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B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

With the end of year fast approaching, many organizations are taking a good look at budgets and priorities for the new year. The key takeaway for B2B marketers is that the competition is getting more budget and more advanced in their array of marketing tactics.

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14 Key B2B Marketing Reports to Inform the Strategic Budgeting Process

KoMarketing Associates

This information is timely because many organizations are thinking about budgeting and planning marketing objectives for the new year. To help in these endeavors, we have compiled 14 important trend and benchmark reports and studies to aid in this process.

Martech jumps to 29% of the CMO’s budget in Gartner’s 2018-2019 survey


When Gartner’s annual CMO Spend Survey for 2017-2018 came out last year, many people seized on the fact that the money CMOs allocated for marketing technology had dropped to 22% of their budget , on average, down from 27% the year before.

Martech budgets 2020: Increasing, varied investment, volume


Chief Marketer released a “ 2019 Martech Outlook Survey ” this week which reveals some interesting insight into the industry. The survey includes responses from both B2B and B2C marketers. Key findings include: 54% of marketers think martech budgets will increase next year.

How B2B Marketing is Changing in 2018

online and through other channels before they actually reach out to the vendor. in nearly every survey of B2B marketers, so. Lead Generation (13 responses) Marketing Budgets (12 responses) “The biggest challenge we have is getting the word out to prospective customers about how.

Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey.

Consumers Aren't As Into Personalization As You Think, and Other Survey Results

Customer Experience Matrix

I review a lot of surveys -- easily a dozen each week. The differences are relatively small with the significant exception that Europeans report using personalization in 20% fewer channels (4.1 marketers expect much higher growth in their 2019 martech budgets.

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10 Essential Reports and Research for B2B Marketers

KoMarketing Associates

Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. These reports and surveys can often spark new ideas, or provide statistical support to reinforce the existence of current strategies.

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Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Other than Raab Associates’ own VEST report , we’ve seen surveys of active buyers from Software Advice , usage figures based on direct observation from Mintigo and Venture Beat (using Datanyze) , and another broad-based survey from Pepper Global and Holger Shulze.

50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year

KoMarketing Associates

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. It is also important for B2B marketers to evaluate new and emerging trends, as well as shifts in the competitive landscape, to help determine where to set budgets and forecasts moving forward.

5 Expert Questions to Ask Your ABM Vendor


Before you commit to a long-term ABM strategy, ask your ABM vendor these questions. Do you offer reporting on both the account level and the contact level? If your ABM vendor doesn’t provide you with reporting at both the account level and contact level, walk away now.

B2B Content Marketing Report – Need To Focus On The Basics

Marketing Insider Group

That’s one the key findings of a report from the CMO Council on B2B Content Marketing. In partnership with the Netline Corporation, the CMO Council surveyed 400 BtoB buyers and content seekers around the world. What is the biggest challenges in B2B Content Marketing?

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5 Ways to Use Market Research Surveys to Generate Content


One of the less utilized strategies in content marketing is the use of market research surveys as a foundation to generate custom, unique, and endless content. The methodology offering the best turnaround time, cost-effectiveness, and highest quality data is an online survey.

Did Morgan Stanley just kill the single-vendor marketing suite?


A friend forwarded me a report, titled “Software Is Eating the CMO Suite,” that was shared by Morgan Stanley at the Ascendant Network event for digital marketers in New York earlier this month. The most striking piece of data in the report, at least to me, was the chart above.

2019 ABM Market Research Report: New Original Research for B2B Marketing Leaders


The answers are here in the 2019 ABM Market Research Report. The resulting report distills the stats you need to know to understand the current state of ABM, and where your peers are succeeding (and falling short.) ABM Budgets Are Increasing in 2019. Much More In The Full Report.

What Does The Marketing Leader Say? Reactions To B2B Research On How CMOs Buy


PathFactory and Heinz Marketing recently surveyed 204 marketing leaders – Senior Directors, VP/SVPs, and C-Suite – to dig deep into how they make important buying decisions. Why run the survey? “As That’s at the heart of this report. This report definitely resonates with me.

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are you paid enough? new salary survey released

The Effective Marketer

New Salary Survey Released We all like to complain about how much we make, so here’s another reason for you to either shut up or have that awkward conversation with your boss about getting a raise.

2018 Martech 5000 Supergraphic: 5 Tips on How to Choose a Lead Gen Vendor


Marketers are faced with so many nuances and variables when choosing vendors for their martech stack. To help you sort through the options and make sense of the logo-lunacy, here are a few tips for how to choose a lead gen vendor. The MarTech landscape is vast and growing.

New Marketing Report: B2B Lead Generation Trends 2013

Everything Technology Marketing

Finally, the new 2013 B2B Lead Generation Report is available! Here are the Top-5 Trends in B2B Lead Generation (for more details download the report ): The number one challenge for B2B marketers: Generating high quality leads. Thanks to everyone who participated in the survey!

ExactTarget Survey: Lack of Skills Slows Growth of Digital Marketing

Customer Experience Matrix

Summary: a new survey from ExactTarget shows that digital marketing is growing faster than database marketing or mass media, and that agencies have a harder time adding digital capabilities than their clients. You can buy the complete survey from Econsultancy.

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Got Your Budget Cut? Here’s What to Do About It

Directive Agency

While the majority of marketers are expecting increases to their marketing budget this year, 14% are bracing for a cut. This is up from only 3% who expected cuts a few years ago and is the second highest reported percentage in the last five years for B2B marketers.

The 29 Best Social Media Monitoring Tools


71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. Pricing: contact vendor for quote. Pricing: contact vendor for quote.

33 Thought-Provoking B2B Social Media and Marketing Stats


As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. 8 Stats About B2B Marketing Budgets and Spending.

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Return on content: a review of how spending patterns on content marketing are changing

Tomorrow People

Content marketing is a growing sector, but are increased budgets leading to better outcomes? But help is at hand, because the CMI (Content Marketing Institute) has just completed its annual B2B Content Marketing Report. Content Marketing CMI Report

Gartner reports that CFOs are “large and in charge” of technology decision making

The ROI Guy

Quick on the heels of a similar study , Gartner reports that CFOs are large, and in charge of technology investments, continuing to increase their control over IT decision making over the past 12 months. and vendor competitive selection and financial approval, delineating “Why You?”.

Forrester Research, Inc. Benchmark Report: How Top Marketers Do Lead Generation, Part 1

Marketing Action

That’s according to a December, 2013 Forrester report by VP and Principal Analyst Peter O’Neill, Gauging Your Progress and Success , a benchmark-style assessment of what top-performing marketers do.

IT recovery full speed ahead. IT vendors, are you ready?

The ROI Guy

SearchCIO's latest survey on IT budgets and spending priorities confirms reports from Forrester, Gartner and other analysts, that the IT spending recovery in 2010 is upon us. For the majority of the 282 respondents to the survey, 55% indicated that the recovery has begun, with 52% indicating more spending in the next three months than in the last three months. Budgets that were once considered locked down are opening dramatically.

The Rise of the Marketing Technologist – Part 1


According to the latest Demand Gen Report Buyer Behavior Survey , 46% of buyers make their short list of vendors before inviting contact with a vendor and 58% are spending more time researching vendors than last year.

The Marketing Leaders Have Spoken: New Research From Heinz Marketing and PathFactory


Our recent survey with Heinz Marketing unpacks this question. The survey reveals key trends and opportunities for marketers to improve the buying experience. Over 80% of respondents reported a buying committee of either 1-5 (62.3%) or 6-10 (20.1%).

Study Shows SMB Marketers Want to Communicate Value with Metrics

Modern Marketing

BtoB’s study, sponsored by Oracle Eloqua , was based on an online survey fielded in May and June 2013 that generated 204 responses from companies with annual revenues of $25 million to $200 million. Both SMBs and marketers overall reported having a way to go before reaching ideal status.

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What Makes Marketers Tick?

Marketing Action

Every month for the past two years, Act-On has been running a marketing survey that seeks to understand the tools, technologies, and tactics employed by B2B and B2C marketers in the course of their work. B2B Marketing marketing survey

CMO Council: CMOs and CIOs Are Not Aligned

Customer Experience Matrix

Summary: a CMO Council survey shows that CMOs and CIOs agree they need to cooperate, but disagree on how well they're doing and what their roles should be. This affects marketing automation vendors too, since they sell to both sides.

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Measuring the Impact of Social Media in B2B Marketing


Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. As the report notes, “these social pioneers now ponder whether this new social activity will pay off in business results, and when.

The Trends Transforming the Email Service Provider Landscape: Webinar Recording + Q&A


ESPs are the technological foundation of the email industry—and the biggest line item in email marketing budgets. White and Community & Product Evangelist Jason Rodriguez share findings from our first-ever State of Email Service Providers report , along with insights from other research we’ve done. During the webinar, we referred to a number of reports, blog posts, and other resources. Here’s a full list: State of Email Service Providers [Report].

Gartner highlights importance of business cases to address budget woes at its annual IT Symposium in Orlando

The ROI Guy

For more than 50 percent of CIOs the IT budget will be 0 percent or less in growth terms. Budgets will be hard to manage as business conditions change from optimisim to pessimism in light of uncertain conditions. Barbara Gomolski, managing vice president at Gartner highlights this, as “IT leaders need a new type of budget, a rolling forecast that supports the return to growth. ROI Gartner IT Budgets TCO IT Symposium

Demand-Gen Report Interview on Need for New Sales Enablement Tools

The ROI Guy

A Demand-Gen Report interview with Thomas Pisello, The ROI Guy, Chairman & Founder of diagnostic / ROI sales tool provider Alinean Inc. Second, although buyers are more empowered, under current budget constraints they have been forced to “do-more-with-less” and as a result, have less time than ever to fully understand their issues / opportunities, and research / deliver solutions.

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Social Media Marketing Strategies for 2010


Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. Though the full report runs $400, much interesting data can be gleaned from the free executive summary.