build Demand Generation Related Topics 
SWZD
AUGUST 8, 2022
Building target account lists (TALs) with top priority accounts that yield higher conversion rates can be a challenge for a demand generation marketer. Here’s where intent data comes into play. Find out how.
Madison Logic
MARCH 6, 2024
Account-based marketing (ABM) takes a more strategic approach to audience targeting that uses data to move away from a generalized dream list of ideal clients to instead focus on the accounts ready to buy or engage. What Is a Target Account List? Here’s how.
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Only B2B
JULY 7, 2022
Building an ABM target account list (TAL) with all the data-qualified accounts that may become the ideal fit for your company in terms of company size, revenue, and technology usage, is a top-notch implementation of an ABM approach. How To Build The Perfect ABM Ideal Customer Profile.
Inbox Insight
APRIL 14, 2023
Account selection is the most critical step in Account-Based Marketing (ABM) – yet 39% of B2B marketers say determining which accounts to target is one of their biggest ABM challenges. Building an effective Target Account List (TAL) sets the solid foundations required for a successful Account-Based Marketing process.
Speaker: Brian Carroll, CEO & Founder of markempa
The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts.
PureB2B
APRIL 20, 2022
ABM strategy consists of many different steps, but the one that often proves challenging is selecting the most relevant target accounts. And if you’re not targeting the right people, ABM will fall short. With the correct techniques, marketing and sales teams can ensure they target only the most promising prospects.
PureB2B
APRIL 20, 2022
ABM strategy consists of many different steps, but the one that often proves challenging is selecting the most relevant target accounts. And if you’re not targeting the right people, ABM will fall short. With the correct techniques, marketing and sales teams can ensure they target only the most promising prospects.
Speaker: Jessica Cross, Manager of Demand Generation, Rollworks
The benefits of using account-based marketing in your Demand Generation team are considerable: by getting as many engaged, qualified accounts as possible, your conversion rate will be higher and you'll find that Marketing and Sales are (gasp!) How to coordinate demand generation and ABM efforts.
Speaker: Kaitlin Bowes, Senior Demand Generation Manager at Brightcove
How do you create video campaigns that actively build pipeline, increase your marketing ROI, and make you look like a demand-gen genius? Tune into our webinar on June 26th with Kait Bowes, Senior Demand Generation Manager at Brightcove, and find out what we’ve learned through years of building pipeline with video.
Advertiser: ZoomInfo
Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue.
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