B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

With the end of year fast approaching, many organizations are taking a good look at budgets and priorities for the new year. The key takeaway for B2B marketers is that the competition is getting more budget and more advanced in their array of marketing tactics.

Budget 134

5 Content Marketing Trends to Plan Your 2017 Budget

Content Standard

The time to plan your budget for next year is fast approaching, and no one’s budget is unlimited, no one’s time endless. To that end, I spoke with some very knowledgeable people about the top content marketing trends to watch in 2017 that will help you plan your budget.

Trending Sources

10 Marketing trends to watch for 2017

Biznology

As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year. Here are 10 of the marketing trends to watch for 2017. For the same survey last year, the reported success rates were at just 30%.

B2B Content Marketing Statistics: 2012 Budgets, Benchmarks and Trends [Research Report]

delicious b2bmarketing

2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. Here is B2B Content Marketing: 2012 Budgets, Benchmarks and Trends. to dedicate more budget to this strategy. for another incredibly useful and relevant report!

New Report: 2011 B2B Content Marketing Trends

Everything Technology Marketing

SlideShare views for the new report " 2011 B2B Content Marketing Trends " are off the charts - looks like we have a topic that is really resonating with B2B marketers. Companies spend an average of 20 percent of their budgets on content marketing.

4 Marketing Attribution Trends For 2018

bizible

Combined they bring a diverse set of skills and experiences that make their podcast relevant to digital marketers who want to stay up to date on the latest trends. This makes reporting complete and transparent, and creates a better experience for the prospect.

Mid-Year Marketing Budget Check Up—Does Your Spending Match Trends?

Content Standard

As she watches her employees pack their bags for Florida, she knows she has to stick around and report on the current state of their marketing budget. When it comes to budget conversations, the essential question to answer is: “Was this spending justified?”

10 Marketing Reports Everyone Working Online Should Read

ScribbleLive

It’s no surprise that digital marketing is constantly evolving and adapting to the trends that appeal to our target audiences. Because there is often a lot of content created off the heals of these trends, it can be difficult to get the full scope of what actually works.

Report 112

11 inspiring case studies of digital transformation

Biznology

88% of companies report they are undergoing digital transformation (source: Altimeter Group ). In other words, many companies report they are undergoing digital transformation even though most don’t know how to go about it.

B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report

KoMarketing Associates

To address the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities, marketers now have access to the “Trends in Industrial Marketing 2012” report from GlobalSpec.

9 Trends That Will Upset Your Marketing in 2013

Modern Marketing

As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. We showed three trends that shaped marketing in 2012.

Trends 124

9 Brands That Thrive Without a Traditional Marketing Budget

Hubspot

They’ve built an empire based on their reputation as a company whose technology and automation allows them to analyze trends and consumer feedback to get fashion from the runway to the racks in a matter of days. Today, Kiehl’s runs big-budget marketing campaigns like the rest of us.

2017 State of Pipeline Marketing Report: New Data On How B2B Marketers Drive Growth

bizible

In the third annual State of Pipeline Marketing Report, we surveyed about 350 B2B and B2C marketers with sales teams to learn how they drive growth at their organizations. We’ve also put together an excellent panel of marketing experts to discuss the data from the report.

2014 B2B Marketing Trends That Work

ViewPoint

As a B2B company, it’s paramount that you stay on top of trends so you know which to adopt and which to nix. This is a standout year for B2B marketing.

Trends 112

50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year

KoMarketing Associates

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. It is also important for B2B marketers to evaluate new and emerging trends, as well as shifts in the competitive landscape, to help determine where to set budgets and forecasts moving forward.

Considerations for Creating a Digital Marketing Budget

KEO Marketing

These new demands create a challenge for marketers in the B2B space as marketing budgets are often smaller than those of B2C companies. Wirebuzz.com reports that on websites where an explainer video is present, visitors are 4x more likely to watch the video than to read text on the page.

Why CMOs Must Shift the Dialogue from Marketing Budgets to Revenue Targets

Modern Marketing

As part of this continuous evolution, more and more CMOs are shifting away from a conventional marketing budget and are interested in setting, attaining, and measuring revenue targets. Reporting to me is like driving. Budgets typically don’t increase—in fact they decrease.

Target 110

10 Marketing Trends That Should Influence Your Content Strategy

KoMarketing Associates

As a B2B content marketer, staying on top of the latest news and trends that impact my clients and the B2B marketing space as a whole has become a daily part of my life and a critical factor in allowing me to do my job effectively. Numbers behind this trend : Between two and five.

Trends 152

14 Key Takeaways from the B2B Content Marketing Report

Webbiquity

The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. Here are more than a dozen noteworthy findings from the report. But just 14% of companies without a documented strategy have a dedicated budget for content creation and distribution.

6 Trends Highlighted at Social Media Marketing World

Modern Marketing

Michael Stelzner , founder of Social Media Examiner , opened the conference with a keynote highlighting social media trends for 2014, and showed findings from their latest study 2014 Social Media Marketing Industry Report. The following are 6 key trends derived from the report.

2016 Cross Channel Marketing Trends

Modern Marketing

Top 10 Omni-Channel retail trends for 2016. Each arm has a "mind" of its own; each clamoring for budget based on disparate key performance indicators (KPIs). It's time once again for The Friday Five , our weekly curated roundup of five stories on one topic.

Where Your Customers Go, Your Budget Should Follow

Modern B2B Marketing

And their B2B report echoes similar results, with the most effective digital marketing tactics being webinars/webcasts, email newsletters, blogs, videos, and online presentations. Of course, to reorganize your marketing team, you need the budget.

70% of Marketers Intend to Increase 2017 Mobile Marketing Budgets

KoMarketing Associates

The “Mobile Marketing Trends 2017” report from MobileBridge has discovered that this year, 70 percent of marketers intend to “somewhat” or “significantly” increase their budgets to execute their mobile strategy. However, the report indicated that marketers are struggling to measure their mobile and app ROI. Modern marketers are turning to mobile for new opportunities, and research suggests that they intend to invest more in this channel in 2017.

2017 AdWords Industry Benchmark Report: An Agency’s Perspective

bizible

In July, we released our third annual AdWords Industry Benchmark Report and had Lucia Rodas-Estrada, SEM Team Manager at DWA , a media agency with a predominant focus in B2B technology, join us for a webinar to discuss them.

CPL 50

6 Content Marketing Trends to Help Plan Your 2016 Budget

Content Standard

As brand marketers, we’re gearing up for our Q4 overviews, where we lay forth our 2016 budgets and plans and hope neither gets torn apart too much. Content strategy has undeniably earned its place in enterprise marketing budgets this year.

The Top Email Marketing ROI Trends to Watch in 2017

Content Standard

The emergence of mobile in particular has made it imperative for marketers to keep up with changing trends. Research shows that marketers rank email as the most effective channel for acquisition and retention, according to a survey from WBR Digital reported by eMarketer.

B2B content marketing sans budget or bandwidth – hmm!

Exo B2B

But if you look up from your computer for a moment, inside your small to medium-sized business workplace, you quickly begin to wonder how you could collectively scrape up enough bandwidth to even sit down and talk about these kinds of strategies, let alone budget and implement them.

3 Tech Trends Shaping the Future of Account-Based Marketing (ABM)

Modern B2B Marketing

The 2017 State of Account-Based Marketing Study by SiriusDecisions validates this trend in ABM results and adoption: 91% of the B2B companies surveyed are realizing higher deal sizes through ABM. ABM as a percentage of overall marketing budget is increasing.

73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. What trends should B2B marketers be leveraging to break through the noise and create more compelling experiences for their audiences?

First Video in Business Benchmark Report: How B2B Companies are REALLY Using Video

Vidyard

How many videos are they publishing each month and what trends stand out for different industries and company sizes? Get the Report. 2017 Video in Business Benchmark Report. Get the Report. It’s no secret that marketers are investing more in online video than ever before.

The Future of Pipeline Marketing: Trends Marketers Need To Watch For

Radius

In an effort to understand where marketers are investing and how they are measuring success, Radius has partnered with Bizible, Heinz Marketing, Reachforce, and Uberflip to launch the “ State of Pipeline Marketing Report 2016 ” (SOPM report). Marketing Budgets are Increasing.

B2B 77

6 Incredibly Insightful Marketing Reports You Should Be Running

Hubspot

There are hundreds of reports that you can run to dig into your marketing. But the question is often where to start -- what are those basic reports you can run to help get you comfortable digging into the copious amounts of data at your fingertips? Revenue Reporting. Reports

Want a Bigger Marketing Budget? Send Less Leads to Sales

B2B Lead Generation Blog

If your 2011 marketing budget is tighter than you want it to be, trying giving sales less leads. According to Marketing Sherpa’s just-released 2011 B2B Marketing Benchmark Report , a whopping 80 percent of the 935 respondents said they pass unqualified leads along to sales.

Lead Generation: What’s Working – Tactics, Budgets and Preferences

Industrial Marketing Today

In another survey of nearly 2,000 B2B marketers, participants were asked, “Please indicate the expected changes to your lead generation budget for the following channels for 2012.”. Do these statistics and findings match what manufacturers and industrial companies are reporting?

The Art of Developing a Marketing Budget

KEO Marketing

The art of budgeting can be tricky. Companies are often lax about defining a specific marketing budget number and sticking to it, and this makes managing to a number very difficult. Another important consideration when developing a marketing budget that is often overlooked is resources.

The 2015 B2B Content Marketing Report Brings New Insight on Strategy, Implementation

KoMarketing Associates

According to B 2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America, the latest benchmark report released by the Content Marketing Institute and MarketingProfs , there is more to content strategy than just implementation.

New Marketing Report: B2B Lead Generation Trends 2013

Everything Technology Marketing

Finally, the new 2013 B2B Lead Generation Report is available! Here are the Top-5 Trends in B2B Lead Generation (for more details download the report ): The number one challenge for B2B marketers: Generating high quality leads.

45 Phenomenal Email and Mobile Marketing Stats

Webbiquity

marketers increased their spending on mobile advertising by 50% in 2015 over the previous year, and the share of budget dollars allocated to mobile marketing is projected to triple in the next three years. Mary Meeker’s Internet Trends ). Mary Meeker’s Internet Trends ).

Stats 96

Demand Generation Benchmarks & Trends: Software Marketer Edition

Hubspot

If you'd like to get a deeper look into this industry or check out some others, you can download the full 2015 Demand Generation Benchmark Report here. There are probably a number of reasons why this trend exists.

8 Stats You Need to Know From the 2016 State of Inbound Report [New Data]

Hubspot

To better understand how consumers are changing, we collected data from 4,500 marketers and salespeople from around the globe, resulting in the 2016 State of Inbound report. Check out the full report here or view some of the most interesting highlights below.

Stats 52