How Adidas builds metaverse experiences and partnerships
Martech
OCTOBER 18, 2022
Build a metaverse-ready team. There’s a lot of different ways to get into this space, but you could argue that ours came with more risk because we did put an NFT on blockchain and now we have to service that community in perpetuity, until we decide we’re not going to do this anymore,” Wykes-Sneyd said. Create a roadmap. Get MarTech!
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