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Customers Await Recharged Sellers

Zoominfo

Census Bureau — thanks to the pervasiveness of the internet, mobile phones, and social media. The same technology advances that have pushed forward eCommerce since 2000 have also changed the way companies build customer loyalty. Doing so will boost a broad, positive customer experience. . Shopping carts roll to customers’ homes.

Zoominfo 246
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No code app creators, startups, and the future of enterprise marketing

chiefmartech

Bubble is one the leading no code platforms for building web apps. Bubble recently published a No-Code Census 2020 , conducted with 741 participants in the no code community. The stat I found most interesting was the pie chart at the top of this post: 30% of “no coders” in the census worked at startups.

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New Features and Resources from Google Put a Spotlight on Local News

Brightedge

To better enable local news storytelling, Google also announced two new resources for journalists and publishers: Census Mapper – Part of what makes news local is the people and communities affected or involved in a story. The better a journalist can describe the audience, the more easily a reader can understand, relate or empathize.

Resources 105
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Best practices for multicultural marketing

SmartBrief - Marketing

While 8% growth is definitely not bad, it’s still underwhelming, considering the US Census Bureau expects the country to be “minority white” in about 20 years. Multicultural marketing in the US is expected to grow 8% in 2024, per PQ Media , though it’ll still account for less than 6% of total marketing spending this year.

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[Research Round-Up] Two Surveys Explore the State of ABM

B2B Marketing Directions

One is the 2022 ABM Benchmark Survey by Momentum ITSMA and the ABM Leadership Alliance , and the second is the ABM Census 2022 survey by B2B Marketing. The findings of the Census survey were almost identical. In the Census survey, 76% of the respondents said they are spending 10%-30% of their marketing budget on ABM activities.

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Measuring Outdoor and Out-of-Home Digital Signage in 2023

NuSpark Consulting

Measuring Outdoor and Out-of-Home Digital Signage in 2023 white background banner billboard outdoor on cloud and sky Out-of-home marketing is a great way to build brand awareness and increase your recognition quickly. Demographics show how many people are being exposed to your message and who exactly is being exposed.

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How to find and win your first 10 B2B customers

Lenny's Newsletter

Each week I tackle reader questions about building product, driving growth, and accelerating your career. A surprising number of founders found their early customers by putting out compelling content online and first building a following. Cold outbound works—if done creatively. PR can work, but rarely does.