Survey: B2B Marketers Expect Budgets to Rise within the Next 12 Months

KoMarketing Associates

As B2B marketers look into new tactics to reel in prospects and customers, new research suggests that they are expanding their marketing budgets accordingly. The CMO Survey conducted in February 2019 recently discovered that the budgets of B2B product marketers are expected to increase 8.5

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Survey: Marketers Predicting Budget Increases in the Coming Months

KoMarketing Associates

According to new research, marketers are optimistic about the future of their marketing budgets and customer spending. Recently, the American Marketing Association surveyed marketers from businesses of various sizes to gauge their confidence in the industry. They also compared the 2018 responses to results they gathered from a similar survey conducted in 2016. Up to this point, 37 percent of respondents claim their budgets have already increased over the past six months.

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CMO Survey: Social Media Marketing Budgets Expected to Increase

KoMarketing Associates

The American Marketing Association, Deloitte and Duke University’s Fuqua School of Business recently conducted “The CMO Survey,” and discovered that spending on social media has increased more in the last year (between August 2017-2018) than in any prior survey year.

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Survey: One-Third of Advertising Budget Spent on Video

KoMarketing Associates

survey to gauge how much marketers are investing in this form of content. The statistics showed that over one-quarter of advertising budgets are now going toward digital video. Wyzowl recently conducted “The State of Video Marketing 2018” survey and discovered that the average customer now watches more than an hour-and-a-half of online video content per day.

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How B2B Marketing is Changing in 2018

in nearly every survey of B2B marketers, so. around four considerations: • Lead quantity • Lead quality • Targeting • Tactics (channels) More than half of all respondents identified budget-related issues as a top challenge, with. changing their budget allocations in 2018 and beyond.

Survey: B2B Marketers Juggling Multiple Top Objectives

KoMarketing Associates

Contentive recently published the “2018 B2B Marketing Survey” to gauge how marketers are weighing their different priorities. In terms of how they plan for these objectives, 48 percent of B2B marketers say that they budget on an on-going basis.

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Survey: Marketers are Dedicating More of Their Budgets Toward Digital

KoMarketing Associates

As marketers look ahead to 2018, more of them are finding that they may dedicate a large portion of their budgets to digital. In the “Global Digital Outlook Study” from SoDA and Forrester, nearly half of surveyed marketers (43 percent) said that they intend to increase their budgets for digital marketing in 2017/18. About half of survey respondents also said that they currently spend 50 percent or more of their marketing budget on digital initiatives.

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Consumers Aren't As Into Personalization As You Think, and Other Survey Results

Customer Experience Matrix

I review a lot of surveys -- easily a dozen each week. European marketers spend a slightly smaller share of their marketing budget on martech and a slightly smaller share of their martech budget on data and analytics. I also have several surveys that asked about CDP deployment.

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Survey: MarTech Now Accounts for 29% of Total Marketing Expenses

KoMarketing Associates

Gartner recently conducted “The CMO Spend Survey 2018-2019” and discovered that MarTech now accounts for 29 percent of total marketing expenses. Approximately 23 percent of the budget is invested in agencies (compared to 25 percent in 2017).

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Martech jumps to 29% of the CMO’s budget in Gartner’s 2018-2019 survey

chiefmartech

When Gartner’s annual CMO Spend Survey for 2017-2018 came out last year, many people seized on the fact that the money CMOs allocated for marketing technology had dropped to 22% of their budget , on average, down from 27% the year before.

Survey: 41% of Digital Marketing Budgets Will Increase Significantly in 2018

KoMarketing Associates

The “2018 Digital Marketing Plan Survey” from Ascend2 discovered that in the new year, the most important objectives to accomplish through a digital marketing plan will be to increase lead generation and drive sales revenue. In the coming year, nearly all respondents (93 percent) claimed their budget will increase for their digital marketing initiatives in 2018.

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Survey: B2B Marketers to Invest More of Their Budget in Branding Initiatives

KoMarketing Associates

As B2B marketers realize the importance of their organization’s brand, they are investing more of their budget in branding initiatives. The B2B Brand Strategy” white paper from Spencer Brenneman recently showcased survey results of 150 B2B marketing executives to learn more about their brand strategies. Overcoming Inadequate Marketing Budgets. B2B Marketing News Industry News B2B Marketing digital marketing marketing budget

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Survey of Surveys: Budgets and Process are Main Barriers to Marketing Technology Success

Customer Experience Matrix

I recently gave a Web presentation comprised almost entirely of slides from different surveys. Still, preparing the slides gave me a chance to scan the surveys in my archives, which was entertaining in its own little way. Of course, each survey uses different terms.

Marketing Survey Results Reveal 3 Main Impact Areas for Success

DiscoverOrg

Preliminary findings from a survey conducted on behalf of DiscoverOrg and Campaign Stars have revealed some surprising and illuminating results. Due to unprecedented response and interest, the survey is being expanded, and you are welcome to make your voice heard by clicking the link below.

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Survey: 61% of Marketers Now Publishing Content ‘Multiple Times’ Per Week

KoMarketing Associates

ContentWriters recently conducted a survey to gauge which types of tactics are most popular among U.S. About 55 percent of survey respondents claimed that content marketing had a positive impact on lead quality.

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B2B Marketers Expect Budget Increases and More Investment in Digital

KoMarketing Associates

As marketers look ahead to the remainder of the year, those in both the B2B services and B2B product sectors expect their budgets to grow in the coming months. The CMO Survey” from Deloitte, The Fuqua School of Business at Duke, and the American Marketing Association discovered that B2B product marketers expect a 9.3 percent increase in their marketing budget in the next 12 months. Marketers Dedicate Budgets to Video Content.

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Survey Results: How Freelancers Set Rates for Different Assignments

ClearVoice

I may have to interview experts, do in-depth research, or, as in the case of this article, conduct a survey. While I was conducting the survey, one respondent wanted to be sure that I mention that time is not the factor that matters most. “It’s Surveys.

70% of B2B Marketers to Increase DemandGen Budget in 2018

KoMarketing Associates

Recently, DemandGen Report conducted its “2018 Demand Generation Benchmark Survey Report” to gauge how B2B marketers intend to utilize their budget over the coming months. Approximately 70 percent of respondents said that they expect their demand gen budgets to grow this year. SmallBizTrends conducted a survey to determine the top objectives among marketers, and it found that content marketing (20 percent) was most popular among respondents.

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Report: 50% of Marketers to See their Martech Budgets Increase within 12 Months

KoMarketing Associates

Although marketers expect their budgets to continue to rise for martech, new research suggests that there are still barriers when it comes to making the most of this money. This year, 43 percent of marketers claim that their marketing budget is their top restraint.

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Survey: Social Media Marketing Spend is on the Rise in 2019

KoMarketing Associates

Social Media Today recently published the results of the “Social Spending Survey” to take a closer look at how marketers are investing in social media channels ranging from Facebook to Instagram.

B2B Highlights From the Latest CMO Survey

B2B Marketing Directions

The findings of the latest CMO Survey by Duke University's Fuqua School of Business, the American Marketing Association, and Deloitte were published a few days ago. The CMO Survey is conducted semi-annually, and it's a valuable resource for capturing the views of U.S.

Behind The Brilliance: Budgeting for ABM with Sam Melnick

Engagio

One of the first items on your list: get budget for your ABM program. We get questions around budgeting all the time. Where should this budget come from? Brandon: Where should organizations be getting budget for ABM? Brandon: How do you allocate your budget?

Thoughts on the Latest CMO Survey

Fathom

According to The CMO Survey , marketing leaders’ feelings about the U.S. Marketing budget implications. These same leaders say marketing budgets will increase 8.7% CMO Survey got responses from 288 “top U.S. Digital Marketing CMO Survey marketing budgets

New 2015 Marketing Budget Benchmarks

Modern Marketing

The Econsultancy Marketing Budgets Report 2015 , created in association with Oracle Marketing Cloud, delves into marketers’ expected spend for the coming year. Bigger budgets are well deserved as marketers step up to some tough challenges this year.

Survey: Marketers Want More Video. What Else Is New?

Contently

A recent Contently survey showed that, in the next five years, senior marketers plan to invest in video more than any other type of content. In total, video makes up 56 percent of digital budgets. The post Survey: Marketers Want More Video. Brands Media survey video

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2018: Survey Says!

Modern B2B Marketing

Question #1: In 2018, I expect my Marketing budget to…. Key takeaways: To quote one of our great marketers at Marketo “Just OK or Not Well won’t cut it, and that’s what nearly two-thirds of marketers surveyed are doing.” The post 2018: Survey Says!

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The Problem That’s Quietly Sabotaging Your Marketing Budget

Contently

When you account for the time of all the employees involved, the cost of software used to create the content, and the opportunity cost of not doing something else more productive, wasted content can be a massive weight on a team’s budget.

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Survey: Customer Acquisition Top Priority for Manufacturing Marketers in 2017

KoMarketing Associates

IEEE GlobalSpec teamed up with Marketing Profs to conduct the “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends – North America” report and discovered that the vast majority of marketers (86 percent) utilize content marketing. As manufacturing marketers shift their objectives in the new year, research now shows that they were heavily focused on customer acquisition in 2017.

Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Other than Raab Associates’ own VEST report , we’ve seen surveys of active buyers from Software Advice , usage figures based on direct observation from Mintigo and Venture Beat (using Datanyze) , and another broad-based survey from Pepper Global and Holger Shulze.

Survey: 58% of Customers Say Social Media Has Influenced a Purchasing Decision

KoMarketing Associates

Marketers and the Budget for Social Media. Because of the reliance on social media among customers, marketers are adjusting their budgets accordingly to ensure they are catering to their prospects on these platforms. percent of marketing budgets went toward social media.

5 Steps for Successful 2019 Marketing Budget Planning

Heinz Marketing

I also know a lot of B2B marketers don’t start planning until late January simply because corporate objectives aren’t finalized and budgets aren’t set. Our latest survey on revenue marketing conducted with CaliberMind showed that 67% of B2B marketers are accountable for revenue performance. I suggest following these 5 steps to planning your 2019 marketing budget. Build new models that show what MORE you could do if you had more budget to execute more programs.

B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

With the end of year fast approaching, many organizations are taking a good look at budgets and priorities for the new year. The key takeaway for B2B marketers is that the competition is getting more budget and more advanced in their array of marketing tactics.

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2015 B2B Spend Intention Survey

emedia

Read our B2B Spend Intention Survey to learn how many B2B marketers choose to allocate their budgets. The post 2015 B2B Spend Intention Survey appeared first on emedia. SurveysEver wonder how your competitors invest their marketing spend?

Survey: 45% of Marketers “Just Started” to Deploy Account-Based Marketing

KoMarketing Associates

Engagio recently conducted the “ABM Outlook Survey 2018: An Overview of the State of Account Based Marketing” report and found that about half of respondents (44.95 In 2017, only 20 percent of the total marketing budget was dedicated to ABM.

14 Key B2B Marketing Reports to Inform the Strategic Budgeting Process

KoMarketing Associates

This information is timely because many organizations are thinking about budgeting and planning marketing objectives for the new year. This also aids in the communication of objectives in the decision to budget for investments in various acquisition channels and programs.

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How B2B Marketers Will Spend Their Budgets in 2014

Webbiquity

Marketing budget allocations should, of course, always be based on the unique a company’s unique situation: its specific needs, experiences, strengths, market position, market conditions and trends, etc. Among the key findings: Digital budgets are growing.

How You Should Budget for ABM and Mistake You Must Avoid

Engagio

This year, 72% of companies surveyed increased their ABM budget, according to a study from the ITSMA and ABM Leadership Alliance. How should a B2B marketing leader think about budgeting for ABM? What kind of budget does ABM require? Avoid common ABM budgeting mistakes.

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How to Optimize Your Google Ads Budget From KPI Metrics

Directive Agency

There’s more that goes into the budget planning process than choosing a number. Here are a few things you may need to keep in mind and some tips on how to choose a budget that will work for your company, your industry, and your desired outcomes. What Is the Average B2B Budget for Ads?

Survey: Marketers Challenged in Developing Real-Time Customer Insights to Improve CX

KoMarketing Associates

Verndale recently published the “Solving for CX: 2018 Customer Experience Survey” to gauge how businesses are approaching CX differently. This was followed by operationalizing the CX (28 percent), and finding the budget for CX (25 percent). Marketers are still invested in delivering a memorable customer experience (CX), but it is not without its challenges, according to new research.

Your Thoughts on Content Marketing: Survey Results

BOP Design

These are the questions we wanted to get answers to in our latest survey to B2B marketers in a variety of industries. It is interesting to note that while there is wide adoption/acceptance of content marketing, the monthly budget for content marketing activities is fairly low.