Zoominfo

JULY 13, 2023

The sustained growth that can only come from retaining and expanding your customer base relies on sales reps who consistently build genuine relationships with customers. That work starts with determining where a customer is today, understanding where they’re going in the future, and seeing how you can help them bridge the gap.

Marketing & Strategy 130

Marketing & Strategy Cross-Selling Marketing Analytics Tools Work Management 130

Rev

OCTOBER 11, 2023

We see a common mentality around the cross-sell motion that it is the lowest hanging fruit possible in sales. I think a lot of people underestimate how hard cross-selling can be,” he says. For him, it’s about building (and leveraging) substantive relationships. “A

Cross-Selling 60

Cross-Selling Sales Cycle Consulting Stats 60

Vision Edge Marketing

SEPTEMBER 19, 2023

A high maturity level of customer-centricity enables more cost-effective initiatives related to recruiting, retaining, and growing the value of more customers; and creating relationships to build trust, loyalty, and advocacy. Organizational Culture.

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Lead Forensics

APRIL 25, 2024

We all know that our best prospects are our existing clients; so, we need to ensure we’re building a customer obsessed culture. Identify opportunities to upsell and cross-sell Your customers are your greatest assets. After all, customers stay loyal to companies based on the experience they receive, according to SuperOffice.

Work Management 52

Work Management Marketing Management Paid Search Agency Marketing & Strategy 52

Zoominfo

FEBRUARY 2, 2021

“Do you want fries and a coke with that?” — we’ve all had the ultimate cross-selling experience at McDonald’s. As a consumer, you know that cross-selling works. It works so well that Amazon once claimed up to 35% of its revenue comes from cross-selling. What is Cross-Selling? They saw a 37.4%

Cross-Selling 130

Cross-Selling Lead Ranking Zoominfo Top of Funnel 130

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Personalize Your Approach to Build Long-Term Relationships You know your audience, so personalize your cold emails.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

ANNUITAS

FEBRUARY 3, 2022

Aware there are differences, but unsure how to cross the divide. If you’re in the “unsure how to cross the divide” stage, you need to dig into buyer preferences and build a flexible engagement model. A few points to keep in mind on this front: Don’t assume that you’re selling to one generation over another.

Generation 182

Generation Cross-Selling B2B Lead Ranking 182

Salesforce Marketing Cloud

NOVEMBER 21, 2023

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. We’ve found that 65% of mobile workers are successfully selling to existing customers. Let’s dig into each of these best practices for upselling and cross-selling in field service.

Work Management 105

Work Management Service Cross-Selling Training 105

Rev

SEPTEMBER 13, 2023

Well, here are some questions you need to consider: How do you know if your customers are ready for cross-sells and upsells? This strategy can help you increase your company’s overall revenue more sustainably than simply relying on new revenue streams. These tactics include upselling, cross-selling and add-ons.

Cross-Selling 78

Cross-Selling Ideal Customer Profiles Enterprise Management Work Management 78

Zoominfo

AUGUST 31, 2020

ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Build Loyalty. With stakes that high, it is perhaps ironic that the early steps of building customer loyalty start with the figurative eyes and ears of a company. Offer expansion.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Optinmonster

DECEMBER 28, 2023

That’s the art of cross-promotion – a strategy as old as marketing itself, yet constantly evolving. Cross-promotion marketing happens around us all the time. As you can see, there’s a lot of cross-promoting with other businesses going on. But if cross-promotion isn’t anything new, why are we talking about it?

Promotion 75

Promotion Cross-Selling Bundling Advertising Agencies 75

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Demand generation is the process of building awareness and interest in a brand’s products and services. Persona building. What is Demand Generation?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Salesforce Marketing Cloud

JUNE 14, 2023

Let’s face it: Hard sells and flashy demos can be effective ways to close. Not only will this help you build trust, which makes it easier to sell , but it will open the door to long-term relationships that can lead to upsells and cross-sells. But not always. The next step?

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

xiQ

MARCH 27, 2024

These principles also lie beneath all sales, where professionals navigate the fast-paced market, leveraging insights and technology to cross the finish line ahead of their competition. It’s a world where every millisecond counts and victory hinges on the seamless integration of man, machine, and method.

Marketing Management 126

Marketing Management Analysis Forecasting B2B Sales 126

Heinz Marketing

JULY 20, 2023

Not only are they pressured to mitigate churn, but they must also simultaneously drive revenue through upsells, cross-sells, and advocacy. Bridging the gap Here are 5 ways we can help close the gap between marketing and customer success: 1. To build efficiency, we must start by tapping into our existing customer bases.

Paid Search Agency 93

Paid Search Agency Cross-Selling Customer Satisfaction Marketing & Strategy 93

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). What Is Social Selling? What Is Social Selling?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Salesforce Marketing Cloud

SEPTEMBER 5, 2023

Below are my tried-and-true upselling strategies to help you create deeper customer relationships — and higher profits. Maximize upsell opportunities with AI Learn how the AI insights and real-time data of Sales Cloud can help you identify upsell opportunities by surfacing relevant customer signals. In two words: more revenue.

Cross-Selling 72

Cross-Selling Tactics Lead Ranking Training 72

Zoominfo

OCTOBER 5, 2021

GTM strategies help specifically with expanding a brand’s new product or services. Increasing sales with enterprise customers starts here — find out how to build custom solutions. GTM strategies also help with maximizing customer lifetime value (CLV). You can maximize their value by re-evaluating their relationship in numbers.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Marketing Insider Group

JULY 22, 2020

Target account reach helps you understand where your ABM efforts are producing the greatest returns by measuring the percentage of key decision-makers engaged. Sales velocity can help your team determine exactly how their efforts are influencing revenue. Cross-Sells and Upsells. Retention Rate.

Account Based Marketing 256

Account Based Marketing ABM Sales Qualified Leads Lead Ranking 256

Marketing Insider Group

JULY 1, 2020

of companies report a gap in penetrating new business units or cross-selling/upselling. They could not get access to the VPs and the CXO that Ryder (a larger, national competitor) had close relationships with. Articles were created in real-time for selling conversations rather than to gain brand awareness.

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

Zoominfo

JANUARY 23, 2021

Sales account management, like sales, is selling. While both focus on selling, the ‘roles’ are different. Sales account management, however, focuses on building long-term relationships with key customers for up-selling and cross-selling purposes. Let’s do a quick overview.

Work Management 130

Work Management Marketing Management Zoominfo Cross-Selling 130

Zoominfo

MAY 23, 2023

In a market that rewards efficiency, scalability, and automation, intent data can be the ingredient that helps GTM teams of all sizes unlock their potential and win faster than ever. Incorporating intent data as a part of a lead scoring model can help accurately segment your leads into high, medium, and low priority groups.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Martech

JANUARY 11, 2024

Product data Understanding which products are most popular among your customers is essential for effective cross-selling and upselling strategies. Product data, such as the product mix and the top-selling items, can help you capitalize on opportunities to drive additional sales and boost customer satisfaction.

Purchase 89

Purchase Marketing AI Optimization Customer Satisfaction 89

Strategic-IC

FEBRUARY 20, 2024

How do you build loyal customers? It all starts with building the first two ‘Rs’ - Reputation and Relationships. Even more fascinating than the company’s focus – image retouching for fashion websites – is how it works at relationship-building with its online retail clients. Customers for life?

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

SalesIntel

FEBRUARY 19, 2024

Build Strong B2B Sales Strategies: 5 Mistakes to Avoid in 2024 Lead generation is akin to a high-stakes chess game. Effective B2B sales strategies necessitate consistent and proactive follow-up, demonstrating continued interest and commitment to nurturing the relationship. Cross-sells and upsells are all a part of this approach.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Top Rank Marketing

OCTOBER 19, 2023

Customer-centric marketing helps build brand loyalty, fosters positive word-of-mouth and increases customer lifetime value. Build it into your mission and values. Focus on building relationships rather than just completing transactions. Happy customers = more revenue.

Rules 113

Rules B2B Marketing Work Management Customer Satisfaction 113

Martech

FEBRUARY 21, 2024

The retention stage aims to build strong relationships with our customers and provide them with ongoing value and support. The data you need at this stage Let’s look at the data that is most helpful at this stage in the customer journey and what these types of data enable marketers to do and measure.

Marketing AI 97

Marketing AI Optimization Allocation Customer Satisfaction 97

SalesGrape

NOVEMBER 18, 2023

Understanding the Unique Challenges and Opportunities of B2B Marketing for Educational Institutions One of the key challenges faced by educational institutions when it comes to B2B marketing is building trust and credibility with potential clients. One of the key advantages of telemarketing is its ability to provide personalized interactions.

Telemarketing 94

Telemarketing Education B2B Marketing B2B 94

Televerde

JULY 12, 2022

Key Takeaways: Account-based marketing targets your high-value leads through customized content and relationship building You must align your marketing and sales teams to build a successful ABM strategy Focusing on quality leads rather than general sales tactics increases your conversion rate. What Is Account-Based Marketing?

Account Based Marketing 98

Account Based Marketing Work Management Sales Qualified Leads Demand Generation 98

Madison Logic

MAY 3, 2023

While ABM builds stronger customer relationships at all times, it is even more invaluable when marketers are increasingly asked to do more with less while maintaining brand visibility and market positioning. Stronger sales and marketing team alignment helps ensure everyone is on the same page and working towards the same goals.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Cross-Selling 52

Madison Logic

MAY 3, 2023

While ABM builds stronger customer relationships at all times, it is even more invaluable when marketers are increasingly asked to do more with less while maintaining brand visibility and market positioning. Stronger sales and marketing team alignment helps ensure everyone is on the same page and working towards the same goals.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Cross-Selling 52

SmartBug Media

MARCH 13, 2024

Here are some strategies your team can use to develop a more impactful compensation plan that not only benefits your sales team but also helps drive sustainable success for your business. This means understanding what drives them, what they need, and—most importantly—how your product or service can help them.

Planning 69

Planning Optimization Cross-Selling Lead Ranking 69

SmartBug Media

MARCH 4, 2024

Here are four customer retention strategies to help boost retention and, subsequently, business growth. Here are some tips to help you analyze purchase history effectively: Segment your customers: Use HubSpot's segmentation tools to group customers based on their purchase history.

Hubspot 59

Hubspot Cross-Selling Lead Scoring Lead Ranking 59

Engagio

SEPTEMBER 16, 2021

With Demandbase, we have the insights and ability to help post-sale, not just the Sales and Marketing pre-sale, but also upsell and cross-sell initiatives. But you can’t uncover those up- and cross-sell opportunities unless you’re in the know with your customers’ businesses and their priorities. Back to basics.

Top of Funnel 130

Top of Funnel Sales Management B2B Sales DemandBase 130

Stevens & Tate

MARCH 3, 2022

While traditional marketing efforts help you garner immediate attention, they won’t generate new leads consistently over time. Digital marketing strategies, such as content marketing and search engine optimization (SEO), can help put your business in the position to be found online for years to come.

Cross-Selling 121

Cross-Selling Paid Search Agency Cold Calling Adwords 121

SmartBug Media

MAY 12, 2022

Have no fear—here are some of our favorite inbound marketing strategies to help you attract, engage, and delight your prospects and customers at each stage of their buyer’s journey. Helpful, informative, and relevant articles draw people to your website and build trust with readers, turning them into leads and then clients.

Inbound Marketing 105

Inbound Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 105

Salesforce Marketing Cloud

JUNE 8, 2022

According to the Occupational Safety and Health Administration (OSHA) , companies that prioritize safety build trust with customers. The tools that businesses now have access to are helping them develop smarter strategies to keep their customers and workers safe.”. Build customer loyalty with digital self-service.

Work Management 98

Work Management Service Cross-Selling Customer Satisfaction 98