The rise of Peer-to-peer ABM
Strategic-IC
FEBRUARY 18, 2022
It means that Sales (and I’ll come to peer-to-peer shortly) need to be there in the places where the Customer or Prospect ‘hang out’. As so much information is now available online, in communities - open and closed, on social media, review sites such as G2, etc. Purchasers need help. They need help with these advances.
Let's personalize your content