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Call it what you want, Taylor Swift is a model community manager

Sprout Social

As a social media marketer and Taylor Swift stan , I’m constantly in awe of her community management mastery. Not only does Taylor follow her community, she actively listens to them. Though she has a presence on most major social networks, she keeps her engagement focused on where her diehards are most active.

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Post-Event Follow-Up: Tips for Nurturing Virtual Event Leads

Marketing Insider Group

Be Swift with Post-Event Communication. Create Attendee Communities to Continue Engagement. Post-event social media engagement is effective for keeping the event buzz alive. Create Attendee Communities to Continue Engagement. Create online communities where attendees can have conversations based on topics of interest.

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Web3 content and capabilities from an agency’s perspective

Martech

For brand marketers scratching their heads at all the possibilities, and seeking to find real opportunities within all the buzz, the perspective from a top agency is welcome guidance. The offerings line up with three areas any brand needs to have covered in Web3 — content, networking and virtual goods. Why we care.

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Growing Your Brand Is a Group Effort: Communities as Content Marketing

Content Standard

Not long ago, geography and familial ties were the two main factors that created most communities. Communities as Content. The main benefit of a brand-hosted community is the participatory experience your audience enjoys. Communities are true co-creation incubators. And boy, could they tell you stories about that.

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How to find and win your first 10 B2B customers

Lenny's Newsletter

Each week I tackle reader questions about building product, driving growth, and accelerating your career. A surprising number of founders found their early customers by putting out compelling content online and first building a following. When joining communities, focus first on adding value to the community.

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How to Create Email Campaigns That Generate Word of Mouth

SendX

You can instantly build and profit from your list. The point is you can build an email list using a sequence of messages, even without subscribers in the beginning. Step #1: Network and Leverage Your Closest Allies Harry’s had only 12 employees when they started. It’s vital that you leverage your existing network.

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Integrating Social Leads into the Demand Generation Funnel

The Point

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. And yet, at most B2B companies, social media is still relegated to a role loosely defined as awareness, community-building, or even PR.