How To Build A Community of Brand Advocates

Influitive

B2B marketers can learn a thing or two about mobilizing advocates from our B2C cousins. Think about the products that you use every day. For me, it’s my iPhone, Sennheiser headphones and Altra running shoes. I didn’t go straight to a store or the vendor’s website to buy these products. Instead, I decided to purchase.

How To Build A Thriving Online B2B Community, According To Jennifer Susinski From HPE

Influitive

They’ll even drive three hours to a fellow customer’s office just to help them set up the optimal IT environment—all based off interactions in HPE’s online B2B community. The post How To Build A Thriving Online B2B Community, According To Jennifer Susinski From HPE appeared first on Influitive. HPE SimpliVity’s advocates are known to do radical things. For example, take reference calls while on vacation. Or send s’mores to each other’s kids.

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Building an Online Community Super Users Program

Higher Logic

The post Building an Online Community Super Users Program appeared first on Higher Logic. An online community super users program is an essential tool in your community manager toolbox. Learn how to build your own! Uncategorized Community Strategy

How To Create A Discussions-First Community in 7 Steps

Influitive

So it’s not surprising to see that online communities have grown rapidly in recent years, since they’re built on human. Did you know that aside from food and shelter, social connection is one of the most important things that humans need to survive? According to Psychology Today, “belongingness is the driving force of human behavior.”

How Product Managers Can Shape Inclusive Futures with UX

Speaker: Bronwen Rees, Author and Lead Product Designer at Xero

Many in the UX space reiterate that “knowing your audience” is paramount to developing great user experience, and that empathy is the cornerstone of UX. But in a world where profits often matter more than people, how can we personally build a nuanced understanding of inclusive design and get our teams to commit to it?

How to Build a Vibrant Online Community [Examples]

Content Marketing Institute

Smart brands work hard to create online communities where digital versions of personal interactions are common. Continue reading → The post How to Build a Vibrant Online Community [Examples] appeared first on Content Marketing Institute.

Are You Facing These 3 Community Building Challenges?

Higher Logic

Communities are becoming a staple for healthy organizations to reach and interact with their customers and members, but they can be hard to navigate. When Higher Logic Chief Community Officer, Heather McNair , began her career, there wasn’t a lot of information about community out there.

Envision What Community Can Do for You

Higher Logic

The post Envision What Community Can Do for You appeared first on Higher Logic. Thinking about why you shouldn’t build a purpose-built community is easy, but this year’s TSIA World theme “Envision” got us thinking. Uncategorized Community Strategy

Q&A With Wiley’s Nicole Dingley: How To Nurture Your Customer Community To Fuel Your Entire Business

Influitive

Brands have known for a while how powerful building a customer community can be. But, there seems to be some confusion as to what “community” should mean and how to successfully manage one. The post Q&A With Wiley’s Nicole Dingley: How To Nurture Your Customer Community To Fuel Your Entire Business appeared first on Influitive. So, we asked the experts. In the latest instalment of our Customer-Powered Enterprise webinar series, I had the chance to talk to.

How Greenway Health builds customer reference champions with its advocate community – Q&A

Influitive

These programs can help marketers easily build a pool of advocates willing to share their experiences or nurture new customers to be future reference champions. The post How Greenway Health builds customer reference champions with its advocate community – Q&A appeared first on Influitive.

Building Buy-In for an Online Community at Your Association

Higher Logic

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. Instead, you need to align your new online community with the mission and priorities of your association's leadership.

The Definitive Guide to Online Community Management

Higher Logic

The post The Definitive Guide to Online Community Management appeared first on Higher Logic. Want to learn more about online community management or what it takes to be a good community manager? Find out here (and get 7 steps to building your strategy).

The Mum Community: Top 100 Influencers

Onalytica B2B

Mums are fast becoming a powerful economic force in the economy, and a very influential community. MAPPING THE MUM COMMUNITY. We were very interested to see which influencers were driving the most conversation, so we identified the top 100 most influential Mum community accounts and blogs to see who was leading the discussions. The Mum Community: Top 100 Influencers Click To Tweet. We also build some very cool software to manage all of these influencers.

Partnering with Leaders Helps Build B2B Communities

6sense

Creating successful B2B communities doesn’t happen by accident. Nearly all companies understand the value and impact of community-building, but most fail to dedicate the necessary resources or energy to help their communities flourish and grow. .

Goodish Show [S1E4]: Building an Online Community in 2021

Goodish Agency

For the 4th episode of the Goodish Show we discussed the power of a strong online community. We were joined by Tom Norman , the CEO & founder of Kickstart Your Community. During our show we discussed the value of a strong brand community and of social media groups in general.

A Brief History Of Developer Relations Programs: How DevRel Evolved Into Developer Communities

Influitive

This post is part of a series on the evolution of developer relations, evangelism and advocacy as a marketing and community-building function. Click here to read the first blog in the series, An Introduction To Developer Relations: What It Is And Why You Need It. When I joined Constant Contact in 2013, developer relations programs.

Why online communities are the future for creators

ConvertKit

From the very first “ electronic bulletin board ” at the Community Memory Project in Berkeley, California to Facebook groups for everything from fans of hit show The Office to aspiring novelists, online communities are everywhere. That something is an online community.

Intro to Customer Communities: 3 Ways a Branded Online Destination Builds Your Business

Higher Logic

Customer communities – what do they do for your business, really? Is a community a nice-to-have or a must-have? Michael Torok and Chris Detzel lead community efforts at their SaaS companies, Delphix and Imperva, respectively. Communities Grow Customer Retention.

How to Build a Brand Community for your B2B Business

Oktopost

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. What is a Brand Community? Salesforce Community Cloud.

Introducing the 2020 Community Movers + Shakers

Higher Logic

Online communities are powerful. Not only are they complex solutions for complex organizational problems, but communities can create real lasting friendships, powerful professional connections, and loyal brand advocates. Meet the Community Movers + Shakers.

Online Communities in 2020: Unlocking the Power of Community with Data

Higher Logic

Heather is Higher Logic’s Chief Community Officer. I’ve been involved in community management for around 13 years. Their research helps us power the things we do with data-driven decisions and enables organizations to feel confident about adopting communities.

How to Build a Thriving Customer Community

Kapost

The post How to Build a Thriving Customer Community appeared first on Kapost Blog. In 1983, Harley-Davidson was facing financial collapse. The demand for their products had diminished and the company was saddled with unfavorable contracts and overhead that dug into their profitability. By 2009—25. Customer Experience

Building Inclusive Online Communities

Higher Logic

How implicit bias affects communities. As a community professional, you are probably really good at reading people. The faster we move, the harder it is to see the ways unconscious bias impacts our work and plays out in our communities. You’ve all probably experienced two specific types of bias during your community tenure. In this scenario, it’s not uncommon for older members to leave a community when they feel that it is catering to a younger crowd.

The Story of Gain Grow Retain: Building a Customer Success Community

Higher Logic

The post The Story of Gain Grow Retain: Building a Customer Success Community appeared first on Higher Logic. Find out how Gain Grow Retain, the world’s fastest-growing customer success community, got its start and continues to engage customer success leaders.

10 Community Appreciation Tips That Build Loyalty for Brands

Salesforce

In many ways, a healthy relationship between your brand and its community parallels that of a healthy relationship between two people. Learn to cultivate community with Slack. Celebrate the successes of your community. Ask for your community’s opinion.

What is a brand community and how to build a successful one

Sprout Social

If you’re looking for ways to strengthen your brand and have better conversations with your customers, you need to build a brand community. Brand communities rally your most loyal customers in one place, which is a massive win for any brand. What is a brand community?

Why Building Community Matters (and How to Get Started)

Marketing Insider Group

The post Why Building Community Matters (and How to Get Started) appeared first on Marketing Insider Group. Your products don’t sell themselves. As an ecommerce owner, it’s up to you to develop and launch marketing strategies that help your target audience better understand what problem you’re addressing, what solutions you’re offering, and why it should matter to them. The problem is, the proven digital marketing strategies that you and other ecommerce business […].

Why B2B Marketers Prefer Specialist Communities for Deeper Engagement

SWZD

Community engagement is a powerful way to build meaningful relationships. Find out how the Spiceworks Community offers tech marketers a great opportunity to connect with in-market IT buyers. Blogs community IT Decision Makers tech buyers

The Spiceworks Community: Connecting Technology Sellers with IT Decision Makers

SWZD

Community engagement is a powerful way to build meaningful relationships. Find out how the Spiceworks Community offers tech marketers a great opportunity to connect with in-market IT buyers. Blogs community IT Decision Makers tech buyers

8 Tips for Community Management

BenchmarkONE

Building and managing a community of advocates is critical to the success of your marketing , sales, and customer service strategies. What is Community Management? Why is Community Management Crucial? . Building relationships with other brands.

To Build or to Buy: The Online Community Question

Higher Logic

The post To Build or to Buy: The Online Community Question appeared first on Higher Logic. Wondering if it makes sense to invest in a SaaS online community platform or build your own solution? Uncategorized Community Strategy

Navigating Social Crises and Community Building with Ease

Oktopost

Jessica Kalbarczyk gets candid about social strategy, crisis communication, and community. Jessica Kalbarczyk , Senior Social Media Manager at Corel , takes the hot seat to discuss strategy, employee advocacy, and community. Hot Topics: Golden community building tips for B2B brands.

How to Build a Meaningful (and Massive) Community, From Someone Who’s Done it Twice

Buffer Social

You probably already know the value of building a community behind your brand: more powerful word of mouth, stronger customer retention, better organic growth. If the cheapest customer is always your existing one, the easiest community to build is the one you already have.

Audiences or communities? Defining the new social media landscape

Sprout Social

In the social media world, there’s a lot of talk about audiences and communities. Now think of a community, like a small town. If people stop playing their parts, the community stagnates. Communities and audiences have distinct dynamics. Keeping up with your community.

Online communities are the best thing about the internet

Biznology

Recently, all I hear when it comes to virtual online communities on the radio, the internet, or TV is how passionate, intimate, and persistent online communities are either: 1) bubbles within which all the denizens are echo chamber zombies or 2) they’re traps for naïfs and nerds who are one kind word away from being radicalized into violent extremism. It started when I cared about building my brand. There are two kinds of communities: inherited and found.

B2B Reads: Adapting sales approach in a downturn, building an online community, communicating change and more

Heinz Marketing

Council Post: How To Build An Online Community As A B2B Marketer by Forbes Councils Member Kathyrn Strachan. Margo helps guide B2B content marketers on how to write good content, and how to build a successful content strategy in 2023.

The Ultimate Guide to Building a New Online Community

Higher Logic

The post The Ultimate Guide to Building a New Online Community appeared first on Higher Logic. Launching an online community can feel overwhelming – but these 9 steps will help you build a strong foundation for a new online community that will thrive.

Build Your Customer Journey Map With 7 Community Touchpoints

Higher Logic

So where do online communities come in? An online community , besides being the next wave of customer engagement , is the cross-functional tool or Swiss Army knife you need to support each step of your customer journey. Learn how to build your customer journey map with these seven online community touchpoints. Tip: Set up a personalized dashboard for new customers in the community so they can track their progress through onboarding.

Three Reasons Why Building an Online Community Is Essential for B2B Marketing Success

Tomorrow People

Online communities are highly effective places for engaging with your target audience. Find out how to harness their power and achieve marketing success.

How Brands Can Build Online Communities That Aren’t Lame

Contently

“We just really need to build a community around _.” On Wednesday, the PandaConf stage was the de facto home to those who had actually built communities. During our discussion, they revealed some secrets that could help marketers and entrepreneurs develop online communities in 2017 and beyond. Individual users, not Nextdoor employees, are the ones tasked with starting each neighborhood community.