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11 TED Talks Every Content Marketer Needs to Watch

Marketing Insider Group

Here’s 11 of our favorite content marketing TED talks to help shed light on how you can take your own marketing efforts to the next level. How Physics Helps Me In Marketing By Dan Cobley Video Source: TED In this TED talk, Dan Cobley, former Chief Marketing Officer at Google, argues that physics and marketing have a lot in common.

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Community-led brands & retailers aim for success in China

SmartBrief - Marketing

In China, this trend has promoted the use of social media platforms WeChat and China’s original TikTok, Douyin , to build community-led brands and retailers. According to CMXHub , 66% of retail professionals say that their online community has positively impacted customer retention and 55% say that they have seen increased sales.

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User-Generated Content: How to Use It for Good and Avoid a PR Crisis

Contently

Trust When it comes to making a purchase, trust is everything—and nothing builds trust quite like seeing a post from a friend or another customer praising a brand or product. It also helped to change how people think about the phrase “like a girl” and raised awareness about young female empowerment.

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7 Digital Marketing Services Every Business Needs

Marketing Insider Group

Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Connecting with your customers digitally means building trust and establishing a loyal relationship. This helps to build loyal consumer relationships and establish your brand as a thought leader.

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IFundWomen's Guide to Cultivating an Inclusive and Engaged Digital Community

Buffer

Their strength is in their community. IFundWomen , the go-to funding marketplace for women-owned businesses, aims to support women entrepreneurs as they navigate building their businesses. They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community.

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3 B2B Marketing Strategies to Double Down On

Marketing Insider Group

Since it’s easier and cheaper to keep current customers happy than to acquire new ones, you should refine (or build) strong customer advocacy programs. Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. Brand Building to Familiar Faces The formula is proven and it’s simple.

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250+ Instagram Reel hashtags to boost engagement for your brand

Sprout Social

It helps people interested in your topics or themes easily find your videos. Finally, by monitoring trending hashtags and incorporating them into your posts, you can help your content ride the wave of current events, conversations and Instagram trends. Sprout’s competitive analysis features can help you with that.