How Adidas builds metaverse experiences and partnerships
Martech
OCTOBER 18, 2022
Build a metaverse-ready team. If more users were going to be collecting and showing off blockchain-based NFTs, then this was a space in which brands should also be involved. Adidas dropped an NFT allowing the users who purchased it to be part of a special club of like-minded Adidas fans. Create a roadmap.
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