KoMarketing Associates

NOVEMBER 22, 2022

As marketers look to improve upon the return-on-investment (ROI) of their various tactics, new research suggests that many are taking a more agile approach to budgeting. Kantar and Google recently partnered to conduct a survey to determine how marketers are budgeting for various channels to achieve their top objectives.

Marketing Report 225

Marketing Report Allocation Marketing Budget Creation Leads 225

KoMarketing Associates

MARCH 15, 2023

Chief Marketer recently published its “2023 B2B Marketing Outlook Survey,” and statistics indicated that most B2B marketers (62%) claim content marketing produces leads with the highest return-on-investment (ROI). However, previous research indicates that they have continued to find new avenues of success with content in general.

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

sagefrog

DECEMBER 13, 2023

Facilities Management Marketing Tactics To best market to your target customers, you must first understand who they are. As we roll into 2024, it’s crucial to identify which marketing tactics are most effective for the facilities services industry. It’s projected to continue its growth from $1,291.6 billion in 2023 to $2,031.4

Work Management 62

Work Management Marketing Management Planning Marketing Plans 62

Tiecas

MARCH 21, 2024

Let’s get specific—in the next section, we’ll dive into the strategies and tactics that translate this understanding into results. Proven Industrial Marketing Strategies & Tactics Learned From the Trenches The order of the words “strategy” and “tactics” isn’t accidental! The B2B industrial marketing is evolving rapidly.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

KoMarketing Associates

OCTOBER 15, 2020

As a result, more are mapping the customer journey, and new research suggests that this tactic is here to stay. Ascend2 recently published the results of the “Customer Journey Mapping Survey,” and statistics showed that most marketers (30%) are at least planning to create and utilize journey maps in the future.

Planning 250

Planning Customer Surveys Marketing Budget Creation Marketing Plans 250

KoMarketing Associates

AUGUST 3, 2021

In terms of the channels used in marketing, social media (~80%) leads above all other options among the respondents who were surveyed. Marketers have tactics for social media marketing as well. Nearly 45% of marketers will boost their budget by up to 50%, while 9% of respondents said they anticipate a rise of more than 100%.

Social Media 296

Social Media Social Marketing Media Marketing Budget 296

Content Standard

DECEMBER 6, 2023

I learned from a survey of their target executives that their challenge wasn’t differentiators or an understanding of their value prop. I encourage all my clients to invest just a small corner of their budget into deeper conversations with their target market. What they didn’t know was that they had a deeper problem.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

Marketing Insider Group

OCTOBER 14, 2020

A new survey from SEMrush identifies some of the biggest marketing challenges you’re facing right now. From tight budgets to low traffic, and the constant need to show ROI, marketers are facing some tough times. You don’t need a large budget to rank organically or compete with big business. Key Takeaways. Image: SEMrush.

Paid Content 317

Paid Content Customer Surveys Marketing Budget Paid Search Agency 317

KoMarketing Associates

JANUARY 24, 2023

As more B2B marketers begin to see a return-on-investment (ROI) from account-based marketing (ABM), new research suggests that they will be increasing their budget for these initiatives in 2023. Additionally, not everyone is seeing ROI from ABM initiatives just yet. About 38% cited difficulties surrounding sales and marketing alignment.

Account Based Marketing 198

Account Based Marketing Spending B2B Marketing Budget Management 198

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Quick Takeaways: Although revenue and general spending shrunk, B2B marketing budgets more or less remained intact. Some Good News: B2B Marketing Budgets Appear Unscathed.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Martech

SEPTEMBER 5, 2023

A little more than half (53%) of B2B marketing managers say their budgets are up this year compared to 2022, according to a new study. While they asked for an average of $88,000 per campaign, the approved average was just $62,000, according to the survey by the website B2Breviews.com. Source: B2B Reviews Why we care. Get MarTech!

Allocation 118

Allocation Marketing Report B2B Marketing B2B 118

KoMarketing Associates

JANUARY 26, 2021

Although manufacturing marketers have not always turned to content marketing in the past, new research shows that their strategies for this tactic are beginning to mature. This was followed by budget allocation (45%), data management/silos (37%) and integration with the customer journey (36%).

Marketing Report 282

Marketing Report Allocation Planning Content Marketing 282

PureB2B

MAY 19, 2022

Despite this, many businesses fail to use LinkedIn to its full potential simply because their lead generation tactics are flawed, rendering them ineffective. Here are the tactics B2B businesses can use to generate quality leads through LinkedIn: Create B2B Buyer Personas. Use Survey-Based Lead Generation. Be sure to?

Lead Generation 62

Lead Generation Linkedin Tactics Sales Qualified Leads 62

Marketing Insider Group

MAY 30, 2023

Consider your budget. Consider your budget and choose a platform that offers the features you need at a price your business can afford. Continuously test and experiment with different marketing tactics to see what works best for your business. Marketing solutions can range in price from free to thousands of dollars per month.

Work Management 288

Work Management Marketing Management Budget Programs Allocation 288

KoMarketing Associates

SEPTEMBER 29, 2022

DemandGen recently published its “2022 Lead Nurturing and Acceleration Benchmark Survey,” and statistics suggested that most B2B marketers (47%) would still only rate their existing lead nurturing initiatives as “average.” As a result, 52% of B2B marketers intend to increase their budget for social media in the new year.

Lead Nurturing 162

Lead Nurturing B2B Marketing B2B Budget Programs 162

KoMarketing Associates

JANUARY 20, 2021

Account-based marketing (ABM) has been a staple for many marketers, but new research shows that the execution of this tactic has been somewhat disrupted as a result of the COVID-19 pandemic. ABM budgets, however, did not appear to take a major hit as a result of the pandemic. Marketing Technology Budgets and COVID-19.

Account Based Marketing 206

Account Based Marketing ABM Gartner Budget Programs 206

KoMarketing Associates

NOVEMBER 4, 2020

Performance marketing is creating new opportunities for marketers who want to optimize existing tactics, such as paid search, social, and advertising. This is followed by budget allocation (45%), data management/silos (37%) and integration with the customer journey (36%).

Allocation 296

Allocation Marketing & Strategy Marketing Strategy Social Media 296

Rev

JUNE 25, 2019

Which proven demand generation tactics actually work to increase the metrics that matter to your organization? . So we did what a data-driven company should do – we partnered with content marketing firm Ascend2 to survey the most influential B2B marketers working today. Top Lead Generation Tactics. The result?

Demand Generation Agencies 114

Demand Generation Agencies Demand Generation Top of Funnel Tactics 114

Webbiquity

APRIL 28, 2020

The quick polls focused on four topics: Change in overall budgets. Budget reallocation plans. The biggest change in responses from B2B marketers between March 24 and April 23, unfortunately, was the expected decline in marketing budgets. Change in event plans. Outlook for returning to “normal.” What’s Changed.

Planning 313

Planning Marketing Budget Creation Webinar Metrics B2B Marketing 313

KoMarketing Associates

MAY 13, 2021

However, new research suggests that this remains a difficult tactic to measure in terms of return-on-investment. Nielsen recently published its “Annual Marketing Report,” and statistics showed that over the next 12 months, the majority of marketers (more than 70%) said that they intend to increase their budget for social media.

Social Media 215

Social Media Social Marketing Media Mobile Advertising 215

Martech

MARCH 14, 2024

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. What’s more, signal loss means advertising budgets are already tilting toward the big walled gardens. Where the focus is.

Privacy 113

Privacy Paid Search Agency Ads Privacy Protection 113

The Point

SEPTEMBER 15, 2015

A recent survey by content automation company TechValidate and B2B agency Spear Marketing Group provides useful insight into the content, tactics, and technologies proving most valuable for today’s B2B marketers. Top issues for B2B marketers are 1) lack of budget, and 2) lack of resources or know-how. . •

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Tactics 100

Valasys

APRIL 19, 2023

Still, with changing times and evolving market trends, knowing what sales-qualified leads tactics will work best can be challenging. To stay ahead in 2023, you must know the best sales-qualified leads tactics to ensure that your SQLs are high quality and more likely to convert. Let’s study something more about it.

Sales Qualified Leads 52

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Lead Ranking 52

Marketing Insider Group

FEBRUARY 13, 2023

Elevating ABM: Building Blocks for Long-Term Growth ” is the sixth annual survey done in partnership with the ABM Leadership Alliance. Not surprisingly, ABM is the top B2B marketing tactic. Nearly three-fourths (71 percent) will increase spending for ABM in 2023, with an average year over year (YoY) growth of 13 percent.

Account Based Marketing 200

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 200

ANNUITAS

DECEMBER 11, 2023

But whether we are talking about well-thought-out ‘growth marketing’ programs or haphazard ‘inside-out,’ interruptive go-to-market tactics, random acts of marketing and sales are at a breaking point. This has made for a challenging 2023. Their approach? Marketing automation and AI collide This is inevitable.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

KoMarketing Associates

NOVEMBER 26, 2019

Although most marketers have developed a customer experience strategy, new research suggests that they are still facing numerous challenges to achieving their top objectives with these tactics in place. Luckily, marketing budgets are set to grow in the coming months, which may improve the customer experience, according to the survey.

Customer Surveys 159

Customer Surveys Customer Satisfaction Marketing Budget Creation Marketing Budget 159

KoMarketing Associates

SEPTEMBER 22, 2021

Between budgeting for your content marketing program , executing your strategy, and then measuring the impact of your content, there’s a lot to consider. Content Marketing Budgeting Statistics. Instead, marketers are shifting their budgets toward ABM (61%), content marketing (60%), sales enablement (48%), and personalization (43%). .

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? Budgets are changing but you only need a small investment for big results with content marketing. Marketing Budgets Shifting and Changing. Marketing budgets had been steadily rising, up from $12.3 Marketing budgets had been steadily rising, up from $12.3

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

NuSpark Consulting

JULY 28, 2015

Recent research by the Sales Management Association has shown that a whopping two-thirds of companies surveyed don’t have any sort of social media strategy in place for their sales teams. According to a 2012 Social Media and Sales Quota Survey conducted by Social Centered Selling and A Sales Guy Consulting, 72.6% closed more than five.

Tactics 100

Tactics Allocation Effectiveness Peer-to-peer 100

KoMarketing Associates

DECEMBER 10, 2020

Many marketers are looking to dedicate a portion of their budgets to social media in the New Year, but new research suggests that not everyone is eyeing the same platforms to generate a return-on-investment. Instagram (70%), LinkedIn (42%) and Twitter (33%) all trailed the social media platform. Social Media Marketing and Video Content.

Customer Surveys 159

Customer Surveys Social Media Advertising Benchmark Youtube 159

KoMarketing Associates

SEPTEMBER 10, 2020

As B2B marketers look to strategize amidst the pandemic, new research suggests that they will be putting more of their budget toward digital advertising and email marketing to get by. The pandemic has caused marketers to shift their most-used tactics, and previous research has shown which methodologies are here to stay.

Spending 166

Spending Marketing Report B2B Marketing Advertisements 166

Marketing Insider Group

APRIL 17, 2023

In this post from Convince & Convert , you’ll learn how to secure more clicks without pouring your marketing budget into paid search ads. 5 Emotional Writing Tactics to Consider in Content Marketing By Olesia Filipenko At Marketing Insider Group, we’re big fans of using psychology in our writing to generate and convert more leads.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

KoMarketing Associates

FEBRUARY 23, 2021

HootSuite recently conducted its “Social Trends 2021” survey, and the results showed that most marketers (61%), intend on increasing their investment in Instagram over the course of this year. This was followed by Facebook (46%), YouTube (45%) and LinkedIn (44%).

Marketing Report 175

Marketing Report Facebook Social Media Advertising Benchmark 175

KoMarketing Associates

APRIL 7, 2021

However, new research suggests that this tactic remains one of the most difficult to measure in terms of revenue. Out of all of the tactics measured by the researchers, SEO (18%) was the least difficult to analyze in terms of revenue attribution. Many marketers have already integrated social media into their overall marketing plans.

Social Media 160

Social Media Social Marketing Planning Media 160

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

KoMarketing Associates

JANUARY 18, 2019

Although there are now more tactics that marketers can use than ever before, content marketing remains a staple, according to new research. ContentWriters recently conducted a survey to gauge which types of tactics are most popular among U.S. A Rise in Social Media Marketing Spend.

Customer Surveys 148

Customer Surveys Marketing Budget Creation Social Media Content 148

Marketing Insider Group

NOVEMBER 18, 2020

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.”. Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360