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20 Expert LinkedIn Guides

Webbiquity

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. 7 Guides to Using LinkedIn for Career or Networking.

A guide to getting started on using hashtags on LinkedIn

Biznology

LinkedIn wants you to start using hashtags and I think it’s about time. Up until recently, hashtags were frowned upon when used on LinkedIn because they were a telltale sign of cross-posting content from Twitter (a big no-no). How do hashtags work on LinkedIn?

Trending Sources

Best LinkedIn Guides, Tips and Tactics of 2011

Webbiquity

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. So how can companies most successfully use LinkedIn to generate more leads and sales? What’s the best way to start and grow a LinkedIn group?

How to build a killer content team

Biznology

A 2016 Curata study found that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels. Building a killer content team isn’t a “nice to have” skill set. It’s how companies like yours are staying competitive.

B2B Paid Content Distribution: Facebook vs. LinkedIn

Contently

We only want to use LinkedIn.” I get the instinct to assume LinkedIn is the only worthwhile place to pay for content distribution if you’re a B2B company. LinkedIn has incredible ad targeting for B2B brands. On LinkedIn, it’s pretty much required.

From Scratch: Four (Free) List Building Strategies

Act-On

Even if you know going in, and have pitched the notion of building a prospect list … the pressure to perform is intense from the minute you start. All seven list-building strategies require the same foundational elements: A clear understanding of your client’s buyer personas.

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5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On

KoMarketing Associates

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. Interact to Build Community.

3 essential steps to build a powerful personal online brand

grow - Practical Marketing Solutions

Thanks to the Internet, anybody with the time and willpower can build a powerful personal brand. Even if you are comfortably working in a company somewhere, I recommend that everyone devote some time to building a personal brand. million LinkedIn Groups and there are bound to.

Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time

Biznology

How (and, to be honest, if) you, your brand, your business, and services, your products, and your colleagues are portrayed in a simple Google search is the most important personal and professional reputation there is. Your Google SERP is who you are, and you need to take control of it.

Why LinkedIn Is Now Such a Powerful Content Marketing Tool

ScribbleLive

In September, Andreessen Horowitz partner Benedict Evans published a Google Analytics chart of his blog traffic spanning back to 2010 when he launched it. And then there’s LinkedIn. LinkedIn members are primed for reading business-related content.

What are the best social media platforms for your business?

grow - Practical Marketing Solutions

Let’s cover a few key concepts about building that actionable social media audience: Weak links versus strong links — A common misconception is that “audience” equals “action. And if you do an excellent job with curation, you can build a very loyal audience.

Why Google+ Needs to be Jay-Z

grow - Practical Marketing Solutions

Google+ is probably not gaining enough ground to go mainstream as a social media platform and to do so, they need to “go Jay-Z.” ” This is what I mean … Has Google+ been successful in attracting a large and engaged audience? About 25% had Google+ accounts.

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Google+ on its Third Birthday

Biznology

I have been covering Google Plus since its inception three years ago. Before I go into G+ as a social network or social media platform, let me remind you that not even Google calls G+ a social network, it calls it a “social layer” and an “authorship tool.” Is G+ Google’s Ellis Island ?

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7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance

KoMarketing Associates

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. But as Google refines and rebuilds its search engine algorithm, relationships become a more important factor in building the links that develop relevance for keyword results.

How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

LinkedIn is a highly valuable tool to network with like-minded professionals. You have more power at your disposal with LinkedIn than you might realize. That's because LinkedIn has a powerful ads platform. How to Run LinkedIn Ad Campaigns. Company.

The 7 Building Blocks of a Solid Content Marketing Plan

ScribbleLive

According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. You can conduct thorough trends research through online tools like Google Trends.

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Build your brand (for free)

Biznology

This is true whether you’re just selling yourself, Chris Abraham, or your company, Gerris Corp. “But what about all my competitors? I guarantee that the vast majority of your so-called competitors don’t even know you or your company exists.

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How even social media & social selling experts are getting LinkedIn wrong – Part 2

Biznology

In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. Judy Schramm Fails to Understand That Buyers Connect with Experts First – Not Companies.

How to Build Your Influencers in Social Media

Biznology

A little later this morning I will be presenting a webinar entitled How to Build Your Influencers in Social Media. Well, even if someone doesn’t know you by name, if you’re lucky, they’ll surely Google you for your bone fides. No, LinkedIn isn’t enough.

How To Build A Culture of Content

B2B Marketing Insider

Creating a company that focuses on helping over selling? I have covered company culture before , but here we are going to talk about the main job of the CMO: building a customer-focused culture of content.

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How Will the Recent LinkedIn Group Changes Impact B2B Marketing?

Hubspot

If you’re a B2B marketing professional, chances are you’ve already heard about all the changes that LinkedIn plans to introduce to its Groups feature. The biggest announcement to date is that LinkedIn recently made all of their Groups (over 2 million!) B2B LinkedIn

LinkedIn ‘Instant Articles’: Good News or Time for Platform Panic?

Contently

I’m talking about LinkedIn launching its own version of Instant Articles. According to BuzzFeed News, LinkedIn is exploring its own version of Instant Articles that will allow publishers and brands to post content directly on the social network. The same goes for LinkedIn.

Looking in Google’s funhouse mirror

Biznology

Google’s the worst boyfriend in the world! However, Google’s reflection isn’t a personal slight, it’s simply an emergent fractal representing how people actually search — for you — and not how you want them to. Use it all, build it all in there.

Effective Marketing Strategies for B2B Companies

KEO Marketing

As a business to business (B2B) company, lead generation is an essential part of your marketing and sales strategy. After you have determined your target market, and have a plan to fulfill their needs, it is important to build segmented content that will resonate with your target audiences.

How to Write Engaging B2B Headlines: Analysis of 10 Million Articles Shared on LinkedIn

BuzzSumo

The research is based on an analysis of 10 million articles shared on LinkedIn. The two word phrases starting headlines that gained the most LinkedIn shares on average were as follows (x represents a number). Here are examples that had over 5,000 LinkedIn shares.

13 Brands Using LinkedIn Company Page Features the Right Way

Hubspot

Back in November, I set out to write a post to highlight businesses that were using LinkedIn's company page features effectively. Well, it's been several months now, and I wanted to give you LinkedIn marketers out there another chance. Company Status Updates.

58 Best Marketing Tools to Build Your Strategy in 2017

Hubspot

Some of the web-based services that work with IFTTT include Gmail, Google Drive, Facebook, Twitter, Fitbit, and much, much more. Google isn't "exactly" a new or a fascinating tool that you didn't already know about. Linkedin. Google Adwords. LinkedIn. Linkedin.

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18 Ways To Build Trust Within Your Online Network

KoMarketing Associates

Without it, your communication efforts surrounding link building and content marketing may fall flat and your message go unheard or unread. Here are 18 ways you can build trust in your online network. If you are connected on LinkedIn, write a colleague a LinkedIn recommendation.

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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. Facebook / LinkedIn / Google Plus metrics (i.e.

What Google+ Needs to Offer Businesses

Modern Marketing

by Jesse Noyes | Tweet this There’s no doubt Google made a huge splash when it unveiled Google+. From the beginning, Google+ has promised to deliver business pages for brands, and even demanded companies remove pages set up as profiles. Will your business be on Google+?

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What to Look for In a Digital Marketing Company?

KEO Marketing

According to a study from EConsultancy, in 2016, 72% of company and agency marketers increased their digital marketing budgets. Business to customer and business to business companies are realizing the benefits of digitally connecting with their audiences.

Yesterday’s webinar: How to Build Your Influencers in Social Media

Biznology

Whether you’re just dipping your toe into the social media waters or you’re a competent swimmer, there’s always more you can do towards increasing your online presence by building up your influencers in social media. Are people trying to befriend you on LinkedIn or on other professional sites?

Content Marketing Personalization: Build Relationships At Scale

B2B Marketing Insider

I believe that we help businesses build relationships with new customers. Marketing is about conversations and building relationships. In preparation for my talk at a recent conference, I did a Google search on content marketing trends.

Link Building: Four Types of Backlinks to Pursue (And Three to Avoid)

Webbiquity

Virtually all businesses can benefit from providing their company and contact details to the local versions of Google, Bing and Yahoo!, Links from industry news sources are among the most valuable for building authority. It isn’t nice to try to fool Google, Yahoo!,

LinkedIn is the New B2B Media Powerhouse

Digital B2B Marketing

The company is profitable, growing, and for the moment, on top of business social media networking. For B2B marketers, LinkedIn cannot be ignored. Does LinkedIn have a defensible advantage as a B2B media player as they go into an IPO? Will the advertisers driving marketing revenue (approximately one-third of LinkedIn’s revenue) see results and continue investing? Across multiple clients, LinkedIn has consistently performed well.

Buy, Build or Both Part 2: The basics of list building

B2B Lead Generation Blog

” In the previous blog post, Mike Volpe, CMO of HubSpot, exhorted marketers to stop buying lists and start doing their jobs: “Doing marketing right, building relationships and creating love for your company requires some work,” Volpe said. Build your inbound marketing framework.

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7 Companies That Should Buy Medium, Because Why Not?

Contently

Last week, Medium CEO Ev Williams announced that the company was laying off 50 staffers, closing its offices in New York and Washington DC, and ceasing its ad-sales operation. But it also means I have an excuse to baselessly speculate about which companies might buy it.

Content Marketing: How This Software Company Achieved More with Less

B2B Marketing Traction

Learn why and how a software company doubled organic traffic to their website and increased leads with less content marketing. There are lessons to be learned about why and how this company was successful. SuperOffice is the company in the case study.

Social media strategy leaders: Sarah Nilson

Biznology

I am happy to introduce Sarah Nilson , Corporate Web Strategy Specialist at QuintilesIMS , a biopharma and healthcare data and privacy company. I sit on the Enterprise Digital Team at QuintilesIMS, which is responsible for all company-wide digital properties.

Interesting Infographics: Portrait of a LinkedIn User 2014 Edition

LEADership

How much ROI are you receiving from your LinkedIn profile? This infographic from Power Formula provides a useful checklist on how to get the most from LinkedIn and how to really make it work for you. Are you currently using the free LinkedIn account? Searching for companies.