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Why Educational Content Marketing Is So Powerful

Content Standard

If you’re a small business, figuring out changing regulations and how they affect you and your employees can be a daunting prospect. In situations like these, educational content marketing can play a pivotal role. The Power of Content that Educates.

Social media pioneer says technology will transfom education

grow - Practical Marketing Solutions

And a particular passion is education. Hoffman, a former Marshall Scholar, used his pulpit to articulate his vision for how technology should be transforming the educational system. “Education is about giving people the tools they need to to navigate the world,” he said.

Trending Sources

Why Financial Brands Are Investing More in Educational Content

Contently

So it’s not surprising to see financial firms increasingly taking the role of personal finance educator—and the fact that it makes for good marketing doesn’t hurt either. Educating from the top. Educational content is also key for building trust.

From Scratch: Four (Free) List Building Strategies

Act-On

Even if you know going in, and have pitched the notion of building a prospect list … the pressure to perform is intense from the minute you start. All seven list-building strategies require the same foundational elements: A clear understanding of your client’s buyer personas.

Case Study: Using influencers to quickly build an audience for your content

grow - Practical Marketing Solutions

He loved the construction industry and sharing his business expertise with others. He sensed there was a huge need around teaching construction professionals how to run their businesses more efficiently. He didn’t have the luxury of building an audience patiently over time.

How To Build A Culture of Content

B2B Marketing Insider

Marketing generally started in the field, hosting events, hanging logos and grabbing business cards. I have covered company culture before , but here we are going to talk about the main job of the CMO: building a customer-focused culture of content. This is a business-centric view.

Small Business Marketing Optimization Tips for 2016

Webbiquity

The year is coming to a close, which means it’s time to start looking at the exciting opportunities 2016 will have to offer your small business. but what you should really be doing is focusing on areas you can improve your business every day for the remainder of 2015.

The 7 Building Blocks of a Solid Content Marketing Plan

ScribbleLive

These should include important data like age, race, religion, gender, income level, profession, family size, education level, and marital status. Now that you have the tools to build a solid foundation, it’s time to start planning ! Marketers are creating more content than ever.

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29 Ways to Collect Email Addresses for Your Business

Vertical Response

Create a “sign up” call to action on your Facebook business page. Create enticing visuals encouraging people to sign up for your list, and post them on various social media channels (especially Facebook, Twitter, Instagram, Pinterest, LinkedIn).

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Facebook Tips for Midsize Businesses

Paul Gillin

With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. The series is underwritten by IBM Midsize Business , but the content is entirely my own.

Finally, the truth about social media and customer engagement

grow - Practical Marketing Solutions

” Counting on a long-term, high customer engagement level on Snapchat (or anywhere) as a business case is foolish because it probably can’t last, and we’re already seeing proof of that. Maybe it doesn’t matter if we’re on Snapchat or Facebook Live.

Better built than bought – how to build your email marketing list

Biznology

McKinsey says that email is 40 times more effective for customer acquisition than Facebook.). That’s hardly solid ground on which to build a profitable relationship. Better ways to build your list. Is there a person left anywhere in the business world who really wants more email?

Building Content Marketing Strategy – 10 Steps

B2B Marketing Insider

Today you probably visit a few car review sites, like Edmunds.com or MSN Autos, check safety and reliability ratings, look at resale value in KBB.com, and then ask a few friends on Facebook. 10 Steps to a Building a Successful Content Marketing Strategy. By Gerardo Dada.

Demanding Clients: How Far Should You Let Them Go?

grow - Practical Marketing Solutions

Client education comes with the territory, especially when you’re a consultant or company like me and have to catch clients up to speed with social media. We wish Dad would let us be the parent and manage Facebook content and ads, but Dad doesn’t want to give up control.

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How To Plan And Build A Successful Content Marketing Strategy

B2B Marketing Insider

Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. I answered the main questions of how to build a solid content marketing strategy.

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Five Facebook Advertising Features You Haven’t Tried Yet

Webbiquity

Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. From short ads along the right pane to full newsfeed ads, the platform continues to expand its advertising opportunities, giving business new and exciting ways to reach their audiences.

Social media strategy leaders: Robert Bochnak

Biznology

How has your education and career brought you to where you are now, a leader in social media strategy? I am the Director of Social Media for the Harvard Business School Office of Alumni Relations. Describe your role role at Harvard Business School. Hello, Bob !

6 Ways to Get Out of Your Rut and Get More Out of Facebook

grow - Practical Marketing Solutions

She was in a Facebook rut. Many users like Debbie are experiencing Facebook fatigue. A Pew Internet Research study found that 61% of Facebook users have voluntarily taken a break from using the site for a period of several weeks or more. I’m tired of Facebook,” people complain.

3 Steps To Highly Targeted B2B Facebook Ads With Predictive

Radius

Combine the biggest social media platform with the best business data. Enter Facebook + Radius. Building A Highly Targeted B2B Facebook Ad Campaign. Facebook is the #1 digital environment for marketers to reach, engage, educate, and acquire prospects.

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The Beginner's Guide to Small Business Marketing Online

Hubspot

Whether you're in the process of launching a new business or already have one, having an strong online presence for your brand is extremely important. Small business owners looking for a way to track ROI and brand awareness need digital marketing. Social Media for Local Businesses.

Four actual, non-spammy strategies for Pokémon GO and local businesses

grow - Practical Marketing Solutions

But here’s the upshot for businesses: everyone’s playing Pokémon GO. It’s more popular than Tinder and has more daily users than Facebook and Twitter. The business is often closed while people congregate outside, even during regular business hours. Something is happening.

What Your Traditional Marketing Education Didn't Teach You About Marketing Today

Hubspot

And luckily, today we''re announcing our new Inbound Marketing Certification program to help marketers and aspiring marketers alike bridge these gaps in marketing education. New School: Design and Build for a Visual World. Old School: Build and Deliver Upon a Major Campaign.

Agency Secrets: Adopting Digital Marketing in Higher Education

Fathom

After working with Higher Education clients for over 10 years, I’ve realized it’s not easy to get stakeholder buy-in. Along the way, I’ve learned some secrets to helping higher education institutions adopt digital marketing tactics – and new ideas: 1.

The disconnect between social media popularity and business effectiveness

grow - Practical Marketing Solutions

I enjoyed getting to know this fella in real life but could not help but note that there is certainly a vast disconnect between the “social proof” of his humongous online presence and the relatively little true business experience this young guy possessed. By Mark W. Schaefer.

The Anatomy of a Successful Facebook Post

Hubspot

When it comes to using Facebook for business, many people wonder what the secret for success is. We’ve dissected the key elements of successful Facebook posts so you can properly optimize yours. And now, check out the top six things that make up a truly valuable Facebook post.

Five things Facebook is doing right

grow - Practical Marketing Solutions

Facebook is the tech company critics most love to hate. And yet, from a business standpoint, there is a lot going RIGHT with Facebook. Despite its frontrunner status and the ubiquitous target on its back, Facebook has avoided catastrophic hacks and outages.

10 Ways Small Businesses Should Be Using Video (with Examples!)

Vidyard

In my last post, I dove into the 17 reasons why small businesses need video and promised that I would share the how , or the best ways small businesses could incorporate video into their marketing plan. While one overview video on your website home page or Facebook page (or both!)

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17 Reasons Why Small Business Need (More) Video

Vidyard

Chances are, if you’re in marketing at a small business, you’ve got your hands in all sorts of jars. The greatest opportunity here is educational-style videos, especially since “how-to” searches are up 70% year over year in 2016. Build stronger brand affiliation and connection.

Video 109

How to Build an Email Newsletter that Wins Business

Hinge Marketing

With all the other fancy marketing channels to choose from — LinkedIn, Twitter, Facebook, pay-per-click ads, etc — email sounds old and washed up. What impact is this going to have on their business? The fastest path to winning business is to act like you already have it.

6 Video Podcasts B2B Businesses Can Learn From

Vidyard

Whether the topic is Business , Health , Science & Medicine , or the top-level TED Talks: Ideas Worth Spreading, the innovative video and live event series showcasing thought leaders has long been one of the most popular YouTube channels in history. Podcasts are nothing new.

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How the News Feed Algorithms Work on Facebook, Twitter & Instagram

Hubspot

You're connected with hundreds of people -- maybe even thousands -- on Facebook, Twitter, and Instagram. It started with Facebook in 2006 , and then Twitter nine years later in 2015. Facebook's News Feed Algorithm. Learn more about relevancy score for Facebook ads here.).

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5 Ways to Get Student Reviews Seen via Higher-Education Social Media

Fathom

Offer a student review app on Facebook. Installing an app on Facebook provides an easy way for current students and alumni to share their college experiences with your school’s social community. Build out a pin board for sharing student-generated pictures.

Strategies to deal with losing readers through the newsfeed evolution

grow - Practical Marketing Solutions

In particular, Facebook and Apple are hastening the demise of a publishing industry that is already in trouble by hijacking valuable content for their newsfeeds. Many people today want their content organically in whatever newsfeed they prefer … Facebook, Snapchat, Apple News, etc.

11 Helpful Resources for Improving Your Business Skills

Hubspot

Whether or not business school is worth the investment is a hot topic these days. But regardless of where you stand, you don't have to go to business school to gain a better understanding of how businesses work. Business" is quite a versatile topic with many components.

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Content monetization, brocial media, and the role of love in business

grow - Practical Marketing Solutions

Phil interviewed recently for a podcast and we covered many topics I had never discussed publicly before, especially as it relates to building customer intimacy today. That does not build a connection. That’s what really builds the loyalty. Number one, build awareness.

How to Use Facebook Audience Insights: A Beginner's Guide

Hubspot

Facebook Audience Insights is one of the most powerful analytical tools at your disposal -- that is, if you know how to use it. This data can help you build stronger buyer personas, create more compelling content, and uncover some gems for your competitive research. on Facebook.

Facebook Instant Articles: Bad for Marketers, OK for Publishers, but Great for Facebook

Hubspot

When Facebook recently launched Instant Articles , the internet and publishing community was buzzing. Publishers were excited -- by hosting their own articles within Facebook but still displaying their own ads, they could generate more traffic and attention from the Facebook community.

Why Aren't My Facebook Fans Seeing My Posts Anymore?

Hubspot

If you manage a Facebook Page, you might be a little bit frustrated. Anyone who manages a Facebook Page has either heard about Facebook’s organic reach decline or experienced its aftermath first hand. What Does Facebook Have to Say About All This?

Social media strategy leaders: Kerry Gallagher

Biznology

I’ve spoken with leaders in media, marketing technology, higher education and now finance! It was very hard to leave my manager—she was so supportive but at the same time gave me autonomy to build the role. We liaise internally and build comprehensive integrated programs on social.

The 15 Best Special-Purpose SEO Tools

Webbiquity

Harvest search URLs for competitive research, influencer marketing, or link building; find blogs, guest books, image sites, and other potential backlink sources; and generate keyword suggestions. A list of link-building opportunities based on what you’re looking for is generated for you.”

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