What Are Experts Prioritizing in 2018 B2B Marketing Budgets?

KoMarketing Associates

We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget? Their answers ranged depending on their industry, but we found that most were interested in attempting new strategies and techniques for the B2B market, like artificial intelligence, paid social media campaigns, and virtual reality, while others wanted to focus budget dollars on tried-and-true tactics that work.

Budget 395

Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Ambiguous ROI and direct relationship to sales. Some Good News: B2B Marketing Budgets Appear Unscathed.

Budget 212
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How to Plan Your Marketing Budget for 2021

RockContent

The development and execution of successful campaigns depend, among other things, on the planning of a solid marketing budget. A marketing budget outlines all the financial resources that the department plans to spend in a given period — usually quarterly or annually.

Budget 201

3 Content Marketing ROI Areas Every Marketer Should Watch

Marketing Insider Group

To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI. What Does Content Marketing ROI Include?

ROI 250

CMOs Pivot to Virtual Engagements to Drive Business in the COVID Economy

Speaker: Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads

Business as we know it is never going to be the same. Working from home has become the norm, conferences and meetings are going online, marketing budgets are being shifted, reduced or put on hold – it's time to adapt. Join this insightful and informative webinar with Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads, who will discuss how businesses can be resilient during these challenging times.

ROI is Everything: How to Know if Content Marketing is Bringing in Revenue

DivvyHQ

If you're hoping to maintain or expand budgets and resources in the new year, you'd better be able to show your company's bean counter how your content is impacting the bottom line. Do you know if you're generating revenue from content marketing?

ROI 87

Why This Amount Is All the Marketing Budget You Need

Marketing Insider Group

Are you feeling pressure on your marketing budget? Budgets are changing but you only need a small investment for big results with content marketing. Marketing Budgets Shifting and Changing. Marketing budgets had been steadily rising, up from $12.3

Budget 175

Why Content Marketing Can Deliver Better ROI Than Paid Search

Marketing Insider Group

When implemented properly, content marketing offers a higher ROI than PPC in the long-term. Publishing a blog is one of the most common types of content marketing and one that’s easy for anyone to start, whether they’re an individual on a shoestring budget or a large enterprise.

ROI 238

Digital Marketing Budget Allocation: How to Ensure ROI in 2021

Digilant

One of the most common mistakes that many marketers fall into is making digital marketing budget decisions based purely on their team’s opinion rather than analyzing past performance data to make better decisions moving forward. How much budget am I spending on digital marketing?

How big should your campaign budget be?

Biznology

about campaign budgeting. My question is: how do you set a budget for a multi-touch, multi-target B2B digital campaign like the one Michelle was describing? The short answer: spend as much as delivers your threshold level of ROI. Or until the campaign fatigues, and dips below the required ROI hurdle rate. So in B2B, budgets are often set more at a higher level than campaign ROI. Percentage of last year’s budget. Zero-based budgeting.

Budget 162

How to Boost Your ROI During a Content Drought

Webbiquity

Here are a number of key challenges related to content marketing during and after the pandemic, along with useful tips and methods that you can use to boost your ROI. Content drought and lower ROI in the world of B2B marketing post-COVID. Unsatisfactory ROI.

ROI 173

What is Marketing ROI and Why Is It Important?

RockContent

Tracking the ROI of a campaign can help companies to define which strategies work better according to their budget, audience, among other factors. In this post, we will talk more about marketing ROI and the importance of this metric. How to calculate marketing ROI?

ROI 153

Showing Advocate Marketing ROI: Insider Secrets from Two Successful B2B Marketers

Influitive

Like it or not, you’re in a constant competition with your colleagues—for budget. To win budget for your programs, you must show how they drive value for your business. So when it comes to advocate marketing, how do you show ROI? The post Showing Advocate Marketing ROI: Insider Secrets from Two Successful B2B Marketers appeared first on Influitive. We held a video chat with Kevin Lau, Senior Marketing Manager of Customer Retention.

ROI 122

Reality Check: Marketing Technology ROI

Oracle

So, let's assume you are aware of all of this and you also know that ROI is the key factor why marketers are looking to implement marketing technology. The survey found that: 69% of marketers agree that marketing ROI is the most important objective for their marketing technology strategy. 50% say that they expect this ROI to come from technology for analytics or predictive modeling. Marketing technology can certainly help you to not just measure ROI but increase it.

ROI 214

Measure the ROI of Account-Based Marketing

Marketing Insider Group

Research from the Altera Group found that 97% of businesses that use an ABM approach saw higher ROIs than with any other marketing strategy. Measuring and reporting ROI has consistently been a top challenge for marketing teams. Once your objectives have been set, you need to set budgeting parameters on your strategies. Don’t expect million-dollar results on a hundred-dollar budget here. As you set these objectives, consider how they play into your ROI.

From Integration to Attribution: Mastering Marketing ROI

Walker Sands

Marketing B2B marketing integrated marketing marketing attribution marketing budget marketing planning marketing strategy

ROI 56

Email Marketing Budget Changes in 2019: Where Email Teams Invest More—And Where They Cut Back

Litmus

Whether email marketing is a new part of your business or an established component, building your budget for the year—and deciding how exactly you’ll spend it—can be a daunting task. In our State of Email Survey, we asked thousands of marketers how their email marketing budget would change in 2019 and whether they’re looking to increase or decrease investments in omnichannel integration, their email marketing tech stack, their staff, and more.

Content Value Is Going to Change the Way Marketers Think About SEO & ROI

Contently

Earlier this year, as we were planning our 2021 product roadmap, I interviewed dozens of CMOs about their approaches to measuring content marketing ROI. “This is content ROI.” Cracking the ROI code on search.

ROI 108

Report: 21% of Marketers Do Not Know How to Measure the ROI of their ABM Strategy

KoMarketing Associates

Demandbase recently published the “2020 ABM Market Research Study,” and statistics showed that the majority of marketers (21%) said they do not know how to measure the return-on-investment (ROI) of their ABM strategy. About 16% stated that they have not yet begun to measure their ROI.

B2B Lead Generation Strategies That Will Deliver Marketing ROI

Marketing Insider Group

There are many free lead generation tactics out there, but few will help you maximize your ROI. About 70% of marketers allocate 10% or more of their budgets to retargeting. The post B2B Lead Generation Strategies That Will Deliver Marketing ROI appeared first on Marketing Insider Group.

The Smart CMO’s Guide to Budget-Friendly Content Marketing

Marketing Insider Group

But you also know that you’re on a tight budget. “Is Is there such a thing as budget-friendly content marketing?” A keyword-rich caption – one that uses the words people search for online when they want information on your products – is often all you need if you’re on a bare-bones budget and can’t afford to pay a blog writing service yet. When you’re consistent, your likelihood of your content yielding a positive ROI goes up by a factor of 13.

CMO 214

How to Measure Your Content Marketing ROI

Marketing Insider Group

In both B2C and B2B marketing, about a third of the marketing budget is spent on content. The post How to Measure Your Content Marketing ROI appeared first on Marketing Insider Group. Many successful brands invest even more. These numbers are predicted to keep going up. By 2019, experts believe we’re looking at a $300 billion dollar industry, which means dollars spent on content marketing will have doubled in less than four years. […].

Influencer Marketing Budget: What’s Reasonable to Drive Results?

Marketing Insider Group

Research from 2016 revealed that this marketing tactic can generate 11 times the ROI of traditional digital marketing. The post Influencer Marketing Budget: What’s Reasonable to Drive Results? For most marketers, influencer marketing is well worth the investment. Collaborating with a thought leader, mover or shaker within your brand’s niche can be a lucrative piece of your overall strategy. That’s already well known. But, with so many […].

Budget 179

Budget Reductions? How Can Marketing Still Thrive?

PureB2B

Did you ever think you’d be in the position, due to marketing budget, where you would have to choose to stop doing something that is successful? It’s a hard subject, but budget cuts are rampant and are greatly affecting the way marketing departments can operate. ROI in Being Agile.

How to Set a Marketing Budget for Your Small Business

Outbound Engine

Creating a marketing budget for your small business used to involve a lot of guesswork. Now, small business owners are learning how to use the many tools they have for creating a successful marketing budget. Why Do I Need a Marketing Budget for My Small Business? Below are the 6 steps you need to understand and create a successful marketing budget for your small business. A marketing budget is essential for your small business at any stage.

How to Determine a Marketing Budget for Your Brand in 2020

Single Grain

One of the most important assessments that your business needs to make is how much to budget for marketing in 2020, and how exactly you want to allocate that budget. Deciding how much you should budget, of course, can be a challenge in and of itself, let alone deciding how you want to spend it. To help you make these decisions, let’s take a look at how you should determine your digital marketing budget and what exactly you should be budgeting for in 2020.

Despite Struggles, Marketers Continue to Invest Their Budgets in Martech

KoMarketing Associates

Furthermore, they expect to spend more of their budget on it as the remainder of the year rolls on. According to the report, most marketers (46 percent) agree that their martech budget and investment is bound to at least “increase slightly” in the coming months. Not all marketers have dedicated themselves to implementing martech, but previous research shows that they are at least “working on it” to improve their ROI.

Budget 130

Strategic ROI vs Attribution: CMOs Must Know the Difference

Oracle

There are different types of analysis within MPM that help marketers answer the question of “where should I spend the next dollar,” two important examples are Strategic ROI and tactical attribution. Strategic ROI is a more holistic approach to understanding what marketing has invested in and what financial results have been delivered at global, product or regional levels. ” Marketing Executives, Start with Strategic ROI.

Measuring ROI of Industrial Content Marketing is Difficult

Industrial Marketing Today

Manufacturers, distributors and engineering companies are finding it difficult to accurately measure the ROI of their industrial content marketing efforts. Only 44% of manufacturing content marketers report their organization measures content marketing ROI. Source: Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends—Content Marketing Institute/MarketingProfs and sponsored by IEEE GlobalSpec).

How to Prove and Improve Social Media ROI (+ Free Tools)

Hootsuite

But can you measure the ROI of your social media marketing efforts? Social ROI can often be tricky to prove. LinkedIn research found that 58 percent of digital marketers have to prove social media ROI to get approval for future budget requests. Social media ROI definition.

How to Run Marketing Better with Effective Budgeting and Planning

Oracle

Running marketing means paying close attention to the ‘I’ in ROI and measuring to determine the next best marketing action aka Marketing Performance Management. By connecting their campaigns and associated metrics to marketing budgets and corporate strategic plan data, the top marketers get a full view of their ROI and use that intel to influence their marketing plans and drive corporate revenue. Stay agile: Create scenarios for 10%, 15% and 20% more budget.

Budget 209

Survey: One-Third of Advertising Budget Spent on Video

KoMarketing Associates

The statistics showed that over one-quarter of advertising budgets are now going toward digital video. Overall, marketers agreed that premium publishers deliver in terms of performance and ROI. As marketers continue to see the benefits associated with digital video content, new research suggests that they are becoming more invested in branded video. Trusted Media Brands recently conducted the “Digital Video Outlook: Is Branded Video the New Pre-Roll?”

Survey 182

3 Studies to Help You Keep Your Marketing Budget and Fend Off Reactionary Cuts [UML]

Sword and the Script

You can’t control the constraints imposed by the Coronavirus, but you can make a case to keep your marketing budget It’s a challenging time to be a marketer. Second, the business is chasing after your budget with a saw. And finally, you’re expected to hit the same targets you forecasted with a bigger budget and fewer constraints. That’s a solid case for why you should absolutely, positively not cut your marketing and PR budget right now.

Account-Based Marketing Budget Approval [And How To Get It]

bizible

Are you sold on the merits of an account-based marketing strategy , but you don’t know how to secure the budget needed to implement a plan? There are several ways to approach the question of budget for a new ABM plan within your marketing organization. It doesn’t matter, but here are some ways to sell on the budget issue within your organization. [1] 1] Budget Experiment. 2] Budget Reallocation. How do you go about reallocating budget to ABM?

Proving ROI of Industrial Content Marketing is Still a Big Challenge

Industrial Marketing Today

Congratulations if your 2018 industrial content marketing budget increased or at least didn’t get cut. I’ve […] The post Proving ROI of Industrial Content Marketing is Still a Big Challenge by Achinta Mitra appeared first on Industrial Marketing Today. Content Marketing Industrial Marketing Manufacturing content marketing Measuring ROIYou are in good company.

ROI 260

How a Small Company with Little Budget Can Rank #1 Through Consistent Blog Publishing

Marketing Insider Group

With the right strategy in place, even companies with a limited marketing budget can produce high-value content that not only ranks #1 in search results but also converts visitors into leads. According to HubSpot, marketers that blog consistently are 13 times more likely to see a positive ROI. Even for more established brands with higher budgets, a blog is a perfect anchor for their dynamic, multi-faceted strategy.

Cracking the Code on Your Influencer Marketing Budget and ROI | Traackr

Traackr

Traackr's Founder and CEO announces a new framework to help you build your budget for your 2017 influencer marketing and answer core questions in the process