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Google to shut down Business Profiles websites

Martech

Websites made with Google Business Profiles will be turned off in March. Customers attempting to visit those websites will be automatically redirected to your Business Profile until June 10. Google suggested using one of the following platforms to build a new website for your business: Wix. Why we care.

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How Fake LinkedIn Profiles Can Cause Real Business Headaches

Zoominfo

You’ve probably seen questionable social media accounts trolling the comment section of your personal feed, or heard of scammers attempting to make a buck through fake Facebook or Instagram profiles. But recently, there’s been attention on a new frontier of fake social media accounts — business profiles on LinkedIn.

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Building GenAI for Business? Data Infrastructure Comes First

Zoominfo

Demand for generative AI has reached a fever pitch in business — and like a lot of tech trends, the early waves of excitement are starting to collide with bottom-line reality. For teams that need to build GenAI into their workflows today, the answer is clear: high-quality B2B data must be the backbone of your AI initiatives.

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Practical Tips to Optimize Google Business Profile for Local Businesses

Huptech Web

Google Business Profile—formerly known as Google Business Profile is a tool provided by Google—that allows business owners to create and manage their Google Business listing. A business listing appears when customers search for them either on Google Search or Google Maps. So let’s get started!

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How to Create An Ideal Client Profile

Zoominfo

Building out ideal client profiles is the same idea — creating something in the short term that will help you market and sell to your audience in the long term. Ideal client profiles are crucial for any account based marketing (ABM) strategy, and are important for understanding your customers better.

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How to build customer profiles using a CDP

Martech

MarTech recently gathered a number of experts to discuss the most important ingredients in the CDP building and implementation process. These two pieces correspond to the two main questions around building a customer profile. First, how is the data going into the profile? Two important ingredients for CDPs. “I

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Why It’s Important to Have A Google My Business Profile

Go Beyond SEO

From a business standpoint, the importance of a Google My Business Profile cannot be understated. It is integral for every business; large and small, brick-and-mortar or exclusively online. You may be curious why it’s important to have a Google My Business profile. What is a Google My Business profile?