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(Im)proving Content’s Impact Using Marketing Data Analytics

Contently

Marketers can get buy-in and build stronger relationships with business stakeholders by linking content assets to concrete business results like marketing qualified leads (MQLs). Marketers can de-emphasize poorly performing platforms and formats and invest more in higher-performing alternatives.

Analytics 117
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How to improve marketing ROI with clean data

Martech

Things like missing data, bad or old data, siloed data over to the side, duplicates spanning across multiple systems.” “And it’s all done in one app, so it’s very easy to build on top of what we’ve already done with our data.” ” How to improve marketing ROI with clean data.

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Adapt Your Marketing Data Analytics for a New Era of Customer Privacy

Salesforce Marketing Cloud

On the surface, marketing teams still build the various engagements, campaigns, and activations that are part of meaningful customer journeys. Build relationships with the digital-first customer. And building a trusted data foundation is the first step in executing on that vision. Watch the webinar.

Privacy 98
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Google Analytics vs ActiveDEMAND Agency Reporter

ActiveDEMAND

Without getting too crazy with your GA setup, you’ll get some duplicate conversions. These duplicate conversions are part of what causes over-reporting conversions , which can be a problem. Leads need to be filtered well and de-duplicated as much as possible so that they’re accurate.

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Building Your B2B Marketing Database

Biznology

Unique identifier (to match and de-duplicate records). Once these elements are pulled in, matched and de-duplicated, it’s time to consider external data sources. Promotion history (record of outbound and inbound communications). Customer service history. Source (where the data came from, and when). Fulfillment systems.

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Black Hat SEO: 19 Short-Sighted SEO Tactics that Will Kill Your Rankings

seo.co

6 black hat link building tactics to avoid. What makes link building tactics “black hat?”. + Duplicate content. + Black hat tactics waste time and money while putting your entire site at risk of being de-indexed and/or blacklisted entirely. 6 black hat link building tactics to avoid. Table of Contents. +

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What’s New with Albacross in April

Albacross

Now, you can build Segments based on technology insights from HG Insights, the global leader in technographic intelligence. It’s particularly valuable for tech companies looking to: Hyper target marketing campaigns: build extremely customized nurturing campaigns based on your prospect’s tech stack. New Products & Add-Ons.