Survey: Marketers Predicting Budget Increases in the Coming Months
APRIL 4, 2018
According to new research, marketers are optimistic about the future of their marketing budgets and customer spending. Recently, the American Marketing Association surveyed marketers from businesses of various sizes to gauge their confidence in the industry. They also compared the 2018 responses to results they gathered from a similar survey conducted in 2016. Up to this point, 37 percent of respondents claim their budgets have already increased over the past six months.