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How to Build a Digital Product Brand That Lasts

Webbiquity

A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Guest post by Tara Dwyer.

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5 Lead Nurture Campaigns that Build Pipeline and Support ROI

Act-On

Pressure has been building around proving ROI. An effective way to improve ROI is focusing on strategic changes in your nurture campaigns to build stronger pipeline. We published the full details here , if you want to check them out and apply the strategies to your own nurture campaigns. Hardly seems fair, right?

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How Content Marketing Builds Trust

Marketing Insider Group

Research into the most trusted brands based on social listening gives us some interesting insights into what a brand must do to build trust with its audience. Trader Joe’s has a blog highlighting new products and recipes and also a podcast that offers listeners an insider view into the company. Weight Watchers. Trader Joe’s.

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Building Product Marketing Icons – Old vs. New

Navigate the Channel

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. Here is my summary of some points that I think are worth sharing and remembering for the building industry. According to published reports, Apple’s media spend was estimated at $1.8

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How Exactly Does Content Marketing Help in Building Brand Awareness?

Marketing Insider Group

It’s vital to build brand awareness because consumers are much more likely to buy from a brand they know and trust than one that’s new to them. A research study found that over 80% of people searching for a product on Google chose to click on websites they were already familiar with, regardless of their position in the results.

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9 Product Marketing Strategies to Grow Your Customer Base

Marketing Insider Group

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. All four brands mentioned above understand the importance of customer-centricity.

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Email Benchmarks for Building Product Marketers

Navigate the Channel

Email is one of the most measurable tactics a building materials or construction company marketer can employ. Email can also help build value, differentiation, and trust among prospects and clients alike,” according to market research company Insider Intelligence, formerly eMarketer.