How to Build a Customer-Driven Marketing Strategy for 2020

Marketing Insider Group

I’ve already explained why I predict 2020 will be the year of the customer. Successful marketing strategies in 2020 and beyond will focus on creating great customer experiences and building relationships with your audience. What Is a Customer-Driven Marketing Strategy?

7 Ways to Build Lasting Customer Relationships

Modern Marketing

Unfortunately, many marketers focus more on creating great content machines than creating great customer relationships and authentic brands. Here are some ways you can go beyond simple content marketing to provide a holistic marketing experience to your customers and visitors: 1.

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Build Insurance Customer Loyalty with Marketing Automation

Act-On

Corporate

Boost Customer Engagement by Building Trust in Your Content

Act-On

Do customers trust your brand? Use these 4 powerful strategies to transform average interactions into ones that build customer engagement and trust. Content Marketing Customer Marketing content marketing customer content customer engagement customer lifecycle customer marketing

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Brand Storytelling: Using Authenticity to Build Customer Relationships

Modern Marketing

Brands can leverage the power of storytelling to create deeper relationships with customers and share unique perspectives from individuals and company leadership alike. How to build trust through storytelling. ” Content Marketing Customer Loyalty

Five Brand Building Tips for B2B Businesses

Webbiquity

Building a great brand is the holy grail of marketing. It enables your business to occupy a sizeable amount of public mindspace and consistently drive more customers. Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook.

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Report: Marketers Use 8+ Channels to Build Customer Relationships

KoMarketing Associates

Marketers are constantly working to maintain relationships with customers, and new research suggests that they are using a wide array of channels, such as email, to reach out to them on a regular basis. ProsperWorks recently conducted “The State of Customer Management in the Relationship Era” report to determine how marketers and sales representatives are maintaining relationships with existing customers.

Getting Emotional?Building Customer Trust Is Key to Your Brand’s Future

Marketo

Business is getting emotional when it comes to customer experience strategies. Rather than viewing customers as essentially rational in their decision making, the role of emotion in our decision making has received an increasing amount of attention and consideration.

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How to Market a Startup, Part 1: Branding, Customer, and Messaging

Webbiquity

The first elements come at the very beginning, before the first sale is made or the product even exists: getting branding, customer, and messaging right. WorkOutLoud (software for building customer communities). Customer.

Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers.

What Casino Marketing Can Teach You About Building Long-Term Customer Relationships

Marketing Insider Group

One industry that recently got on my radar was the casino world and how those marketers have an extreme upper-hand when creating long-term customer relationships. But building those relationships isn’t as simple as pulling a lever and hoping for a series of 7s.

How Marketing Strategy Helps To Engage With Loyal Customers

Webbiquity

According to Forbes , it costs five times more to acquire a new customer than to retain an existing client. Understanding and fulfilling your existing customers’ expectations will help you build a loyal base of customers. Personalize the Customer Experience.

Introducing the Customer-Powered Enterprise—A New Model For Unlocking Growth Through Your Customers

Influitive

It’s been five years since Influitive published the Advocate Marketing Playbook. Since then, it’s been downloaded over 5,700 times. Hundreds of companies followed those proven plays to achieve success in developing powerful advocate programs. But another interesting evolution happened. We witnessed amazing creativity and innovation as individuals at these companies took the principles of advocate.

The Startup’s 4-step Guide to Building Strong Sales Pipeline

DiscoverOrg

If you’re at a small company or startup, you were probably impressed and inspired by the highly sophisticated and advanced techniques that your peers at large companies with big teams are using to build lead pipeline. Let’s assume you have just 10 customers.

Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

It feeds a customer-centric sales process and enables a human-to-human interaction with very low cost compared to other prospecting methods. How Sales can build a network of high-value relationships and book sales calls.

Four Ways to Provide Effective Customer Service for B2B Customers

Webbiquity

Providing excellent customer service is essential for all businesses, but B2B customer service is very different from B2C. Here are four specific ways B2B firms can optimize their approach to customer service. Consumer customer service is primarily transactional.

Build Your Conversational Case to Better Serve Your Customers

Modern Marketing

As someone who has spent 20 years in marketing, 13 years at Weight Watchers, and 4 years as TEDx Executive producer, Tamsen has built expertise around helping individuals and organizations find, build, and tell the stories of their ideas.

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Introducing the Customer-Powered Enterprise—A New Model For Unlocking Growth Through Your Customers

Influitive

It’s been five years since Influitive published the Advocate Marketing Playbook. Since then, it’s been downloaded over 5,700 times. Hundreds of companies followed those proven plays to achieve success in developing powerful advocate programs. But another interesting evolution happened. We witnessed amazing creativity and innovation as individuals at these companies took the principles of advocate.

How to Build a Thriving Customer Community

Kapost

The post How to Build a Thriving Customer Community appeared first on Kapost Blog. Customer ExperienceIn 1983, Harley-Davidson was facing financial collapse.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers.

4 Steps To Building A Data-Driven Customer Experience

Marketing Insider Group

The post 4 Steps To Building A Data-Driven Customer Experience appeared first on Marketing Insider Group. We need to talk about data.

Four Best Practices for Customer Retention

Webbiquity

Customers are the reason your company either fails or thrives. According to Bain & Company , it costs a business seven times more to obtain a new customer than it does to retain an existing one. Customers want to feel like they are listened to. Focus on Customer Experience.

Email Marketing: 3 simple steps for building customer personas

B2B Lead Generation

In today’s B2B Lead Roundtable Blog post, I want share the three simple steps for building customer personas Byron shared in his presentation to aid your targeted email marketing efforts. Look to your existing customer data for insight into who buys from you.

How B2B Marketers Can Build Meaningful Customer Relationships In 3 Steps

KoMarketing Associates

They aren’t the basis for a customer relationship. These and similar impulse or ill-considered circumstances don’t lay a smooth trail to “Customer For Life” utopia. And for your marketing dollar, it’s a given you’ll want to retain paying customers as long as possible.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

3 Insights to Help Build Your Unified Customer Database

Customer Experience Matrix

The Customer Data Platform Institute (which is run by Raab Associates) on Monday published results of a survey we conducted in cooperation with MarTech Advisor. All central customer databases are not equal. The most common answers are personalization and customer insights.

5 Ways to Reduce Churn After a Collapse in Customer Experience

Nuvi

Collapses in customer experience are inevitable. Machinery breaks down, services malfunction, or some porch thief steals a customer’s package. Since mistakes (preventable or not) are inescapable, we can only do two things: prepare for them and strategize how to recover customers.

5 Proven Ways to Build Customer Loyalty

Zoominfo

Why does a customer remain loyal to a particular brand? But it’s more pertinent than ever before in today’s crowded digital landscape, where businesses struggle to build customer loyalty in an ever-expanding field of competitors. Invest in multi-channel customer service.

15 Email Marketing Best Practices to Build a Killer List

Optinmonster

In this article, we share email marketing best practices that will help you build and maintain the best email list possible. We’ve broken the article down into 3 sections: Building your email list. Use optin forms to build an engaged list. Building Your Email List.

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

There has never been more marketing channels to reach potential customers. But, connecting and building trust with buyers has never been harder. That's why we need to go beyond rational-logic based marketing to understand how our customers feel.

The Relationship Between Customer Engagement, Loyalty And Revenue

Influitive

Marketers know that finding ways to increase customer engagement is good for the bottom line. Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm.

Building A Better Sales Technology Stack

Ignite Tech

Customer relationship management (CRM) software is the foundation of your tech stack. Building a sales technology stack doesn’t have to be a mystery or a source of worry. Planning and Building Your Sales Technology Stack. So Just What Is A Sales Tech Stack?

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3 Tips For Building A More Robust Customer Reference Program

Influitive

In the past 15 years, customer reference usage in marketing and sales has evolved from simply inserting testimonials in ads to a dedicated discipline that drives revenue. Now, many more savvy marketers are looking at the bigger picture: they’re turning to customer advocacy as their “secret sauce” for making a bigger impact on their company’s.

Mezcal and SaaS: Building Sustainable Approaches

Modern Marketing

Instead of allowing ourselves to be seduced by the narcotic of quick wins, let’s focus on building sustainable businesses that: Partner more effectively with customers so that they engage in a bigger way; engagement is a key enabler of their success and should be something that is stimulated.

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The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).

How to Build Customer Trust in a World of Scandals

Marketing Insider Group

It’s becoming harder and harder to build trust, as everyone just expects […]. The post How to Build Customer Trust in a World of Scandals appeared first on Marketing Insider Group. Trust in the world is at an all time low. Time and time again, the public’s trust has been broken by corporations, politicians, celebrities, newspapers, social media, and more. Scammers and hackers run rampant online, trying to take advantage of anybody they can.

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Link Building Basics: Tracking Results

Biznology

Hello, and welcome to the newest edition of my Link Building Basics series here on Biznology. This installment marks the conclusion of my six part series on the basics of building links. Link building is an ongoing and long-term strategy.

How To Build A Community of Brand Advocates

Influitive

B2B marketers can learn a thing or two about mobilizing advocates from our B2C cousins. Think about the products that you use every day. For me, it’s my iPhone, Sennheiser headphones and Altra running shoes. I didn’t go straight to a store or the vendor’s website to buy these products. Instead, I decided to purchase.

Customer-Powered Sales: 3 Top Tactics for Using Advocates To Build Trust With B2B Prospects

Influitive

That is why prospects may ignore attempts you make to build a relationship over the phone or via email. When evaluating new products, B2B buyers don’t want to speak with sales reps. After all, why should prospective buyers trust someone whose greatest motivation is likely to be hitting their monthly sales quota? Instead, they seek.

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How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.