Five Impacts of CMO Budget Cuts – Gartner 2021 CMO Spend Survey


CMOs are reporting that marketing budgets are being slashed. Most CMOs expect budgets to increase modestly this year after the deep cuts during the pandemic. ” Here are five likely impacts of those budget cuts. Five Impacts of Budget Cuts (and How Marketers Can Respond).

5 Steps to Market to a New Vertical


Marketing to a new vertical is no easy feat. Rather than dedicating all their resources into broad-based marketing, many organizations are adopting a vertical approach. A vertical approach can be very effective when marketing to target accounts as well, helping you and your organization deliver a more personalized experience. Start by understanding the market of the segment or vertical you’re trying to penetrate and its nuances. Author: Vyoma Kapur Financial services.


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Native Advertising Wars by Vertical: Exchanges vs. Facebook vs. Yahoo Gemini [New Benchmark Data]


Recently, in the inPowered labs, we got our hands on millions of dollars’ worth of pre and post-click native advertising data and organized it based on channel and vertical. We wanted to look at vertical click-through rates, cost per engagement, engagement rate and average time spent with content post-click. Benchmark data is nice to have in native advertising, but this is the first time we’ve been able to see a post-click picture by industry vertical.

Why This Amount Is All the Marketing Budget You Need

Marketing Insider Group

Are you feeling pressure on your marketing budget? Budgets are changing but you only need a small investment for big results with content marketing. Marketing Budgets Shifting and Changing. Marketing budgets had been steadily rising, up from $12.3

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Three verticals that have an opportunity to thrive following the holiday shopping season


A big reason is because many retail brands, which dominate digital ad spending in the United States, often budget less money for open advertising markets early in the year.

B2B Marketing Budget Allocation: Insights and Breakdown


What does this mean for digital marketing spend in 2021-2022, and how should you plan to allocate your B2B marketing budget for the best ROI? Here, we explore insights and walk through three tips you should keep in mind when creating your B2B marketing budget.

An Updated Look At the State of Marketing Budgets

B2B Marketing Directions

Respondents were with organizations operating in nine industry verticals, and 81% were with organizations having $1 billion or more in annual revenue. These responses indicate that B2B survey respondents are taking diverse approaches to budget allocation decisions.

10 PPC Best Practices to Get the Most out of Your Marketing Budget


In this article, we share 10 PPC best practices to keep you ahead of the changes and get the most out of your marketing budget. Related Content: Google Display Retargeting Ads: A Budget-Friendly AdWords Option. Controlling budgets and cost. What is the future of PPC?

What is the CTR on CTAs at Each Level of the Buyer’s Journey by Vertical – Post-Content Engagement? [New Data]


We’ve explored cost per engagement, averaged engaged time with content, and content engagement rates across many verticals using millions of dollars’ worth of data. This exploration will look at next actions taken at each stage of the buyer’s journey by vertical post content engagement. While we don’t have data for all the verticals out there, we do for 13 of them. Next Action CTRs Across All Verticals. Next Action CTRs Across Verticals.

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How to Use Marketing Budget KPIs for Decision-Making

SmartBug Media

Key KPIs to Track in Your Marketing Budget. By channel or tactic, you should be tracking the following key performance indicators (KPIs): Budget: How much capital you are allocating to a specific channel or tactic. 5 Way to Use Marketing Budget KPIs to Guide Decision-Making.

How To Plan Your B2B Marketing Budget Like A CMO Pro

Marketing Envy

Pandemic aside, this is not the first time B2B marketers will face drastic changes to their best intended budget plans. Here are some practical tips to keep you on the right marketing budgeting (and planning) track. Set aside at least 20% of your “Must do” budget for these activities.

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Making the Case for More Content Marketing Budget in 2019


Hopefully your content marketing budget won’t do the same. As such, content managers are frequently in the position of needing to prove their value, and make a compelling case to higher-ups that supporting their efforts with more budget will be highly beneficial for the business. 4 Indisputable Reasons to Increase Content Marketing Budget in 2019. Should you succeed, we can think of at least one majorly impactful way to use some of the newly acquired budget in the new year.

Hire a HubSpot Writer: 6 Experts for Any Content Marketing Budget


Join nDash to work with elite writers with expertise across hundreds of verticals. The post Hire a HubSpot Writer: 6 Experts for Any Content Marketing Budget appeared first on With over 100,000 active users in 120 countries, the HubSpot ecosystem is an enormous market.

Q4 Marketing Budget: 4 Key Areas to Consider

The Point

There are few B2B companies who don’t invest some consistent percentage of their quarterly marketing budget in paid search advertising (SEM). Instead of a “one size fits all” nurturing strategy where everyone receives the same Webinar invitation every two weeks, consider multiple tracks targeted by vertical, job function, buyer persona, or stage in the selling cycle. In B2B circles, Q4 is historically a time of year when marketing spend picks up.

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No Budget? No Problem. Here are Eight Marketing Tools That Are Totally Free.


But when you’re a small team with a limited budget, you can’t always drop top dollar for a product that promises to live up to the price. . The binary of “good but expensive” vs. “free but low-quality” has been replaced with a range of options for a range of budgets. The post No Budget?

Low Budget Video: 7 Scrappy Tips For Mobile Videography


Well it seems like a lot of businesses are interested in “scrappy” production, which I can only assume means low budget videos with a high budget impact. It’s time to learn mobile videography so you can shoot killer low budget videos on your phone.

What is A Crawl Budget & Why Does It Matter For SEO?

When this happens, all you can do is optimize your crawl budget. Crawl budget is a new term for website owners. Here is a complete guide to help web admins, digital marketers , and SEO specialists understand all about the crawl budget. What Exactly Is A Crawl Budget?


Low Budget Video: 7 Scrappy Tips For Mobile Videography


Well it seems like a lot of businesses are interested in “scrappy” production, which I can only assume means low budget videos with a high budget impact. It’s time to learn mobile videography so you can shoot killer low budget videos on your phone.

The Impact of COVID-19 on B2B Marketing Plans: Tech vs. Non-Tech


Among the findings: 61% of marketers expect at least a modest reduction in their overall marketing budgets for this year, with smaller vendors expecting the biggest declines. overall budgets will be cut). Overall Budget Impacts. Disposition of Live Events Budgets.

10 Things to Do When Marketing Spend is On Hold

The Point

Audit your existing content library and map each asset by form factor, persona, vertical and funnel stage (early, mid, late).

Hire a Technology Writer: 15 Experts for Any Content Marketing Budget 


Experienced copywriter with five years of industry experience creating blogs, whitepapers, web content, sales materials, email campaigns, and social media for clients in multiple industry verticals — including infosec, telecom, software development, marketing, manufacturing, and more.”.

How to Develop a Budget for Product Launch Content Using the PESO Media Model


In this post, I have created a sample PESO budget for a 3-month promotional product launch plan, from content development to distribution. Expand into Bing, Yahoo, retargeting and other vertical display options, and the price could go up to $20,000 per month pretty quickly. This would put your content development budget at about $13,000 if you were to outsource these items. Content Strategy Paid and Earned Media PESO Product Launch Content Budget

How to Set a B2B Marketing Budget That Works For You

Altitude Marketing

This post covers how to set a B2B marketing budget, including breakdowns of how much you’ll need to invest on executing your preferred strategies and vision. ” “What should my marketing budget allocation be?” There are so many factors to consider when setting a B2B marketing budget. You can’t set a B2B marketing budget without answering these 10 questions: What is the current state of my brand? Step 1: What to Budget for Strategy.

Content Marketing is the New Conference and Trade Show During Quarantine [UML]

Sword and the Script

Obviously, we cannot congregate today, and marketing and PR are scrambling to defend or reallocate their budgets. The survey found: “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”

Hire a Lifestyle Writer: 17 Experts for Any Content Marketing Budget 


Of all the verticals, writing about health and wellness is my favorite—inclusive of topics discussing mental health, substance use, and recovery. The post Hire a Lifestyle Writer: 17 Experts for Any Content Marketing Budget appeared first on

6 Benchmarks from Viewing a Survey of CMO Lenses of B2B Marketing

Sword and the Script

Here are some of the findings that stood out for me: 1) Senior marketers expect budgets to grow. Overall, most marketers expect their budgets to grow by 8.7% Actual budgets have grown by 6.3% In terms of the overall company-wide budget, marketing accounts for about 12%. 2) Where marketers are spending their budget. How are they spending that budget today? of the marketing budget on print.

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Command the planet: Lead the exponential digital Earth


The challenges in the innovation process are to align it with corporate strategy, implement it, and evaluate how to improve it: on the competition side, pressure are fierce; on the creation side, there may be too many options; and on the resources side you are limited by time, personnel, skill, and budget. The second week’s “vertical drill-down test” determines the mental model for a core function, which will replicate with other features. Lesson for leaders.

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How Marketing Can Help Companies Thrive in Challenging Economic Times


In an April 2 survey , 90% of marketers reported their budgets were frozen, delayed, or severely cut. As Natalie Nathanson advised recently in Forbes, “Don’t slash marketing budgets; spend smarter.”

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Telia’s digital transformation journey: innovation in telecom marketing 


With the right tools, we can rapidly adapt budgets, channels, and content to suit the expectations of our audience. Vertical Telecom Marketing digital marketing telecom display advertising digital transformationIn the competitive field of telecom marketing, having advertising that stands out from the crowd is essential. Which is why applying the latest practices and using the best technology is key for the leading operators.

How Lonely Planet creates display advertising in-house


Proper budgeting and estimation are key to making sure you stay profitable – while at the same time, keeping your co-workers happy and productive. Vertical Travel Marketing display advertising in-house advertising case studyEver since its founding in the 1970s Lonely Planet has adapted to an ever-changing travel industry landscape. As an online publisher, they work with both internal and external clients to produce engaging and attractive display campaigns.

Three 2017 B2B sales and marketing video trends: it’s time to make your move


Did you know that vertical video ads on Snapchat have up to 9 times more completed views than horizontal video ads? The vertical format favored by 200 million Snapchat users will become increasingly relevant as more web videos are viewed inline on iOS devices, courtesy of Apple ‘s iOS 10. And none will take a big chunk out of the video budget. Here’s where I think B2B sales and marketing video is headed this year. More conversational. Less advertorial.

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Social Media Advertising 101: How to Get the Most Out of Your Ad Budget


Ads need to be vertical (mobile optimized) and can be up to 15 seconds long. This is for advertisers who have more long-term or specific objectives and might need more control over budgets, bids, or optimization. The ads are full-screen, vertical format.

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12 Crucial Do’s and Don’ts for B2B Influencer Marketing


Not surprisingly then, 90% of B2B marketers expect their influencer marketing budgets to hold steady or increase in the coming year. That group is different for every vertical market. Influencer marketing creates real value for B2B brands—if it’s done right.

Measuring marketing data: What to look for and how to get started


Fospha works with a large number of companies across a range of verticals – financial services, ecommerce, retail – to solve their marketing attribution challenges. . Where should I spend my digital marketing budget? Data & Analytics budget CDP CPA customer data Data marketing data marketing measurementData, data, data… It sometimes seems like it’s all marketers ever speak about.

How to Take Your Own Professional Headshot: A Budget-Friendly Guide


One of the best ways to compose your headshot is to follow the "rule of thirds" -- which means breaking your image down into thirds, both horizontally and vertically, so you have nine parts in total. Your headshot is kind of like the logo for your personal brand. L ike a business logo, it'll show up everywhere you s howcase your personal brand online: your Twitter profile, your LikedIn profile, your blog, your email signatures , and so on.

How to Run ABM on a Small Budget: Lessons from Parks & Rec

SmartBug Media

Almost 10 years after the first episode of Parks and Recreation aired, I finally started watching the award-winning series, and although I've only binged into season four, I can already tell you that you can learn a lot from Leslie Knope about running ABM—or any targeted B2B strategy—on a nickel budget. When you want to create your own Pawnee Harvest Festival but lack the budget like Leslie, you have to make the most with what you have. What can you do with a small budget?

How to Barrel Through the Latest SiriusDecisions Demand Waterfall


SiriusDecisions organizes the Demand Unit Waterfall in multiple vertical stages (see image). Industry – Industry is typically classified through two related systems run by the US Office of Management and Budget, the SIC and NAICS. 2017 is almost over, but you can still put to great use any remaining 2017 budget – and lift your 2017 numbers beyond your expectations. Demand Generation Lead Nurturing List Purchase Maximizing Marketing Budget Sponsored Email Deployment

More Stakeholders and Business Involvement Driving Longer IT Decision Cycles and Discounting

The ROI Guy

The 2013 IT Decision Makers Study interviewed 228 IT decision makers, from small / medium businesses (SMBs) to enterprises across all key industry verticals. study indicated that 50% of IT budget decisions now require financial business case justification. Sales Enablement Value Marketing IT Budgets Alinean IT Spending Stakeholders ROI IT Economics sales cycle TCO business case LEK Consulting Pisello Value Selling

D2C in the age of WFH


But while some verticals have been forced to severely reduce or suspend their advertising budgets, others are finding opportunity and leaning in on the “new normal.” It’s no secret that both consumers and brands are still trying to adapt to this new “work-from-home” world.

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Think Before Ignoring These 15 Digital Marketing Trends

Crimson Marketing

70% of marketers plan to increase #socialmedia marketing budgets Click To Tweet. Vertical video: “ Marketers should consider video that is optimized for the vertical mobile screen. Full-screen, vertically oriented video ads on Snapchat have a 9x higher click-through rate compared with regular horizontal video ads.” Marketers hardly have the time to sort hype from reality when thinking about digital marketing solutions. .

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