Five Impacts of CMO Budget Cuts – Gartner 2021 CMO Spend Survey

Webbiquity

CMOs are reporting that marketing budgets are being slashed. in 2021, their lowest point in the history of Gartner’s CMO Spend Survey.” Most CMOs expect budgets to increase modestly this year after the deep cuts during the pandemic.

Survey: Marketers Predicting Budget Increases in the Coming Months

KoMarketing Associates

According to new research, marketers are optimistic about the future of their marketing budgets and customer spending. Recently, the American Marketing Association surveyed marketers from businesses of various sizes to gauge their confidence in the industry. They also compared the 2018 responses to results they gathered from a similar survey conducted in 2016. Up to this point, 37 percent of respondents claim their budgets have already increased over the past six months.

Budget 189
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Survey: 58% of Marketers Decreased their Martech Budgets Due to COVID-19

KoMarketing Associates

Gartner recently published the results of its “2020 Marketing Technology Survey: Cost Pressures Force Martech Optimization and Innovation,” and statistics showed that the majority of marketers (58%) decreased their 2020 martech budget as a direct result of the pandemic.

Survey 170

Survey: Marketers’ Budgets Expected to Grow Within the Next 12 Months

KoMarketing Associates

As marketers look ahead to 2020, new research suggests that they will have large budgets at their disposal to achieve their top objectives. The CMO Survey, recently published in partnership with Deloitte, Duke University’s Fuqua School of Business and the American Marketing Association, found that marketing budget growth is expected to remain strong with an 8.7% Marketing budgets as a percentage of firm revenues has risen as a result. Budget as a Marketing Obstacle.

Budget 139

How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.

6 Benchmarks from Viewing a Survey of CMO Lenses of B2B Marketing

Sword and the Script

Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. This time around survey polled 341 senior marketers – 95% of which hold the title of vice president or higher – to produce the survey. Actual budgets have grown by 6.3%

Survey 100

CMO Survey: Social Media Marketing Budgets Expected to Increase

KoMarketing Associates

The American Marketing Association, Deloitte and Duke University’s Fuqua School of Business recently conducted “The CMO Survey,” and discovered that spending on social media has increased more in the last year (between August 2017-2018) than in any prior survey year. percent of marketing budgets was going toward social media. percent of marketing budgets is being spent on this tactic. percent of their budgets on social media.

Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Quick Takeaways: Although revenue and general spending shrunk, B2B marketing budgets more or less remained intact.

Budget 230

Survey: B2B Marketers Expect Budgets to Rise within the Next 12 Months

KoMarketing Associates

As B2B marketers look into new tactics to reel in prospects and customers, new research suggests that they are expanding their marketing budgets accordingly. The CMO Survey conducted in February 2019 recently discovered that the budgets of B2B product marketers are expected to increase 8.5 percent within the next 12 months, and the budgets of B2B services marketers are predicted to rise 10.3 Data is Helping More Marketers Secure their Budgets.

Survey 190

Survey: Marketing Budgets on the Rise as Demand Gen Becomes a Top Priority

KoMarketing Associates

As marketers’ budgets fluctuate with changing demands, new research suggests that they are focused more on lead generation, as well as sales and marketing alignment to achieve their primary goals. DemandGen, Content4Demand, DemandBase and Salesforce Pardot recently came together to conduct the “2019 Demand Generation Benchmark Survey” to see how marketers’ budgets are lining up with their top objectives.

Survey 187

Survey: Marketers are Dedicating More of Their Budgets Toward Digital

KoMarketing Associates

As marketers look ahead to 2018, more of them are finding that they may dedicate a large portion of their budgets to digital. In the “Global Digital Outlook Study” from SoDA and Forrester, nearly half of surveyed marketers (43 percent) said that they intend to increase their budgets for digital marketing in 2017/18. About half of survey respondents also said that they currently spend 50 percent or more of their marketing budget on digital initiatives.

Survey 139

Building a Better CPA Marketing Budget

Hinge Marketing

This is why for the 5th time, the Association for Accounting Marketing (AAM) joined forces with the Hinge Research Institute to conduct the industry’s most comprehensive study on CPA marketing budgets. Marketing budgets doubled in a two year period.

CPA 90

Why This Amount Is All the Marketing Budget You Need

Marketing Insider Group

Are you feeling pressure on your marketing budget? Budgets are changing but you only need a small investment for big results with content marketing. Marketing Budgets Shifting and Changing. Marketing budgets had been steadily rising, up from $12.3 Image: CMO Survey.

Budget 179

Survey: Connecting with Existing Customers Now ‘Extremely Important’ to Marketers

KoMarketing Associates

S2 Research recently published the results of the “Marketers, Agencies and Coronavirus” survey, and statistics showed that 76% of marketers believe it will be “extremely important” to reconnect with existing customers over the next six to 12 months.

Survey 240

Marketing Survey Results Reveal 3 Main Impact Areas for Success

DiscoverOrg

Preliminary findings from a survey conducted on behalf of DiscoverOrg and Campaign Stars have revealed some surprising and illuminating results. Due to unprecedented response and interest, the survey is being expanded, and you are welcome to make your voice heard by clicking the link below. Share your story and let your voice be heard by taking the survey! You’ll receive a complimentary gift for your participation – TAKE THE SURVEY NOW!

Survey 170

Industry Pulse Survey: The role of email in identity post third-party cookies

Liveintent

Discretionary spending reached an all-time low, and with news cycles rife with COVID-19 headlines, not only did advertisers cut back on ad budget, but they blocked impressions on content with words like COVID-19, pandemic, and coronavirus.

Survey: B2B Marketers to Invest More of Their Budget in Branding Initiatives

KoMarketing Associates

As B2B marketers realize the importance of their organization’s brand, they are investing more of their budget in branding initiatives. The B2B Brand Strategy” white paper from Spencer Brenneman recently showcased survey results of 150 B2B marketing executives to learn more about their brand strategies. Overcoming Inadequate Marketing Budgets. B2B Marketing News Industry News B2B Marketing digital marketing marketing budget

Budget 120

Survey: 41% of Digital Marketing Budgets Will Increase Significantly in 2018

KoMarketing Associates

The “2018 Digital Marketing Plan Survey” from Ascend2 discovered that in the new year, the most important objectives to accomplish through a digital marketing plan will be to increase lead generation and drive sales revenue. In the coming year, nearly all respondents (93 percent) claimed their budget will increase for their digital marketing initiatives in 2018.

Survey 157

Key insights: Our pulse survey uncovers key marketing technology trends

ClickZ

30-second summary: 35% of marketers said their marketing budgets were decreasing, the slump, however, shows signs of recovery in the past week. On the contrary, 36% increasing spend on marketing technology while 40% of marketers chose to maintain the same budgets for martech spending.

More than 70% of Marketers to Boost Social Media Marketing Budgets

KoMarketing Associates

Nielsen recently published its “Annual Marketing Report,” and statistics showed that over the next 12 months, the majority of marketers (more than 70%) said that they intend to increase their budget for social media.

Trust: Business Tops Media and Government in Ethics and Competence, Finds Survey

Sword and the Script

It also surveyed 1,500 respondents in the U.S. survey respondents said the following: 61% trust business. According to the survey, business was the only institution that respondents classified as both ethical and competent.

Survey: Many Marketers Still Struggling with Revenue Attribution

KoMarketing Associates

However, data quality (42%), analyzing marketing impact at each buyer stage (40%) and obtaining budget and staff (36%) are still providing to be hurdles for marketers.

Survey 181

Martech jumps to 29% of the CMO’s budget in Gartner’s 2018-2019 survey

chiefmartech

When Gartner’s annual CMO Spend Survey for 2017-2018 came out last year, many people seized on the fact that the money CMOs allocated for marketing technology had dropped to 22% of their budget , on average, down from 27% the year before. The fact that some budget was redistributed to services and paid media didn’t strike me as a retreat from martech, but rather a sign of marketing departments leaning more towards applying their marketing stacks to (hopefully) good use.

Martech budgets 2020: Increasing, varied investment, volume

ClickZ

Chief Marketer released a “ 2019 Martech Outlook Survey ” this week which reveals some interesting insight into the industry. The survey includes responses from both B2B and B2C marketers. Key findings include: 54% of marketers think martech budgets will increase next year. Many marketers (39%, the largest group) report spending 10-25% of their marketing budgets on martech. Are martech budgets increasing, decreasing, or static?

How Much Should Your Marketing Team Budget for 2021? [By Industry]

Hubspot

It's also about adhering to a strict budget, and achieving new levels of growth while simultaneously choosing the most cost-effective option for your business. What's a typical marketing budget percentage? of total company-wide budget — a slight decrease from the 12.6%

25 Post Event Survey Questions to Ask

Hubspot

With a post event survey, you'll learn what attendees thought about the event, how they heard about it, and what they enjoyed most. In fact, 90% of virtual event organizers use surveys to measure attendee satisfaction. Below, let's review the best post event survey questions to ask.

Survey: B2B Marketers Juggling Multiple Top Objectives

KoMarketing Associates

Contentive recently published the “2018 B2B Marketing Survey” to gauge how marketers are weighing their different priorities. In terms of how they plan for these objectives, 48 percent of B2B marketers say that they budget on an on-going basis. Content marketing, social media, and email marketing are the most important channels for marketing strategy and budget allocation over the next 12 months.

Survey 189

6 Questions to Ask When Creating Your Email Marketing Budget

Zoominfo

More than 86% of businesses surveyed in 2016 indicate that they plan to increase their upcoming email marketing budgets ( source )—and you should too. Before you can determine how much budget to allocate to email marketing, it’s important to establish your goals and priorities. However, if your overall marketing goal is brand awareness, your budget might be better spent on software that automates emails focused on driving customer reviews.

Budget 187

Report: Marketing Budgets are Slim, But CMOs Remain Optimistic

KoMarketing Associates

Marketers often need a healthy budget to achieve their top objectives, but new research suggests that 2020 may come with less resources than in previous years. of all company budgets in 2019. Budget Woes Continue to Stifle Marketing Progress.

Budget 190

Survey of Surveys: Budgets and Process are Main Barriers to Marketing Technology Success

Customer Experience Matrix

I recently gave a Web presentation comprised almost entirely of slides from different surveys. Still, preparing the slides gave me a chance to scan the surveys in my archives, which was entertaining in its own little way. Many surveys ask similar questions, which gave me some choices during my preparation. I have versions of this from seven different surveys within the past year. Of course, each survey uses different terms.

B2B Marketers Focused on Long Term Tend to Outperform the Competition

Sword and the Script

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals Good things really do come to those who wait. B2B marketing failure In contrast to effectiveness, the survey also asked about failure.

Survey 113

How Weekly Blog Content Solves the Top Challenges by Businesses [SURVEY]

Marketing Insider Group

A new survey from SEMrush identifies some of the biggest marketing challenges you’re facing right now. From tight budgets to low traffic, and the constant need to show ROI, marketers are facing some tough times. Challenge 1: Limited Marketing Budget (67.4%).

Survey 157

3 Studies to Help You Keep Your Marketing Budget and Fend Off Reactionary Cuts [UML]

Sword and the Script

You can’t control the constraints imposed by the Coronavirus, but you can make a case to keep your marketing budget It’s a challenging time to be a marketer. Second, the business is chasing after your budget with a saw.

Survey Best Practices: Everything You Need to Know (2020)

Optinmonster

And that’s exactly why you need to be using customer surveys in your marketing strategy. Surveys allow you to engage with and learn about your audience. So, today, we’ll be exploring 4 survey best practices to help you create surveys in a way that encourages users to actually take them.

B2B Marketers Expect Budget Increases and More Investment in Digital

KoMarketing Associates

As marketers look ahead to the remainder of the year, those in both the B2B services and B2B product sectors expect their budgets to grow in the coming months. The CMO Survey” from Deloitte, The Fuqua School of Business at Duke, and the American Marketing Association discovered that B2B product marketers expect a 9.3 percent increase in their marketing budget in the next 12 months. Marketers Dedicate Budgets to Video Content.

Budget 254

Survey: 61% of Marketers to Increase Investment in Instagram in 2021

KoMarketing Associates

Many marketers are looking to dedicate a portion of their budgets to social media in the New Year, but new research suggests that not everyone is eyeing the same platforms to generate a return-on-investment.

Survey 190

80% of Marketers Say Planning, Budgeting Have Been Impacted by COVID-19

KoMarketing Associates

The Trade Desk recently published its “Measuring Success in Digital Advertising” report, and statistics found most marketers (80%) agree that their planning or budgeting process has been significantly impacted by the pandemic.

Budget 203