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How to Build a Brand Community for your B2B Business


It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. What is a Brand Community? Salesforce Community Cloud.

Are You Facing These 3 Community Building Challenges?

Higher Logic

Communities are becoming a staple for healthy organizations to reach and interact with their customers and members, but they can be hard to navigate. When Higher Logic Chief Community Officer, Heather McNair , began her career, there wasn’t a lot of information about community out there.


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Introducing the 2020 Community Movers + Shakers

Higher Logic

Online communities are powerful. Not only are they complex solutions for complex organizational problems, but communities can create real lasting friendships, powerful professional connections, and loyal brand advocates. Meet the Community Movers + Shakers.

Developing a Brand Strategy – Brand Building 101


It sounds obvious, but there is a lot more to developing an effective brand strategy than simply designing a logo and posting on social media now and then. True brand development is crucial for your company to not just survive but thrive in today’s business landscape.

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5 Ways To Develop Your B2B Brand


But how does this connect to B2B brand development? Your brand is more than just your logo, it’s a reputation that you have to develop and maintain constantly. Why Is B2B Brand Development Important? The benefits of a well developed B2B brand are far and wide.

Business Development Team Structure

Hinge Marketing

They simply don’t have the business development team structure to support steady, consistent growth. Billable professionals, slammed with work, “have no time” to find and develop new prospects. Watch the On-Demand Webinar: Business Development Plays to Close Deals in Turbulent Times .

Building Inclusive Online Communities

Higher Logic

How implicit bias affects communities. As a community professional, you are probably really good at reading people. The faster we move, the harder it is to see the ways unconscious bias impacts our work and plays out in our communities. You’ve all probably experienced two specific types of bias during your community tenure. In this scenario, it’s not uncommon for older members to leave a community when they feel that it is catering to a younger crowd.

What is a brand community and how to build a successful one

Sprout Social

If you’re looking for ways to strengthen your brand and have better conversations with your customers, you need to build a brand community. Brand communities rally your most loyal customers in one place, which is a massive win for any brand. What is a brand community?

Community for Career Development: A Look Inside One NAVUG Community Member’s Journey


I’m a member of NAVUG , an online community that is the epitome of Margaret Mead's statement. If you will humor me and enjoy the story I am about to share, you too can build a thriving and successful online community in your sphere of influence. My story is about the power of a thriving online community and my personal success because of that community. Online communities and learning were unleashed to the masses. I joined two communities while at home.

Examples of Partials and Snippets to Steal (and Build Unique Emails in Minutes)


Take a look at this decision tree to help you break down which parts of your email should be a partial or a snippet. Why not just build this all into a single email template instead? For the developers, think of it kind of like a single CSS file used on multiple web pages.

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The power of a niche: How Monica Lent built a thriving paid community for developers


Sure, the suggestion to focus on a niche audience is a great one, but it often doesn’t help you take that from theory to practice. To inspire you and help you on this journey, we spoke with Monica Lent , an American software engineer living and working in Berlin, Germany. “Niche down.

12 Examples of Thriving Communities for Online Community Builders to Learn From

Higher Logic

We’re always talking about building community and how engaged communities can have an undeniable impact on our organizations. However, sometimes the concepts behind an online community can feel a bit abstract. Aren’t communities built in person?

39 Online Community Stats You Should Know in 2019

Higher Logic

The Community Roundtable annually releases the The State of Community Management Report, and it’s chock-full of timely online community stats to help inform your strategies in the year ahead. Community is increasingly recognized as a valuable and effective way to create complex organizational change, and The Community Roundtable’s research has backed up and lead that effort by finding hard data and facts. Benefits of Community for Your Organization.

Community-Based Marketing Empowers Your Customers


Community-based marketing offers a fresh angle to stir up your marketing mix, allowing B2B marketers to capture attention in a new way while ramping up brand loyalty among prospects and customers. What Is Community-Based Marketing? Why Try Community-Based Marketing?

Life After Jive-x: Choosing a New Home for Your Customer Community

Higher Logic

If you’re a Jive-x customer, you know Khoros has given your external community platform an official end-of-life date: December 2020. As you decide on a new platform for your customer community, I think your journey will mirror mine. Community Structures Align.

What I Mean By “Community”


by Heidi Melin | Tweet this We talk a lot about community at Eloqua. So often I get asked, “What is the Eloqua Community?”. Our community of Topliners , where global marketers come to share and inspire? Or is it our deep network of partners and developers? In our always on, networked world community can’t live in a bubble. Communities grow organically, around all the people you touch. When a fellow CMO asks me, “How did you build the Eloqua Community?”,

Community-Driven Content: 3 Ways to Tap Customer Convos


Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. That’s where community-driven content comes in. A Community-Driven Campaign Framework.

The Quantified Community

Higher Logic

Many people think that the Holy Grail for community managers is proving a community’s ROI. The Holy Grail for community managers isn’t proving ROI -- sometimes when you’re starting out, it’s negative -- it’s improving the value of your community to ultimately increase ROI. How do you increase your community’s value? Rachel Happe, Principal and Co-Founder of The Community Round Table , shared these five points during her 2015 Super Form keynote speech: 1.

3 Ways Online Communities Help Software Companies Drive Revenue

Higher Logic

Why Community Should Be Part of Software Companies’ 2019 Strategy. With the cost to build software going down, the barrier to entry is much lower. Software companies are now more focused than ever on building long-term customer relationships, which is why they continue to invest in customer-centric teams that advance the relationship beyond a customer’s initial purchase period. Online communities enable you to: Learn more about your customers’ needs.

How Primary Colors Help HubSpot Build a CRM That Customers Love


As HubSpot's Chief Product Officer, this customer-first principle is my guiding light when it comes to product development. We build it. This build-first approach is becoming increasingly rare in our industry. Building Differently, Growing Better. Product Development

Start Showing ROI For Your B2B Community In 4 Easy Steps


If you were to ask a group of community managers what keeps them up at night, you’d likely hear the same two or three concerns at the top the list: engagement , lack of resources and, of course, ROI. Proving ROI and understanding how to measure the success of your online community are not only important in order to satisfy the C-suite, but also critical to the long-term viability of your program. The problem is, many B2B community managers are unsure about how to get started.

What Burning Man's 10 Principles Can Teach You About Building Community

Higher Logic

The Burning Man organization has been an active community for 32 years and counting, and it’s a community unlike any other I’ve had the pleasure of being a part of. Whether you’re a community builder or a community member, online or in person, I truly believe we could all stand to learn a thing (or ten) from how the Burning Man community operates. The Ten Principles: Clearly Define Your Community Expectations. It’s something every community wrestles with.

4 Community Managers, 25 Community Building Questions Answered [WEBINAR RECAP Part 2]

Higher Logic

Last week, we shared advice from four of our community managers about challenging scenarios you might encounter in your community (and their recommendations on how to solve them). Starting a Community. Do you have general recommendations for starting a community from scratch? If there are already multiple communities doing what you want to do, figure out a way to make yourself different by courting a different segment of a market or doing something new.

Why Building Community Matters (and How to Get Started)

Marketing Insider Group

As an ecommerce owner, it’s up to you to develop and launch marketing strategies that help your target audience better understand what problem you’re addressing, what solutions you’re offering, and why it should matter to them. The post Why Building Community Matters (and How to Get Started) appeared first on Marketing Insider Group. Your products don’t sell themselves.

How Brands Can Build Online Communities That Aren’t Lame


“We just really need to build a community around _.” On Wednesday, the PandaConf stage was the de facto home to those who had actually built communities. During our discussion, they revealed some secrets that could help marketers and entrepreneurs develop online communities in 2017 and beyond. Individual users, not Nextdoor employees, are the ones tasked with starting each neighborhood community.

Feel the Email Community Magic at Litmus Live Week 2020


Our Litmus Live conferences are well-loved in the email community. Marketers, designers, and developers from all industries at every level come together for some real-life advice and practical takeaways. And yes, the email community magic will be going strong!

What You May Have Missed: Moz Resources to Prioritize Community Learning and Professional Development in 2020


At Moz, we created a lot of helpful content in 2020, publishing community resources, reports, and guides across topics like local SEO analytics, competitor analysis, keyword research, campaign management, and more. The Web Developer's SEO Cheat Sheet.

7 Situations Where Customer Communities Improve Customer Experience

Higher Logic

When executed with proper planning and resources, a customer community can have a tangible impact on key business performance indicators, including ticket deflection, revenue generation, and customer satisfaction. According to Aberdeen Research , firms with online communities: Enjoy 5.4x

The Importance of Language for Your Community

Higher Logic

I recently read Trevor Owens’ book, Designing Online Communities , which looks at the design process for web communities from a cross-disciplinary perspective. He discusses how psychology, sociology, history, linguistics and other fields of study can influence and inform our thinking about online communities. Owens showcased the value of taking time to think about and develop a language for an online community. Developing a shared language builds community.

Why a Customer Community Should be Central to Your Customer Experience

Higher Logic

One approach to fixing the problem is to centralize the customer experience around a customer community. A customer community creates a space where customers can connect with you, connect with each other, and find what they need for success. Community and your CRM.

2019 State of Community Management: What Now? 5 Stats with Action Items for Executive Stakeholders + Community Leaders

Higher Logic

The data published in The Community Roundtable’s 10th Annual State of Community Management report was collected from 325 community programs between January and March 2019. Communities are change agents, there’s no doubt about it. The 2019 State of Community Management report reveals that communities are transforming organizations in fascinating (and profitable) ways. Wait, what is an advanced community strategy?

Software Development Cost

Whale Pages

Software Development Cost: Launching Your SaaS. “In this blog post we’ll explore the costs associated with software development for startup founders who are interested in building and launching a SaaS project.” DEVELOPMENT COST BREAKDOWN.

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Defining Link Metrics that Impact SEO Link Building Development

KoMarketing Associates

There are SEO-specific link building tools that mash-up various metrics such as those listed above to create scores for links, and pages and domains that links are located on. These scores help evaluate future link opportunities and prioritize strategies. I recommend understanding the factors involved in SEO scoring, at least at a high level, for both Open Site Explorer and Majestic SEO, or whatever commercial / free link building tool used to measure link importance.

How Vimeo’s Community Helps Them Create Better Products

Higher Logic

Although she doesn’t have a community manager title any more, Alexandra’s career began in community management - and she’s taken those lessons with her.She’s also part of the We Support NYC team, who curates a weekly community management and support newsletter (one of our favorites!). Higher Logic: Tell us more about your background in community management and product usability testing. From there, I worked in more traditional community management roles.

Top Tips For Successful Community Building on Twitter


Are you struggling to build a strong community for your business on Twitter? A company that successfully embraces Twitter and builds its community around it will move beyond likes and followers. Besides embracing Twitter as a social channel designed for socializing, it’s important to define and map out how you can leverage it as a long-term interaction between a business and a community. This will help you see what is working and what is not.

How Brands Like Google, Twitch, and Sephora Built Brand Communities — and How You Can, Too


Over the past few decades, companies, marketing departments, and c-suites have used the term "community" to refer to a smorgasbord of ideas, from wide-ranging organizational investments — such as neighborhood events or charity partnerships — to online forums and even simple email lists.

Developing Your Target Personas 

ATAK Interactive

When done purposefully, the buyer persona exercises can be illuminating in helping you understand your prospects on a deeper level. . Developing personas allows you to create content and messaging that appeals to your target audience. If you strip everything away, “personas” are just the people you are targeting to help you grow your business. Look no further than the funniest blog post in the history of the internet: 100 Questions to Build Your Buyer Persona. .