What is a fractional CMO?

The Marketing Blender

If you’re thinking about outsourcing some (or all) of your marketing responsibilities, you may have stumbled upon fractional CMO services. What is a fractional CMO, how are they different from a marketing agency, and how can they support your business? Build a marketing budget.

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What, exactly, does a fractional CMO do?

The Marketing Blender

or “It feels like we’re not getting the ROI out of our marketing,” it might be time to consider hiring a fractional Chief Marketing Officer. Your company hires per-hour access to the executive expertise without adding to the cost of full-time staff. Our Services.

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How to find a fractional CMO for your business

The Marketing Blender

What is the fractional CMO scope of work? For a fractional CMO, scope of work is usually determined by a few different factors, including: The budget you have assigned to spend on marketing. The nature of your current and future marketing initiatives.

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How to make smart cuts to your Marketing Budget…

The Marketing Blender

How to make smart cuts to your Marketing Budget…. Feel the fear and do it anyways’ has been a mantra of mine for a long time, because I’ve learned that my emotions aren’t truth. This especially applies to marketing, seen by many CXOs as a “cost center.” Digital Marketing.

Your Simple Guide to B2B Marketing Analytics

The Marketing Blender

Your Simple Guide to B2B Marketing Analytics. Paying attention to marketing analytics is crucial for B2B companies. B2B marketing analytics can provide immense data; however, making sense of it all can be a complex process. What is B2B marketing analytics? Our Services.

5 Marketing Trends to Dominate Your Competition in 2021

The Marketing Blender

5 Marketing Trends to Dominate Your Competition in 2021. The holiday season is upon us again, and we are just a few days away from closing yet another year — labeling it as strange would be a massive understatement. Use these to explode your business in the next twelve months!

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8 B2B email marketing best practices 

The Marketing Blender

8 B2B email marketing best practices. As a result, email marketing has been growing as one of the most preferred marketing channels. According to research by McKinsey & Company, email marketing has a 40 times higher productivity rate than social media marketing.

6 Examples of Really Effective B2B Marketing Growth Hacks

The Marketing Blender

6 Examples of Really Effective B2B Marketing Growth Hacks. B2B marketing can be a challenge, which is why there is such a high demand for B2B marketing growth hacks. You’re often competing against well-funded rivals with large marketing budgets and large internal teams.

Top 4 B2B Marketing Trends for 2020

The Marketing Blender

Top 4 B2B Marketing Trends for 2020. The marketing trends every B2B company should follow in 2020. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? Digital Marketing.

the-how-and-why-of-your-marketing-roi/

The Marketing Blender

The how and why of marketing ROI. You’ve probably heard the term thrown around a lot: ROI. It stands for Return on Investment, and it’s calculated by measuring the cost of an action versus the revenue it generates. You want to maximize the ratios between each level.

How to Do B2B Social Media Marketing the Right Way

The Marketing Blender

How to Do B2B Social Media Marketing the Right Way. Wondering how to do B2B social media marketing ? So what should B2B companies know about social media marketing? How is B2B social media marketing different from B2C social media marketing? Our Services. .

How to build a better Challenger Sales presentation in 2020

The Marketing Blender

B2B sales has never been a walk in the park. In fact, B2B buyers are typically 57% on their way to a buying decision before actively engaging with a sales rep, according to research by the Corporate Executive Board (CEB). However, the companies that win today don’t just provide a solution that customers already think they want—winners teach their prospects a whole new way of thinking. That’s the power of a transformative insight. What would you add to the list?”.

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What, Exactly, Does a Fractional CMO Do for My Business?

The Marketing Blender

or “It feels like we’re not getting the ROI out of our marketing,” it might be time to consider hiring a fractional Chief Marketing Officer. Your company hires per-hour access to the executive expertise without adding to the cost of full-time staff.

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Top 4 B2B Marketing Trends

The Marketing Blender

Top 4 B2B Marketing Trends. The marketing trends every B2B company should follow. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? Digital Marketing. Our Services.

The 11 undeniable benefits of marketing automation for B2B sales and marketing teams

The Marketing Blender

The 11 undeniable benefits of marketing automation for B2B sales and marketing teams. How automation can transform your B2B marketing effectiveness and results. These days, when most consultants and gurus talk about technology transforming marketing, automation is what they’re referring to. Marketing automation is a blanket term for software, tools, and platforms that streamline, automate, and measure tasks and workflows to increase operational efficiency.

How to calculate and allocate your marketing budget for the next fiscal year in 2020.

The Marketing Blender

How to calculate and allocate your marketing budget for the next fiscal year in 2020. Tips for planning next year’s marketing budget before the end of this quarter. In Q4, two different phenomena hit marketing departments—either belts get tightened or a “use it or lose it” mentality takes hold. Start planning your marketing budget for the next fiscal year before the end of the fourth quarter sneaks up on you.

Your Go-To Guide to Creating a B2B Marketing Strategy Framework

The Marketing Blender

Your Go-To Guide to Creating a B2B Marketing Strategy Framework. Are you looking to create a successful marketing strategy but don’t know where to start? This blog post will outline the steps you need to take to create your own B2B marketing strategy framework.

The How and Why of Your Marketing ROI

The Marketing Blender

You’ve probably heard the term thrown around a lot: ROI. It stands for Return on Investment, and it’s calculated by measuring the cost of an action versus the revenue it generates. But how do you really know if your marketing efforts are successful? Budgeting.

How to structure your messaging to increase sales.

The Marketing Blender

The most compelling language you can use to sell focuses on the pain points of your customers. The sad truth is that most prospects don’t care. You must guide your prospects through the buyer’s journey. The B2B buyer’s journey is the process of how prospects become aware of, consider, and decide to purchase a product or service. The key is to deliver the right message at the right time. The Blender Messaging Choreography.

Top 3 benefits of working with a woman-owned business certified by NWBOC

The Marketing Blender

The Marketing Blender is proud to be a certified Women’s Business Enterprise. According to the National Women Business Owners Corporation ( NWBOC ), women-owned businesses represent the fastest-growing segment of the American economy. The Marketing Blender is proud to be a NWBOC-certified Women’s Business Enterprise (WBE). The NWBOC was the first national certifier of WBEs. Join Blender’s Blog today!

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5 email triggers to make automation work harder for B2B marketing

The Marketing Blender

5 email triggers to make automation work harder for B2B marketing. Email is an extremely effective B2B marketing tool—if you use it to deliver helpful content. A thoughtful email can help prospects move through the buyer’s journey—from awareness of their problem to consideration of possible solutions to their final decision to purchase. Automating some of the emails you send will make your email marketing efforts more efficient. Join Blender’s Blog today!

How to optimize your LinkedIn profile for B2B success

The Marketing Blender

The search results that people see are determined by algorithms that use keywords to find the most relevant content. So, having the right terminology in your profile makes it more likely that prospects can find you. In the first section of your profile, click on the pencil icon.

See how PPC campaigns drive dramatic results for this B2B manufacturer

The Marketing Blender

The power of PPC campaigns drive traffic and leads for B2B companies. Pay-per-click advertising (PPC) is the most efficient way to drive traffic and leads for B2B companies today—period. What many marketers don’t realize is that this proven tactic is even more powerful when it is an integrated part of a complete B2B digital marketing strategy that aligns with their real-world sales cycle. The Challenge. The Solution. The Outcome. Our Services.

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