Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. B2B customers are exceptionally savvy and can spot sponsored content a mile away. Sponsored content is on the decline.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Marketing Insider Group

FEBRUARY 13, 2023

The research shows that among organizations with active ABM programs, more than one-fourth (28 percent) of the total marketing budget is dedicated to ABM (more for leaders). Their recommendations are spot-on, and I encourage everyone to review the ABM benchmark research and view the on-demand webinar.

Account Based Marketing 200

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 200

Marketing Insider Group

NOVEMBER 6, 2023

Quick Takeaways Performance marketing is a results-driven approach where advertisers pay for specific actions, ensuring budgets align with tangible outcomes. This ensures that your marketing budget is directly tied to tangible outcomes. You might be thinking, “How is this any different from traditional marketing?”

Marketing Budget 182

Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

Ahrefs

FEBRUARY 28, 2023

We have two core ways to track keywords to suit most budgets and businesses: Free keyword rank checker (best for spot checks) Ahrefs’ free keyword … Read more › Let’s look at the options. It’s easy to get started tracking keywords with Ahrefs.

Budget Programs 82

Budget Programs Keywords Tools Best Practices 82

Heinz Marketing

OCTOBER 25, 2023

You can’t gain traction, and your budget is dwindling… what happened? So, keeping up with the leaders in your space is your top challenge—especially if you’re working with a limited team or budget. 3. Set the Right Budget Setting the right budget can make or break your go-to-market launch.

Allocation 106

Allocation Planning Advertising Agencies Paid Search Agency 106

Sprout Social

FEBRUARY 7, 2024

All you need to do is choose a promotion goal, define your audience and set your ad duration and budget. Set your budget and duration How long do you want your ad to run, and how much do you want to spend? Then hit ‘pay.’ Once your campaign is live, Promote has basic analytics to track your ad’s performance. Spreading misinformation.

Paid Content 118

Paid Content Promotion Budget Programs Copyright 118

Marketing Insider Group

AUGUST 26, 2020

If you don’t measure your Marketing ROI , you’re not likely to get buy-in for the budget increase you want. If you’re a startup, your marketing budget might be strapped for cash. We also recommend that you use a comprehensive content marketing platform if your budget allows. Learn how to measure ROI easily with targeted metrics.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Act-On

NOVEMBER 7, 2023

Even shoestring budgets can handle that. When you repost your content on social media, it hits all three of those sweet spots. Many other social media management or marketing automation tools also offer re-sharing features, too. Don’t say you can’t afford this, either. Hiplay costs $5 a month. It’s a no-brainer.

Social Media 181

Social Media Top of Funnel Media Marketing Automation Services 181

Marketing Insider Group

APRIL 26, 2021

This leaves room for adjustments, introducing new initiatives, and keeping a flexible budget. Use your marketing budget more efficiently. To create a truly inclusive organization, businesses must be proactive, identify blind spots, and directly address “problem” areas. Remain flexible and nimble. Keep your brand relevant.

Organization 355

Organization Planning Marketing Budget Terms and Conditions 355

Zoominfo

APRIL 23, 2021

This is a sweet spot for ZoomInfo. Studies show that new executives spend more than two-thirds of their available budget within their first three to six months. Triggering event: A small company secures a round of funding (check). Typically, a company reinvests funds back into the business for growth and scalability.

Webinar Metrics 242

Webinar Metrics Zoominfo Automation Marketing & Strategy 242

NuSpark Consulting

OCTOBER 31, 2023

Media Buying Decision Based on ROAS If the ROAS is high (like in our example), you might decide to allocate more budget to Facebook ads, perhaps even extending the flash sale. Media Buying Decision Based on CAC If the lifetime value (LTV) of a subscriber is significantly higher than the CAC (let’s say $300), you’re in a good spot.

ROAS 100

ROAS Comparison Allocation Lead Ranking 100

Zoominfo

DECEMBER 16, 2020

In terms of total searches, testing took the top spot. By comparison, a company that decides to frequently test employees may face significant budget repercussions. Testing expenses can dent business budgets. Nonetheless, the hit to a budget for testing makes it an unlikely option for many, if not most, companies.

Zoominfo 162

Zoominfo Intent Signal Business Buyer Intent 162

BOP Design

JULY 26, 2022

It also gives a high-level view of your overall leads in one spot. Step 2: Budget. For instance, we have found that Yelp does not produce leads who have the appropriate budgets for Bop Design’s B2B web design services and most are not B2B firms. Read more: Tips to overhaul your lead generation and lead nurturing.

Allocation 99

Allocation Marketing Websites Leads Lead 99

Webbiquity

JANUARY 21, 2020

You may think you know what a phishing email looks like, and it’s true that some are easy to spot. In some cases, phishing attacks are getting so polished that it’s almost impossible to spot them. The post Advanced Tips for Protecting Your Small Business Network on a Budget appeared first on B2B Marketing Blog | Webbiquity.

Small Business Marketing 273

Small Business Marketing Phishing Budget Programs Tips 273

Sprout Social

JANUARY 23, 2023

As leaders, we have the opportunity to shape our 2023 , even as budgets shrink and hiring stalls. Whether you’re in B2C or B2B, budgets are under more scrutiny and you need to secure your spot in your customers’ wallets. Get creative As marketing budgets shrink, you have to get more targeted. Trust your team.

Planning 126

Planning Ad Building Marketing Budget Budget Programs 126

Content Marketing Institute

MARCH 11, 2021

Any content marketer could’ve called out the glaring strategy gaffes that led to streaming-service Quibi’s high-profile (and high-budget) demise. We spotted seven – did you catch any we missed?

Content Marketing 106

Content Marketing Content Marketing & Strategy Profiling 106

Contently

APRIL 4, 2023

Our ad budgets will be reduced, departmental positions will be reevaluated, hiring will be put on hold, and that new software or upgrade we asked for? But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. Build a Stack of Free Content Marketing Resources No budget?

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Valasys

APRIL 19, 2024

However, from a broad perspective, most need more specialized skills, budget, and personnel to make impactful campaigns. Agencies may spot ways a concept or tactic applied extraordinarily well elsewhere could be adapted for even better results within a client’s market. Image Source.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Ads 40

Martech

OCTOBER 13, 2023

If you set it and forget it, there is a good chance you might blow through your budget with nothing to show. Engage your humanity to fill in the blank spots. This should be a quick spot check based on feeling, experience and audience knowledge. There are certainly benefits to martech Don’t get me wrong. Will they care?

Marketing AI 136

Marketing AI Paid Content Paid Search Agency Automation 136

The Marketing Blender

NOVEMBER 30, 2023

Marketing is the engine that drives growth, and if you’re not allocating a reasonable budget to it, you’ll likely struggle to reach your revenue goals. So, if you’ve been scraping together loose change for your marketing budget, it’s time to reassess and allocate a more appropriate budget to drive results.

Allocation 98

Allocation Marketing Budget B2B Churn Rate 98

Bionic

JANUARY 20, 2023

As market risk outweighs FOMO, advertisers are willing to take a risk of ad hoc media buying in the spot market. Budgets are scaled back. Automate Re-Flowing Media Budgets It seems nothing goes as planned in advertising. You have to “re-flow” the budgets of the placements in your media plan to keep your campaign on track.

Budget Programs 84

Budget Programs Marketing AI Buy Tools 84

LeadsRX

NOVEMBER 9, 2021

The solution leads to greater accuracy in attribution results, which means buyers of TV advertising can better optimize their budgets and earn higher return on ad spend (ROAS). The system automatically adjusts the time commercials air according to the type of feed, time zones, and daylight savings time considerations.

Cable 93

Cable Television marketing Budget Programs Broadcasting 93

LeadsRX

NOVEMBER 30, 2021

In this video, we dive into how this solution leads to greater accuracy in attribution results, which means buyers of TV advertising can better optimize their budgets and earn higher return on ad spend (ROAS).

Multi-Touch Attribution 82

Multi-Touch Attribution Advertisements Advertising ROAS 82

The Marketing Blender

OCTOBER 7, 2022

Your starter guide to marketing budget software. If you’re like most marketing professionals, then you know that having a well-managed budget is crucial to the success of your campaigns. But what you may not realize is that using marketing budget software can help you save both time and money.

Marketing Budget 52

Marketing Budget Budget Programs Work Management Marketing Budget Creation 52

SmartBrief - Marketing

JANUARY 28, 2024

System1 tested consumers’ emotional reactions to Super Bowl ads of the past four years (2020-2023) and found that commercials featuring brand characters consistently outscored celebrity spots for appeal, brand recognition and commercial impact. Ads with brand characters and branded situations (e.g., Stars, yet only 10% of ads used them.

Ads 62

Ads Brand Identity Branding Correlation 62

Martech

FEBRUARY 27, 2024

Audiences today are adept at spotting forced or inauthentic endorsements, which can damage both the influencer’s and the brand’s credibility. Transparent discussions about budgets, payment terms and expectations are foundational to a successful partnership.

Advertising Agencies 119

Advertising Agencies Brand Identity Branding Marketing & Strategy 119

Contently

JULY 27, 2021

Mint was building a budgeting app that could track spending and help with financial planning. And tons of bloggers began offering their budgeting hacks. Case in point: The current keyword difficulty for “budgeting” is 94 percent, per SEMrush. But their secret sauce was content.

Brand Identity 124

Brand Identity Branding Content Education 124

Contently

FEBRUARY 9, 2018

Most advertising videos shops follow an age-old model: They sell a flashy idea for an ad spot to a client, invest a huge budget to produce the spot, and buy media to support it. When Purina came to BuzzFeed in 2014 to run an advertising campaign, Frank didn’t pitch them on a big spot. To be clear it’s my spot.

Paid Search Agency 167

Paid Search Agency Ads Storytelling Advertising Agencies 167

ClearVoice

DECEMBER 5, 2022

Could potential customers spot your brand while scrolling through their favorite social media platforms? Mistake 3: Not preparing a proper budget. Do you have a budget for your content production? Having no budget can mean you spend too little and get poor-quality results, or you overspend, and things get out of hand.

Marketing Budget Creation 105

Marketing Budget Creation Planning Marketing Budget Paid Search Agency 105

Top Rank Marketing

OCTOBER 6, 2023

Insider Intelligence The Public’s Perception of the Advertising and PR Industry Remains Poor New Gallup data has shown that the advertising and public relations (PR) sectors have hit a new low when it comes to public perception, with 19 percent of U.S.

B2B Marketing 89

B2B Marketing Social Marketing Planning B2B 89

BOP Design

FEBRUARY 3, 2023

You could include a budget dropdown on your contact form asking about the budget with the minimum amount being $100,000. Discuss your blind spots with your web design agency and see what they can do to help you see. Complex drip campaigns aren’t necessary to qualify in some circumstances. Is your B2B web design effective?

Planning 103

Planning Marketing Websites B2B Paid Search Agency 103

ClickZ

JULY 4, 2020

Our Pulse Survey finds that 44% of marketing leaders are maintaining their marketing budgets. Global recession fails to dampen marketing technology budgets. Our Pulse Survey 2020 has been tracking marketing leaders’ focus on marketing and marketing technology budgets through March till June.

Marketing Budget 131

Marketing Budget Email Marketing Allocation Marketing & Strategy 131

B2BMarketing.net

MARCH 12, 2024

Agency and client-side marketers are aligned… mostly The first thing to note is that the top five spots are the same for both client-side and agency-side marketers. Sales enablement receives a surprising amount of budget allocation This year, we decided to add a few more questions into the mix, to gain an added level of depth.

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

Martech

OCTOBER 18, 2022

Digital out-of-home marketplace VIOOH sees the programmatic transformation of DOOH as a driver for new money from ad budgets. A majority of new incremental spend from ad budgets will be coming into DOOH, according to a survey of advertisers they recently fielded. Image: DPAA. Programmatic impact. Where is the money coming from?

Advertising Agencies 112

Advertising Agencies Paid Search Agency Advertisements Advertising 112

BOP Design

OCTOBER 13, 2020

LinkedIn is a great spot to craft a paid ad for a webinar – particularly since LinkedIn users often turn to the platform for professional development and vendor resources. Webinars often take a significant amount of time and resources, so it makes sense to budget resources for promoting the webinar to increase the ROI.

Webinar Metrics 122

Webinar Metrics Promotion Tips Paid Social Agency 122

Top Rank Marketing

DECEMBER 1, 2023

B2B Multichannel Marketing: Top Channels, Trends, and Challenges 57 percent of B2B marketers have said that creating an effective strategy is their top obstacle when it comes to multi-channel marketing, while 46 percent pointed to inadequate budgets and resources, with 44 percent noting data quality as a leading challenge — three of numerous findings (..)

B2B Marketing 102

B2B Marketing Search Marketing B2B Multi-Channel 102

Salesforce Marketing Cloud

JUNE 14, 2023

They often lead to budget cuts, layoffs, and strategy pivots, which can make CFOs cautious and decision-makers hesitant to buy. Specifically: Are they facing more responsibilities with fewer resources, and have they experienced recent budget cuts? Frame this conversation as a partnership. It will be worth every penny.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95