Customer Experience Matrix

SEPTEMBER 18, 2023

The CDP Institute just published its annual Member Survey, which is always a treasure chest of interesting data. That has been true since the survey began in 2017 through last year’s survey: both CDP deployment and presence of a unified customer database have increased steadily. But both measures fell in the current survey.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Lead Ranking 177

Sword and the Script | B2B

APRIL 23, 2024

Yet a new study by Bain and Google brings something new to the conversation. The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Years ago, when I was studying for an MBA, the company 3M was a case study here.

Marketing Automation Services 73

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 73

KoMarketing Associates

MAY 16, 2018

To find out, IAB recently conducted the “Digital Content NewFronts: Video Ad Spend Study 2018” report. There is no question that we will see buyers out in full force throughout this week’s NewFronts presentations, as they look to invest more and more of their budgets in the latest original digital video programming opportunities.”.

Spending 194

Spending Studies Video Marketing Budget Programs 194

Top Rank Marketing

AUGUST 11, 2023

adults have said that they consider Twitter — recently rebranded as X — to be dominated by unpleasant people who hold extreme views, with a scant 12 percent considering the platform fun to use — two of several findings of interest to digital marketers contained in newly-published social media platform survey results.

Buying Cycle 92

Buying Cycle B2B Marketing Demand Generation Agencies Studies 92

KoMarketing Associates

MARCH 15, 2022

DemandGen recently published its “2022 Demand Generation Benchmark Survey” report, and statistics indicated that in 2021, most marketers (36%) claimed that webinars were most successful in helping them convert and accelerate leads. Case studies (33%), virtual events (28%) and videos (23%) were also cited as particularly beneficial.

Webinar Metrics 249

Webinar Metrics Allocation Top of Funnel Leads 249

Webbiquity

DECEMBER 6, 2022

How your social media marketing budget stacks up to your peers and competitors? You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. Per the report, there are: 93.6

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Webbiquity

MAY 3, 2022

Here are key findings from 10 research reports released since the beginning of April, 2022. That’s one key conclusion from the report, B2B Events Industry Outlook 2022 produced by Emerald Xcelerator. You can find the full report here , and a helpful summary from Practical Ecommerce here.) ” Just 25% of U.S.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Marketing Insider Group

JANUARY 31, 2023

Case Studies, Success Stories & Client References A marketing agency’s history can tell you a lot about their ability to implement an effective marketing strategy. Although many marketing agencies opt out of publishing client case studies on their website, they’re typically glad to share these upon request.

Advertising Agencies 293

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 293

Martech

SEPTEMBER 5, 2023

A little more than half (53%) of B2B marketing managers say their budgets are up this year compared to 2022, according to a new study. While they asked for an average of $88,000 per campaign, the approved average was just $62,000, according to the survey by the website B2Breviews.com. The full study is available here.

Allocation 116

Allocation Marketing Report B2B Marketing B2B 116

Webbiquity

OCTOBER 5, 2021

More than half (53%) expect their IT budgets to increase, while just 7% anticipate budget cuts. Those are among the findings from the 2022 State of IT report just released by Spiceworks Ziff Davis (SWZD). The conclusions are based on surveying more than 1,000 technology buyers in companies across North America and Europe.

Enterprise Management 309

Enterprise Management Work Management Marketing Management Paid Search Agency 309

Marketing Insider Group

FEBRUARY 13, 2023

Elevating ABM: Building Blocks for Long-Term Growth ” is the sixth annual survey done in partnership with the ABM Leadership Alliance. The research shows that among organizations with active ABM programs, more than one-fourth (28 percent) of the total marketing budget is dedicated to ABM (more for leaders).

Account Based Marketing 200

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 200

Sword and the Script | B2B

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

Paid Content 96

Paid Content Studies B2B Marketing Blogger 96

Martech

MARCH 27, 2024

On the ad side, however, marketing budgets for gaming are growing. At the event in New York, which brings together publishers, adtech partners and media buyers, IAB released a new study showing increasing marketer interest in the space and providing pointers on how to engage gamers better. gaming spend will swell from $8.5 Image: IAB.

Advertising Agencies 103

Advertising Agencies Planning Mobile Advertising Budget Programs 103

KoMarketing Associates

OCTOBER 13, 2020

Demandbase recently published the “2020 ABM Market Research Study,” and statistics showed that the majority of marketers (21%) said they do not know how to measure the return-on-investment (ROI) of their ABM strategy. About 16% stated that they have not yet begun to measure their ROI. The Struggle to Implement an ABM Strategy.

Account Based Marketing 286

Account Based Marketing ABM Marketing Report ROI 286

Martech

JANUARY 23, 2024

Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. B2C budgets. Global B2C marketing organizations spent 18% of their marketing budget on martech last year. This share of the budget is expected to grow. Click here to take the survey Data solutions.

Marketing Management 93

Marketing Management Marketing Budget Budget Programs Forrester 93

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? Budgets are changing but you only need a small investment for big results with content marketing. Marketing Budgets Shifting and Changing. Marketing budgets had been steadily rising, up from $12.3 Marketing budgets had been steadily rising, up from $12.3

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Hinge Marketing

FEBRUARY 25, 2022

Mergers and acquisitions are happening at a breakneck pace, and marketing budgets remain historically high as government contracting firms struggle to compete in a new, digitally driven marketplace. These insights come from the Hinge Research Institute ’s annual High Growth Study. Want to read the full report? Get access here.

Marketing Budget 91

Marketing Budget Studies Peer-to-peer Work Management 91

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Quick Takeaways: Although revenue and general spending shrunk, B2B marketing budgets more or less remained intact. Some Good News: B2B Marketing Budgets Appear Unscathed.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Webbiquity

FEBRUARY 22, 2022

A new report offers a wealth of guidance for doing B2B influencer marketing better. Budget isn’t the most important factor (unlike the B2C world). Those are just a few of the key findings from The Current State & Future of B2B Influencer Marketing , a new report from Onalytica. On to the lessons of the report.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Marketing Insider Group

AUGUST 26, 2020

If you don’t measure your Marketing ROI , you’re not likely to get buy-in for the budget increase you want. Use Case Studies of Similar Companies. Spend some time in online research to find case studies of B2B or B2C companies that have implemented a content marketing program. They want to see a rise in their bottom line.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Act-On

FEBRUARY 16, 2024

And many say that while expectations for ROI are increasing, their budgets are not. A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. A warm lead might receive relevant content such as a case study, a white paper, or other educational content.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

KoMarketing Associates

SEPTEMBER 16, 2020

It’s widely acknowledged as being an effective strategy, and there have been dozens of studies documenting its success. A July 2020 study of marketers revealed that only 22% said their “ABM strategy is in place and measurable.” While 34% are in the planning phases, as many as 30% surveyed have no plans for ABM in the future.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

KoMarketing Associates

JUNE 14, 2017

The “2017 Social Media Marketing Industry Report” from Social Media Examiner recently looked at which channels marketers are using to achieve their objectives. However, “For the first time in the history of our study, Facebook has passed LinkedIn as the most important platform for B2B marketers,” noted the authors of the report.

Social Media 127

Social Media Linkedin Allocation Studies 127

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. The best news from this year’s report? Content marketing isn’t going anywhere. A documented marketing strategy is essential.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Martech

OCTOBER 12, 2022

Although 60% of B2B marketers report budgets being cut or staying flat 2021 through 2022, more than half (52%) claimed to be optimistic, or very optimistic, about their team’s performance. Among other key findings: 12% did report budget increases. Budget cuts, inflation, pandemic, war? A low profile for ABM?

Account Based Marketing 104

Account Based Marketing B2B Marketing B2B Marketing Budget 104

Martech

SEPTEMBER 26, 2023

Two-thirds of marketers are facing reduced budgets in the second half of the year, according to new research from email management software company Exclaimer. Most marketing budgets as they stand prioritize email — a good start. Most marketing budgets as they stand prioritize email — a good start. Why we care. Get MarTech!

Budget Programs 104

Budget Programs Marketing Report Marketing Management Marketing Budget 104

Hinge Marketing

FEBRUARY 2, 2022

In the Hinge Research Institute’s High Growth Study 2021, Technology and Software Edition , the most pressing business challenges for surveyed firms were 1) “Unpredictability in the marketplace” and 2) “Changes in how buyers buy your services.” All firm sizes were represented with mid-size firms having the largest survey participation.

Digital Asset Management 77

Digital Asset Management Work Management Marketing Management Budget Programs 77

Sword and the Script | B2B

SEPTEMBER 24, 2020

68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago They say recessions don’t start trends – they accelerate those that are already in motion. Those are some of the drawable conclusions from a study by the Demand Gen Report. The trend has been more of everything in B2B.

Sales Cycle 57

Sales Cycle B2B Sales Studies B2B 57

Webbiquity

NOVEMBER 10, 2020

Those who don’t risk misallocating marketing budgets by focusing on the wrong tactics. The 63-page study provides a wealth of insights for B2B marketers and product managers. Per the report, “The top five tactics vendors use to engage buyers are different from buyers’ top five information sources.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

KoMarketing Associates

MAY 7, 2019

IAB recently published the “IAB Video Advertising Spend Report” and discovered that between 2018 and 2019, there was a 25 percent increase in the average dollar amount spent on digital/mobile video advertising. Currently, approximately two-thirds of digital budgets go toward video (mobile and desktop video are evenly allocated).

Mobile Marketing 120

Mobile Marketing Spending Allocation Video Marketing 120

Webbiquity

NOVEMBER 29, 2022

Reduces customer churn : According to reports , 61% of consumers stop spending with a brand due to poor customer experience (CS). Choose a CRM tool that offers live chat, frequent and automated customer surveys, and quick delivery tracking features. Online courses are available if budget is an issue.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Top Rank Marketing

NOVEMBER 24, 2023

MarketingCharts Influencer Pay Equity Guide The Association of National Advertisers (ANA), PR Council, and 4As have published a new guide to influencer marketing which has focused on achieving greater pay equity, with report data showing a pay gap of some 29 percent for black, indigenous, and other people of color (BIPOC) influencers.

B2B Marketing 92

B2B Marketing Budget Programs Spending B2B 92

KoMarketing Associates

OCTOBER 27, 2020

DemandGen recently published the “B2B Buyer Behavior Study,” and statistics suggest that the majority of B2B buyers (47%) have had to delay potential purchases due to budget freezes. That being said, 44% of CMOs are currently facing budget cuts as a result of the pandemic.

Purchase 166

Purchase B2B Gartner CMO 166

Marketing Insider Group

NOVEMBER 10, 2020

It shows up in the second tier of overall Business Intelligence (BI) priorities in our flagship BI study, The Wisdom of Crowds. We surveyed respondents this year in a special survey and asked them about their Marketing Analytics priorities.

Planning 322

Planning Analytics Enterprise Management Work Management 322

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

Customer Experience Matrix

MARCH 29, 2017

Like many people in the marketing technology industry, I was tickled in 2011 when Gartner predicted that CMOs would soon have bigger tech budgets than CIOs , and even more tickled when Gartner said in 2016 that it had happened. Adobe, which may well be the largest, just reported $1.6

Enterprise Management 120

Enterprise Management Work Management Spending Marketing Management 120