Marketing Insider Group

JULY 29, 2020

To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI. What Does Content Marketing ROI Include? Calculating Content Marketing ROI.

Top of Funnel 353

Top of Funnel ROI Lead Scoring Lead Ranking 353

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 104

ROI Top of Funnel Work Management Advertising Agencies 104

SmartBug Media

DECEMBER 22, 2023

For trade shows, return on investment (ROI) carries distinct meanings for different stakeholders. Allocating a properly cost-effective budget takes strategic planning, a tech stack that supports the goals you set, and a team to carry it out. Understanding cost breakdowns stresses the importance of attentive budgeting.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

SocialPilot

FEBRUARY 6, 2024

I have seen new marketers collaborating with random individuals based on their follower count, only to end up with vanity metrics like views that don’t translate into tangible ROI. Define the Budget Recent statistics suggest that 82% of marketers have defined a dedicated budget for influencer marketing.

Marketing Budget 83

Marketing Budget ROI Marketing & Strategy Marketing Strategy 83

KoMarketing Associates

NOVEMBER 22, 2022

As marketers look to improve upon the return-on-investment (ROI) of their various tactics, new research suggests that many are taking a more agile approach to budgeting. Specifically, they are adjusting their spending according to the ROI they see from specific channels. Marketers Predict Budget Cuts Heading into 2023.

Marketing Report 225

Marketing Report Allocation Marketing Budget Creation Marketing Qualified Leads 225

KoMarketing Associates

NOVEMBER 1, 2019

Many marketers are largely thorough about the measurement of their campaigns, but new data shows that some of them may be gauging their ROI too quickly. A new LinkedIn survey of more than 4,000 digital marketers suggests that many are too quick to measure their ROI, mixing metrics, and generally marketing under pressure.

Cost Per Click 121

Cost Per Click Customer Surveys ROI CPC 121

KoMarketing Associates

MARCH 15, 2023

Chief Marketer recently published its “2023 B2B Marketing Outlook Survey,” and statistics indicated that most B2B marketers (62%) claim content marketing produces leads with the highest return-on-investment (ROI). This was followed by video (52%), reviews/testimonials (48%), and events (41%).

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

KoMarketing Associates

DECEMBER 6, 2022

As CMOs begin to reflect on 2022 to identify potential challenges in 2023, new research indicates that there are several issues at the top of their minds, including return-on-investment (ROI). At the top of the list, the majority of respondents (99%) cited ROI.

Budget Programs 248

Budget Programs Statistics Custom Publishing Customer Surveys 248

Animalz blog

FEBRUARY 25, 2024

An increasing number of customers focus most of their budgets on different channels, platforms, and formats. ROI required. The belief that content has value without clear evidence is gone, especially among executives and other budget bosses. We’ve seen a shift since early 2023. Shifting eyeballs.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

KoMarketing Associates

APRIL 5, 2023

As marketers look for ways to leverage content and bolster their return-on-investment (ROI), new research suggests that creating a documented strategy and allocating more budget toward this initiative can help. Investment in content marketing also appears to be paying off for those who are seeing success, according to the report.

Allocation 198

Allocation Marketing Budget Marketing & Strategy Marketing Strategy 198

KoMarketing Associates

JANUARY 24, 2023

As more B2B marketers begin to see a return-on-investment (ROI) from account-based marketing (ABM), new research suggests that they will be increasing their budget for these initiatives in 2023. Additionally, not everyone is seeing ROI from ABM initiatives just yet.

Account Based Marketing 198

Account Based Marketing Spending B2B Marketing Budget Management 198

Pam Didner

SEPTEMBER 13, 2022

Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). As a result, their marketing budget may get slashed, or the headcount may be reduced as a result of the company missing its revenue quota or the economy heading into a recession. Sales feedback.

ROI 91

ROI Effectiveness Planning Content Marketing 91

Marketing Insider Group

OCTOBER 14, 2020

A new survey from SEMrush identifies some of the biggest marketing challenges you’re facing right now. From tight budgets to low traffic, and the constant need to show ROI, marketers are facing some tough times. You don’t need a large budget to rank organically or compete with big business. Key Takeaways.

Paid Content 319

Paid Content Customer Surveys Marketing Budget Paid Search Agency 319

KoMarketing Associates

JANUARY 18, 2023

In turn, this will affect how much of their budget they invest in certain social media networks. Wavering Confidence in Social Media Marketing ROI. Previous research has suggested that most marketers are at least confident in the return-on-investment (ROI) that social media marketing provides.

Social Media 214

Social Media Trust Marketing Marketing Report Social Marketing 214

Top Rank Marketing

AUGUST 4, 2023

The post Elevate B2B Marketing News Weekly Roundup: B2B Buyers Refocus On ROI, Meta’s New Audio AI, & More Marketers Increasing Budgets appeared first on B2B Marketing Blog - TopRank®. Insider Intelligence How the Pandemic Changed Marketing Channels A mere 6.7

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

Heinz Marketing

AUGUST 20, 2022

In this article, Martin Zwilling offers some of the key lessons from Kim Everhart’s Brand Vision about Marketing ROI and the challenge of calculating it. These cautionary lessons offer a game plan for those looking to calculate Marketing ROI. How a “village mindset” can empower employees.

Case Studies 84

Case Studies Case Study Studies ROI 84

KoMarketing Associates

MAY 2, 2019

In terms of measuring the ROI of social media advertising, 60.3 Social Media Today published its “Social Spending Survey” to gauge how marketers are investing in social media channels ranging from Instagram to Facebook. When it comes to gauging effectiveness, most marketers (66.4 percent) said they rely on likes/shares/comments.

Social Media 141

Social Media Marketing Report ROI Social Marketing 141

Marketing Insider Group

APRIL 17, 2023

In this post from Convince & Convert , you’ll learn how to secure more clicks without pouring your marketing budget into paid search ads. Here’s an article with great insight from one of our favorite resources, DivvyHQ, on how to calculate the true cost of your content and maximize your ROI.

Paid Search Agency 342

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 342

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? Budgets are changing but you only need a small investment for big results with content marketing. Marketing Budgets Shifting and Changing. Marketing budgets had been steadily rising, up from $12.3 Marketing budgets had been steadily rising, up from $12.3

Marketing Budget 300

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 300

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Ambiguous ROI and direct relationship to sales. Quick Takeaways: Although revenue and general spending shrunk, B2B marketing budgets more or less remained intact.

Marketing Budget 356

Marketing Budget Marketing Budget Creation Budget Programs Research 356

Adobe Experience Cloud Blog

OCTOBER 11, 2018

But the reality is, the ultimate goal of all marketing should be efficiently generating revenue growth, which is measured by ROI. In short: effective marketing organizations have high ROI. So, what defines a high ROI marketing team? We dug into the data to analyze the characteristics of high ROI marketing teams.

Multi-Touch Attribution 134

Multi-Touch Attribution ROI Planning B2B Thought Leadership 134

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Harder to measure, but still contribute to your ROI.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

Brandpoint

FEBRUARY 4, 2020

Eighty-six percent of surveyed executives who were overseeing predictive analytics campaigns for at least two years reported noticing a resulting increase in their return on investment (ROI). More competitive pricing may still help achieve ROI objectives if the demand is strong enough.

Allocation 145

Allocation ROI Forecasting Banner Ads 145

KoMarketing Associates

MARCH 6, 2018

B2B marketers continue to invest in event marketing, but new research suggests that it is still difficult for them to determine the ROI of these initiatives. Out of the one-fourth of companies that spend between 20 and 50 percent of their marketing budgets on events, less than 20 percent can tie their efforts back to revenue generation. “In

ROI 124

ROI B2B Marketing Lead Scoring Lead Ranking 124

Industrial Marketing Today

JANUARY 17, 2018

Congratulations if your 2018 industrial content marketing budget increased or at least didn’t get cut. 38% of respondents from the 2018 Manufacturing Content Marketing Trends—North America survey expect their manufacturing content marketing spending to increase this year and another 46% expect it to remain the same as last year.

ROI 113

ROI Content Marketing Content Paid Search Agency 113

Martech

AUGUST 7, 2023

Tighter budgets are extending the B2B purchase cycle with buyers doing more research and looking for more ROI data, according to a new survey. B2B buyers are contending with many new purchase processes, according to DemandGen’s 2023 B2B Buyer’s Survey. Customers want to do business with people they already know.

Purchase 96

Purchase Peer-to-peer B2B Cross-Selling 96

Martech

MARCH 14, 2024

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. What’s more, signal loss means advertising budgets are already tilting toward the big walled gardens. Where the focus is.

Privacy 119

Privacy Paid Search Agency Ads Privacy Protection 119

KoMarketing Associates

JULY 7, 2021

Despite the fact that marketers work to gauge the impact of their strategies, new research suggests that there is still room for improvement in terms of determining a return-on-investment (ROI). This is not the first time that research has pointed to marketers’ inability to gauge ROI.

Marketing Attribution 160

Marketing Attribution Barriers Statistics Marketing & Strategy 160

KoMarketing Associates

SEPTEMBER 22, 2021

Between budgeting for your content marketing program , executing your strategy, and then measuring the impact of your content, there’s a lot to consider. Content Marketing Budgeting Statistics. Instead, marketers are shifting their budgets toward ABM (61%), content marketing (60%), sales enablement (48%), and personalization (43%). .

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

MAY 13, 2021

Nielsen recently published its “Annual Marketing Report,” and statistics showed that over the next 12 months, the majority of marketers (more than 70%) said that they intend to increase their budget for social media. This was followed by search (approximately 70%) and online and mobile video (nearly 60%).

Social Media 215

Social Media Social Marketing Media Mobile Advertising 215

Marketing Insider Group

OCTOBER 27, 2020

What Kind of ROI Can You Expect? Content marketing ROI (return on investment) isn’t a mystery. Many companies get hung up on this, especially if they see ROI in terms of ad metrics like impressions and clicks. The type of ROI you can expect from content marketing is more tangible in terms of how it improves sales.

Top of Funnel 359

Top of Funnel Paid Search Agency Lead Ranking Work Management 359

Adobe Experience Cloud Blog

DECEMBER 21, 2017

Did you know that 24% of global marketing budgets were spent on events in 2017? That’s almost a quarter of your budget going to events such as: Breakfast/Lunch & Learn Series. How much budget and internal resources are required to execute on this event? Measuring ROI: What does success look like? User Group Meetings.

ROI 134

ROI Marketing Budget Marketing & Strategy Advertising Agencies 134

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working.

Paid Content 98

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 98

Marketing Insider Group

FEBRUARY 13, 2023

Elevating ABM: Building Blocks for Long-Term Growth ” is the sixth annual survey done in partnership with the ABM Leadership Alliance. ABM is NOT just for larger-sized organizations; smaller-sized organizations spend a greater percentage of their marketing budgets on ABM versus larger-sized organizations (typically 15 to 20 percent).

Account Based Marketing 206

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 206

Martech

SEPTEMBER 26, 2023

Two-thirds of marketers are facing reduced budgets in the second half of the year, according to new research from email management software company Exclaimer. Most marketing budgets as they stand prioritize email — a good start. Most marketing budgets as they stand prioritize email — a good start. Why we care. Get MarTech!

Budget Programs 112

Budget Programs Marketing Report Marketing Management Marketing Budget 112

Martech

FEBRUARY 19, 2024

Use data to optimize campaigns for better ROI and conversion rates. Return on investment (ROI) analysis: Measure and analyze the ROI of marketing initiatives and campaigns. Use data to optimize marketing budgets and allocate resources to the most effective channels and strategies. How has it been for you?

Acquisitions 95

Acquisitions Marketing Budget Analytics Allocation 95

Martech

NOVEMBER 28, 2023

When budgets are getting slashed, tech investments get a long, hard look. Contracts up for renewals and new deployments need to show rapid ROI or they don’t stand a chance. This year’s survey will take just a few minutes to complete. Click here to take our Survey The post How did a tumultuous year impact marketers?

Customer Surveys 105

Customer Surveys Budget Programs Click Rate Rules 105