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How to Spot a Link Scheme (and Get Away Fast)

seo.co

Link building is a practical necessity if you want to increase your rankings in search engines. However, link building is more complex than that, because Google has a strict policy against the use of link schemes —deliberate attempts to manipulate your rankings using low-quality, misleading, or otherwise unhelpful links.

Domain 98
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Defining Link Metrics that Impact SEO Link Building Development

KoMarketing Associates

There are SEO-specific link building tools that mash-up various metrics such as those listed above to create scores for links, and pages and domains that links are located on. Open Site Explorer Domain / Page Authority, mozRank, and mozTrust. Website’s number of domain-specific links (via Open Site Explorer).

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Off-Page SEO: What It Is & Why You Need It [+a Helpful Checklist]

Hubspot

While some of the factors are based on website content and performance, Google also gathers its understanding of your website through sources outside of your domain. Link building, for instance – an effective off-page SEO strategy – is one of the top ranking factors. Link Building. That's why off-page SEO is so valuable.

SEO 90
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An Introduction to Black Hat SEO

Hubspot

This might be in the event you change website domain or consolidate two pieces of content. Creating high-quality content builds trust with your target audience and turns visitors into customers. A link farm is a website or a collection of websites developed solely for the purpose of link building. Paid Links. Link Farms.

SEO 74
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Quora Marketing Guide 101: How to Promote Your Brand on Quora the Right Way

Webbiquity

Quora marketing is a tactic many B2B and B2C marketers are using to build trustworthy and user-friendly brands online. But how can a simple question and answer platform help to build a powerful brand online? It’s a part search engine and part social networking site that can help you build a dedicated and loyal online following.

Promotion 288
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What's the Deal With Guest Blogging? Deconstructing Matt Cutts' Post

Hubspot

According to Simon Penson , Managing Director at Zazzle, "The problem is that a lot of link builders have indeed dragged what is a very white hat and value-adding tactic through the mud by attempting to describe spammy link building under the same name. What This Means for Authors. Focus on a niche that''s key to your audience.

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Guide to 301 Redirects in SEO

seo.co

You can set up a 301 redirect so that all would-be visitors to the “communication” page are sent to the “colonies” page instead. You’ll find some conflicting theories on this topic within the SEO community, mostly because the SEO influence of 301 redirects has changed slightly. How Do 301 Redirects Affect SEO? That’s good news.