Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Quick Takeaways: Although revenue and general spending shrunk, B2B marketing budgets more or less remained intact. Some Good News: B2B Marketing Budgets Appear Unscathed.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Sprout Social

MARCH 5, 2024

I interviewed Dan Levey, Social Media Manager and Team Lead at Nelnet, to learn how his “small and scrappy team” balances their limited resources across a wide range of business lines. He explained the relationship building and resource prioritization required to manage multiple accounts effectively.

Resources 103

Resources Enterprise Management Work Management Marketing Management 103

Martech

NOVEMBER 21, 2023

But here are a few secrets that savvy marketing leaders should know to help deliver exceptional results despite resource constraints. Avoid death by a thousand budget cuts. And yes, data is your guiding light, especially when resources are scarce. Start looking for entire programs, efforts or activities that could be eliminated.

Allocation 114

Allocation Resources Work Management Marketing Management 114

KoMarketing Associates

APRIL 20, 2021

The CMO Council recently published its “Scaling the Value of the CMO” report, and statistics found that the majority of marketers (86%) believe that a lack of resources and capabilities impairs the overall performance of their team. In terms of deficiencies, 44% named customer journey, acquisition and conversion.

Resources 281

Resources CMO Statistics Acquisitions 281

Zoominfo

APRIL 7, 2020

Human Resources controls a growing piece of the budget. Workplace services. Compensation. Recruitment. New employee orientation. But how do you break in? A sales leader asks an HR chief some pointed questions about the buying process. Read on to see what keeps HR leaders up at night – and what they want sales to know.

Resources 218

Resources Buy Service Process 218

Salesforce Marketing Cloud

JANUARY 12, 2024

Many small and medium businesses (SMBs) are very familiar with operating with reduced staff and tightened budgets. SMB leaders are experts at making the most of limited resources to draw in customers. Limited resources don’t have to mean scrapping plans — it’s all about adapting.

Budget Programs 105

Budget Programs Small Business Marketing Work Management Marketing Budget 105

KoMarketing Associates

DECEMBER 5, 2017

We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget? We will see a shift toward even stronger account-based strategies across a multitude of functional groups, significantly impacting budgets. .

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Martech

APRIL 25, 2024

In the face of economic headwinds, some small-to-medium businesses are devoting increased resources to their marketing efforts. A report from Constant Contact, “Small Business Now,” finds 39% of SMBs increasing their marketing budget while 44% are increasing time spent on marketing.

Marketing Management 55

Marketing Management Marketing Budget Budget Programs Marketing & Strategy 55

Webbiquity

JUNE 8, 2021

Developing a concise, productive, balanced marketing budget usually always involves allocating limited funding—especially if that budget is for a startup or small business. Every department head in the company needs part of the overall budget (and most want more) for their specific team’s operations. 1: Branding.

Small Business Marketing 136

Small Business Marketing Budget Programs Marketing Budget Marketing Budget Creation 136

Martech

SEPTEMBER 15, 2023

Offer actionable value in your material, and buyers will see you as a resource that boosts their returns on investments. Live (or die) by ROI to design a new budget. Also, don’t forget to take advantage of your team as a content creation resource. The post Why tight budgets mean maximizing content appeared first on MarTech.

Terms and Conditions 124

Terms and Conditions Content Paid Search Agency Marketing Agencies 1 124

Marketing Insider Group

JANUARY 21, 2020

Budgeting is never a fun process. However, it’s necessary to budget for your content marketing program, so that you’ll know exactly what funds and resources you’ll be working with in the new year. And you don’t have to start from scratch, as we’ll be sharing how to budget for your content marketing in 2020.

Budget Programs 290

Budget Programs Paid Search Agency Content Marketing Planning 290

Biznology

NOVEMBER 4, 2020

It use to be that businesses could set their video budget by committing to a fixed number of productions with a cost estimate for each. In the event of a budget cut, productions could be canceled. Budget for the opportunity. The post New Video Content on a Budget appeared first on Biznology.

Budget Programs 151

Budget Programs Video Marketing Content B2B Sales 151

DealSignal

OCTOBER 18, 2020

With the budget and resources pressures caused by the pandemic, having enriched data can prevent you from spinning your wheels on tactics and prospects that won’t gain any traction. Work smarter with enriched data With limited budget and resources, you need every tool you can to maintain a lean, effective operation.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Budget Programs Resources 98

DivvyHQ

APRIL 18, 2022

When it comes to managing resources (people, their time, and budgets), many companies turn to a dedicated marketing resource management platform. Ideally, there'd be one platform that manages all aspects of marketing, but for most companies, there's a "martech stack" (several tools) that each governs certain areas.

Resource Management 94

Resource Management Digital Asset Management Work Management Resources 94

Marketing Insider Group

APRIL 23, 2018

The power of content marketing to achieve marketing goals can become a sort of catch-22 for small to mid-sized businesses, startups, and any organization that doesn’t boast a six-figure content budget. The post How to Create More Effective Content When Resources Are Thin appeared first on Marketing Insider Group.

Resources 271

Resources Effectiveness Startups Content 271

Heinz Marketing

JANUARY 25, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing 2023 is already hitting companies pretty hard – specifically bringing several challenges for B2B marketers, one of which is budget cuts. However, there are several strategies that B2B marketers can use to work around budget cuts and continue to achieve their goals.

Marketing Budget 107

Marketing Budget B2B Thought Leadership Top of Funnel Allocation 107

Biznology

OCTOBER 20, 2020

Organizations that embark on digital transformations quickly realize their scarcest resource becomes the software engineers who built the organization’s offerings. One effective way to allocate resources is to take a three-pronged approach: Focus your own engineers on developing market differentiating features and capabilities.

Allocation 104

Allocation Digital Transformation Resources Budget Programs 104

Sprout Social

NOVEMBER 25, 2020

In this resource, you’ll find all our essential guides to paid social advertising. Now that you know how to get started with paid social, learn tips for refining your campaigns’ approach and making budgets more efficient. It’s extremely easy to waste budgets and burn through ad spend if you’re not prepared.

Social Media 142

Social Media Resources Advertisements Advertising 142

SmartBug Media

OCTOBER 2, 2023

As the year draws to a close, marketers face a crucial task: allocating their remaining marketing budget to drive the best return on investment (ROI). In this article, I'll walk you through a strategic approach to allocating (or reallocating) your year-end marketing budget effectively. What’s working well? What could be going better?

Allocation 64

Allocation Marketing Budget Marketing Budget Creation Cost per Acquisition 64

KoMarketing Associates

DECEMBER 24, 2019

Marketers often need a healthy budget to achieve their top objectives, but new research suggests that 2020 may come with less resources than in previous years. Gartner recently published “The Annual CMO Spend Survey 2019-2020” report, and statistics showed that marketing budgets accounted for an average of 10.5%

Marketing Budget 159

Marketing Budget Marketing Report CMO Gartner 159

Zoominfo

MAY 5, 2019

More than 86% of businesses surveyed in 2016 indicate that they plan to increase their upcoming email marketing budgets ( source )—and you should too. Before you can determine how much budget to allocate to email marketing, it’s important to establish your goals and priorities. How will you expand your reach?

Marketing Budget 231

Marketing Budget Budget Programs Marketing Budget Creation Email Marketing 231

Martech

MAY 10, 2023

You’re expected to achieve aggressive targets in an unrealistic timeframe on a limited budget with a small and often inexperienced team overwhelmed with demands. These include hiring freezes, budget cuts, unrealistic targets, reduced awareness and increased price sensitivity, to name a few.

Marketing Budget 110

Marketing Budget Work Management Paid Search Agency Marketing Management 110

Marketri

NOVEMBER 21, 2023

When it comes to planning your marketing budget, the process can be daunting. Unfortunately, this leads many companies to fall back on reusing an old budget. To maximize the impact of your marketing dollars, you must leverage a strategic approach to budgeting. But this is a big misstep. Start by delving into your data.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Allocation Planning 62

ClearVoice

JANUARY 8, 2024

For many companies, it’s the perfect time to start planning out content budgets — and for good reason. One, a content budget lets you allocate resources more efficiently. Second, a content marketing budget ensures your content efforts are structured, strategic, and purposeful. But what comprises a content budget?

Budget Programs 52

Budget Programs Paid Content Allocation Marketing Budget Creation 52

DealSignal

OCTOBER 18, 2022

With the budget and resources pressures caused by the pandemic, having enriched data can prevent you from spinning your wheels on tactics and prospects that won’t gain any traction. With limited budget and resources, you need every tool you can to maintain a lean, effective operation. Work smarter with enriched data.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Resources 52

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. In fact, in 2023, 71% of CMOs indicated that they did not possess an adequate budget to implement their strategies fully.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

The Marketing Blender

OCTOBER 21, 2022

Resources. . 5 marketing budget allocation best practices. That said, there are some general principles you can follow when allocating your marketing budget to ensure you’re getting the most bang for your buck. . Once you know what your objectives are, you can start to allocate your budget accordingly. .

Allocation 98

Allocation Marketing Budget Marketing Budget Creation Budget Programs 98

Martech

SEPTEMBER 2, 2021

Marketing budgets as a percentage of revenue fell in 20201 to “their lowest level in recent history,” analyst firm Gartner reported in The State of Marketing Budgets 2021. Budgets were almost cut in half, falling from 11% in 2020 to 6.4% The post Gartner: Marketing budgets slashed in 2021 appeared first on MarTech.

Gartner 124

Gartner Marketing Budget Budget Programs Allocation 124

Hinge Marketing

JUNE 7, 2021

This is why for the 5th time, the Association for Accounting Marketing (AAM) joined forces with the Hinge Research Institute to conduct the industry’s most comprehensive study on CPA marketing budgets. Download the Executive Summary of the 2021/22 AAM Marketing Budget Benchmark Study here for free! We can learn from both.

Cost per Acquisition 117

Cost per Acquisition CPA Marketing Budget Marketing Budget Creation 117

Martech

MARCH 20, 2023

Slightly more than half (53%) of CFOs expect to increase their marketing budgets by at least 3% this year, according to a Gartner survey of 300 top financial executives. Some 21% are planning on level funding, while 25% predict they will cut the marketing budget by at least 3%. Marketing in the middle. Get MarTech! In your inbox.

Marketing Budget Creation 96

Marketing Budget Creation Planning Gartner Enterprise Management 96

Zoominfo

APRIL 7, 2020

Human Resources controls a growing piece of the budget. Free Trial One Major HR Pain Point: Data Security Data security, vendor trust, and system reliability The human resource department deals in data, so data security is top of mind. “I Workplace services. Compensation. Recruitment. New employee orientation.

Resources 130

Resources Peer-to-peer Vendors Mobile Marketing 130

Vidyard

SEPTEMBER 23, 2021

What’s your team’s budget and skill level? What’s Your Video Production Budget, Skill, and Team Size? Put Your Video Production Equipment to Work What’s Your Video Production Budget, Skill, and Team Size? Or if you have the skill and budget, go for a professional camera rig. Example Video Production Teams 2.

Budget Programs 174

Budget Programs Work Management Marketing Management Software 174

Hinge Marketing

JANUARY 26, 2023

From following innovation in marketing technology to supporting their firm’s recruiting campaigns, the list of ways they need to manage their marketing budget increases in complexity every year. Spoiler alert: the research suggests you should NOT cut your marketing budget this year. First, let’s comment on the industry-wide pullback.

Marketing Budget Creation 92

Marketing Budget Creation Marketing Budget Budget Programs Peer-to-peer 92

Engagio

NOVEMBER 16, 2023

During these uncertain times, putting your limited marketing budget to the best use to stimulate revenue growth and form better relationships with your best customers becomes even more important. Making the case for ABM (or ABX as we call it at Demandbase) Why budget for ABM? Taking an account-based approach has many benefits.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

The Marketing Blender

OCTOBER 1, 2022

Resources. . Your guide to building a marketing budget template. Looking to create a new marketing budget template for your business? Although a marketing budget template can take some time and thought to build, it’s not as difficult as you may think it is. What should you know before building your marketing budget?

Marketing Budget 98

Marketing Budget Marketing Budget Creation Budget Programs Template 98

DealSignal

OCTOBER 18, 2020

With the budget and resources pressures caused by the pandemic, having enriched data can prevent you from spinning your wheels on tactics and prospects that won’t gain any traction. With limited budget and resources, you need every tool you can to maintain a lean, effective operation. Work smarter with enriched data.

Marketing Budget 59

Marketing Budget Marketing Budget Creation Budget Programs Resources 59