Ahrefs

MARCH 18, 2024

If you need a framework to build your content strategy on, it should probably be a no-funnel framework instead. A funnel in marketing is a multi-stage process that guides potential customers from … Read more › And there are very good reasons for it.

Top of Funnel 97

Top of Funnel Marketing Funnels Content Marketing Content 97

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Content that hits across the customer life cycle creates more influence over buyer decisions. And yep, it all comes back to the customer. In order to do that, we must place customer insights ahead of internal demands.

Top of Funnel 263

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 263

Marketing Insider Group

MAY 11, 2021

They may even expect businesses to offer custom-fit solutions to their needs and personalized customer experiences unmatched by the competition. If you fail, customers may take their business elsewhere. According to SuperOffice, 90% of businesses compete mainly on customer experience (CX). Source: SuperOffice.

Lead Ranking 353

Lead Ranking Analytics Marketing AI Marketing Budget 353

Only B2B

APRIL 17, 2024

The 5 Benefits of B2B Appointment Setting B2B appointment setting tackles these challenges head-on, offering a range of benefits to optimize your sales funnel: 1. Appointment setters can answer basic questions, address pain points, and build rapport, keeping prospects engaged throughout the sales cycle.

Ideal Customer Profiles 71

Ideal Customer Profiles Marketing Management Sales Qualified Leads Service 71

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. So, why start from the bottom in B2B?

Top of Funnel 112

Top of Funnel SEO B2B Paid Search Agency 112

ClickZ

JANUARY 12, 2024

Top of Funnel Marketing Top-of-funnel marketing is about more than just creating buzz; it’s about laying a sustainable foundation for growth. Imagine it as the first chapter of an engaging novel, where the story begins, intrigue is created, and the relationship with the reader—or in this case, the customer—starts to form.

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105

Top Rank Marketing

JANUARY 22, 2024

Here’s how you can build a solid structure for measurement and measure top, middle and bottom of funnel objectives. Build measurement into your strategy Marketers have plenty of tools to measure an influencer’s effectiveness. Traffic to website This is the starting point for mid-funnel customer journeys.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Martech

MARCH 11, 2024

Data hygiene is more than just cleaning and organizing your customer data. All this helps in data accuracy and more effective segmentation that can benefit from identifying inactive or less engaged customers for re-engagement campaigns. After all, the customers drive revenue, not solely the platforms providing visibility.

Cost per Acquisition 119

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 119

Scoop.it

APRIL 11, 2024

Moz has gotten significant engagement with existing and new customers through its content marketing webinar strategy. It’s an ideal platform to introduce your brand’s offering to prospective customers. Most brands opt for traditional content approaches involving sales funnels for generating and nurturing leads.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Top Rank Marketing

MARCH 25, 2024

Address the full funnel with your SEO content. Organic SEO content plays a powerful role in brand building, serving as perpetual magnets to attract visitors from the 95% out-market audience. This, in turn, will set up lower-funnel content to be more effective. #2. Build topical authority to establish your expertise.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

The Marketing Blender

MARCH 22, 2024

It requires building strong relationships with potential business clients, understanding their specific needs and pain points, and tailoring marketing strategies to address those concerns effectively. If you aren’t sure where this is, it’s time to start interviewing your existing and potential customers to find out. #4

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Benchmark Email

SEPTEMBER 19, 2023

Without being able to build an effective sales funnel, converting prospects into customers is more or less impossible in modern times. Part of any serious funnel will be automated email sequences.

Top of Funnel 96

Top of Funnel Automation Design Advertising Benchmark 96

Choozle

NOVEMBER 14, 2023

Paid search advertising is a highly effective lower-funnel channel that reaches potential customers when they are close to conversion. When you restrict your paid search campaigns to the lower funnel, you are missing the vast majority of your potential customers. Think about it…. the awareness stage).

Top of Funnel 80

Top of Funnel Paid Content Paid Search Agency Funnel Advertising 80

Martech

DECEMBER 4, 2023

Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness. It’s unlikely you’ll win a customers if you’re not known to the buyers before they’re in the market. Tracking upper-funnel and B2B activities is challenging but feasible.

B2B Marketing 104

B2B Marketing Trends B2B Planning 104

ClickZ

FEBRUARY 24, 2023

I also discuss what makes it great for top-of-the-funnel brand awareness. Let’s find out how marketers can capitalize on Meta’s reach to help build their brand identity. Let’s take a closer look at Meta’s performance at different funnel stages, and how it delivers a strong top-of-funnel relative ROAS.

Top of Funnel 124

Top of Funnel ROAS Digital Marketing Funnels Funnel Advertising 124

Inbox Insight

FEBRUARY 19, 2024

Including: 5 benefits of B2B lead quality Intent checklist to determine baseline quality Techniques for nurturing quality leads into valuable customers Read on to learn how to speed-up your B2B Sales Cycle and reduce lead rejections through delivering a high standard of lead quality your Sales team will love.

Lead Ranking 101

Lead Ranking Top of Funnel Ideal Customer Profiles Marketing Qualified Leads 101

Contently

JANUARY 26, 2023

Content marketing is the broad strategy for moving customers through a sales funnel from top to bottom using different kinds of information at the top, middle, and bottom to achieve different goals. With thought leadership, brands build trust with potential customers and expand reach at the top of that funnel.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Oktopost

APRIL 9, 2024

Faster buyer journeys- Getting your messaging through to leads before they’ve even made a move toward a purchase means you won’t need to spend as much time nurturing them and convincing them to progress further down your sales funnel. Thorough research and carefully constructed customer personas can help you craft pitch-perfect messaging.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Sprout Social

JULY 25, 2023

Specifically, it helps you in three crucial ways: Build an effective top-funnel and mid-funnel social strategy Top-of-funnel social media efforts aim at attracting new visitors and measuring audience behaviour such as web traffic, impressions and average time on site.

Marketing Analytics Tools 138

Marketing Analytics Tools Social Media Top of Funnel Analytics 138

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. Regardless, fitting smaller stories into your larger brand narrative and defining where they fall within the funnel will drive a lot of your strategic decisions. The content you produce can look different in B2B versus B2C. Email: Open rate, click-through rate.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

MKT1

DECEMBER 18, 2023

Over the past couple years writing newsletters and working with hundreds of founders and marketers, we’ve developed a fairly-comprehensive approach to building B2B marketing. So what better time to summarize the building blocks of the MKT1 Method than an end of year post?

Startups 98

Startups Marketing Analytics Tools Course B2B Marketing 98

Choozle

NOVEMBER 21, 2023

As customer expectations and behaviors change, brands must adapt their omnichannel marketing plans and key performance indicators (KPIs) to stay relevant. Fewer than 20% of marketing executives truly understand how their brand-building campaigns are performing.

Relevance 85

Relevance Digital Marketing Funnels Funnel Advertising Customer Satisfaction 85

Martech

DECEMBER 15, 2023

HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests to meetings on the scheduling page and more. Note : Reports created in the legacy custom funnel report builder will be available until February 2024. We’d like to know how it’s been for you.

Top of Funnel 109

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 109

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. The goal is to implement a range of top, middle, and bottom-of-the-funnel marketing activities covering every funnel stage.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Martech

MAY 3, 2023

Your customers feel this way when you put a demo CTA (call to action) at the end of every content you distribute. This article explores the importance of a smooth customer journey for readers and explains how a more personalized marketing approach can help you achieve it. There are three stages to this funnel: Awareness.

Top of Funnel 92

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 92

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. In this three-part series, we outline best practices for building, marketing and measuring an effective email newsletter. That is a 40x ROI.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

The Marketing Blender

JULY 19, 2022

How To Build A B2B Marketing Funnel. When you’re in the business of marketing B2B products or services, it’s crucial to create a B2B marketing funnel that will guide potential customers through the buying process. However, if you’re a B2B digital marketer, then you know that the customer journey is not always linear.

Top of Funnel 98

Top of Funnel Marketing Funnels B2B Marketing Ad Building 98

sagefrog

FEBRUARY 7, 2024

Google’s 2023 update to Google Ads introduced semi-autonomous ad asset creation with Google’s Asset Creation for Performance Max, enabling marketers to generate custom content with minimal prompts. A pivotal aspect of this efficiency trend is the swift and intelligent handling of customer inquiries.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Heinz Marketing

SEPTEMBER 29, 2022

Most of us marketers are focused on a traditional revenue funnel – cone-shaped with awareness at the top and purchase at the bottom. At the top stage of the funnel, you have prospects who are aware of your brand. This stage is the widest part of the funnel with a large number of leads. What is a Bow Tie Funnel?

Top of Funnel 115

Top of Funnel Allocation Churn Rate Lead Scoring 115

Martech

FEBRUARY 12, 2024

To build a sustainable business, companies should evolve their strategy by leveraging user data to refine positioning and extend their brand identity across channels. Learn how gradually shifting focus toward brand storytelling and relationship-building can lead to increased loyalty and organic growth over the long term.

Marketing Attribution 104

Marketing Attribution Ideal Customer Profiles Marketing & Strategy Marketing Strategy 104

Only B2B

MARCH 6, 2024

However, lead generation and lead qualification are often used interchangeably- they represent distinct yet interconnected stages within the marketing and sales funnel. Qualified leads demonstrate a greater potential to convert into paying customers, making them more valuable for your sales team to pursue.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Martech

JANUARY 29, 2024

Today, digital platforms and data enrichment strategies are the status quo, reshaping how we identify, engage and nurture potential customers we’d like to have. Lead gen occurs within the second stage of a marketing funnel — meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team.”

Lead Ranking 114

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 114

Unbounce

SEPTEMBER 9, 2021

Optimize your landing page for the top of the conversion funnel, where your customers are getting to know your brand. This blog post will explain what the top of the funnel is and how you can build a landing page for this phase of the marketing process. Your TOFU customers aren’t ready to buy your product yet.

Top of Funnel 142

Top of Funnel Landing Pages Marketing Funnels Copywriting 142

Oktopost

MARCH 26, 2024

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business. In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth.

Work Management 62

Work Management Peer-to-peer Marketing Management Top of Funnel 62

Heinz Marketing

JANUARY 25, 2023

This might include leveraging social media, email marketing, and other digital channels to reach potential customers. Focusing on content marketing, for example, is a great way to build relationships with your target audience and establish your brand as a thought leader in your industry.

Marketing Budget 98

Marketing Budget B2B Thought Leadership Top of Funnel Allocation 98

Contently

MARCH 22, 2022

At that point, hopefully , you convert your readers to your customers. By following the conventional SEO best practices above, you may be able to grow your organic presence, get top-of-funnel traffic, and help your customers a little. Does the content answer the query directly with no fluff and unnecessary build-up?

Top of Funnel 188

Top of Funnel SEO Brand Identity Branding 188

B2BMarketing.net

APRIL 18, 2024

Podcasting is a powerful tool for building relationships that can eventually lead to revenue generation. We’ve seen people who have used podcasting as a way to move leads down the funnel.” Drawing from past experiences, Dots witnessed a 10% conversion rate from guests to customers for clients using account-based podcasting.

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Demand Generation Agencies Ad Building 52