Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. And now, the stats! MediaPost ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

PureB2B

APRIL 26, 2022

The stats below capture how buyers’ preferences in the B2B tech industry are evolving , and can help inform and improve your sales and marketing campaigns. Thought leadership enables you to demonstrate your expertise and authority to your prospects, reassuring them you’re a worthy of their usually limited budgets.

Stats 62

Stats B2B Thought Leadership Campaigns B2B 62

Webbiquity

MAY 3, 2022

Here are key findings from 10 research reports released since the beginning of April, 2022. That’s one key conclusion from the report, B2B Events Industry Outlook 2022 produced by Emerald Xcelerator. You can find the full report here , and a helpful summary from Practical Ecommerce here.) ” Just 25% of U.S.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Sprout Social

MAY 5, 2020

Eventually, you should carve out time to dig into all of the data in this latest Index report, but in the meantime, here are eight key stats to start a conversation with your team about the importance of social data. Careers in social demand reporting skills and executive support. Download the Sprout Social Index™.

Stats 133

Stats Business Lead Scoring Lead Ranking 133

Hubspot

JANUARY 27, 2020

In fact, a Deloitte study found that a growing number of private companies are more heavily prioritizing emerging technology and hiring talent in their annual budgets. Here are 14 stats that demonstrate the growth and opportunities of AR and VR. Augmented and Virtual Reality. The AR/VR market is currently estimated at $1.6 In 2019, 42.9

Marketing AI 99

Marketing AI Stats Enterprise Management Emarketing 99

Hubspot

SEPTEMBER 23, 2020

20 Co-Marketing Stats to Know in 2020. Virtually all companies surveyed in 2018 were already active in internet marketing partnerships and affiliate programs. More than half of respondents in a 2018 partnership survey said partnerships were driving more customers and sales in that year than in 2017. PartnerPath, 2019 ).

Stats 101

Stats Advertising Agencies Paid Search Agency Planning 101

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Webbiquity

JANUARY 19, 2016

Image credit: The CMO Survey. Despite the lack of metrics or executive involvement, the share of overall marketing budgets devoted to social media marketing is expected to increase from about 10% on average today to nearly 25% within the next five years. 10 Stats About Social Media Demographics. The CMO Survey ).

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Sprout Social

DECEMBER 9, 2020

In The Agency Pricing and Packaging Report , we examine how agencies think about their service offerings and how they are packaging and pricing client proposals. Here are six stats to help agencies improve their processes, keep clients happy and win more business in 2021. .

Paid Search Agency 103

Paid Search Agency Advertising Agencies Ad Agencies Work Management 103

SocialPilot

JANUARY 15, 2024

For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. These stats will help you know how video marketing influences customers. WordStream reports that adding a video on the website’s landing page can increase conversion by 18%.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

PureB2B

APRIL 6, 2022

Intent data not only tracks what your buyer is doing, but it can also look at more specific insights like competitive intel, budget allocations, or even new company initiatives. Luckily, we conducted a survey to collect the trends and benchmarks around modern intent data.

Intent Data 62

Intent Data Intent B2B Sales Stats 62

Top Rank Marketing

AUGUST 11, 2023

adults have said that they consider Twitter — recently rebranded as X — to be dominated by unpleasant people who hold extreme views, with a scant 12 percent considering the platform fun to use — two of several findings of interest to digital marketers contained in newly-published social media platform survey results.

Buying Cycle 92

Buying Cycle B2B Marketing Demand Generation Agencies Studies 92

Rollworks

DECEMBER 14, 2021

Even as far back as 2014, ITSMA developed a survey where they found almost 85% of marketers that measured their ROI said their ABM initiatives outperformed some of their other marketing investments, with 50% of those saying the difference was significant. ABM and ROI. ABM outperforms your other marketing channels. Long term returns.

Account Based Marketing 52

Account Based Marketing ABM Stats Allocation 52

Webbiquity

AUGUST 13, 2019

That’s one of the key findings from the ninth annual report from the Content Marketing Institute and MarketingProfs: B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report. Click to enlarge. Cross-team collaboration.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Litmus

OCTOBER 27, 2021

To find out how brands have been rolling with the punches, we surveyed nearly 400 marketing professionals about what’s driving their email strategies. Our 2021 State of Email report reveals five key findings: Email marketing is increasingly critical to business success. Get the report. The result? are making cuts.

Privacy Protection 117

Privacy Protection Privacy Budget Programs CMO 117

Content4Demand

APRIL 25, 2023

New stats show pass-alongs as key to success Most marketing teams we work with at Content4Demand (C4D) are, understandably, focusing more and more on tracking results and the impact of the content they’re creating. Below are a few stats I found interesting to support this “share-worthy” conversation.

Peer-to-peer 77

Peer-to-peer B2B Stats Content 77

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. WebFX) 80% of marketers plan to augment their ABM budgets.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Martech

NOVEMBER 1, 2022

Every CMO I’ve talked with in the past two years is hungry for talent, but they haven’t had the budget to staff up. While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. .

Work Management 110

Work Management Marketing Management Marketing Budget Budget Programs 110

KoMarketing Associates

NOVEMBER 7, 2019

The Content Marketing Institute recently published its “B2B Content Marketing 2020 Benchmarks, Budgets and Trends – North America” report, which showed that just 42% of all B2B marketers have content marketing strategies that are sophisticated in nature. Our survey definitions for ‘sophisticated’ and ‘mature’ set a high bar.

B2B Marketing 121

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 121

sagefrog

DECEMBER 6, 2023

As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. Understanding the Current Landscape Our 2024 Marketing Mix Report is the result of extensive surveys conducted among industry leaders, marketers, and decision-makers.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

Inbox Insight

AUGUST 30, 2020

How do they plan their budget? Combining survey data and marketing technology readership stats, we can deep dive into the mind of your buyers and teach you how to reach, engage and convert Marketing technology buyers. Survey sample. All survey participants play a part in technology purchasing decisions for their company.

Work Management 98

Work Management Marketing Management Research Allocation 98

SnapApp

MARCH 15, 2017

If you’re struggling to communicate how essential marketing automation can be to improved ROI, higher customer engagement, and the overall experience, take a look at the stats below and share them with your team. The Big Marketing Automation Stats. 63% of users plan to increase their marketing automation budget this year.

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

Marketing Insider Group

APRIL 28, 2020

We often hear Agile praised because of time saved, amount of work completed, and wasted budget recovered. In this year’s State of Agile Marketing Report , 31% of the marketers surveyed indicated that increasing employee satisfaction, in particular, was making its way ever-higher up their list of priorities. It’s faster!”. “We

Planning 264

Planning Customer Satisfaction Paid Search Agency Work Management 264

KoMarketing Associates

APRIL 7, 2021

As marketers lost access to traditional channels like live events and in-person meetings, many marketing budgets were redirected into demand generation campaigns. Despite the current climate, 78% of respondents also stated that they expect their demand gen budgets to either grow or stay the same.”. Is research-based (40%).

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Sprout Social

JUNE 17, 2021

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years. Companies that fail to do so risk being left behind.

Social Media 145

Social Media Statistics Social Marketing Marketing Budget 145

Martech

DECEMBER 17, 2021

Two-thirds of marketers surveyed had activated a new DOOH campaign in the previous 18 months. The association shared some initial stats from the study ahead of the DPAA Summit in October. Explore the platforms essential to predictive analytics and marketing attribution in the latest edition of this MarTech Intelligence Report.

Advertisements 103

Advertisements Advertising Marketing Attribution Digital Transformation 103

Marketing Insider Group

FEBRUARY 24, 2021

While it may seem like an escalating cold war, investment in content marketing does not have to break the budget. Let’s look at some stats: WordPress, the most popular content management system (CMS), reports that users produce 70 million new posts a month. Survey your industry on key areas to develop a unique perspective.

Lead Ranking 290

Lead Ranking Lead Scoring CMS Development Content Marketing 290

KoMarketing Associates

SEPTEMBER 12, 2017

B2B marketers are still investing in conferences and tradeshows to expand their reach, but a survey conducted by Certain, Inc. How is budget playing a role in the event automation technologies marketers are using? Should marketers maintain their budgets for event marketing? found that their post-event follow-up is lagging.

Event Marketing 124

Event Marketing B2B Marketing Planning B2B 124

Inbox Insight

JULY 28, 2020

Our latest survey taps into the Insights for Professionals (IFP) network of IT decision makers for insights into what makes IT buyers tick. The content we deliver includes whitepapers, research reports, high-quality articles and guides. As seen with these stats, cloud, security and software are key areas for buyers to invest in.

Enterprise Management 85

Enterprise Management Work Management Research Marketing Management 85

chiefmartech

JANUARY 18, 2022

Unlike surveys that can be wildly biased and imprecise, aggregated usage data is empirical truth, straight up. A couple of years ago, sharing a stat like that would elicit a fair amount of pushback, either “Bull-honkey! Download the full Zylo report here. Actually, is that even headline-worthy now?

Enterprise Management 122

Enterprise Management Aggregators Correlation Work Management 122

Sprout Social

OCTOBER 4, 2023

Luckily, there is a light at the end of the ask-hard-questions tunnel: Tags in Sprout reports. Sprout’s Tagging feature has changed the reporting game for many brands. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Let’s dive in.

Tagging 122

Tagging Marketing Strategy Marketing & Strategy Planning 122

Sprout Social

JUNE 14, 2023

According to a Q2 2023 Sprout pulse survey, 42% of marketers plan to stop working in social media within the next two years, and 20% want to change careers within the next 12 months. Several survey respondents mentioned an interest in areas with more straightforward avenues to growth, like demand generation or corporate communications.

Social Marketing 96

Social Marketing Planning Work Management Social Media 96

Ledger Bennett

DECEMBER 8, 2020

Ledger Bennett’s continuously updated slate of key B2B Marketing & Revenue Intelligence Statistics tracking the ever-evolving landscape across B2B marketing technology stats, digital transformation stats, virtual event stats, customer experience (CX) stats, data-driven marketing stats and more to keep you in the know….

Statistics 52

Statistics B2B Marketing Planning Digital Transformation 52

ClickZ

APRIL 18, 2020

Adtaxi survey found that 68% of people find it helpful when ads show regard of the current scenario and 62% know that brands mean well. As per Adobe and Fortune’s collaborative survey, cybersecurity will be a top tech priority. Here’s what the survey discovered: 45% are closely seeing ads. Addressing the new normal.

Paid Search Agency 133

Paid Search Agency Enterprise Management Work Management Marketing AI 133

ClickZ

JUNE 3, 2020

A recent survey by Sixieme Son and DiSanti Hicks found that 68% of marketers have pulled advertising campaigns due to COVID-19. More than 50% of marketing directors said COVID-19 has led to lower marketing budgets. Almost another third reported having fewer staff members . 23% of respondents pulled creative due to budget cuts.

Paid Search Agency 116

Paid Search Agency Spending Advertising Agencies Marketing Budget 116

ClickZ

MAY 2, 2020

DemandLab’s recent ‘Martech stack optimization survey’ reveals that 53% of marketing leaders have no plan in place for their martech stacks. More on what CMOs’ immediate budget actions should be. Gongo’s report shows that 58% believe that there will be a long term economic impact on the economy. Anxiety – 50% .

Segmentation 115

Segmentation Mobile Advertising Open Rate Marketing & Strategy 115

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. 12 WPO, Inbound and Content Marketing Stats. 8 SEO Stats and Facts. e-Strategy Trends ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100