different from how they made purchase decisions 15 years ago, of course. The most important difference is that today customers do most of their buying research on their own, with many sources of information, often in real time. By Gerardo Dada.

How to Build Strong Brand Storytelling From the Inside Out

Type A Communications

In 1960, Harvard Business School professor Theodore Levitt coined the phrase “marketing myopia” to describe the short-sightedness that happens when companies focus on products and services instead of seeing the big picture of what customers really want. January 20, 2014.