How To Measure Paid Media ROI (ROAS)

bizible

When management asks you why they are investing the amount of budget they are currently investing in paid media, you need to be able to point to data and show them how far their investment is going. But if and when things inevitably get rocky, those top-of-the-funnel metrics will likely not be enough to keep your paid media budget out of scrutiny. Before we cover how to measure paid media ROI (or return on ad spend - ROAS), we’ll first discuss some other key paid media metrics.

ROAS 104

The Plain English Guide to Return on Ad Spend (ROAS)

Hubspot

One of the calculations we need to run and metrics we need to track is return on ad spend (ROAS). Below, let's review ROAS. In this post, we'll discuss what ROAS is, how it's different from ROI, and how to calculate it. Ultimately, ROAS is meant to measure the effectiveness of a specific ad campaign, not your overall ROI -- more on that below. Besides ROAS, you'll most likely measure other metrics such as click-through rate and ROI.

ROAS 43
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (w/ a 3X ROAS)

Single Grain

But although they were getting a good ROAS, they weren’t able to increase conversion volume with their account structure. They were unable to scale paid social and search performance to get more conversion volume while maintaining a performance goal of 3 ROAS. while maintaining our ROAS performance goal. 9 Strategies We Used to Double E-commerce Conversion Volume (with a 3X+ ROAS). For a small budget, we won’t even do pillar, attribute or long tail.

ROAS 67

How Custom Dashboards Can Improve Your KPIs and ROI

QuanticMind

In this article, we dissect a selection of the main benefits that come from utilizing custom dashboards to improve KPIs and ROI. Understand Key Factors Behind ROI. When you’re able to select custom KPIs and fully illustrate your data, it becomes much easier to understand ROI.

ROI 67

Attributing ROI to your CDP

Martech Advisor

However, many clients complain of nebulous ROI from their first-party data. In each environment, I’ve see the same question come up again and again in different ways: how do I measure the ROI on my CDP investment? In my experience: I’ve had to prove ROI to my COO and Finance team when I was client-side. The senior-most person in the room spoke up above the silence and said something to the effect of, “we budgeted an increase of $25 mm dollars for this year.”

ROI 47

10 case studies show how web analytics prove ROI

Biznology

Here are 10 case studies of companies that used insights from web analytics and drove ROI. The result are: 1) 89% increase in visits from organic search, 2) 75% increase in registrations from organic search, 3) 30% increase in CTR with AdWords, and 4) 124% increase in ROAS with AdWords. This helps drive a higher volume of site traffic, holiday sales, and market share in the travel sector, which in turn led to a 25% increase in ROI.

Growing a Bootstrapped SaaS With Minimum Marketing Budget

Whale Pages

Can’t beat that ROI. CPC, CPA, ROAS etc). Growing a Bootstrapped SaaS Business with Minimum Marketing Spend. “How SkyCiv Engineering used lean marketing strategies to build a profitable and global SaaS company” Written by Simon Alcott: Published May 6th, 2020 | Updated May 6th, 2020. Simon Alcott is a growth hacker and the driving force behind WhalePages , a company that helps grow SaaS websites ?.

Content marketing ROI: how to calculate it and which metrics to use?

RockContent

Content marketing ROI or Return On Investment is a metric to measure marketing strategy results. And many B2B content marketers don’t know how to measure the ROI of their efforts according to CMI’s report — B2C Content Marketing 2017 Benchmarks, Budgets, and Trends. Ready to know how to calculate content marketing ROI, its importance, and which metrics could leverage results? What is content marketing ROI? How to calculate the content marketing ROI?

ROI 100

17 Best Paid Media Tools for Marketers

Single Grain

When you’re spending money to make money, naturally you want to see a healthy ROI. Find countries or regions that are more profitable in terms of advertising costs with the CPC map and modify your ad campaigns accordingly to benchmark your numbers, plan your marketing campaigns and estimate ROI. Whether you are running social ads or paid search or both, this tool helps you optimize your campaigns so you receive the leads, visits, calls and sales to improve your ROI.

Tools 78

40 Marketing KPIs Your Team Needs to Track

Zoominfo

Budget and Resource Use. Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. Tracking KPIs are effective for unifying goals with quantifiable analysis, as well as celebrating successes.

ROAS 141

A Guide to Google AdWords Paid Search Bidding Strategies

NuSpark

Optimizing campaigns to reach your ROI goals is an ongoing process, as your Google AdWords consultant should be looking at a variety of variables; some of which I wrote about earlier. Set a daily budget, and AdWords automatically manages your bids to bring you the most clicks possible within your defined budget. The system aims to keep within your overall daily budget and max CPC over time, reducing the chance for significant overspending.

5 Tips on How to Create a Profitable Google Ads Campaign

Lake One

Understand ROI and ROAS. The name of the game in Google Ads is ROI (Return on Investment) and ROAS (Return on Ad Spend). ROI = Revenue-Cost / Cost of Ads. You must know your profit margins to calculate your true ROI. ROAS = Total Revenue / Cost of Ads.

ROAS 56

5 Tips on How to Create a Profitable Google Ads Campaign

Lake One

Understand ROI and ROAS. The name of the game in Google Ads is ROI (Return on Investment) and ROAS (Return on Ad Spend). ROI = Revenue-Cost / Cost of Ads. You must know your profit margins to calculate your true ROI. ROAS = Total Revenue / Cost of Ads.

ROAS 52

How Custom Omnichannel Marketing Analytics Can Make or Break a Campaign

Digilant

Omnichannel marketing analytics consolidates and organizes marketing data into a single view, so you can more easily understand marketing performance, improve your time-to-insight, and apply insights to improve marketing return-on-investment (ROI).

ROAS 65

4 Tactics to Measure B2B Advertising Effectiveness

KoMarketing Associates

Measuring ROI from paid marketing for B2B is a critical problem a lot of marketers are trying to tackle. ROI is measured along a cycle that could span weeks or months depending on your industry and business model. This post will provide some strategic tactics marketers can use to better measure B2B advertising effectiveness, and provide a list of KPIs expert marketers are measuring to help them hit their ROAS goals. Determine ROI and Report Regularly.

2020 Planning: The Role Journey Attribution Plays and How Important It Is to Get It Right

Martech Advisor

Today, marketing leaders can far more accurately predict ROI and ROAS in their 2020 planning through data science. Being able to understand the true credit to key touchpoints along the journey—and knowing when and how various marketing channels contribute to those conversion events—absolutely helps inform marketing strategies and, in turn, budget allocations for 2020.

ROAS 45

Adjusting Paid Campaigns During a Recession

Moz

However, all businesses should re-evaluate their planned budgets for paid search and other paid digital campaigns for the next 12 to 24 months. Do these new budgets and targets allow you to meet your overall sales goals?

ROAS 74

Google Ads: The Definitive Guide (2018 Update)

SendX

Thanks to the high ad prices, and the fast evolving competition with huge budgets. But they tend to confuse people who don’t know what they’re doing, and take them to a place where they spend loads of money without seeing an ROI resulting in them rage-quitting Google. Pick a Budget: Just choose a number to get started with. Don’t worry about calculating the ad budget here. You can always change this budget later. Target ROAS: ROAS = Return on Ad Spend.

Ads 163

5 Facebook Ads Trends You Can’t Ignore in 2020

Single Grain

Not all of the tools are there yet, but they are worth testing to see if they improve your ROI. Here are some of the automation tools that are currently available for advertisers: Campaign Budget Optimization (CBO) : With CBO, you set your budget at the campaign level, rather than the ad set level, and then Facebook uses that along with your bid strategy (lowest cost per action (CPA) or highest return on ad spend (ROAS)) to maximize your spend.

Ads 76

The ‘3 R’s of PPC’ — AKA The Last PPC Audit Guide You’ll Ever Need

DAGMAR Marketing

In this guide, I’ll share how you can use this approach to tame the wild paid search beast and give you specific to-dos for an audit process that will result in better performance from your PPC budget. You have a lot of options in search platforms to control the delivery of your ads to your prospects which include, but are not limited to: Settings Targeting Ad Scheduling Ad Budget Ad position and bid prices Audiences & Lists Campaign types Automation.

PPC 65

The After-Facebook Era: How Quip Diversifies Channels and Scales Growth

Liveintent

Quip is always measuring ROAS. ” During a test, Quip won’t just measure engagement with ads or native ROI. “Our approach has always been to preserve part of our budget and test new channels and messaging,” Pittson said. Ad costs on Facebook are skyrocketing, and marketers are (understandably) getting antsy. According to AdStage, Facebook CPMs have grown 90% year over year.

Let’s Tackle Your Biggest Paid Search Challenges Head-On

QuanticMind

Join QuanticMind for a live demo that will show you how to use new technology to optimize your campaigns down to the keyword level, fully utilize Enhanced Campaign modifiers, generate reports in seconds and maximize your ROI, ROAS and profits. What’s holding back my campaigns – is it my keywords, my spend/budget, my location or some other set of modifiers?

CPL 40

9 Tools for Creating Effective Facebook Video Ads that Convert

Single Grain

As a result, your ROI will be higher. You will be able to see which ads got you the highest CTR (click-through rate), ROAS (return on ad spend), and purchases: You can filter the data based on location, gender, placement, device, KPI, etc.,

Ads 97

Automating PPC with the New Google Ads

QuanticMind

Basic parameters that aren’t frequently changed, such as budget, language and target location, will still be set manually in Smart Campaigns. The automation works to achieve the best results possible given the set budget and desired goals. In addition to location, language, budget and target cost per result, which are all required, marketers are also asked if they would like to provide ad text, images, videos or HTML5 assets to help the platform generate relevant materials.

PPC 40

Collaboration: The Key to the ‘Cookie Conundrum’

Martech Advisor

At the end of the day, what advertisers care about most is the value they get from a platform -- which is ultimately measured by campaign ROI. They will continue to shift their budgets based on where they get the best return on ad spend (ROAS)—at scale.

ROAS 43

4 common COVID business scenarios and how to manage them to prepare for recovery

Ledger Bennett

You may have already seen the client all hands our media and strategy team ran on the subject of ‘Maintaining Revenue Performance with Reduced Media Budgets’ We previously wrote a summary blog on the back of this, providing a media performance snapshot and some high level advice based on media data we’ve gathered on activities and actions to consider when preparing for the second half of 2020. Faced with marketing budget cuts, what should you do?

ROAS 43

7 Tips on Managing Feedback From Someone Outside of Your Project

ClearVoice

Because if everyone’s working in small clusters, streamlining and pivoting, thinking scrappy and on a greatly diminished budget, why would there not be room for one more team? That way the CEO can decide when to end the “consulting contract” … or allot budget to one of the ideas.

ROAS 52

12 Considerations For Choosing A B2B Digital Agency in 2019

Ledger Bennett

With so many choices in the market and your business success weighing on your shoulders, how do you select a B2B digital agency in 2019 that will provide the best ROI? If you want to drill down to return-on-ad-spend (ROAS) and see how many of your platform conversions become MQLs, SALs, or Opportunities for your sales team to work, it’s VITAL to engage an agency with a full funnel reporting example. The more budget you grant them, the better resourced the account can become.

12 Considerations For Choosing A B2B Marketing Agency in 2019

Ledger Bennett

With so many choices in the market and your business success weighing on your shoulders, how do you select a B2B digital agency in 2019 that will provide the best ROI? If you want to drill down to return-on-ad-spend (ROAS) and see how many of your platform conversions become MQLs, SALs, or Opportunities for your sales team to work, it’s VITAL to engage an agency with a full funnel reporting example. The more budget you grant them, the better resourced the account can become.

How to Select a B2B Digital Agency in 2019

Ledger Bennett

With so many choices in the market and your business success weighing on your shoulders, how do you select a B2B digital agency in 2019 that will provide the best ROI? If you want to drill down to return-on-ad-spend (ROAS) and see how many of your platform conversions become MQLs, SALs, or Opportunities for your sales team to work, it’s VITAL to engage an agency with a full funnel reporting example. The more budget you grant them, the better resourced the account can become.

How to Turn Mounds of Data into Usable, Meaningful Insights (2021 Guide)

Convert

You already know this audience is drawn to you; thus a high ROAS (Return on ad spend) wouldn’t be too surprising. Apart from these four, other challenges with transforming data to actionable outcomes include: Inaccessibility of data Poor quality of data, and The pressure to deliver ROI.

ROAS 52

QuanticMind Offers Search Marketers Powerful New Automated Bidding Capabilities

QuanticMind

By implementing significant upgrades to our foundational infrastructure, we’ve unlocked ways to automate highly valuable audience bid adjustments in Google Ads , optimize Bing Shopping campaigns using proprietary data science techniques, and forecast budget and revenue for key Search programs. These new features are together designed to afford our customers more outlets to optimize their SEM programs and ultimately drive more revenue and improve ROI. “We’ve

ROAS 40

The D2C Brand Wars Have Begun And Mobile In-App Ads Are Playing A Major Role

Martech Advisor

But now that the D2C space is approaching saturation, customer acquisition costs are rising and marketing budgets aren’t generating the same ROI. Playables translate into measurable ROAS while increasing brand visibility. As more D2C brands flood the market, CACs soar ever higher across traditional marketing channels.

How to Use Audience Bid Modifiers to Drive PPC Performance at Scale

QuanticMind

All bid adjustments are valuable to advertisers to improve targeting, performance, and ROI from Google Ads. Advertisers who take full advantage of these performance opportunities will find that audience bid modifiers can: Drive more conversions Increase campaign efficiency Increase Return On Ad Spend (ROAS) Free up budget to pursue new growth opportunities. Smart Bidding strategies include Target CPA, Target ROAS, Maximize Conversions, and Enhanced CPC.

PPC 56

PPC FAQs: Our Most Commonly Received PPC Questions

EMagine B2B Blog

Thanks to the speed to market, performance data and budget control that PPC advertising offers, it is a high-value method of presenting your products and services to the right audience at the right time. For example, thanks to the speed to market and budget control that PPC offers, it’s a great way to easily test how people engage with your ads, products, and services in a new geographic market to aid in market research. All in all, that is a solid ROI.

PPC 51

Why Predictive Advertising is the Future of Digital Marketing

QuanticMind

Optimizing bids to maximize return on ad spend (ROAS). On the other hand, businesses that focus on minimizing wasted ad spend get the double benefit of being able to channel their saved budget into other marketing initiatives. Predictive advertising can help with this by executing nuanced targeting and bid adjustments in real time to drive more ROI. Budget reallocation opportunities. Predictive advertising helps make sure each dollar of your budget is well spent.

5 Mistakes to Watch Out When Measuring App Campaigns

Outbrain

If ensuring accurate campaign success and limiting wasted budgets through effective anti-fraud protection is not already high on your to-do list, it should be. Not Measuring True ROAS. According to a data study by Forrester, however, a stunning 67% of app marketers do not, or simply cannot, measure the (true) ROI/ROAS of their marketing efforts, often because of a perceived lack of data.

ROAS 29