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Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs

Biznology

They don’t want to waste time and money like the companies that Straight North recently evaluated. But when it comes to social selling and LinkedIn marketing, it seems that lead qualification and validation are getting thrown out the window. All sales leads are not equal.

The Real Cost of List-Building: Buy or Build Your Own?

DiscoverOrg

Even if you’re already purchasing sales intelligence data (most of us are), sales teams still spend over half of their day scouring LinkedIn, Twitter accounts, and forging through forests of phone trees for correct phone numbers and email addresses. It’s not just about targeting accounts, it’s about targeting the best-fit accounts with a high propensity to buy now. Without verified data and deep intelligence, sales reps spin cycles on accounts that would never buy your services.

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Trending Sources

How to get 67% more revenue opportunities using LinkedIn and not just leads that go nowhere

Biznology

When it comes to LinkedIn marketing and social selling, where do you think everyone’s focus is? How sales, marketing professionals, and social media lead generation companies are focused on only 3% of the target market. Marketing needs to become a sales enabler on LinkedIn.

LinkedIn Has Opened the Content Marketing Floodgates

Digital B2B Marketing

LinkedIn has gone Tumblr on us and B2B content marketers are drooling. Finally, you can publish directly on LinkedIn, along with people like Bill Gates and Richard Branson. B2B Content Marketing Will Flood LinkedIn. Someone who could leave the company.

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How to Optimize Your LinkedIn Profile.

Four Key Ways To Build Your B2B Brand Online

Webbiquity

Brand-building in the business-to-business (B2B) sphere is a little different from the consumer world. Let’s take a look at how B2B firms can build their brands in this competitive space. Dive into LinkedIn. LinkedIn is a fertile ground for B2B brand-building and lead generation.

7 Companies That Should Buy Medium, Because Why Not?

Contently

Last week, Medium CEO Ev Williams announced that the company was laying off 50 staffers, closing its offices in New York and Washington DC, and ceasing its ad-sales operation. But it also means I have an excuse to baselessly speculate about which companies might buy it.

Top 3 Media Buying Mistakes B2B Marketers Make

Digital B2B Marketing

Yes, marketing should build the business, but it doesn’t make the trees around your office burst into beautiful blooms of money. Is your buy really big enough to meaningfully sway perception when your competitors aren’t just sitting silent?

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New Report: Improve The B2B Buying Process With Social Proof Marketing

Influitive b2b

In fact, the 2015 B2B Buyer’s Survey Report (sponsored by DemandBase and Demand Gen Report), found the top three resources that buyers rely on when researching potential vendors were: In addition, access to all of this information is making the buying cycle longer.

CMOs fail to go beyond brand awareness on LinkedIn

Biznology

Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. Xerox CMO John Kennedy mentioned that they are using LinkedIn to share content with their followers.

Social Selling: 10 Actionable Tips From LinkedIn’s Koka Sexton

Modern Marketing

This assessment comes from “the source” — or LinkedIn’s Senior Manager of Social Marketing, Koka Sexton , who shared some serious scoop about the effectiveness of social selling during a webinar hosted by Demand Gen Report this week. LinkedIn is, in all senses of the phrase, “Where it’s at,” as a vast majority ( 76%) of execs say they actively use the business social network to share content , according to Demand Gen Report’s B2B Buyer Behavior Survey.

Lead Generation: 5 tips to generate leads faster on LinkedIn

B2B Lead Generation Blog

Tweet Wouldn’t it be great if you could just collect hot leads by spending a few minutes a day on LinkedIn? Here are their five essential tips to getting to the point where it’s easy to generate leads on LinkedIn. Build up your credibility,” Ramdas advised.

How even social media & social selling experts are getting LinkedIn wrong – Part 2

Biznology

In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. Judy Schramm Fails to Understand That Buyers Connect with Experts First – Not Companies.

How To Build A Culture of Content

B2B Marketing Insider

Creating a company that focuses on helping over selling? I have covered company culture before , but here we are going to talk about the main job of the CMO: building a customer-focused culture of content.

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Marketers need to play a stronger sales enablement role on LinkedIn

Biznology

Earlier this year, LinkedIn set out to determine which departments wield the most influence over B2B buyers across a number of different sectors. Even though marketers have the most pull as they add the most value, we have found that in many cases, marketing’s influence on LinkedIn is minimal.

How to (Quickly) Get Content Marketing Strategy Executive Buy-In

Content Standard

According to the Content Marketing Institute (CMI), nearly a quarter (24 percent) of B2B enterprise marketers cite the “lack of buy-in/vision from [internal] higher-ups” as a major challenge. To get buy-in as fast as possible, you’ll need to follow an efficient process.

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Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

More than ever before, companies are accessible and interacting with their customers on a daily basis, whether it’s commenting on a photo of your product on their Instagram page, interacting with them on Facebook , or tracking your ROI on your last direct mail postcard coupon.

Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects

B2B Lead Generation Blog

In early October, the B2B Lead Roundtable Group , this blog’s LinkedIn group, was recognized as one of the top LinkedIn groups for content marketing. Check it out for yourself here: “ 4 Hottest LinkedIn Groups for B2B content marketing.”

18 Ways To Build Trust Within Your Online Network

KoMarketing Associates

Without it, your communication efforts surrounding link building and content marketing may fall flat and your message go unheard or unread. Here are 18 ways you can build trust in your online network. If you are connected on LinkedIn, write a colleague a LinkedIn recommendation.

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Build your brand (for free)

Biznology

This is true whether you’re just selling yourself, Chris Abraham, or your company, Gerris Corp. “But what about all my competitors? I guarantee that the vast majority of your so-called competitors don’t even know you or your company exists.

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Content Marketing Personalization: Build Relationships At Scale

B2B Marketing Insider

I believe that we help businesses build relationships with new customers. Marketing is about conversations and building relationships. Your consumers don’t by what you do, they buy why you do it.

How to Build Your Influencers in Social Media

Biznology

A little later this morning I will be presenting a webinar entitled How to Build Your Influencers in Social Media. It’s worthless and you don’t need to buy a Mansion, a Ferrari California, or even cool sunglasses to make it happen. First, buy some domain names.

How to Build Your Email List [GUIDE]

Vertical Response

Building a quality, responsive email list is one of the most crucial steps for effective email marketing. Don’t Buy a List. They’re choosing to engage with your company, so you’re building a relationship and gaining trust.

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Link Building: Four Types of Backlinks to Pursue (And Three to Avoid)

Webbiquity

Virtually all businesses can benefit from providing their company and contact details to the local versions of Google, Bing and Yahoo!, Links from industry news sources are among the most valuable for building authority.

List Buying: 3 reasons why this tactic can be deadly for marketers

B2B Lead Generation Blog

Tweet Editor’s Note: Buy, build or both? Today, she explores the downsides of list buying. The next two posts will focus on how to build a list and then on how to use a purchased list if you choose to go that route. You don’t recognize the company or person who sent it.

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What are the best social media platforms for your business?

grow - Practical Marketing Solutions

Let’s cover a few key concepts about building that actionable social media audience: Weak links versus strong links — A common misconception is that “audience” equals “action. Buy my marketing books? Buy my marketing books?

Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content

The Point

Here are just some of the key findings, along with what I believe these trends mean for demand generation marketers: FINDING : 59% of respondents say they now have formal buying groups or buying committees in place to review purchases.

LinkedIn: Building Your B2B Social Capital

MLT Creative

Instead, with this week’s blog I’d like to take a look at social media – specifically LinkedIn – and show how utilizing this outlet can help in a way that is rarely mentioned: by building your B2B social capital. So use LinkedIn, and engage with it often.

The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer

KoMarketing Associates

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. Platforms and publishers like Linkedin realize (or are realizing) the influence they have in buyer markets.

5 reasons B2B firms should invest in social media

Biznology

Over the last ten years, there has been a profound change in the way business people make buying decisions, and social media is at the heart of this. These programs involve far more than simply posting updates to your company page.

B2B Marketers: It’s Time to Buy a Vowel

B2B Marketing Traction

Then this morning when I saw my colleague Lisa Anderson ‘s post on LinkedIn referencing an Industry Week article about 1,000 U.S. companies hoarding cash (as of the end of 2010, $853 billion), I was inspired to post about it. companies, what do you say? Tweet.

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12 Critical Building Blocks to a Successful Digital Marketing Campaign

Hubspot

So how was that company able to connect with you so successfully? The fact of the matter is that running a successful digital marketing campaign takes a lot of time and energy, not only during its implementation but also during the build up to go-live.

LinkedIn and Twitter Advertising and Marketing Options; A Primer

NuSpark

LinkedIn and Twitter provide unique advertising opportunities for those who wish to target messages towards those audiences within these networks. If you’re buying online display for lead generation, you should consider social media advertising opportunities. LinkedIn.

Building Your B2B Marketing Database

Biznology

In business buying, there’s an entire cast of characters. B2B databases carry data at three levels: the enterprise or parent company; the site, or location, of offices, plants, and warehouses; and the multitude of individual contacts within the company. Photo credit: Wikipedia.

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How to Use LinkedIn for Business Development

Hinge Marketing

However, as digital marketing has outgrown traditional marketing in certain ways, social media platforms have revolutionized networking by providing online venues for building relationships and demonstrating thought leadership. Thus, using LinkedIn for business development is powerful.

How LinkedIn Sales Navigator Can Generate Qualified Leads

NuSpark

Launched in August 2014, LinkedIn’s Sales Navigator makes use of the social platform’s richly populated database of business profiles to identify the ideal prospective customer. At the outset, the program enables users to import leads and target companies or accounts.

Why LinkedIn Isn’t Finding You a Job

Biznology

And many of them say the same thing to me: “LinkedIn just isn’t working for me.” This isn’t true for everyone, but I think it is true for a lot of people who are frustrated that LinkedIn isn’t working for them: They wanted until they were unemployed to start using it. If you are “in transition” right now (only old people like me say “unemployed” anymore), you have a lot of company. Buy it before you need it.

17 Questions On How To Build A Content Marketing Strategy [Q&A]

B2B Marketing Insider

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. What are some of the biggest mistakes that companies make around content marketing? A second common mistake is that many companies focus too much on volume.

13 Times We Actually Enjoyed Facebook, LinkedIn, Twitter & Banner Ads

Hubspot

If you're buying any sort of advertising, you want your ads to be the creative, memorable type. So check out the following banner ads, Facebook ads, Twitter ads, and LinkedIn ads, and learn why they're just so awesome. Image Credit: LinkedIn. It's easy to hate on online ads.

8 Ways to Transform LinkedIn from Just Another Time Suck to a Qualified Lead-Gen Machine

Marketing Action

While many B2B marketers continue to question the effectiveness of most social media platforms, LinkedIn stands apart. There are LinkedIn successes – and then you have people like Lewis Howes , who started a seven-figure business by leveraging LinkedIn in multiple ways.