Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. But they also know that there’s no one formula to attracting viral success. What makes a social media viral video?

Viral Marketing 129

Viral Marketing Social Media Video Marketing Media 129

Martech

OCTOBER 30, 2023

Participate in hashtag challenges: Hashtag challenges are a popular feature on TikTok. Engage with your audience: Respond to comments, engage with other TikTok users, and build a community around your content. This will help you tap into the viral nature of TikTok and generate organic engagement.

Campaigns 105

Campaigns Top of Funnel Best Practices Marketing AI 105

Sprout Social

MAY 4, 2022

Heck, TikTok hashtag challenges like the #OldTownRoadChallenge or Chipotle’s #GuacDance boasts over a billion views each. Perfect for building awareness and encouraging awesome user-generated content, brands are rightfully scrambling to find TikTok hashtags for their own challenges. Lipsyncing with a specific TikTok sound.

Brand Identity 111

Brand Identity Branding Tagging Viral Marketing 111

SocialPilot

FEBRUARY 26, 2024

It is the go-to platform for building meaningful connections, sharing valuable insights, and positioning yourself as a thought leader in the industry. As more and more people are posting, there is a need for a clever assistant to make sure only the content that matters goes viral. It’s your digital reputation. ”

Linkedin 83

Linkedin Tips Lead Ranking Lead Scoring 83

Sprout Social

SEPTEMBER 14, 2023

Investing in your current audience leads to building trust with them, as well as prospective customers. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. In fact, it’s quite the opposite.

Marketing & Strategy 124

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 124

Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. Viral marketing is valuable because it gives companies an inexpensive way to reach a wide audience. Popular Social Media Platforms for Viral Marketing Social media is a must-have for any business.

Viral Marketing 62

Viral Marketing Word of Mouth Brand Identity Branding 62

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Building a memorable brand takes some big swings but you have to walk before you can run. Focus on building awareness within targeted audiences and grow from there. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Sprout Social

DECEMBER 2, 2020

The first step toward building an audience on social media is simply figuring out who you want to target and what that audience consists of for your business. With the right strategies, you can build an engaged audience filled with advocates and future customers. Master the art of hashtags. to “how do I build a community?”.

Social Media 126

Social Media Media Viral Marketing Demographics 126

Sprout Social

OCTOBER 10, 2023

Influencer marketing campaigns are partnerships that leverage the influence of creators to promote sales and build brand awareness. Sponsored posts are disclosed by a hashtag like #ad or #brandpartner, or a paid promotion label that appears on-screen to let followers know the creator is being paid for the content.

Examples 127

Examples Campaigns Advertising Agencies Burn Rate 127

ClearVoice

AUGUST 9, 2021

Each post, tweet, or piece of content is designed to build an audience, nurture or engage a community, with the goal to convert followers into customers. While social media is one of the most effective marketing mediums for gaining, retaining, and converting your audience, hashtags are the key to organic growth.

Case Studies 105

Case Studies Case Study Twitter Studies 105

Sprout Social

JANUARY 12, 2022

How to build a word of mouth marketing strategy: 8 tactics and examples. Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. User-generated content and hashtags. Typically, these posts are attached to brand @mentions and hashtags.

Word of Mouth 137

Word of Mouth Paid Content Conversion Work Management 137

Sprout Social

AUGUST 3, 2023

From content creation to community management, the responsibilities of social teams have expanded significantly. Social media used to be a way to communicate directly with your community and the algorithm barely had any influence over your feeds. ☀️ Get into the viral #FentySummatime collection that’s been selling out fast! ?‍?⤵️

Social Media 90

Social Media Media Content Storytelling 90

SocialPilot

JANUARY 21, 2024

They also engage their followers with regular Q&As, polls, and fun contests, encouraging user-generated content and fostering a vibrant online community. According to a study by Social Media Today , videos generate 1200% more shares than text and images combined, marking the importance of videos in viral marketing.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Sprout Social

OCTOBER 16, 2023

A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike. The campaign was a massive success, earning over 245 million views for the #Abercrombie hashtag and 45 million for #AbercrombieHaul.

Brand Identity 115

Brand Identity Branding Marketing AI Social Media 115

CoSchedule

JANUARY 27, 2023

Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. Your download should start shortly.

Social Media 126

Social Media Social Marketing Examples Planning 126

Sprout Social

FEBRUARY 15, 2023

They have also focused on strengthening their relationship with the Black community by partnering with Black creators and influencers and investing in Black talent to incorporate into their marketing campaigns. In September 2021, they launched their social-first community initiative: Scene In Black. million views.

Brand Identity 99

Brand Identity Branding Budget Programs Communities 99

Optinmonster

FEBRUARY 11, 2024

Not only do you get the word out, building your user base, but if your giveaway prize is also an account, you gain an enthusiastic new user. Create a competition on Instagram by asking users to post content around a theme, and with a specific hashtag, and to tag your brand page. And it’s a win-win.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Sprout Social

DECEMBER 5, 2022

The “It’s Corn” viral trend became a cultural touchstone for friends and strangers alike. Booktok , for example, has become a flourishing online community. Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. Enables instant communication.

Social Media 140

Social Media Media Privacy Transparency 140

Bluetext

MARCH 19, 2024

TikTok Trends and Challenges Stay abreast of trending topics and challenges on TikTok to capitalize on viral content opportunities. Engage with Reddit Communities Immerse yourself in relevant Reddit communities (subreddits) to foster meaningful discussions and connections.

Social Media 42

Social Media Linkedin Thought Leadership Media 42

ClearVoice

MARCH 14, 2024

“Build it, and they will come” is a line we hear so often, and marketers know just how flawed that is. You can build something magnificent from the ground up, but if your target audience doesn’t know your masterpiece exists, chances are your hard work will stay confined to just a few people. Take, for example, the movie John Carter.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Buffer

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. The virality of a simple video showing Trinidad’s morning routine caused the product to sell out. ” and “Consumers find UGC 9.8x

User-Generated Content 77

User-Generated Content Paid Content Generation Viral Marketing 77

Valasys

APRIL 22, 2020

Hashtag marketing is an impeccable way for marketers to improve the reach of their pieces of content and amplify their brands’ visibility to the target audience groups. However, for this to happen marketers need to execute their hashtag marketing strategies correctly. Employ Location-Based hashtags to win local audiences.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Planning Marketing Management 59

Optinmonster

NOVEMBER 3, 2021

This is the easiest way to make your contest or giveaway go viral and get your brand in front of more eyes. If you upgrade to the pro version of RafflePress , you unlock even more powerful features, like: Build a distraction-free giveaway landing page. Go viral with the refer-a-friend social sharing giveaway action.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Oktopost

JUNE 6, 2020

The initiative quickly went viral and social media users filled their accounts with black squares. I wanted to give space to the voices of the Black Community. Social media is a powerful medium for influencers and brands alike to build meaningful conversations, instead of remaining silent.

Activities 98

Activities Thought Leadership Work Management Marketing Management 98

Martech

FEBRUARY 22, 2023

TikTok is well-known for viral videos (remember the longboarder sipping cranberry juice and lip-synching “Dreams” by Fleetwood Mac?), TikTok knows this and is building additional functionality to make content discovery easier. For example, a quick search in TikTok for the #DigitalTransformation hashtag yielded 14.5M

B2B Marketing 120

B2B Marketing B2B Enterprise Management Paid Search Agency 120

SocialPilot

FEBRUARY 11, 2024

Seek out influencers utilizing specific hashtags related to [specific campaign or product], indicating campaign relevance. Search for influencers who actively engage with their audience through comments and direct messages, fostering community. Need some fresh, viral ideas that’ll light up our feed. What’s the buzz?

Sales Management 90

Sales Management ROI Planning Work Management 90

Adobe Experience Cloud Blog

OCTOBER 30, 2018

The purpose of organic social media is to build a community of loyal followers and customers by posting relevant content and interacting with those who communicate with your brand. Choose the Most Engaging #Hashtags. Instagram posts , on the other hand, see the most engagement when using 11+ hashtags.

Organization 134

Organization Marketing & Strategy Marketing Strategy Word of Mouth 134

Sprout Social

AUGUST 10, 2022

Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. You can use it across multiple online channels to keep an eye on specific keywords, phrases and hashtags. Build a private community of influencers. Stay on top of trends. Make data-driven decisions.

Marketing Budget 113

Marketing Budget Budget Programs Enterprise Management Work Management 113

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. A well-planned social media campaign helps brands create awareness, build a community, and drives sales. User-generated content inspires your community to create and share content about your brand. Apple Hashtag in Its Instagram Bio.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Hubspot

APRIL 6, 2021

Giveaways can be an effective and low-cost way to build brand awareness and attract new Facebook users to your Facebook Page. This viral video from HubSpot garnered over 760K views and shows how to take a buzzy topic, like Game of Thrones, and apply it to your brand. Use hashtags in your posts. Host giveaways.

Facebook 91

Facebook Social Media Viral Marketing Custom Publishing 91

Content Marketing Institute

APRIL 27, 2018

I never thought I could use it to build an audience. HANDPICKED RELATED CONTENT: How to Build a Smart Yet Simple Social Media Marketing Plan [Template]. You may have come across some of the Instagram videos from the nonprofit organization Shining Hope for Communities. Paid version after free trial). letgirlslearn.

Marketing & Strategy 110

Marketing & Strategy Landing Pages Leads Lead 110

Oktopost

SEPTEMBER 24, 2019

The primary function of ORM is to lessen the impact of negative online content about a business such as bad reviews, social media callouts, and viral videos that depict the company in a bad light. It’s about building credibility and positive regard before you have a viral Twitter mess to clean up. Practice Transparency.

Enterprise Management 83

Enterprise Management Work Management Marketing Management Ad Building 83

Bluetext

JUNE 21, 2023

In a world filled with endless scrolling and viral dances, TikTok has emerged as a powerful platform for brands to showcase their creativity, engage with their target audience, and leave a lasting impact. Conduct thorough research to gain insights into the content they engage with, the hashtags they follow, and the trends they embrace.

Planning 26

Planning Marketing & Strategy User-Generated Content Viral Marketing 26

Optinmonster

DECEMBER 21, 2023

Pre-launch marketing strategy is a way for businesses to create engaging build-up around the launch of a new product. The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. And generating leads helps you build an email list of the most engaged customers.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Sprout Social

JUNE 27, 2022

If you look through the hashtag #corporate, you’ll find TikTok videos poking fun at everything from email signature norms to video chat blunders. Other corporate TikTok hashtags like #9to5, #WorkFromHome and #WorkLife have amassed over 20 billion views combined. In doing so, you’ll stay connected with potential buyers, too.

B2B Marketing 136

B2B Marketing Brand Identity Branding B2B 136

Delivra

FEBRUARY 26, 2021

It took all of a few days for the video to spread across social media platforms, with the term being turned into a viral hashtag. Other people in the Black community have borrowed the phrase to speak their own dreams into existence. Will our usage of this viral content come from left field? What brands should know.

Viral Marketing 52

Viral Marketing Opt-out Opt-in Paid Search Agency 52

Sprout Social

OCTOBER 23, 2019

Brand loyalty will build ambassadors and help you retain customers long term. There are plenty of marketing tactics that companies use to improve brand loyalty, including providing stellar customer service, rewards programs, having a strong brand story, community building and more. Using social media to build brand loyalty.

Loyalty 88

Loyalty Ad Building Brand Identity Branding 88