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Customers Await Recharged Sellers

Zoominfo

The age-old fight to find new customers and retain existing ones is the biggest business challenge ahead for many companies this year. . The new year will require businesses to use technology to accommodate at-home customers, both B2C and B2B, with even quicker, more efficient online options. Shopping carts roll to customers’ homes.

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No code app creators, startups, and the future of enterprise marketing

chiefmartech

Bubble is one the leading no code platforms for building web apps. Bubble recently published a No-Code Census 2020 , conducted with 741 participants in the no code community. The stat I found most interesting was the pie chart at the top of this post: 30% of “no coders” in the census worked at startups.

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Best practices for multicultural marketing

SmartBrief - Marketing

While 8% growth is definitely not bad, it’s still underwhelming, considering the US Census Bureau expects the country to be “minority white” in about 20 years. This means going beyond basic demographic information and taking into account factors such as language, values, beliefs, customs and traditions.”

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[Research Round-Up] Two Surveys Explore the State of ABM

B2B Marketing Directions

One is the 2022 ABM Benchmark Survey by Momentum ITSMA and the ABM Leadership Alliance , and the second is the ABM Census 2022 survey by B2B Marketing. The findings of the Census survey were almost identical. In the Census survey, 76% of the respondents said they are spending 10%-30% of their marketing budget on ABM activities.

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How to find and win your first 10 B2B customers

Lenny's Newsletter

Each week I tackle reader questions about building product, driving growth, and accelerating your career. A surprising number of founders found their early customers by putting out compelling content online and first building a following. For your first set of customers, trust is the key. PR can work, but rarely does.

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Measuring Outdoor and Out-of-Home Digital Signage in 2023

NuSpark Consulting

Measuring Outdoor and Out-of-Home Digital Signage in 2023 white background banner billboard outdoor on cloud and sky Out-of-home marketing is a great way to build brand awareness and increase your recognition quickly. It’s advisable to put up your advertisement in densely populated areas to attract more potential customers.

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How to identify your ideal customer profile (ICP)

Lenny's Newsletter

Each week I tackle reader questions about building product, driving growth, and accelerating your career. Below, I’ll share a guide for nailing your ideal customer profile (ICP), dozens of stories of how founders identified their ICP, and as always, templates and tons of examples. 1,000-5,000 employees) Job title (e.g.