5 Marketing Trends That Should Influence Your 2018 Budget

Content Standard

As new marketing trends emerge, savvy leaders are on the hunt for new ways to reach their audience, increase engagement, and drive growth for the entire company. Here’s a look at five such trends that marketers will want to consider in their 2018 marketing budget.

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What Are Experts Prioritizing in 2018 B2B Marketing Budgets?

KoMarketing Associates

We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget? Their answers ranged depending on their industry, but we found that most were interested in attempting new strategies and techniques for the B2B market, like artificial intelligence, paid social media campaigns, and virtual reality, while others wanted to focus budget dollars on tried-and-true tactics that work.

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10 Marketing trends to watch for 2017


As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year. Here are 10 of the marketing trends to watch for 2017. For the same survey last year, the reported success rates were at just 30%.

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Interesting content marketing trends to watch for in 2017


With CopyPress reporting that 84% of digital agencies expect content to become more important in 2017 , now is the time to jump on the bandwagon, if you haven’t already. Proper utilization of these trends will help you compete in 2017 while staying ahead of the curb for ’18.

New Report: Alliance Marketing Trends 2014

Everything Technology Marketing

Our 60,000 member B2B Technology Marketing Community on LinkedIn conducted the 2014 study on alliance marketing to better understand how B2B marketers are adjusting to new alliance marketing challenges, and to identify new trends and best practices.

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New Report: 2011 B2B Content Marketing Trends

Everything Technology Marketing

SlideShare views for the new report " 2011 B2B Content Marketing Trends " are off the charts - looks like we have a topic that is really resonating with B2B marketers. Companies spend an average of 20 percent of their budgets on content marketing.

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Building a B2B Marketing Budget

KEO Marketing

When developing a B2B marketing budget, there are two key perspectives to consider. External factors are vital to keeping updated on new trends and innovations as well as staying abreast of competitors positioning and campaigns. External Budget Considerations. Marketing Budget

5 Content Marketing Trends to Plan Your 2017 Budget

Content Standard

The time to plan your budget for next year is fast approaching, and no one’s budget is unlimited, no one’s time endless. To that end, I spoke with some very knowledgeable people about the top content marketing trends to watch in 2017 that will help you plan your budget.

New Marketing Report: B2B Lead Generation Trends 2013

Everything Technology Marketing

Finally, the new 2013 B2B Lead Generation Report is available! Here are the Top-5 Trends in B2B Lead Generation (for more details download the report ): The number one challenge for B2B marketers: Generating high quality leads.

Considerations for Creating a Digital Marketing Budget

KEO Marketing

These new demands create a challenge for marketers in the B2B space as marketing budgets are often smaller than those of B2C companies. Wirebuzz.com reports that on websites where an explainer video is present, visitors are 4x more likely to watch the video than to read text on the page.

5 Steps to Setting a Marketing Budget

KEO Marketing

There are many benefits of completing marketing plans and budgets early. You can kick off the year with your team by laying out directives and goals for the year, and you will know exactly the marketing budget you have available to start implementing from day one. Marketing Budget

The Art of Developing a Marketing Budget

KEO Marketing

The art of budgeting can be tricky. Companies are often lax about defining a specific marketing budget number and sticking to it, and this makes managing to a number very difficult. Another important consideration when developing a marketing budget that is often overlooked is resources.

Key Video Benchmarks from Demand Metric’s 2016 Report


× Get the Report. Get the Report. That’s why we’re excited to present the 3rd Annual State of Video Marketing Report, the latest Benchmark Report from Demand Metric, sponsored by Vidyard. Over 60% of marketers are increasing their video marketing budgets.

B2B Content Marketing Statistics: 2012 Budgets, Benchmarks and Trends [Research Report]

delicious b2bmarketing

2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. Here is B2B Content Marketing: 2012 Budgets, Benchmarks and Trends. to dedicate more budget to this strategy. for another incredibly useful and relevant report!

11 inspiring case studies of digital transformation


88% of companies report they are undergoing digital transformation (source: Altimeter Group ). In other words, many companies report they are undergoing digital transformation even though most don’t know how to go about it.

14 Key Takeaways from the B2B Content Marketing Report


The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. Here are more than a dozen noteworthy findings from the report. But just 14% of companies without a documented strategy have a dedicated budget for content creation and distribution.

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2017 State of Pipeline Marketing Report: New Data On How B2B Marketers Drive Growth


In the third annual State of Pipeline Marketing Report, we surveyed about 350 B2B and B2C marketers with sales teams to learn how they drive growth at their organizations. We’ve also put together an excellent panel of marketing experts to discuss the data from the report.

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Manufacturing Content Marketing Trends and Challenges

Industrial Marketing Today

For the past four years, I have downloaded and read research reports on Manufacturing Content Marketing in North America published by the Content Marketing Institute (CMI).

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Mid-Year Marketing Budget Check Up—Does Your Spending Match Trends?

Content Standard

As she watches her employees pack their bags for Florida, she knows she has to stick around and report on the current state of their marketing budget. When it comes to budget conversations, the essential question to answer is: “Was this spending justified?”

10 Marketing Reports Everyone Working Online Should Read


It’s no surprise that digital marketing is constantly evolving and adapting to the trends that appeal to our target audiences. Because there is often a lot of content created off the heals of these trends, it can be difficult to get the full scope of what actually works.

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Report: Customers and Marketers Disagree on Effectiveness of Campaign Integration

KoMarketing Associates

Kantar Millward Brown recently published its report titled, “AdReaction: The Art of Integration,” which looked into how marketers navigate various ad formats to deliver integrated campaigns. The “2017 Trends in Personalization” report from Evergage discovered that 96 percent of marketers believe personalization advances customer relationships. About 46 percent had plans to increase their budget for it within 12 months.

Hot Off the Press! B2B Video Trends, Benchmarks and Success Factors


Demand Metrics latest annual report explores how Marketers are using videos. It examines the new approaches, tools, video trends, and applications they are using for their video marketing needs and what kind of results they are getting. What trends do you see in your video content?

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Report: Manufacturing Marketers Find Success with Content Marketing

KoMarketing Associates

To learn more about the manufacturing sector in particular, the Content Marketing Institute teamed up with Marketing Profs and IEEE GlobalSpec to conduct the “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends – North America” report. The “Running on Experience: 2017 Digital Marketing Report” from Adobe discovered that 38 percent of marketers are investing in all areas of digital maturity, such as structure, people, processes, and tools.

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9 Brands That Thrive Without a Traditional Marketing Budget


They’ve built an empire based on their reputation as a company whose technology and automation allows them to analyze trends and consumer feedback to get fashion from the runway to the racks in a matter of days. Today, Kiehl’s runs big-budget marketing campaigns like the rest of us.

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2017 AdWords Industry Benchmark Report: An Agency’s Perspective


In July, we released our third annual AdWords Industry Benchmark Report and had Lucia Rodas-Estrada, SEM Team Manager at DWA , a media agency with a predominant focus in B2B technology, join us for a webinar to discuss them.

B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report

KoMarketing Associates

To address the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities, marketers now have access to the “Trends in Industrial Marketing 2012” report from GlobalSpec.

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6 Content Marketing Trends to Help Plan Your 2016 Budget

Content Standard

As brand marketers, we’re gearing up for our Q4 overviews, where we lay forth our 2016 budgets and plans and hope neither gets torn apart too much. Content strategy has undeniably earned its place in enterprise marketing budgets this year.

3 Tech Trends Shaping the Future of Account-Based Marketing (ABM)

Modern B2B Marketing

The 2017 State of Account-Based Marketing Study by SiriusDecisions validates this trend in ABM results and adoption: 91% of the B2B companies surveyed are realizing higher deal sizes through ABM. ABM as a percentage of overall marketing budget is increasing.

First Video in Business Benchmark Report: How B2B Companies are REALLY Using Video


How many videos are they publishing each month and what trends stand out for different industries and company sizes? Get the Report. 2017 Video in Business Benchmark Report. Get the Report. It’s no secret that marketers are investing more in online video than ever before.

2014 B2B Marketing Trends That Work


As a B2B company, it’s paramount that you stay on top of trends so you know which to adopt and which to nix. This is a standout year for B2B marketing.

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Report: Marketers Seek to Drive Revenue Through Mobile Marketing

KoMarketing Associates

Forrester and AppsFlyer recently conducted the “Mobile Fraud: Marketers’ Massive Hidden Threat” report to gauge the state of mobile advertising among marketers. Budgeting for Mobile Marketing Initiatives. The “Mobile Marketing Trends 2017” report from MobileBridge found that in 2017, the majority of marketers (70 percent) intended to “somewhat” or “significantly” increase their budgets to execute their mobile strategy.

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9 Trends That Will Upset Your Marketing in 2013

Modern Marketing

As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. We showed three trends that shaped marketing in 2012.

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2016 Cross Channel Marketing Trends

Modern Marketing

Top 10 Omni-Channel retail trends for 2016. Each arm has a "mind" of its own; each clamoring for budget based on disparate key performance indicators (KPIs). It's time once again for The Friday Five , our weekly curated roundup of five stories on one topic.

Content Marketing Budget Under Fire? Sell Leadership on the Long-Term Value of Brand Storytelling

Content Standard

In a perfect world, every business grows from one year to the next, and marketing budgets follow suit. Every marketer hopes that their efforts from the previous year will bear the fruits of a slightly larger budget in the year to come. Making the Case to Retain Content Budgets.

The Future of Pipeline Marketing: Trends Marketers Need To Watch For


In an effort to understand where marketers are investing and how they are measuring success, Radius has partnered with Bizible, Heinz Marketing, Reachforce, and Uberflip to launch the “ State of Pipeline Marketing Report 2016 ” (SOPM report). Marketing Budgets are Increasing.

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13 Lucky Takeaways from HubSpot’s 2015 State of Inbound Report

The Forward Observer

Get lucky with HubSpot's State of Inbound Report. For the past seven years, marketing automation software company HubSpot has published findings from its annual survey on marketers' challenges, priorities, tactics and results in its "State of Inbound" report. Want more marketing budget?

73 Experts Reveal B2B Marketing Trends to Leverage in 2017


As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. What trends should B2B marketers be leveraging to break through the noise and create more compelling experiences for their audiences?

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Why CMOs Must Shift the Dialogue from Marketing Budgets to Revenue Targets

Modern Marketing

As part of this continuous evolution, more and more CMOs are shifting away from a conventional marketing budget and are interested in setting, attaining, and measuring revenue targets. Reporting to me is like driving. Budgets typically don’t increase—in fact they decrease.

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Q4 Marketing Budget: 4 Key Areas to Consider

The Point

Even with the recession now officially over , and the economy slowly entering a period of recovery, this year seems to be no exception to the trend. There are few B2B companies who don’t invest some consistent percentage of their quarterly marketing budget in paid search advertising (SEM).

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45 Phenomenal Email and Mobile Marketing Stats


marketers increased their spending on mobile advertising by 50% in 2015 over the previous year, and the share of budget dollars allocated to mobile marketing is projected to triple in the next three years. Mary Meeker’s Internet Trends ). Mary Meeker’s Internet Trends ).

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