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Spreading the Word About Your New Business

Webbiquity

When you’re starting out with a new business, one of the first and most important things you to do is promotion. The more you do this, and the more effectively you do it, the more successful your business launch will be. Develop your ideal customer profile or B2B buyer persona to help you develop the right message.

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7 Digital Marketing Services Every Business Needs

Marketing Insider Group

Even though these options might sound like the logical next-step for your business, what you really need is a website that attracts the right people, communicates your company’s specialty, and converts traffic into leads. Connecting with your customers digitally means building trust and establishing a loyal relationship.

Insiders

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Developing a Brand Strategy – Brand Building 101

Sharpspring

It sounds obvious, but there is a lot more to developing an effective brand strategy than simply designing a logo and posting on social media now and then. True brand development is crucial for your company to not just survive but thrive in today’s business landscape. Brand Development Strategy. Tip #2: Take a Stand.

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11 Digital Marketing Trends for Growing Your Business in 2021

Marketing Insider Group

Marketers have been forced into survival mode to keep their businesses afloat. The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly, and get creative. Despite the turmoil, many businesses remain optimistic heading into 2021. Source: Gartner.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams.

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Business Development for Small Businesses: Maximizing Growth Through Strategic Partnerships

SalesGrape

For small businesses aiming to thrive in today’s competitive market, effective business development is crucial. While many small enterprises operate with limited resources, strategic partnerships with business development companies can provide a powerful boost.

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How To Develop Content To Build Customer Loyalty

Stevens & Tate

Today, online content plays a critical role in marketing your business. But, did you know that it is also critical for building customer loyalty? Remember, every new prospect is a potential customer, so your content needs to make a good first impression and build trust. You can use content to do this in a few different ways.

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Building a Research Flywheel: A Helpful Guide for Product Managers & Their Teams

Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset

You’ve heard of Amazon and Vanguard, two of the most successful customer-focused businesses in the world, but have you heard Jim Collins’ Flywheel Effect? You might be surprised to learn that neither of these businesses would be where they are today without it. March 2nd, 2022 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT.

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The Art and Science of Explaining Your Product Strategy

Speaker: Jason Tanner, CEO of Applied Frameworks

Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. Integrate product strategy with the business model of the product. Develop a product strategy message.

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Product Managers & UX Research: How Bridging the Experience Gap Can Propel Teams Forward

Speaker: Shakima Jackson-Martinez, Director of Diversity, Equity, and Inclusion, and Kristin Zibell, Director of Research Products and Services

If a product is only as good as the team that makes it, then a product will only be as inclusive as the perspectives represented during product development. This is where Experience Gap research comes in, and why inclusive research is crucial for your business and your customers.