Bolster your Go-to-Market plans by prioritizing the metrics that matter
Tomorrow People
MARCH 23, 2021
Drive traffic and build awareness. The Attract phase encompasses three essential metrics which marketers will already be very familiar with, form an important basis for any solid set of marketing metrics: cost per lead (CPL), marketing qualified lead (MQL), and sales qualified lead (SQL). Tracking your NPS has other benefits as well.
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