How To Measure Paid Media ROI (ROAS)
AUGUST 22, 2016
When management asks you why they are investing the amount of budget they are currently investing in paid media, you need to be able to point to data and show them how far their investment is going. But if and when things inevitably get rocky, those top-of-the-funnel metrics will likely not be enough to keep your paid media budget out of scrutiny. Before we cover how to measure paid media ROI (or return on ad spend - ROAS), we’ll first discuss some other key paid media metrics.