SendX

DECEMBER 28, 2020

CRM tool is designed to help you manage and improve the relationship between you and your customers. It is mainly designed to build an email list, launch email campaigns with the motive of driving sales. CRM focuses on helping you manage the relationship with your customers - both current and prospective.

Work Management 195

Work Management Marketing Management CRM Email Marketing 195

Vision Edge Marketing

SEPTEMBER 19, 2023

A high maturity level of customer-centricity enables more cost-effective initiatives related to recruiting, retaining, and growing the value of more customers; and creating relationships to build trust, loyalty, and advocacy. Organizational Culture.

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Zoominfo

FEBRUARY 2, 2021

“Do you want fries and a coke with that?” — we’ve all had the ultimate cross-selling experience at McDonald’s. As a consumer, you know that cross-selling works. It works so well that Amazon once claimed up to 35% of its revenue comes from cross-selling. What is Cross-Selling? They saw a 37.4%

Cross-Selling 130

Cross-Selling Lead Ranking Zoominfo Top of Funnel 130

ANNUITAS

FEBRUARY 3, 2022

Aware there are differences, but unsure how to cross the divide. If you’re in the “unsure how to cross the divide” stage, you need to dig into buyer preferences and build a flexible engagement model. A few points to keep in mind on this front: Don’t assume that you’re selling to one generation over another.

Generation 182

Generation Cross-Selling B2B Lead Ranking 182

ClickDimensions

DECEMBER 28, 2023

Missed Cross-Selling and Upselling Opportunities Disconnected communication channels can lead to missed opportunities for cross-selling and upselling. Implement a Unified CRM System Utilize a Customer Relationship Management (CRM) system that integrates both sales and marketing functions/data.

SMB 110

SMB Cross-Selling Buyer Personas Marketing Management 110

Marketing Insider Group

MAY 11, 2021

One effective way to build unique experiences for your customers is by using predictive analytics. Use statistics to form hypotheses: After finalizing your list of questions and creating hypotheses, use statistics to build and test the conclusions you’ve developed. This is useful for upselling and cross-selling to current customers.

Lead Ranking 356

Lead Ranking Analytics Marketing AI Marketing Budget 356

Zoominfo

JULY 13, 2023

The sustained growth that can only come from retaining and expanding your customer base relies on sales reps who consistently build genuine relationships with customers. Here are some specific plays to try out: Cross-sell targeting , web visit upsell , and product feature announcement.

Marketing & Strategy 130

Marketing & Strategy Cross-Selling Marketing Analytics Tools Work Management 130

Zoominfo

AUGUST 31, 2020

ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Build Loyalty. With stakes that high, it is perhaps ironic that the early steps of building customer loyalty start with the figurative eyes and ears of a company. Offer expansion.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Personalize Your Approach to Build Long-Term Relationships You know your audience, so personalize your cold emails.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Salesforce Marketing Cloud

NOVEMBER 21, 2023

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. We’ve found that 65% of mobile workers are successfully selling to existing customers. Let’s dig into each of these best practices for upselling and cross-selling in field service.

Work Management 105

Work Management Service Cross-Selling Training 105

Rev

SEPTEMBER 13, 2023

Well, here are some questions you need to consider: How do you know if your customers are ready for cross-sells and upsells? But have you also heard you have a 60-70% chance of selling to an existing customer ? On the other hand, you only have a 5-20% chance of selling to a prospect. What is a customer expansion strategy?

Cross-Selling 78

Cross-Selling Ideal Customer Profiles Enterprise Management Work Management 78

Optinmonster

DECEMBER 28, 2023

That’s the art of cross-promotion – a strategy as old as marketing itself, yet constantly evolving. Cross-promotion marketing happens around us all the time. As you can see, there’s a lot of cross-promoting with other businesses going on. But if cross-promotion isn’t anything new, why are we talking about it?

Promotion 76

Promotion Cross-Selling Bundling Advertising Agencies 76

xiQ

MARCH 27, 2024

These principles also lie beneath all sales, where professionals navigate the fast-paced market, leveraging insights and technology to cross the finish line ahead of their competition. It’s a world where every millisecond counts and victory hinges on the seamless integration of man, machine, and method.

Marketing Management 126

Marketing Management Analysis Forecasting B2B Sales 126

Zoominfo

FEBRUARY 10, 2021

CLV shows how much revenue an individual or groups of customers can generate through your relationship with them. Building closer relationships with current customers is the basis of maximizing your CLV. Focusing on better relationships increases lifetime value for your customer-based revenue goals.

Lead Scoring 246

Lead Scoring Lead Ranking Budget Programs Cross-Selling 246

Salesforce Marketing Cloud

JUNE 14, 2023

Let’s face it: Hard sells and flashy demos can be effective ways to close. Not only will this help you build trust, which makes it easier to sell , but it will open the door to long-term relationships that can lead to upsells and cross-sells. But not always. These features aren’t just nifty toys.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Demand generation is the process of building awareness and interest in a brand’s products and services. Persona building. What is Demand Generation? Beyond the Funnel.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). What Is Social Selling? What Is the Social Selling Index?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Branding Brand Identity 171

Heinz Marketing

JULY 20, 2023

Not only are they pressured to mitigate churn, but they must also simultaneously drive revenue through upsells, cross-sells, and advocacy. To build efficiency, we must start by tapping into our existing customer bases. As marketers, we have a unique opportunity to support customer success.

Paid Search Agency 83

Paid Search Agency Cross-Selling Customer Satisfaction Marketing & Strategy 83

Zoominfo

JANUARY 23, 2021

Sales account management, like sales, is selling. While both focus on selling, the ‘roles’ are different. Sales account management, however, focuses on building long-term relationships with key customers for up-selling and cross-selling purposes. Let’s do a quick overview.

Work Management 130

Work Management Marketing Management Zoominfo Cross-Selling 130

Salesforce Marketing Cloud

SEPTEMBER 5, 2023

Below are my tried-and-true upselling strategies to help you create deeper customer relationships — and higher profits. This builds trust, which lays the foundation for a long-term relationship and customer loyalty. Instead of selling just one training session, I have the potential to sell four.

Cross-Selling 72

Cross-Selling Tactics Lead Ranking Training 72

Zoominfo

OCTOBER 5, 2021

Increasing sales with enterprise customers starts here — find out how to build custom solutions. Cross and Up-selling: Retaining current customers is great for your revenue stream. You can maximize their value by re-evaluating their relationship in numbers. And how does it differ from your competitors?

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Strategic-IC

FEBRUARY 20, 2024

How do you build loyal customers? It all starts with building the first two ‘Rs’ - Reputation and Relationships. Even more fascinating than the company’s focus – image retouching for fashion websites – is how it works at relationship-building with its online retail clients. Customers for life?

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

Marketing Insider Group

JULY 22, 2020

Cross-Sells and Upsells. ABM marketing is not just useful for funneling in more leads – it can also influence client relationships, which in turn improves the CLV. Cross-selling and upselling customers with additional or upgraded products and services is a straightforward way to increase the CLV and create more repeat customers.

Account Based Marketing 258

Account Based Marketing ABM Sales Qualified Leads Lead Ranking 258

Marketing Insider Group

JULY 1, 2020

of companies report a gap in penetrating new business units or cross-selling/upselling. They could not get access to the VPs and the CXO that Ryder (a larger, national competitor) had close relationships with. Articles were created in real-time for selling conversations rather than to gain brand awareness.

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

Martech

JANUARY 11, 2024

Product data Understanding which products are most popular among your customers is essential for effective cross-selling and upselling strategies. Product data, such as the product mix and the top-selling items, can help you capitalize on opportunities to drive additional sales and boost customer satisfaction. Get MarTech!

Purchase 88

Purchase Marketing AI Optimization Customer Satisfaction 88

Televerde

JULY 12, 2022

Key Takeaways: Account-based marketing targets your high-value leads through customized content and relationship building You must align your marketing and sales teams to build a successful ABM strategy Focusing on quality leads rather than general sales tactics increases your conversion rate. What Is Account-Based Marketing?

Account Based Marketing 98

Account Based Marketing Work Management Sales Qualified Leads Demand Generation 98

SalesIntel

FEBRUARY 19, 2024

Build Strong B2B Sales Strategies: 5 Mistakes to Avoid in 2024 Lead generation is akin to a high-stakes chess game. Effective B2B sales strategies necessitate consistent and proactive follow-up, demonstrating continued interest and commitment to nurturing the relationship. Cross-sells and upsells are all a part of this approach.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Top Rank Marketing

OCTOBER 19, 2023

Customer-centric marketing helps build brand loyalty, fosters positive word-of-mouth and increases customer lifetime value. Build it into your mission and values. Focus on building relationships rather than just completing transactions. Happy customers = more revenue. Ensure every employee lives the customer experience.

Rules 112

Rules B2B Marketing Work Management Customer Satisfaction 112

Madison Logic

MAY 3, 2023

While ABM builds stronger customer relationships at all times, it is even more invaluable when marketers are increasingly asked to do more with less while maintaining brand visibility and market positioning. Marketing Metrics finds it’s 50% easier to sell to existing customers than new prospects.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Cross-Selling 52

Madison Logic

MAY 3, 2023

While ABM builds stronger customer relationships at all times, it is even more invaluable when marketers are increasingly asked to do more with less while maintaining brand visibility and market positioning. Marketing Metrics finds it’s 50% easier to sell to existing customers than new prospects.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Cross-Selling 52

Martech

FEBRUARY 21, 2024

The retention stage aims to build strong relationships with our customers and provide them with ongoing value and support. We can’t forget data privacy, as building and maintaining strong customer relationships is based on trust. Defining the retention stage To start, let’s more clearly define what we mean by retention.

Marketing AI 97

Marketing AI Optimization Allocation Customer Satisfaction 97

SalesGrape

NOVEMBER 18, 2023

Understanding the Unique Challenges and Opportunities of B2B Marketing for Educational Institutions One of the key challenges faced by educational institutions when it comes to B2B marketing is building trust and credibility with potential clients. One of the key advantages of telemarketing is its ability to provide personalized interactions.

Telemarketing 94

Telemarketing Education B2B Marketing B2B 94

SalesIntel

APRIL 15, 2024

One of the best ways for you to reach more consumers and guide them to convert is to develop your online presence with a website, social media, community building, and paid ads. Online reviews are crucial in building trust and credibility with potential customers. For example, highlight your most popular services or industries.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SmartBug Media

MARCH 13, 2024

The same is true for building your own compensation plan for your sales team. Building the Optimal Compensation Plan Armed with a proven approach and informed about what gets your sales team fired up to sell, it’s now time to build the optimal compensation plan for your team. What incentives motivate your salespeople?

Planning 69

Planning Optimization Cross-Selling Lead Ranking 69

Huptech Web

JUNE 2, 2023

What is Cross-Selling on Shopify? Difference Between Upselling and Cross-Selling Why Upsell and Cross-Sell are Important? Two powerful marketing techniques that have gained considerable traction in this digital landscape are upselling and cross-selling. What is Cross-Selling on Shopify?

Cross-Selling 52

Cross-Selling Bundling Top of Funnel Customer Satisfaction 52

Engagio

SEPTEMBER 16, 2021

With Demandbase, we have the insights and ability to help post-sale, not just the Sales and Marketing pre-sale, but also upsell and cross-sell initiatives. But you can’t uncover those up- and cross-sell opportunities unless you’re in the know with your customers’ businesses and their priorities.

Top of Funnel 130

Top of Funnel Sales Management B2B Sales DemandBase 130

Stevens & Tate

MARCH 3, 2022

As you build up your library of content, Google may recognize you as an authority on the subject. The reputation you build due to that brand authority will increase brand trust, making it easier to close sales. Build Relationships With Existing Customers. They will engage with you when they are ready.

Cross-Selling 124

Cross-Selling Paid Search Agency Cold Calling Adwords 124