KoMarketing Associates

MARCH 13, 2019

As B2B marketers look into new tactics to reel in prospects and customers, new research suggests that they are expanding their marketing budgets accordingly. The CMO Survey conducted in February 2019 recently discovered that the budgets of B2B product marketers are expected to increase 8.5 percent within the same period.

Customer Surveys 163

Customer Surveys B2B Marketing B2B Marketing Budget 163

KoMarketing Associates

SEPTEMBER 4, 2018

As marketers continue to implement new tactics into their strategies, new research suggests that social media is playing a more prominent role. percent of marketing budgets was going toward social media. percent of marketing budgets was going toward social media. percent of marketing budgets is being spent on this tactic.

Marketing Budget 122

Marketing Budget Social Media CMO Customer Surveys 122

KoMarketing Associates

OCTOBER 8, 2019

As marketers look ahead to 2020, new research suggests that they will have large budgets at their disposal to achieve their top objectives. Marketing budgets as a percentage of firm revenues has risen as a result. As of this year, marketing currently accounts for 12% of firms’ overall budgets. of marketing firm revenues.

Customer Surveys 121

Customer Surveys CMO Custom Publishing Statistics 121

Webbiquity

FEBRUARY 22, 2022

Budget isn’t the most important factor (unlike the B2C world). The full 39-page report is well worth downloading, but here are seven key insights and takeaways from the research for B2B marketers. For B2B marketers, the takeaways are 1) do your research up front, and 2) have a discussion. Do Your Homework.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

KoMarketing Associates

MAY 1, 2019

As marketers’ budgets fluctuate with changing demands, new research suggests that they are focused more on lead generation, as well as sales and marketing alignment to achieve their primary goals. At least 16 percent claimed that it will rise by more than 30 percent. Sales and Marketing Continue to Close the Gap.

Customer Surveys 150

Customer Surveys Demand DemandBase Demand Generation 150

KoMarketing Associates

DECEMBER 14, 2017

Marketers already have top objectives in mind for 2018, and research shows that they are invested in creating digital marketing plans to achieve their goals. In the coming year, nearly all respondents (93 percent) claimed their budget will increase for their digital marketing initiatives in 2018.

Marketing Budget Creation 160

Marketing Budget Creation Customer Surveys Planning User-Generated Content 160

Contently

OCTOBER 18, 2022

Customer research can surprise you. Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. 5 types of customer research. The takeaway?

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Webbiquity

AUGUST 6, 2020

Those are among the findings in the 2020 State of B2B Influencer Marketing Research Report , just published by the team at TopRank Marketing. Among other key findings from the report: An astounding 90% of B2B marketers expect their influencer marketing budgets to hold steady or increase in the coming year.

Research 243

Research B2B Marketing B2B Budget Programs 243

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. Those who don’t risk misallocating marketing budgets by focusing on the wrong tactics. ” User reviews, SEO, and personalized communications are also productive areas for increasing marketing budget allocations.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

KoMarketing Associates

FEBRUARY 16, 2017

As B2B marketers realize the importance of their organization’s brand, they are investing more of their budget in branding initiatives. The B2B Brand Strategy” white paper from Spencer Brenneman recently showcased survey results of 150 B2B marketing executives to learn more about their brand strategies.

Customer Surveys 120

Customer Surveys B2B Marketing Brand Identity Branding 120

Walker Sands

NOVEMBER 28, 2023

But most of the time, it’s budget. Investing in market research sounds expensive and long term, and your expansion needs are immediate. Here are three signs your B2B company might be ready to invest in better market research to optimize your current and future growth efforts. It doesn’t have to be that way.

Research 52

Research Marketing Budget Paid Search Agency Marketing & Strategy 52

KoMarketing Associates

APRIL 19, 2023

Although marketers have shifted their focus to initiatives, such as the customer experience and customer relationship management (CRM), new research suggests that they will invest less in these areas in the coming months. This comes as marketing budgets as a percent of company budgets fall to 12.3%, on average, from 11.8%

Budget Programs 223

Budget Programs Marketing Report Spending Marketing Management 223

Content Marketing Institute

OCTOBER 13, 2021

That’s the refrain that echoes through our survey of marketers in the newly released B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022. Continue reading → The post B2B Brands Better Appreciate Power of Content Marketing in 2022 [New Research] appeared first on Content Marketing Institute.

Research 141

Research B2B Marketing Content Marketing Brand Identity 141

ClearVoice

DECEMBER 15, 2021

Digital Content Marketing Studies and Research. More than one-third of marketers plan to increase email marketing budgets in 2022. In addition to increasing their overall email marketing budgets, almost a third of marketers surveyed say they expect to hire more email personnel in 2022. smm Click To Tweet.

Marketing Report 98

Marketing Report Advertising Agencies Studies Research 98

KoMarketing Associates

JANUARY 2, 2019

When it comes to developing a cohesive, effective digital strategy, new research suggests that marketers who come from larger companies may have an easier time doing so. Larger companies lead the way with driving digital transformation, likely as a result of budgets that allow them to do so,” wrote the authors of the eBook.

Marketing Budget 158

Marketing Budget Paid Search Agency Research Marketing & Strategy 158

KoMarketing Associates

MAY 10, 2022

Even though marketers are expected to deliver on a number of objectives across their organization, new research suggests that many still lack control over their own strategy and budget. The majority of respondents (52%) stated that their budget is not tied to their strategy. of the overall budget. within the next year.

Marketing Report 252

Marketing Report Marketing Budget Marketing & Strategy Marketing Strategy 252

B2B Marketing Directions

AUGUST 13, 2023

Source: LinkedIn and Ipsos (This month's Research Round-Up discusses some of the significant findings from a recent global survey of B2B business and marketing leaders conducted by LinkedIn and Ipsos.) This spring, LinkedIn and Ipsos conducted a significant survey of B2B business and marketing leaders located around the world.

Customer Surveys 52

Customer Surveys Linkedin Research B2B Marketing 52

KoMarketing Associates

DECEMBER 13, 2022

Although marketers specializing in app development and deployment have aggressive key performance indicators (KPIs), new research suggests they are facing tighter budgets. Most respondents (37%) stated that they are working with a smaller budget than last year, and only 33% claimed that they are reaching their KPIs.

Marketing Budget Creation 191

Marketing Budget Creation Statistics Marketing Budget Marketing & Strategy 191

KoMarketing Associates

MAY 17, 2022

As B2B marketers expand their list of goals, new research indicates that they are seeing their budgets increase to help them achieve these key objectives. Additionally, the majority (68%) claim that they have seen their budget increase between 2021 and 2022, while 16% say that it has at least stayed the same. over the next year.

B2B Marketing 261

B2B Marketing B2B CMO Statistics 261

KoMarketing Associates

NOVEMBER 22, 2022

As marketers look to improve upon the return-on-investment (ROI) of their various tactics, new research suggests that many are taking a more agile approach to budgeting. Kantar and Google recently partnered to conduct a survey to determine how marketers are budgeting for various channels to achieve their top objectives.

Marketing Report 225

Marketing Report Allocation Marketing Budget Creation Leads 225

KoMarketing Associates

OCTOBER 26, 2022

As marketers continue to explore the benefits of account-based marketing (ABM), new research indicates that they are beginning to see its positive effects on their bottom line. However, most marketers (31%) said that only between 11% and 49% of their marketing budget is dedicated to ABM. B2B Marketers Continue to Struggle with ABM.

Account Based Marketing 216

Account Based Marketing ABM Generation Tactics 216

KoMarketing Associates

JUNE 26, 2018

New data suggests that more marketers are now conducting their own original research, but what are the key benefits of doing so? Nearly half of the respondents (47 percent) claimed that they had created and published original research over the past 12 months. Marketers Remain Dedicated to Original Video Content.

Research 150

Research Digital Marketing Funnels Funnel Advertising Mobile Advertising 150

KoMarketing Associates

JUNE 23, 2022

Now, new research indicates that marketers are prepared to start investing in these areas to connect with customers and prospects. With this in mind, the majority of marketers (38%) claim that they anticipate spending between 25% and 50% if their budget on their metaverse, AR, and VR social strategy within the next two years.

Marketing Report 246

Marketing Report Buzz Marketing & Strategy Statistics 246

KoMarketing Associates

MARCH 15, 2023

As B2B marketers look for more efficient ways to engage prospects, new research suggests that content marketing is growing in importance to them. However, previous research indicates that they have continued to find new avenues of success with content in general.

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

Modern B2B

SEPTEMBER 28, 2023

Quantitative research: Unveiling insights from numbers Quantitative research involves the collection and analysis of numerical data. Surveys, social media monitoring, and data analytics are the most common methods used in quantitative research. If you need to identify patterns, quantitative research is appropriate.

Research 52

Research B2B Marketing B2B Thought Leadership B2B 52

KoMarketing Associates

DECEMBER 6, 2022

As CMOs begin to reflect on 2022 to identify potential challenges in 2023, new research indicates that there are several issues at the top of their minds, including return-on-investment (ROI). Rising Marketing Challenges Associated with Personalization.

Budget Programs 248

Budget Programs Statistics Custom Publishing Customer Surveys 248

B2B Marketing Directions

FEBRUARY 11, 2023

So, it seems appropriate that this month's Research Round-Up features two recent surveys that explore the state of AI in marketing.) So, it seems appropriate that this month's Research Round-Up features two recent surveys that explore the state of AI in marketing.) And another 33% said it is somewhat important.

Marketing AI 59

Marketing AI Research Planning Paid Search Agency 59

KoMarketing Associates

APRIL 5, 2023

As marketers look for ways to leverage content and bolster their return-on-investment (ROI), new research suggests that creating a documented strategy and allocating more budget toward this initiative can help. Investment in content marketing also appears to be paying off for those who are seeing success, according to the report.

Allocation 198

Allocation Marketing Budget Marketing & Strategy Marketing Strategy 198

Content Standard

DECEMBER 6, 2023

The answer is market research. The Power of a Research-Informed Content Strategy One of my favorite examples of the importance of leveraging market research comes from a decision support SaaS client who had been struggling for years to gain ground against larger competitors. The problem was that no one knew who they were.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

KoMarketing Associates

MARCH 29, 2022

Many marketers are feeling the pressure of working with a tight budget at their organization, but new research indicates that they might find room to spend when it comes to digital initiatives. of the overall budget. In fact, research and development budgets are 7.2% In fact, research and development budgets are 7.2%

Marketing Report 227

Marketing Report Digital Marketing Funnels Marketing Budget CMO 227

KoMarketing Associates

AUGUST 3, 2021

Although marketers have a wide array of channels to choose from, new research indicates that they are increasingly turning to social media to meet their primary objectives. In terms of the channels used in marketing, social media (~80%) leads above all other options among the respondents who were surveyed.

Social Media 296

Social Media Social Marketing Media Marketing Budget 296

KoMarketing Associates

OCTOBER 4, 2022

As marketers discover the benefits of leveraging data to enhance the customer experience, new research indicates that their budgets will increase in this area. As a result, 40% stated that their budget for data-driven marketing is “increasing moderately” for the year ahead. of their marketing budget to analytics.

Budget Programs 221

Budget Programs Statistics CMO Marketing Budget 221

Inbox Insight

AUGUST 30, 2020

How do they plan their budget? Where do they go to research solutions? Our latest research pulls together essential data about the way decision makers reach their outcomes, giving vendors and demand generation managers the inside track. Survey sample. We surveyed large companies with 500+ employees.

Work Management 98

Work Management Marketing Management Research Allocation 98

KoMarketing Associates

JANUARY 11, 2023

However, new research shows that they are still facing numerous challenges ranging from budget limitations to measurement difficulties. However, they are up against several obstacles, including budget challenges (29%) and a lack of resources/personnel (24%). Many Marketers Still in the Early Stages of Leveraging ABM.

Account Based Marketing 216

Account Based Marketing Marketing & Strategy Marketing Strategy Planning 216

KoMarketing Associates

JANUARY 24, 2023

As more B2B marketers begin to see a return-on-investment (ROI) from account-based marketing (ABM), new research suggests that they will be increasing their budget for these initiatives in 2023. Additionally, not everyone is seeing ROI from ABM initiatives just yet.

Account Based Marketing 198

Account Based Marketing Spending B2B Marketing Budget Management 198

KoMarketing Associates

MARCH 15, 2022

While many marketers are still leveraging email to drive leads, new research indicates that they are also finding success utilizing webinars to connect with customers. As marketers continue to use email to grow their customer base, previous research has suggested that it remains one of their most effective channels.

Webinar Metrics 249

Webinar Metrics Allocation Top of Funnel Leads 249

Inbox Insight

JULY 28, 2020

Research is a big part of the technology buying process and our data sheds the light on IT decision making practices as well as the link between content consumption and intent to buy. Our latest survey taps into the Insights for Professionals (IFP) network of IT decision makers for insights into what makes IT buyers tick.

Enterprise Management 85

Enterprise Management Work Management Research Marketing Management 85