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Why Financial Brands Are Investing More in Educational Content

Contently

So it’s not surprising to see financial firms increasingly taking the role of personal finance educator—and the fact that it makes for good marketing doesn’t hurt either. Educating from the top. Educational content is also key for building trust.

Social media pioneer says technology will transfom education

grow - Practical Marketing Solutions

And a particular passion is education. Hoffman, a former Marshall Scholar, used his pulpit to articulate his vision for how technology should be transforming the educational system. “Education is about giving people the tools they need to to navigate the world,” he said.

5 Strategies to Build Customer Relationships Through Content

bizible

It is the soul of any business. Are you having trouble building a trustworthy relationship with your audience? Here is a collection of smart steps that will lead you on the path to building trust through content marketing.

From Scratch: Four (Free) List Building Strategies

Act-On

Even if you know going in, and have pitched the notion of building a prospect list … the pressure to perform is intense from the minute you start. All seven list-building strategies require the same foundational elements: A clear understanding of your client’s buyer personas.

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B2B Marketing Trends for 2016

a better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Instead, create an ebook, newsletter, video or podcast and educate your potential customer on.

The 7 Building Blocks of a Solid Content Marketing Plan

ScribbleLive

These should include important data like age, race, religion, gender, income level, profession, family size, education level, and marital status. Now that you have the tools to build a solid foundation, it’s time to start planning ! Marketers are creating more content than ever.

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Why Should You Verify Your Facebook Page?

Haley Marketing

Within the competitive Facebook space, every inch you can gain over the competition helps. That almost goes without saying, as competition in business is the fuel that empowers some organizations to succeed, while others become a memory of what once was. The same goes for Facebook.

How To Build A Culture of Content

B2B Marketing Insider

Marketing generally started in the field, hosting events, hanging logos and grabbing business cards. I have covered company culture before , but here we are going to talk about the main job of the CMO: building a customer-focused culture of content. This is a business-centric view.

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Small Business Marketing Optimization Tips for 2016

Webbiquity

The year is coming to a close, which means it’s time to start looking at the exciting opportunities 2016 will have to offer your small business. but what you should really be doing is focusing on areas you can improve your business every day for the remainder of 2015.

B2B Marketing Trends for 2016

a better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Instead, create an ebook, newsletter, video or podcast and educate your potential customer on.

29 Ways to Collect Email Addresses for Your Business

Vertical Response

Create a “sign up” call to action on your Facebook business page. Create enticing visuals encouraging people to sign up for your list, and post them on various social media channels (especially Facebook, Twitter, Instagram, Pinterest, LinkedIn).

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Finally, the truth about social media and customer engagement

grow - Practical Marketing Solutions

” Counting on a long-term, high customer engagement level on Snapchat (or anywhere) as a business case is foolish because it probably can’t last, and we’re already seeing proof of that. Maybe it doesn’t matter if we’re on Snapchat or Facebook Live.

Facebook Tips for Midsize Businesses

Paul Gillin

With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. The series is underwritten by IBM Midsize Business , but the content is entirely my own.

Better built than bought – how to build your email marketing list

Biznology

McKinsey says that email is 40 times more effective for customer acquisition than Facebook.). That’s hardly solid ground on which to build a profitable relationship. Better ways to build your list. Is there a person left anywhere in the business world who really wants more email?

B2B Marketing Trends for 2016

a better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Instead, create an ebook, newsletter, video or podcast and educate your potential customer on.

How To Use Educational Videos To Build Your Brand In Social Media

WindMill Networking

This is where educational videos, or “how to videos,” can plan a … Continue Reading How To Use Educational Videos To Build Your Brand In Social Media by Jayson Duncan - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Video company education Facebook marketing Social Media Marketing Twitter Video clip Video production YouTube

Building Content Marketing Strategy – 10 Steps

B2B Marketing Insider

Today you probably visit a few car review sites, like Edmunds.com or MSN Autos, check safety and reliability ratings, look at resale value in KBB.com, and then ask a few friends on Facebook. 10 Steps to a Building a Successful Content Marketing Strategy. By Gerardo Dada.

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How To Plan And Build A Successful Content Marketing Strategy

B2B Marketing Insider

Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. I answered the main questions of how to build a solid content marketing strategy.

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Social media strategy leaders: Robert Bochnak

Biznology

How has your education and career brought you to where you are now, a leader in social media strategy? I am the Director of Social Media for the Harvard Business School Office of Alumni Relations. Describe your role role at Harvard Business School. Hello, Bob !

Demanding Clients: How Far Should You Let Them Go?

grow - Practical Marketing Solutions

Client education comes with the territory, especially when you’re a consultant or company like me and have to catch clients up to speed with social media. We wish Dad would let us be the parent and manage Facebook content and ads, but Dad doesn’t want to give up control.

What Your Traditional Marketing Education Didn't Teach You About Marketing Today

Hubspot

And luckily, today we''re announcing our new Inbound Marketing Certification program to help marketers and aspiring marketers alike bridge these gaps in marketing education. New School: Design and Build for a Visual World. Old School: Build and Deliver Upon a Major Campaign.

3 Steps To Highly Targeted B2B Facebook Ads With Predictive

Radius

Combine the biggest social media platform with the best business data. Enter Facebook + Radius. Building A Highly Targeted B2B Facebook Ad Campaign. Facebook is the #1 digital environment for marketers to reach, engage, educate, and acquire prospects.

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Five Facebook Advertising Features You Haven’t Tried Yet

Webbiquity

Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. From short ads along the right pane to full newsfeed ads, the platform continues to expand its advertising opportunities, giving business new and exciting ways to reach their audiences.

The Beginner's Guide to Small Business Marketing Online

Hubspot

Whether you're in the process of launching a new business or already have one, having an strong online presence for your brand is extremely important. Small business owners looking for a way to track ROI and brand awareness need digital marketing. Social Media for Local Businesses.

6 Ways to Get Out of Your Rut and Get More Out of Facebook

grow - Practical Marketing Solutions

She was in a Facebook rut. Many users like Debbie are experiencing Facebook fatigue. A Pew Internet Research study found that 61% of Facebook users have voluntarily taken a break from using the site for a period of several weeks or more. I’m tired of Facebook,” people complain.

This Week in Content Marketing: Get Ready for Brands to Take Over Facebook Instant Articles

Junta 42

In this episode of This Old Marketing, Robert and I talk about the implications of Facebook opening Instant Articles to brands, starting with Intel. We also take a closer look at Facebook’s new Creative Hub.

Agency Secrets: Adopting Digital Marketing in Higher Education

Fathom

After working with Higher Education clients for over 10 years, I’ve realized it’s not easy to get stakeholder buy-in. Along the way, I’ve learned some secrets to helping higher education institutions adopt digital marketing tactics – and new ideas: 1.

Four actual, non-spammy strategies for Pokémon GO and local businesses

grow - Practical Marketing Solutions

But here’s the upshot for businesses: everyone’s playing Pokémon GO. It’s more popular than Tinder and has more daily users than Facebook and Twitter. The business is often closed while people congregate outside, even during regular business hours. Something is happening.

This Week in Content Marketing: Go Home Facebook, Your Journalism Project Is Drunk

Junta 42

In this “hopeful” episode, Robert and I discuss the Facebook Journalism Project, including why it’s great for Facebook and not so great for the media. Robert concurs, and shares his view of ways the effort could make Facebook’s fake news problem even worse.

The disconnect between social media popularity and business effectiveness

grow - Practical Marketing Solutions

I enjoyed getting to know this fella in real life but could not help but note that there is certainly a vast disconnect between the “social proof” of his humongous online presence and the relatively little true business experience this young guy possessed. By Mark W. Schaefer.

The Rise of Social Business – Broader than Facebook, Twitter, LinkedIn, Google+ Combined

Blue Focus Marketing

The transformational trend of social business is disrupting and revolutionizing large and small businesses alike as the world becomes increasingly more interconnected, rewired and reoriented by social technology. What Does Social Business Really Mean? Reason for Social Business?

The Anatomy of a Successful Facebook Post

Hubspot

When it comes to using Facebook for business, many people wonder what the secret for success is. We’ve dissected the key elements of successful Facebook posts so you can properly optimize yours. And now, check out the top six things that make up a truly valuable Facebook post.

10 Ways Small Businesses Should Be Using Video (with Examples!)

Vidyard

In my last post, I dove into the 17 reasons why small businesses need video and promised that I would share the how , or the best ways small businesses could incorporate video into their marketing plan. While one overview video on your website home page or Facebook page (or both!)

How to Build an Email Newsletter that Wins Business

Hinge Marketing

With all the other fancy marketing channels to choose from — LinkedIn, Twitter, Facebook, pay-per-click ads, etc — email sounds old and washed up. What impact is this going to have on their business? The fastest path to winning business is to act like you already have it.

17 Reasons Why Small Business Need (More) Video

Vidyard

Chances are, if you’re in marketing at a small business, you’ve got your hands in all sorts of jars. The greatest opportunity here is educational-style videos, especially since “how-to” searches are up 70% year over year in 2016. Build stronger brand affiliation and connection.

5 Mistakes Every B2B Company Is Making On Facebook

Social Media B2B

While LinkedIn is often the preferred platform for B2B social media , Facebook can be the difference in the success of your marketing, if done right. In the case of Facebook, there are a range of opportunities to flip the traditionally B2C platform in your favor.

Strategies to deal with losing readers through the newsfeed evolution

grow - Practical Marketing Solutions

In particular, Facebook and Apple are hastening the demise of a publishing industry that is already in trouble by hijacking valuable content for their newsfeeds. Many people today want their content organically in whatever newsfeed they prefer … Facebook, Snapchat, Apple News, etc.

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5 Ways to Get Student Reviews Seen via Higher-Education Social Media

Fathom

Offer a student review app on Facebook. Installing an app on Facebook provides an easy way for current students and alumni to share their college experiences with your school’s social community. Build out a pin board for sharing student-generated pictures.

How the News Feed Algorithms Work on Facebook, Twitter & Instagram

Hubspot

You're connected with hundreds of people -- maybe even thousands -- on Facebook, Twitter, and Instagram. It started with Facebook in 2006 , and then Twitter nine years later in 2015. Facebook's News Feed Algorithm. Learn more about relevancy score for Facebook ads here.).